Lauren~€¦  · Web viewSince 1949, Pittsburgh-based Eat'n Park Restaurants has been a...

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FOR IMMEDIATE RELEASE Contact: Kevin O’Connell Brian Tedeschi Eat’n Park Restaurants Think Communications, Inc. 412-461-2000 412-281-9228 – office 412-638-5981 – cell [email protected] EAT’N PARK ANNOUNCES LIFESMILES TODAY Family Dining Chain Launches Community-wide, Comprehensive Wellness Program PITTSBURGH – November 17, 2010 – Eat’n Park today launches LifeSmiles - a comprehensive wellness program to empower parents and children to make healthier choices that build healthier families. LifeSmiles plans to invest $1,000,000 and 25,000 volunteer hours to children’s health and wellness initiatives over the next five years. “As a leading family dining chain, we want Eat’n Park to lead the health and wellness discussion among our guests, employees, area communities and Pittsburgh Public Schools,” said Suzy Broadhurst, director of corporate giving, Eat’n Park Hospitality Group, who is leading the effort to educate via the restaurant, in the community and through the chain’s 8,000 team members. The Eat’n Park LifeSmiles program aligns with the four pillars of Michelle Obama’s Let’s Move! campaign urging the restaurant industry to confront childhood obesity. The pillars seek to empower parents and caregivers, provide healthier food in schools, provide access to healthy affordable food and increase physical activity. “We think there is no more important issue facing our communities, and, for that matter, our nation. Good health is a way of life, and developing healthy menu choices to counter childhood obesity is something we support,” said Jeff Broadhurst, president and CEO, Eat’n Park Hospitality Group. “We believe our work through LifeSmiles can help move the First Lady’s objective forward and help our guests lead healthier lives.” The LifeSmiles program kicked-off at Pittsburgh Faison Primary School in Homewood, PA, where third-graders prepared Stone Soup and learned the importance of healthy foods prepared in fun, unique ways with help from the Greater Pittsburgh Community Food Bank. “LifeSmiles is really an outgrowth of the work the Greater Pittsburgh Community Food Bank is conducting in neighborhoods across the region,” said Jim Broadhurst, chairman, Eat’n Park Hospitality Group. “We saw a way we could help fulfill a critical need in our region by helping to empower parents, caregivers and children with the tools necessary to learn how they can access healthy, affordable food, and improve their lifestyle choices.”

Transcript of Lauren~€¦  · Web viewSince 1949, Pittsburgh-based Eat'n Park Restaurants has been a...

Page 1: Lauren~€¦  · Web viewSince 1949, Pittsburgh-based Eat'n Park Restaurants has been a family-owned restaurant chain, serving guests across 76 Pennsylvania, Ohio and West Virginia

FOR IMMEDIATE RELEASE

Contact: Kevin O’Connell Brian TedeschiEat’n Park Restaurants Think Communications, Inc.412-461-2000 412-281-9228 – office

412-638-5981 – [email protected]

EAT’N PARK ANNOUNCES LIFESMILES TODAYFamily Dining Chain Launches Community-wide, Comprehensive Wellness Program

PITTSBURGH – November 17, 2010 – Eat’n Park today launches LifeSmiles - a comprehensive wellness program to empower parents and children to make healthier choices that build healthier families. LifeSmiles plans to invest $1,000,000 and 25,000 volunteer hours to children’s health and wellness initiatives over the next five years.

“As a leading family dining chain, we want Eat’n Park to lead the health and wellness discussion among our guests, employees, area communities and Pittsburgh Public Schools,” said Suzy Broadhurst, director of corporate giving, Eat’n Park Hospitality Group, who is leading the effort to educate via the restaurant, in the community and through the chain’s 8,000 team members.

The Eat’n Park LifeSmiles program aligns with the four pillars of Michelle Obama’s Let’s Move! campaign urging the restaurant industry to confront childhood obesity. The pillars seek to empower parents and caregivers, provide healthier food in schools, provide access to healthy affordable food and increase physical activity.

“We think there is no more important issue facing our communities, and, for that matter, our nation. Good health is a way of life, and developing healthy menu choices to counter childhood obesity is something we support,” said Jeff Broadhurst, president and CEO, Eat’n Park Hospitality Group. “We believe our work through LifeSmiles can help move the First Lady’s objective forward and help our guests lead healthier lives.”

The LifeSmiles program kicked-off at Pittsburgh Faison Primary School in Homewood, PA, where third-graders prepared Stone Soup and learned the importance of healthy foods prepared in fun, unique ways with help from the Greater Pittsburgh Community Food Bank.

“LifeSmiles is really an outgrowth of the work the Greater Pittsburgh Community Food Bank is conducting in neighborhoods across the region,” said Jim Broadhurst, chairman, Eat’n Park Hospitality Group. “We saw a way we could help fulfill a critical need in our region by helping to empower parents, caregivers and children with the tools necessary to learn how they can access healthy, affordable food, and improve their lifestyle choices.”

LifeSmiles also partners with the Pittsburgh Children’s Marathon to encourage physical activity, and the program will house Eat’n Park’s existing commitments to healthy lifestyle initiatives, including Farm Source and Eat’n Smart.

As part of LifeSmiles objective to provide access to affordable, nutritious foods, Eat’n Park will roll out healthy alternatives to the Smiley Cookie. Beginning on December 1, children age 10 and under can choose from a free Smiley Cookie, mini Smiley Cookie or apple after their meal.

“We care about offering our guests healthy, delicious options, which can be customized to their dietary needs, including celiac-friendly, reduced-sodium, vegetarian and Eat’n Smart menu choices,” said Kevin O’Connell, vice president of Eat’n Park. “We hope we can positively influence and educate our youngest guests – children- with these new healthy alternatives.”

For more information about the LifeSmiles program, visit www.eatnpark.com.

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About Eat’n Park

Since 1949, Pittsburgh-based Eat'n Park Restaurants has been a family-owned restaurant chain, serving guests across 76 Pennsylvania, Ohio and West Virginia locations. Its 8,000-plus team members are proud to support a growing number of community initiatives, including raising more than $7 million for children’s hospitals, and pioneering the use of sustainable agriculture practices with local farmers through the chain’s FarmSource program. The company also donates more than 200,000 Smiley Cookies – the brand’s iconic symbol – every year to community events. Eat’n Park was recognized nationally by the Points of Light Foundation as one of the country’s leading organizations in promoting volunteerism, as well as a national recipient of the prestigious American Business Ethics Award. It is a division of the Eat'n Park Hospitality Group, which also operates concepts focused on personalized dining, including Parkhurst Dining Services (contract dining), CURA Hospitality (senior living facilities) and Six Penn Kitchen (upscale, casual dining). www.eatnpark.com.

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