Launch your online course plan and mindmap

LIVE TRAINING

with CAROLINE BALINSKA

LAUNCH YOUR ONLINE COURSE PLAN & MINDMAP

PART 1

www.onlinemarketingprincess.com

LAUNCH GUIDE

Do you have a training course you can package?

You can have this set up as • 24/7 anytime training • live training- group• one-on-one


LAUNCH GUIDE

Are you not sure if you have a course?

• Can you offer training that you can offer in video or text format?

• It can be a short course, or a long term course. • The options are endless. From dog training via video to

business courses via documents to meditation via live webinars, and much more.


LAUNCH GUIDE

Don’t have it written down? YOU CAN STILL LAUNCH!

• Even if you currently don’t have your course setup in hard copy, you can offer one-on-one or group live training and create videos

• Launch and create a hard copy as you go.


LAUNCH GUIDE

Why run a course?

• This can be your whole business strategy

• Great to show you as the expert

• Extra income stream


LAUNCH GUIDE

Today’s training is going to be full of information and I am going to move very quickly.

• I will giving an overview of what is needed.

• I will be offering a download of this training later.

• More information in the download


BEFORE I GET STARTED

ABOUT ME:Web Developer & Marketing Strategist specialising in launching & automating your online business

• Creating websites that sell• Selling online• Responding to customers• Email autoresponders• Social media




What makes me different?

I look after my clients all the way through the process. I take a small number of clients each month and work one on one with my clients.



What my clients are saying…

“Thank YOU! I can’t speak highly enough about the knowledge that you share…”Natalie Warner”



What my clients are saying…

“Thank you, it's so nice having support like this to move forward! Hip Hip Hooray! So glad I chose to work with you and your team, it really has taken a load off of my mind and my to do list. Cheers to a successful, creative, collaborative new adventure.Warm wishes,Sherri”



What makes me different?

• I follow the science of sales. • I am not just a web developer I am a business strategist as

well.



I help businesses achieve their goals.

I don’t try to sell one strategy to fit everyone.

EVERY business and business owner is different and I know it!

STAND OUT & SHINE!

-


LAUNCH GUIDE

HERE WE GO…


LAUNCH GUIDE

HOW TOLAUNCH YOUR ONLINE COURSE!


LAUNCH GUIDE

DON’T FORGET…

Every launch is unique and different The launch phases and steps I will be describing is a comprehensive, "launch framework." However, all courses are slightly different. Not all of the launch steps must necessarily be executed to be successful, it will depend on what you want to achieve and the course you are launching.


LAUNCH GUIDE

STAGE 1:

RESEARCH:

• What do you offer?


LAUNCH GUIDE

STAGE 1:

RESEARCH:

• What do you offer?• What do people want?


LAUNCH GUIDE

STAGE 1:

RESEARCH:

• What do you offer?• What do people want?• How long should the course go for?


LAUNCH GUIDE

STAGE 1:

RESEARCH:

• What do you offer?• What do people want?• How long should the course go for?• What can you charge? What are others charging?


LAUNCH GUIDE

STAGE 1:

RESEARCH:

• What do you offer?• What do people want?• How long should the course go for?• What can you charge? What are others charging?• What format should you offer it in? (video, webinar, docs)-


LAUNCH GUIDE

STAGE 1:

RESEARCH:

• What do you offer?• What do people want?• How long should the course go for?• What can you charge? What are others charging?• What format should you offer it in? (video, webinar, docs)• Who can help you? Who will promote you? Think external

marketing/Advertising Channels, interviews- podcasts, websites, youtube channels, JV’s

-


LAUNCH GUIDE

STAGE 2:

SET UP YOUR COURSE OUTLINE-WHAT ARE YOU LAUNCHING?

• Name the course


LAUNCH GUIDE

STAGE 2:


• Name the course• Time frame of course


LAUNCH GUIDE

STAGE 2:


• Name the course• Time frame of course• Subjects covered


LAUNCH GUIDE

STAGE 2:


• Name the course• Time frame of course• Subjects covered• Price


LAUNCH GUIDE

STAGE 2:


• Name the course• Time frame of course• Subjects covered• Price • Set your launch date


LAUNCH GUIDE

STAGE 2:


• Name the course• Time frame of course• Subjects covered• Price • Set your launch date • Decide on time frames if you are running an early bird offer


LAUNCH GUIDE

STAGE 2:


• Name the course• Time frame of course• Subjects covered• Price • Set your launch date • Decide on time frames if you are running an early bird offer• What is your refund policy?-


LAUNCH GUIDE

STAGE 3:

Make contact with your “promoters”

• Bloggers- who can you approach


LAUNCH GUIDE

STAGE 3:


• Bloggers- who can you approach• Twitter- who can you approach


LAUNCH GUIDE

STAGE 3:


