Launching Epic Ping Pong - Content Strategy and Production Plan
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Transcript of Launching Epic Ping Pong - Content Strategy and Production Plan
WeWorkEFthoughtbotEvertureMass ChallengeWayfairWistiaNeoscape
WeWorkEFthoughtbotEvertureMass ChallengeWayfairWistiaNeoscape
WeWorkEFthoughtbotEvertureMass ChallengeWayfairWistiaNeoscape
- “FRONT-END vs BACK-END”
HOMEPAGE
MATCH PAGE
SIGN UP FORM
FROM SUBMISSIONS GOAL
8 PEOPLE - TEAM A8 PEOPLE - TEAM B 6 PEOPLE - RESERVES (3 PER TEAM)10 PEOPLE - NO-PLAYERS
32 FORM SUBMISSIONS
HOUSE RULES MATCH LISTING
FROM SUBMISSIONS GOAL
8 PEOPLE - TEAM A8 PEOPLE - TEAM B 6 PEOPLE - RESERVES (3 PER TEAM)10 PEOPLE - NO-PLAYERS
32 FORM SUBMISSIONS
5%
20%
80%
HOMEPAGE
MATCH PAGE
SIGN UP FORM
HOUSE RULES MATCH LISTING
FROM SUBMISSIONS GOAL
8 PEOPLE - TEAM A8 PEOPLE - TEAM B 6 PEOPLE - RESERVES (3 PER TEAM)10 PEOPLE - NO-PLAYERS
32 FORM SUBMISSIONS
5%
20%
80%
640 VIEWS
3200 VIEWS
4000 VIEWSHOMEPAGE
MATCH PAGE
SIGN UP FORM
HOUSE RULES MATCH LISTING
*In Google AnalyticsVIEWS = SESSIONS
FROM SUBMISSIONS GOAL
8 PEOPLE - TEAM A8 PEOPLE - TEAM B 6 PEOPLE - RESERVES (3 PER TEAM)10 PEOPLE - NO-PLAYERS
32 FORM SUBMISSIONS
5%
20%
80%
640 VIEWS
3200 VIEWS
4000 VIEWSHOMEPAGE
MATCH PAGE
SIGN UP FORM
HOUSE RULES MATCHLISTING
*In Google AnalyticsVIEWS = SESSIONS
INFLUENCERS
MATCHLAUNCH
MATCHDAY
ATTENDEES
MATCHLAUNCH
MATCHDAY
ORGANIC
MATCHLAUNCH
MATCHDAY
(MATCH HOST / LOCATION)
(OUR SOCIAL NETWORKS)
INFLUENCERS
MATCHLAUNCH
MATCHDAY
(MATCH HOST / LOCATION)
Hi Matthew,
Please use the below for sharing. Thx a bunch!
SAMPLE COPY // Facebook
On OCT 18th our Boston office will host the first @Epic Ping Pong match "Front-End vs Back-End". Amazing dev skills are a plus but this time your backhand matters more. Join a team here: https://goo.gl/WclkMR
{image attached}
SAMPLE COPY // Twitter
OCT 18th our Boston office will host the first Epic Ping Pong match "Front-End vs Back-End". Join a team here: https://goo.gl/WclkMR
{image attached}
SAMPLE COPY AND IMAGE
-EMAIL-SOCIAL
ATTENDEES
MATCHLAUNCH
MATCHDAY
MATCHLAUNCH
MATCHDAY
WELCOME MATCH CONFIRMATION
ORGANIC
MATCHLAUNCH
MATCHDAY
-FACEBOOK-INSTAGRAM
MATCHLAUNCH
MATCHDAY
MATCHLAUNCH
MATCHDAY
(OUR SOCIAL NETWORKS)
WeWorkEFthoughtbotEvertureMass ChallengeWayfairWistiaNeoscape
- “FRONT-END vs BACK-END”
thoughtbot - “FRONT-END vs BACK-END”
LOCATION THEME
Thoughtbot - “FRONT-END vs BACK-END”Are you a back-end guru who thinks front-end is “easy”?
Are you front-end savant who think back-end just “the plumbing”?
Front-end developers will bring their bootstrapped templates
Back-end developers will bring their ruby red gems.
What’s more important: front-end or back-end?
Front-end developers will bring their sassy selectors
Back-end developers will bring their writhing python
who sits atop the development stack: front-end or back-end?
Front-end developers will bring their flexible box models
back-end developers will bring their bundles of beans,
Which stack will dominate on the ping pong table
Front-end developers will bring their hardware accelerated transforms
COPY
Thoughtbot - “FRONT-END vs BACK-END”COPYIMAGE
Thoughtbot - “FRONT-END vs BACK-END”COPYIMAGEPOST BODY COPYSCHEDULEPLATFORM
Thoughtbot - “FRONT-END vs BACK-END”COPYIMAGEPOST BODY COPYSCHEDULEPLATFORM
LINK TRACKING BY CAMPAIGN
KPI = SESSIONS
KPI = SESSIONS
