Launching of Fisherman’s Friend Spearmint with IMC

J AN-MAY13 JAN-MAY14Strepsils Fisherman's Friend BotanMybacin Jintan Other 12 brands

Cough Market Evolution-Total Market-

+17% +6%

+29%+14%

Market Growth+14%

+19%

Full launch of FF Spearmint in Jan 14

MarketGrowth

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FF Sales Evolution

Y2011 Y2012 Y2013 Est. Y2014Spearmint Cherry Citrus Spicy Mandarin SF Mint Mint Aniseed SF Original Original

+18%

+23%

W/Spearmint+20%

Ex. Spearmint+4%

TVC-30 and 15 secs.-

TVC 15 sec

30 sec

Advertise in top two local newspapers

Printed Ad

Sponsor in World Cup Column in famous Sport newspaper

Printed Ad

On Line Ad- Facebook -

On Line Ad

Page Like Ad Page Post Photo Ad

Advertising in MRT Station- 3 stations with highest traffic -

Paholyothin Station

Advertising in MRT Station- 3 stations with highest traffic -

Rama9 Station

Advertising in MRT Station- 3 stations with highest traffic -

Asoke (Sukhumvit) Station

Bus Body wrap advertising- 40 Buses -

In bus advertising- 40 Buses -

LED Digital Billboards - Central Dept. 6 Screens -

Khon Kaen

Suratthani

Had Yai

Chiang Mai

Pattaya

Samui Island

LED Digital Billboards - Central Dept. 6 Screens -

Sampling Program

Sampling 350,000 Lozenges.Venues- 29 Office Buildings- 8 BTS/MRT Stations- 12 Mass Locations

Sampling Program- Office Building -

Sampling Program- Mass Location -

Sampling Program- BTS/MRT Station -

POS Materials

Hanging Stripe

Special Displays-Tesco Lotus : 110 outlets-

End Cap Cashier Side Burn Displays

Special Displays-Tesco Express : 1,381 outlets-

Checkout(1,381 Outlets)

Floor stand Display

(660 outlets)

Special Displays- Big C Supercenter : 149 outlets-

10-15 checkouts per outlets

Special Displays-Big C Supercenter : 149 outlets-

Side Kick Displays

Special Displays-Big C Supercenter : 149 outlets-

Four Way Displays

Special Displays-Makro : 65 outlets-

Gondola Displays

Special Displays-Tops Supermarket: 113 outlets-

Normal Shelf

Floor stand Displays

Special Displays-Tops Supermarket: 113 outlets-

6-8 checkouts per outlet

Special Displays-Tops Supermarket: 113 outlets-

Side Panel Displays

Special Displays-The Mall Supermarket : 11 outlets-

Pillar Displays

Floor Stand

6-8 checkouts per outlet

Special Displays- 7-Eleven : 7,847 outlets-

Extra stand Displays

Special Displays- 7-Eleven : 7,847 outlets-

Hanging Stripes

Special Displays- 7-Eleven : 7,847 outlets-

Cashier Checkout

Special Displays- Family Mart : 1,076 outlets-

Cashier Checkout

Special Displays- Family Mart : 1,076 outlets-

Hanging Stripe

Special Displays- Shell : 114 outlets-

Cashier Checkout

Special Displays- Jiffy : 153 outlets-

Floor Stand Displays

Special Displays- Local Trade in UPC -

POS Displays- Stand Displays for general drugstores -

POS Displays- Hanging Stripe -

POS Displays- Sunshade : Big size-

POS Displays- Sunshade : Small size-

POS Displays- Sales Kit -

Trade Promotion- T Shirt -

Buy FF 8 boxes get 1 FF Spearmint T Shirt

Trade Promotion- FF Umbrella -

Buy FF 8 boxes get 1 FF Spearmint Umbrella