Launching your service into the French Market
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Launching your service into the French Market
Advice for startups wanting to conquer the Eiffel Tower
Cédric GiorgiMarketing Director @ Goojet
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Web & Mobile Usage in France
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35,34 million
Internet users
(Feb. 10)
31,76 million have broadband
Internet (Jan. 10)
Source: Mediametrie, Fevad, Comscore
24 millione-commerce
users (Dec. 09)
47 million have a mobile Phone
(Dec. 09)
47 million have a mobile Phone
(Dec. 09)
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Most visited websites
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Source: Mediametrie, March 2010
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Main Requests on Google in 2009
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Major E-Commerce Websites
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Source: Mediametrie, March 2010
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Money, Money, Money
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25 billion euros spent
online in France in 2009
(Fevad)
1,17 billion euros in online
Advertising in 2009 (UDA)
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Social Media in France • Facebook: 17 million accounts
• Twitter: hundreds of thousands
• Linkedin: 1+ million profiles
• Viadeo: 3 million profiles
• Skyblog: 30 millions Blogs
• Overblog: 10 million UV
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Sources: brand websites or newspaper articles
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Mobile in France• 47 million Subscribers
• Operators: 40% Orange, 31% SFR, 18% Bouygues Telecom, 11% MVNO
• More than 2 million iPhone users
• 13,5 million mobile web users
• 5,5 million mobile social networks users
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Source: Comscore
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Major Tech Blogs
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Major Mobile Blogs
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French way of thinking• Latin Cartesian– French want to understand (Cartesian)– French prefer Inspiration to Procedure (latin
• Justice and Rights• Why we can? vs Yes we can• Work is a mean, not an end.• French are epicurean• French love talking
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Business in France• Strong Labour Law in France• 35hour-week is not for everyone.• Few deals between large corporations and startupsBUT• Entrepreneur is a French word!• Subtantial tax incentives and gov grants for
innovative young companies (CIR, Oseo, Tepa Law)• French are not xenophobic in Business• Paris-Centric
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Check-List for a launch• Start early• Do a French version• Adapt your product• Check local competitors or partners (lots of web
startups in France)• Come to France• Meet influencers (Entrepreneurs, Bloggers,
Journalists etc.)• Hire a local team• Learn cheese and wine names ;)
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Why do you have to launch in France?• Europe without France is not Europe.• French love Anglo-saxon innovation• Strong Technical infrastructure
(Internet/Mobile)• Really good developers• It’s a big market
Because we need more strong European startups!
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In the end
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Picture Credits• Eiffel Tower: http://www.flickr.com/photos/marcobellucci/3308414653/• Percentage: http://www.flickr.com/photos/17025281@N00/2402015792/• Gold: http://www.daily-bourse.fr/images/• Cliché: http://www.flickr.com/photos/syel/1137450027/• Flag :TF1
• Followers on Twitter• Elaia Partners, Orkos Capital• Guillaume Decugis, Marc Rougier and Thomas Nicholls• Vincent Ducrey
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Thanks for the help