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Human-Centered Design and How We Might Engineer Changes in News Collaboration?APRIL 11, 2015THE NEWSEUM KNIGHT CONFERENCE CENTER: ROOM 8021:45PM

Laura CochranUSER EXPERIENCE LEAD, CONDÉ NAST@cochranism

Reggie Murphy, Ph.D.PRINCIPAL CONSULTANT,ELECTRONIC INK@reggiemurphy

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The First Date

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Discover Inspire Define

Prototype Test

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What is the right question?

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Stakeholder Interviews

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What did we learn?

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If it is new & not widely adopted, does it matter? Yes.

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It Isn’t Easy Enough

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Leadership OwnsTime and Space

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People in editorial, technology and business roles do not have the same goals set by leadership

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What is the right problem to solve?

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How might we help re-engineer how journalists, technologists and business

leaders work more collaboratively together?

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Research Design

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Contextual inquiryFive locations

25 1:1 interviews

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Roles Tenure Rewards Motivations Communication Workspace Org Structures

Technology

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What did we learn?Ants and Newsrooms

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People who share skills, interests and work

together need a deep connectedness.

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People learn behavior from those they see

and interact with daily.

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Maintaining connectedness with a constant revolving door is a

huge challenge.

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A Google Maps view of the newsroom

does not exist.

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“I assumed someone, somewhere, in some room had analytics.”

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People learn how they fit into the system when they

encounter people on the trail.

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There must be a trail, a sidewalk, a conduit for information to be

shared across teams.

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A simple, common language between edit, tech and business is

missing.

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“It Feels Uncomfortable.”

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It isn’t about doing each other’s craft, it is about knowing how to

leverage each other best.

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Evolution tells the queen’s colony

what is right and wrong.

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Ants work together because they know they need each

other to survive.

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“Chartbeat is interesting and demoralizing.”

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People naturally work only with their neighbors or alone. They must

be incentivized to work across groups.

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“Engineered for success...”

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Laura CochranUSER EXPERIENCE LEAD CONDÉ NAST@cochranism

Reggie Murphy, Ph.D.PRINCIPAL CONSULTANTELECTRONIC INK@reggiemurphy

Thank you!