2015Summer Travel andOnline Risk Study

13 MONJULY 20 MON

JULY Add a Special Rate CodeRooms Adults Children

Lavasoft, maker of Ad-Aware, the world’s No. 1 free antivirus software, surveyed 500 consumers about their summer travel and online safety habits.

The survey revealed:

How consumers book summer travel

Consumers’ online security concerns

Risks consumers have faced online

Consumers’ online safety habits

!

Approximately half of consumers plan to book summer travels (hotels, flights) online in 2015.

$414.209:30AM 12:35PM$594.20

$414.2010:05AM 1:19PM$840.20

$414.2010:30AM 1:35PM$594.20

$414.2011:30AM 2:35PM$594.20

$414.20 $853.20

49.8%

Despite a high percentage booking online, almost half of consumers have safety concerns withdoing so. $414.209:30AM 12:35PM

$594.20

$414.2010:05AM 1:19PM$840.20

$414.2010:30AM 1:35PM$594.20

$414.2011:30AM 2:35PM$594.20

$414.20 $853.20

!Do you trust this site?

YES NO

45.7%

More than half of travelers will choose a discount marketplace over an individual hotel or airline website forbooking travel.

$314.209:30AM 12:35PM$510.20

$250.2010:05AM 1:19PM$430.20

$288.2010:30AM 1:35PM$468.20

$350.2011:30AM 2:35PM$594.20

$400.20 $620.20

51.9%

How do you decide which hotel or airline to use?

I book based on rewards.

I book based on the best website user experience.

I have brand loyalty—I always book with the same brand.

I book based on the best price.

67.2%

15.1%

11.6%

6.2%

67.2% of consumersbook travel based on thebest deals, but this can lead to online risks:

Free Trip to Paris!

75% Off Everthing!

Coupons!

One day only!

Holiday sale!

Free hotel stay with airfare

purchase!

Almost 2 in 3 have received a fake email or phone

call offering a free/discounted vacation.

Nearly 1 in 5 have clicked on a

suspicious link offering something free or

discounted.

1 in 4 have clicked on a search result thattook them to a fake/suspicious website.

Travelers are lax with online safety when booking summer travel:

Username

123456

20.3% Approximately 1 in 5 use the same password across travel websites.

2 in 5 consumersdo not have updated antivirus

software installed.

Approximatelyhalf of consumershave had a virus on their computers.

!VIRUS DETECTED

49.6%

With increased online booking and security risks, how can consumers stay protected?

Install a multi-layered antivirus software and update it frequently.

Use unique passwords across websites.

Avoid clicking on suspiciouslinks or emails.

Only book travel through trusted websites.

Be careful when using public Wi-Fi while traveling.

For more insights on summer travel and online safety risks, visit lavasoft.com/summertravel.