@LAURAEWILSON #SOCIAL16 Use Geofilters to Focus Your ... · use simple design programs...
Transcript of @LAURAEWILSON #SOCIAL16 Use Geofilters to Focus Your ... · use simple design programs...
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Use Geofilters to Focus Your Snapchat Efforts
@LAURAEWILSON #SOCIAL16
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Laura Wilson Director of Digital & Social Media, Georgetown University
@LauraEWilson @LAURAEWILSON #SOCIAL16
Use Geofilters to Focus Your Snapchat Efforts
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@LAURAEWILSON #SOCIAL16
Geofilters communicate the “when” and “where” of a snap.
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@LAURAEWILSON #SOCIAL16
COMMUNITY GEOFILTERS
HIGHLIGHTS A LOCATION OR
LOCAL LANDMARK
FREE
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@LAURAEWILSON #SOCIAL16
ON-DEMAND GEOFILTERS
PERSONAL USE
BUSINESS USE
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@LAURAEWILSON #SOCIAL16
WHAT PEOPLE ARE SAYING
“A custom Snapchat geofilter is a branded impression on steroids.” -Gary Vaynerchuk
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@LAURAEWILSON #SOCIAL16
CONTENT + CONTEXT
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@LAURAEWILSON #SOCIAL16
WHERE TO FIND GEOFILTERS To Enable Filters on Snapchat: 1. Go to Snapchat Settings 2. Tap 'Manage' under Additional Services 3. Toggle 'Filters' on
Must turn on location services on your phone!
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HOW TO USE GEOFILTERS FOR YOUR
BRAND
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USE COMMUNITY FILTERS TO SHOW LOCATION
@LAURAEWILSON #SOCIAL16
INCORPORATE FREE COMMUNITY GEOFILTERS
INTO YOUR SNAPCHAT CONTENT
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POSITION YOUR BRAND N-DEMAND GEOFILTERS
@LAURAEWILSON #SOCIAL16
ASSOCIATE YOUR BRAND WITH AN INDUSTRY
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REMINDER OF CALL TO ACTION
@LAURAEWILSON #SOCIAL16
POLITICAL CAMPAIGNS HAVE BEEN
HEAVY USERS OF GEOFILTERS
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PRODUCT LAUNCH
@LAURAEWILSON #SOCIAL16
COMPLEMENT ACTIVITIES ON OTHER SOCIAL
CHANNELS
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TIE BRAND TO HOLIDAYS/EVENTS
@LAURAEWILSON #SOCIAL16
ASSOCIATE YOUR BRAND WITH A
HOLIDAY/EVENT
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BRAND HOSTED EVENTS
@LAURAEWILSON #SOCIAL16
INCREASE ATTENDEE
ENGAGEMENT AT EVENTS
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BRANDING IN RETAIL LOCATIONS
@LAURAEWILSON #SOCIAL16
LILLY PULITZER RAN A
GEOFILTER IN 31 IN-STORE LOCATIONS
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SPARK CONVERSATION
@LAURAEWILSON #SOCIAL16
RAISE AWARENESS
OF ISSUES AND CAUSES
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PARTNER WITH ANOTHER ORG
@LAURAEWILSON #SOCIAL16
CONSIDER USING GEOFILTERS AS AN
EXTENSTION OF EXISTING PARTNERSHIPS
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USE WITH CSR CAMPAIGN
@LAURAEWILSON #SOCIAL16
DONATE TO A CAUSE WITH EVERY USE OF
THE GEOFILTER
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RUN A CONTEST OR COMPETITION
@LAURAEWILSON #SOCIAL16
RUN A CONTEST
AND INCORPORATE YOUR OTHER
SOCIAL CHANNELS
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USE GEOFILTERS FOR RECRUITING
@LAURAEWILSON #SOCIAL16
REACH PROSPECTIVE EMPLOYEES AT CAREER
FAIRS OR COLLEGE CAMPUSES
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TIPS FOR
DESIGNING YOUR
GEOFILTER
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@LAURAEWILSON #SOCIAL16
MAKE IT RELEVANT
THE DESIGN NEEDS TO TIE INTO THE
DATE AND LOCATION
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STRATEGIC TIMING & LOCATION
@LAURAEWILSON #SOCIAL16
MEET THEM WHERE THEY ARE AND WHEN THEY WILL BE ACTIVE ON THE PLATFORM
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@LAURAEWILSON #SOCIAL16
ENCOURAGE ENGAGEMENT
SHOW THE USER WHAT YOU WANT
THEM TO DO
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HOW TO CREATE YOUR
GEOFILTER
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@LAURAEWILSON #SOCIAL16
CREATE YOUR DESIGN
1080px wide by 1920px high File size less than 300KB Save as a .PNG file with a
transparent background geofilters.snapchat.com
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@LAURAEWILSON #SOCIAL16
UPLOAD YOUR DESIGN ASSET
Do not use logos or trademarks you don’t own No photographs of people No phone numbers, emails, URLs, Snapcodes, or social media usernames, or hashtags No more than two lines of non-stylized text Don't cover up too much of the screen
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@LAURAEWILSON #SOCIAL16
SELECT DATES AND TIMES
Select up to 30 days per Geofilter
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@LAURAEWILSON #SOCIAL16
DRAW A GEOFENCE FOR YOUR FILTER
Between 20 thousand to 5 million square feet
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GET HYPERLOCAL
@LAURAEWILSON #SOCIAL16
GET HYPERLOCAL (AND SAVE $$$)
Decrease size or location to save money on your filter
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SUBMISSION PROCESS
@LAURAEWILSON #SOCIAL16
Review order details Give at least one business day for approvals If filter is rejected make changes and resubmit
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@LAURAEWILSON #SOCIAL16
USE SIMPLE DESIGN PROGRAMS
PicMonkey.com Canva.com
1080px wide by 1920px high
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USE GEOFILTER VENDORS
@LAURAEWILSON #SOCIAL16
Pepperfilters.com SnapGeofilters.com
GeofilterMe.com
BASIC GEOFILTER TEMPLATES OR
OUTSOURCE THE ENTIRE DESIGN
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LAUNCH A DESIGN CONTEST
@LAURAEWILSON #SOCIAL16
MLS LAUNCHED #MLSSNAPCHAT CONTEST
FOR GEOFILTER DESIGN SUBMISSIONS IN
4 MARKETS
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LAUNCHING YOUR
GEOFILTER
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PROMOTE YOUR GEOFILTER
@LAURAEWILSON #SOCIAL16
TELL CONSUMERS WHERE TO FIND YOUR GEOFILTER
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USE INFLUENCERS TO HELP LAUNCH
@LAURAEWILSON #SOCIAL16
DEL MONTE + GNACK APP
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MEASURING SUCCESS
@LAURAEWILSON #SOCIAL16
Usages of Geofilter Views of Geofilter
ALL DATA IS AVAILABLE BY LOGGING IN TO YOUR
ACCOUNT ON SNAPCHAT.COM
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EXAMPLE CAMPAIGN RESULTS
@LAURAEWILSON #SOCIAL16
$35 total /for 8 hours .07/usage
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EXAMPLE CAMPAIGN RESULTS
@LAURAEWILSON #SOCIAL16
$36 total /for 8 hours .025/usage
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@LAURAEWILSON #SOCIAL16
MAJOR KEYS RECAP :
🔑 Don’t forget to use free community geofilters in your content to remind audience of your location
🔑 Tie the geofilter design into the location and date to make it as relevant as possible for users
Promote your geofilter campaign on your other established social media channels to build buzz and excitement 🔑
🔑 Save money by getting hyperlocal with your geofilter campaigns to reach highly targeted audiences