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Transcript of launching a papaya leave juice in the market
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ACKNOWLEDGEMENT
First of all, we would like to say thanks to Almighty Allah who gives us
courage, knowledge, and rational mind for thinking & understating to
complete this task.
We have benefited from the contributions of our friends, our colleagues in
preparing the complete and comprehensive project. Special thanks to MAM
RAKHSHANDA ALI & SIR ADNAN who motivate us and give us a path how to
achieve this target.
Finally, we are also grateful to those who have directly or indirectly
contributed towards the preparations of this project.
USAMA AKRAM
FAIZAN AHMED
FARHAN SHAFIQ
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Nature has a way of its own, nicely put indeed. The dengue cases continue to
rise in different cities of Pakistan and the medications continue to fall short.What have not failed are different juices of papaya's leaves and Guava juice
that has now proven to be one of the best cures for dengue fever, though it
has not been scientifically proven yet.
Dozens of dengue patients benefited from the juices and even some medical
doctors also prescribe it as an effective treatment for the disease. The
complications the disease carry with itself are life threatening and the
implications that papaya leaf juice have are miraculous.
Dengue fever decreases the white blood cells and it is believed that papaya
leaf juice increases the white blood cells count dramatically, though scientific
research has yet to prove it. In last days number of dengue positive cases has
been reported in government hospitals and private laboratories were also
diagnosing dozens of dengue cases regularly. 150 (150,000) platelet count is
considered to be normal which falls when the dengue fever rises.
Pakistan today surveyed the affects papaya leaf juice was having on the
dengue treatment and found that the treatment was affective and was
getting popular day by day. A 45-year-old Hamza Ikram Butt, who was shifted
to the ICU last year with platelet count down by 80 per cent, said "Papayaleaf juice gave me a new life and left the doctors stunned when I had lost
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hope" Dr. Sajid, a private clinic owner, said that papaya leave juice was the
most effective medicine available in the market.
"I always prescribe papaya leaf juice to my dengue patients and it has always
worked", he added Ahsan Saleh, a dengue patient, who remained
hospitalised for several days in a local hospital, said "Doctors took several
days in diagnosing and treating the disease but as soon as I started using the
papaya leave juice, its magical effect was imminent" Some people have even
started planting papaya in their gardens to cope with this fatal disease in
future.
Faizan Butt a resident of Nespak Housing Society told Pakistan Today that "I
have planted a sampling of papaya in my small garden, as its leaf juice cured
my various friends suffering from dengue" An entrepreneur, Mirza Ikhlas,said "When my platelet count went down vigorously which was at 70,000
and the medications failed it was papaya leave extract that worked for me."
Popularly known as the super fruit, the apple shaped delicacy-- Guava is atropical fruit. Cultivated in the shades of yellow and green, it offers a
flavourful tasty burst that reminds of pears and strawberries. The tasty fruit
juice, guava nectar is also used in a number of tropically themed alcoholic
drinks, since the sweetness pairs well with alcohol. It may also be mixed with
carbonated water to create a freshens cooling drink, in the production or
sorbet and ice cream.
Guava juice is known to be a great thirst quencher as well as an extremely
rich source of vitamin C and iron. It is believed that this tropical fruit wasoriginally cultivated in the current day Mexico or Central America. Today the
highly nutritious guava juice is enjoyed around the world. The major
producers of guava in the world are India, Brazil, and Mexico.
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Origin
The tropical Guava is the native of South America. When the
early Spanish explorers moved to this region in the 1500s.
They found Strawberry Guava, ‘Acca sellowiana O.,' growing
as a tree. They adopted the Mesoamerican name for it
when describing it to others and also started growing it inshrubs and small trees. History records that Seminole
Indians were growing guava trees in Northern Florida in
1816.
"Guavaween" is a traditional central Florida event and fund
raiser that is held every year to celebrate the advent of the
guava corresponding to parades and festivals that are
scheduled near Halloween at holidays Ybor City, Florida, an
outskirt of Tampa, Florida. This "Guavaween" event iscelebrated during the last of October each year.
Guava juice is an extremely rich blend of Vitamin C (the skin of guava
contains more than 5 times Vit. C than that of an orange), Vitamin A and B,
Calcium, Nicotinic Acid, Phosphorus, Potassium, Iron, Folic Acid and Fibres.
Owing to such an amazingly beneficial profile, the juice is advantageous for:
Constipation
treatment
Prolonged
menstruation
High blood pressure
High cholesterol level
Poor circulation
(strengthen theheart)
Acidosis
Asthma
Catarrh
Obesity
Scurvy
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Congestion of the
lungs
Beauty treatment: The juice has
skin-smoothing, moisturizing
properties as it contains
arytenoids—powerful
antioxidants that aid in skin
renewal and protect against
environmental toxins. It is a
valuable component for anti-
aging skin care as it containsmoisture retaining B vitamins
which help prevent the oxidation
process of the cell.
