LavaCon 2014 - Grapevine: How to Enhance Your Content Processes and Communications
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Transcript of LavaCon 2014 - Grapevine: How to Enhance Your Content Processes and Communications
GrapevineHow to Enhance Your Content Processes and
Communications
Suzanne MescanVasont Systems
@VasontSystems #LavaCon
Grapevine
Suzanne MescanVasont Systems
How to Enhance Your Content Processes and Communications
To illustrate a point, we played a game
• Grapevine (alias “Telephone” or “Whisper Down the Lane”) – with a twist
– The first person was given a sentence to communicate to the rest of the group.
– Odd-numbered people drew a picture representing the sentence they were given.
– Even-numbered people wrote a sentence that represented the picture they were given.
• And here were the results…
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Grapevine Results
Group 1 was doing OK until the milk somehow transformed into muffins!
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The original sentence
The final communication
Grapevine Results
Group 2 took a violent turn from the beginning by crushing the people!
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The original sentence
The final communication
Conclusion: Grapevine communications
are not always reliable!
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66% of all communications come throughthe grapevine.
Communication Failures
Distracted communications
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Communication Failures
Nothing documented in writing
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Communication Failures
Blind decisions from people who are out
of the loop
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Communication Failures
Incomplete information
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Communication Failures
ASS
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People
UME
How to Minimize the Grapevine Effect
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How to Minimize the Grapevine Effect
Use automated workflow to establish consistent processes
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How to Minimize the Grapevine Effect
Automate notifications to alert users of significant communications
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How to Minimize the Grapevine Effect
Govern the authoring process through
the use of templates
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How to Minimize the Grapevine Effect
Control vocabulary automatically for governance over messaging
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