LavaCon 2010 Lee Trapel Where is Your Conent Going
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Transcript of LavaCon 2010 Lee Trapel Where is Your Conent Going
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What’s your content doing and where is it going?
1Copyrights 2010, LMG
PresenterLee TraupelDigital Strategist, Linked Media Group, Inc.
Saturday, October 2, 20109:15 to 10:15am
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Session Overview
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• Content is king• The untamed social web• Enter Amplephi• Q&A
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Backgrounder• 15 years online advertising and social media
marketing on the digital front lines
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Content is Anything & Everywhere
• Text & images• Video & audio• Social conversations about your brand• Blogs, wikis, discussion groups• Corporate web sites• Mobile devices
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What is Great Content?
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“Creating, publishing and measuring compelling words and images that resonate with your target market.”
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Your Content Problem Foursquare & Center
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“Most companies are stumbling blindly into content marketing via social media and worse, have no real understanding of how to maximize their efforts, measure ROI and utilize a systematic approach.”
Lori RuffAuthor/Speaker“Rock the World with Social Media”
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Good Content Connects with Your Audience
• Engaging & has personality • Keyword rich • Relevant & fresh• Gets picked up by social stream• Communities• Incorporates business objectives
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Where is Your Content Going?
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The Social FlowerUsed with permission from Brian Soils
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Social Web is the Wild/Wild West
• Vast, broad, deep• Global – no boundaries or borders• Many to many conversation driven• Huge volumes 75M tweets per day• 2.7B Facebook pages updated daily
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Content is Running Amuck!
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Social Content Marketing Absolutes
• Content must have value• Integrate community with advertising• Should leverage social influencers • Be measurable & quantifiable
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UGC Reshaping Search Rankings
• UGC – user generated content• “Approximately 25% of Google search results
for the world’s top twenty brands link to User generated content”– Search Engine Strategies Magazine
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Brave New World of Content Metrics
• Standard analytics (traffic) not enough!• Must measure social voice & brand mentions• Capture audience engagement: sharing,
liking, re-tweeting, friending• Understand conversation reach across
multiple social networks • Insight into key influencers onboard with
your brand
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Your Brand’s Content Challenges
• Lowering your content development costs • How to leverage across social web• Measure and control content publishing• Incorporate corporate policy & procedures
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Quick Poll
• How many website and social portal destinations are you managing?
• How often do you post content?• How many people involved in authoring,
posting and analyzing results?• What tools do you use?• Do you have content policies?
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Introducing Amplephi
The Amplephi vision1. Secure 2. Scalable3. Publishing platform with powerful
analytics4. Business-focused
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Amplephi Overview
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1. Intelligent content publishing2. Integrated SEO best practices3. Corporate management features 4. Measure effectiveness and engagement
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Amplephi is a Single Source Platform
Today, companies are using consumer-grade tools that are highly segmented and don’t manage and distribute content cohesively.
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Publishing
• Sync Amplephi to your social marketing destinations & start “one button publishing”
• Go way beyond status updates– social networks, PR sites, bookmarks, search
engines, blogs, your CMS
• 25+ destinations including
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Integrated Best Practices
• Permalinks – drive traffic to specific websites• URL shorteners – use a vanity URL or Bit.ly • Scheduling – Queue future publishing events• Pinging - search engines and bookmarks• Digital finger print portal with unique URL• Keyword and landing page integration• Much more……………
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Management
• User roles– e.g. let some user queue up content but not “pull
the trigger”
• Multiple Brands and Products– manage multiple emarketing campaigns via
Amplephi's Template BuilderTM technology
• Transaction log of all user activity– monitor usage and export reports
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Reflector(tm) Analytics
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Amplephi’s offers a pioneering new way to understand how your content is being engaged.
• Sentiment and engagement analysis – “Likes”, shares, re-tweets, views, and many more
• ROI and business intelligence– Including keyword saturation and trend analysis
• Interactive graphs and charts
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A SaaS Portal
Amplephi is an on-demand, subscription platform accessible from any connected device
• Desk Top• iPad• Smartphone
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publishing
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BlogPost
Press Release
Images & Videos
Social Updates
instantly publishto multiple destinations
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users and corporate policies
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Content
user rolesprivilegescorporate policies
manage and controlcontent and users
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• reporting• analytics
measuring
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understand cause,effect and ROI of content
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• keywords• permalinks• sequential publishing• landing pages• backlinks
best practices
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incorporatebest practices
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Security And Privacy
• O-Auth Standards• Host private content destinations for
proprietary company websites and blogs• Securely interface with our API for publishing
to your private CMS
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• one button publishing• manage users• incorporate best practices• measure engagement, cause and effect and
ROI• do this all via any internet accessible device
… computer, iPad, phone
Amplephi User Interface
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Summary
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• Content publishing platform • Supports multiple users• Incorporates SEO best practices • Sophisticated analytics • Adheres to corporate social
Policies/procedures
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Amplephi Strengthens Your Bottom Line
• Lowers customer acquisition costs• Shortens sales cycles & time to market• Reduces & leverages content marketing costs• Provides valuable insight about content
marketing campaigns
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q&a• thanks for attending!!• questions, comments, feedback …• contact info
32Copyrights 2010, Amplephi
Lee TraupelLinked Media Group, [email protected] Direct: 530.432.8764Mobile: 530.205.8577Twitter: LinkedMedia