Dengue fever: Guava juice helps
with dengue fever to purify your
blood. It helps to keep the
parasites out of your blood so
that the blood platelets do not
drop, with lower chance of getting malaria.
Guava is an important source of
vitamin C, which stimulates
production of collagen and is
involved in the building and
health of cartilage, joints, skin,
and blood vessels. Vitamin C also
aids in neutralizing pollutants
and has natural antihistamine
properties which protect skin
from skin diseases like hives,
eczema, psoriasis, etc.
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Punjab is the target market, especially Lahore. As our product is not a sort of
medicine therefore it can be used by every person belonging to almost every
class of Pakistan that’s why the market of Karachi is also our business market
not target market.
In geographic segmentation we’ve emphasized on region, city and metro
areas.
Region / Cities:
Metro Areas
Region / Cities:
In Pakistan through survey we identified the following regions.
ISLAMABAD / RAWALPINDI
SINDH:
Karachi
Hyderabad
Mirpur Khas
Nawab Shah
PUNJAB:
Lahore
Faisalabad
Multan
Bahawalpur
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BALUCHISTAN: Quetta.
N.W.F.P: Peshawar
Metro Areas:
We will also penetrate in that area which contains the population of near
about 75,000 to 100,000
: from 4 to above...
: male/female both...
: -------
: any...
: for normal buyers their income should must be
10,000 or more per month ... and no income level
required for the patients of dengue because they
can buy as their per requirement .
: middle class or any...
: No such values required.
: _____
: _____
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: Soft drink and juice lovers and needy dengue fever
affected people... It depends on all of them.
: ______
: ______
: yes it depends upon the results for dengue
procurement. It definitely will attract more
customers.
Segments Parameters Fields Remarks
Geographic Region Cities Heavy Users
Metro Areas Population 75,000 to 100,000 Light Users
Demographic Income Above 15,000 Heavy Users
Family Life Cycle Young Single, Married Heavy Users
Education Graduation and above Heavy Users
Social Class Upper Class and Upper Middle Class Heavy Users
Psychographic Personality Ambitious, Aggressive Heavy Users
Life Style Activities, Interests Heavy Users
Behavioural Usage Rate Heavy Users Heavy Users
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FOR PER PACK (300ml)
Ingredients : PKR Rs 20
Packaging : PKR Rs 6
Labour cost : PKR Rs 5
Transportation : PKR Rs 5
Water and electricity : PKR Rs 2
Total direct cost : PKR Rs 26
Add: Total indirect cost : PKR Rs 12
Production cost per bottle : PKR Rs 38
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Promotion is the activity done in order to increase the sales of an
organization’s product or services. This is the technique that our company is
using for the awareness and fame of the product in the market. The main
function of promotion includes to inform, persuade and to remind about the
product. By using this technique we can earn high profit.
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FOR PER PACK (300ml) : PKR Rs 7
Add production cost : PKR Rs 45
Local Cable Network (Television)
Print media includes Newspapers, magazines, pamphlets, buntings etc. we shall use the following
media;
Newspaper
Particulars of this media are as follows;
Particulars Size Frequency in One Month Total Cost
Jang 12cm x 4 column width 1 108,000.00
Nawa-e-waqt 12cm x 4 column width 1 38400.00
Dawn 12cm x 4 column width 1 43200.00
Total :: 189,600.00
Pamphlets
The cost of Pamphlet media is as follows;
Particulars Cost Per Unit Total Cost
Cost per Pamphlet 2.00
Total No. of Pamphlets 100,000.00
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Total Cost 200,000.00
Buntings: The cost of buntings is as follows;
Particulars Cost Per Unit Total Cost
Cost per Bunting 1.50
Total No. of Buntings 50,000.00
Total Cost 75,000.00
Signboards
Cities Size No. of Boards Cost
Lahore 10 ft x 20 ft 4 60,000
Karachi -Do- 5 60,00
Total 120,000
The billboards are totally taken on rent and each billboard has the rent at Rs.20, 000/- per month.
Banners --
Particulars Cost per Unit Total Cost
Cost per Banner 100.00
Total No. of Banners 5000.00
Total Cost 500,000.00
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Promotional Expenses
Media Vehicles Cost
Print Media
Newspaper 189,600.00
Pamphlets 200,000.00
Buntings 75,000.00
Out Door Media Sign Boards 120,000.00
Banners 500,000.00
Total :: 1084600
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Rent 10,000 110,000
Total::
(Estimated)approx
885000
The whole project of our group is basically a strong business idea. Wehave searched different areas and sectors of the market and we have
found that to fulfil the peoples need for a pure anti-dengue juice isnecessary. A number of people are afraid of this disease because theyare not aware of this disease . We just have tried to overcome thissituation with natural treatment. The interesting part of our project is thatthe juice we are introducing in the market is not a sort of medicine. It canbe used by every normal person for refreshment and for increasing therate of metabolism inside human body. Therefore our product is acomplete package to enjoy a healthy life. As we all are aware of thisquote..................