Launching a New Product -- Both Goods and Services

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EVANS ON MARKETING Launching a Successful Product This television interview of Hofstra University's Professor Joel Evans (of the Zarb School of Business) appeared on Fios1's Money & Main$treet. The interview was conducted by host Giovanna Drpic. It deals with launching goods and services into the marketplace. There are many tips and graphics.

Transcript of Launching a New Product -- Both Goods and Services

Page 1: Launching a New Product -- Both Goods and Services

EVANS ON MARKETING  

Launching a Successful Product 

This television interview of Hofstra University's Professor Joel Evans (of the Zarb School of Business) appeared on Fios1's Money & 

Main$treet. The interview was conducted by host Giovanna Drpic. It deals with launching goods and services into the marketplace. There are many tips 

and graphics.