Laura Bardin Graphic Portfolio - Bad Manners Standards Manual
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Transcript of Laura Bardin Graphic Portfolio - Bad Manners Standards Manual
Graphic Standards Manual
Bad Manners is a company whose services are available for parents and teachers who wish to engage their children and students in an enriching, hands–on learning environment.
Bad Manners specializes in not only appropriate table etiquette, but also in the education of dining customs of foreign cultures and traditions. This opportunity allows children to develop a wider knowledge in the areas of family values and respect.
Company Statement
In order to keep a consistent look and feel that Bad Manners wishes to convey, this manual is intended to illustrate the proper usage of the company logo, design elements, typography, and the company letterhead, including business card and envelope.
Purpose of this Manual
LOGO
Purpose of a Logo
Logo Sizes, Guides, and Variations
Company Tagline
Design Elements
COLOR & PAPER
Primary Palette
Secondary Palette
Paper
TYPOGRAPHY
Primary Typeface
Secondary Typeface
STATIONERY SUITE
Letterhead
Business Card
Envelope
Table of Contents
LOGO
6
7and Variations
10
11
COLOR & PAPER
14
15
17
TYPOGRAPHY
20
21
STATIONERY SUITE
25
27
29
The Bad Manners company logo is the most significant, unifying element of the identification system. As an important and unchanging visual element, the purpose of the logo is:
to build awareness of the company and the scope of its services and educational activities
to project characteristics and vocal tone Bad Manners wishes to communicate: Family Values and Respect
to act as a unifying visual tool in which all compnents and collateral are interrelated to one another
Purpose of a Logo
Purpose of a Logo6
Logo Sizes, Guides, and Variations 7
Guidelines
The primary company logo consists of image and type. The image illustrates a youthful mischief which is essential for the targeted audience while also subtly reiterating the purpose of the company.
Logo typography is set in ITC American Typewriter, conveying an educational and inspiring company.
Primary Logo
Logo Sizes, Guides, and Variations8
The clear zone, in which no other graphics should be placed, is set to be no less than one–eighth of an inch surrounding the primary logo. When the logo is utilized in any manner of publication, any additional graphics should be clear of this pre-established zone.
Logo Clear Zone
The smallest the logo should ever be reduced is 0.75 inches in length.
The logo is easily scaleable up to the minimum size. If the logo were to be reduced more than 0.75 inches in length, the logo’s impact will be lost.
Sizes
0.75˝
One–Color
A one color logo may be used in the format of the original logo or a reversed logo. The original logo must be utilized in the primary brown (see Color & Paper for hue values) or in black and white.
The Bad Manners logo is never to be utilized in a positive format in any other colors.
Reversed Logo
The Bad Manners logo may be reversed out of the primary dark brown color. In special circumstances, the primary logo may be utilized in the primary color palette.
Logo Sizes, Guides, and Variations 9
Bad Manners company tagline is based on the old question “what happened to your manners?”
Bad Manners has taken this question to reiterate the company’s unique service of educating children about foreign dinner traditions and etiquettes.
Company Tagline
Company Tagline10
Supporting Design Elements
The children of Bad Manners are ambassadors for the company’s mission marketing, and services. They illustrate an innocent and playful demeanor that is relatable to youth. There are ten individual children in which all of them exhibit the staple messy face, of which is the primary company logo utilized in the contextual meaning.
The children are to always be placed in a solid, square color–field. They are never to be interchanged with other colors and/or squares except those already designed in this standards manual.
Bad Manners uses supporting elements in its branding to reiterate a fun and educational personality and available services. Supporting design elements also invite parents and young children to enroll and participate.
Design Elements
Design Elements 11
Color & Paper
Primary Palette
Bad Manners primary color palette consists of five vibrant hues: brown, pink, blue, orange, and lime green. These colors were chosen to best represent the target audience and to emit a fun and playful tonal voice. Colors are best printed in CMYK.
Color
c70 m100 y100 k30
c0 m64 y0 k0
c71 m29 y0 k0
c0 m46 y100 k0
c44 m2 y86 k0
Color & Paper14
Secondary Palette
In keeping with the company tagline, the secondary palette’s purpose is to represent the many different cultural influences and opportunities made available at Bad Manners. The hues in the second palette are jewel tones –making them as rich and intriguing as their respective cultures.
c80 m0 y40 k0
c0 m100 y20 k40
c0 m100 y90 k0
c0 m20 y100 k0
c59 m99 y4 k0 c75 m80 y0 k0
Color & Paper 15
A consistent look and feel is very important when producing anything under the Bad Manners image. The correct paper must be used in order to illustrate the company’s established color palette and vocal tone. The paper weight, color, and vibrance is chosen specifically for this purpose.
Paper
Color & Paper16
Stationery Paper
The stationery suite for Bad Manners is printed on Neenah Classic Crest Solar White. This paper’s color sets a prime canvas for the saturated color palettes.
Business Card 100 lb. Cover
Letterhead 70 lb. Text Envelope 100 lb. Text
Color & Paper 17
Typography
Primary Typeface
The primary typeface is set in American Typewriter. This type vocalizes a querky grade school environment and quality, with an underlying element of tradition and structure.
American Typewriter
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Typography
Typography20
Secondary Typeface
The secondary typeface is set in ITC Franklin Gothic Std Book, providing a modern influence and readability that compliments the company’s primary typeface.
ITC Franklin Gothic Std Book
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Typography 21
Stationery Suite
Letterhead
The letterhead is one of the initial contacts audiences will receive. Therefore, it is designed to speak with the personality of the company in the usage of primary and secondary elements.
The Bad Manners’ logo is 1.6” in length, placed 1” from the top right hand corner and 0.6” from the edge, in the primary company color. Left and right margins are set at 2” wide. The company’s return ad-dress is placed 2” from the right edge, 1.6” from the bottom edge. Body type is set in ITC Franklin Gothic Std Book at 8 pt. with 9.6 leading, printed in the Bad Manners primary brown.
Secondary elements are used in the letterhead. Two colorful rows of verticle stripes run along the top and bottom edges with a Bad Manners child blending in the lower left–hand corner seamlessly. The children to be used in this area interchangeably are those correlating with the primary color palette. The children are 0.83” x 0.83”, set 0.93” from the right edge and flush with the bottom edge.
Stationery Suite24
Scaled at 41% percent.
Senna Weaver 856 Columbia Way WestManhattan, NY 10004
February 17, 2011
Dear Mrs. Weaver,
We are happy to enroll your child in our afternoon programs. We offer a great variety of engaging and educational opportunities to our students. Your child, Betani, will begin in our children’s primary class where we will assess her standing knowledge. Afterwards, we will place her in the appropriate class level. In doing so, Betani will interact with children of similar skills and be able to support each other for the duration of this afternoon program.
Bad Manners is a service available for you and your child to enjoy and learn appropriate table manners and social etiquette. At any time, if you feel you would like to participate with Betani in her classes please do not hesitate to call and request. By special reservation, you and Betani can also come to experience a meal setting from another country. This gives children an early look at the many cultures apart from their own, encouraging curiosity and acceptance of traditions other than their own.
We are excited to see Betani in our afternoon program. Bad Manners is here to educate and engage in a fun and animated environment. If you have any questions regarding the program or other available programs please do not hesitate to call.
Warm regards,
Laura L. BardinCEO & [email protected]
0.8"
0.8"
0.6"
0.4"
0.8"
0.1"
1.4" 0.6"2.0"
Stationery Suite 25
Bad Manners wants to leave an impression. A business card is the best way to leave a convenient form of contact and reminder about the company and its fun and exciting opportunities.
The business card size is 3.5” x 2” printed on Neenah Classic Crest Solar White 100 lb cover in full color. The front of the business card utilizes the company’s tagline, “Where are your manners?” with the primary children set above, along with one row of verticle stripes, in the four primary company colors, runs along the bottom of the card showcasing the company’s web address.
The back of the card showcases the primary logo, the employees name, corporate position, and email. The company address, phone, facsimilie, and website are set below. Two rows of verticle stripes in the four primary colors, run flush along the top and bottom edges of the card.
Business Card
Stationery Suite26
badmanners.org
card front
card back
Scaled at 73% percent.
Stationery Suite 27
Bad Manners wants to excite and engage all of its audiences. A great way to accomplish this is by paying close attention to its contact materials. The letterhead envelope is the first printed item most customers will see and come in contact with.
The letterhead envelope is printed on Neenah Classic Crest Solar White 100 lb Text. The company logo is printed 0.25” from the top and left edges of the envelope and is 1.5” in length. One row, 0.33” in height, of colorful verticle stripes runs flush with the top edge. The recepient’s address is to be printed 3.5” from the left edge and 2.15” from the top edge.
The flap on the back of the envelope, which is 1.8” in height, exhibits a continuation of the colorful stripes. The primary kids and the company tagline are set 2.5” from the top edge, measuring 2.0” in length. Company information, including address, phone, fax, and website are centered, 0.5” from the bottom of the tagline graphic, and is set in American Typewriter Regular 8 pt. type, with the respective indicators in American Typewriter Regular 8 pt. type with a stroke of 0.0035.
Envelope
Stationery Suite28
1.8"
0.7"
0.7"
0.5"
1.8" 1.6" 2.0" 3.4"
0.25"
0.3"
0.8"
0.8"
3.0"2.0"1.5" 2.0"
envelope front
envelope back
Scaled at 41% percent.
Stationery Suite 29