• Bloggers- who can you approach• Twitter- who can you approach• PR


LAUNCH GUIDE

STAGE 3:


• Bloggers- who can you approach• Twitter- who can you approach• PR• Interviews- podcasts, websites, youtube channels


LAUNCH GUIDE

STAGE 3:


• Bloggers- who can you approach• Twitter- who can you approach• PR• Interviews- podcasts, websites, youtube channels• JV’s


LAUNCH GUIDE

STAGE 3:


• Bloggers- who can you approach• Twitter- who can you approach• PR• Interviews- podcasts, websites, youtube channels• JV’s• Affiliates-


LAUNCH GUIDE

STAGE 4:

SET YOU GOALS

• What are you wanting to achieve? • 20,000 free members• $45,000 ?

-


LAUNCH GUIDE

Don’t get over whelmed!

I am offering 1 on 1 support to help you get your course launched

There is no other training like this!Not group coaching, not general videos.

Firstly I will assess your needs in a strategy session.Then I create training videos based on YOUR needs. AND then we speak personally each week. AND MUCH MUCH MORE!I call my personalised coaching Stand Out and Shine!


LAUNCH GUIDE

SUPER SPECIAL OFFER EARLY BIRD DISCOUNT UNTIL JULY 5TH 11PM gmt+2

YOU CAN SAVE $3000 ON THE ULTIMATE PACKAGE


LAUNCH GUIDE

STAGE 5:

CREATE PROMOTIONAL CONTENT

• Images


LAUNCH GUIDE

STAGE 5:


• Images• Banners


LAUNCH GUIDE

STAGE 5:


• Images• Banners• Any webinars or videos you may want to use to get people

to sign up


LAUNCH GUIDE

STAGE 5:


• Images• Banners• Any webinars or videos you may want to use to get people

to sign up• Other design elements

-


LAUNCH GUIDE


LAUNCH GUIDE

Come back for webinar 2…

In the next webinar I will be covering:EmailsAdvertisingSocial MediaSales PagesPayments SystemsAND MUCH MORE!!


LIVE TRAINING



PART 2


LAUNCH GUIDE

Refresh Your Memory of Part 1

ResearchCourse outlinePromotersGoalsRefund policy


LAUNCH GUIDE

STAGE 6:

EMAIL SYSTEM SET UP

• Create a funnel- what process do your leads go through


LAUNCH GUIDE

STAGE 6:

EMAIL SYSTEM SET UP

• Create a funnel- what process do your leads go through• Where will they end?


LAUNCH GUIDE

STAGE 6:

EMAIL SYSTEM SET UP

• Create a funnel- what process do your leads go through• Where will they end?• Up-sell offer


LAUNCH GUIDE

STAGE 6:

EMAIL SYSTEM SET UP

• Create a funnel- what process do your leads go through• Where will they end?• Up-sell offer• Cross-sell offer


LAUNCH GUIDE

STAGE 6:

EMAIL SYSTEM SET UP

• Create a funnel- what process do your leads go through• Where will they end?• Up-sell offer• Cross-sell offer• Do you offer a “down sell” -


LAUNCH GUIDE

OK! SO WE ARE ABOUT ½ WAY!It seams like a lot! But broken down it can be done!

If you are thinking you would like 1 on 1 support to help you get your course launched, I can help.

Not group coaching, not general videos.

Firstly I will assess your needs in a strategy session.Then I create training videos based on YOUR needs. AND then we speak personally each week. You also get unlimited email access to me over the 6 weeks!!!

AND MUCH MUCH MORE!


LAUNCH GUIDE

SUPER SPECIAL OFFERSTAND OUT & SHINE!! EARLY BIRD DISCOUNT UNTIL JULY 5TH 11PM gmt+2



LAUNCH GUIDE

STAGE 7:

CREATE CONTENT IF YOU NEED TO

• PDF’S


LAUNCH GUIDE

STAGE 7:


• PDF’S• Videos


LAUNCH GUIDE

STAGE 7:


• PDF’S• Videos• Webinar content


LAUNCH GUIDE

STAGE 7:


• PDF’S• Videos• Webinar content• Podcast content


LAUNCH GUIDE

STAGE 7:


• PDF’S• Videos• Webinar content• Podcast content• Questionnaires


LAUNCH GUIDE

STAGE 7:


• PDF’S• Videos• Webinar content• Podcast content• Questionnaires• Other content

-


LAUNCH GUIDE

STAGE 8:

WORKOUT YOUR PAYMENT SYSTEM

Which system will you use?• Paypal• Merchant Facility• Other


LAUNCH GUIDE

STAGE 8:

WORKOUT YOUR PAYMENT SYSTEM

If you are using PayPal make sure you contact them before the launch!


LAUNCH GUIDE

STAGE 9:

SALES PAGE

• Content


LAUNCH GUIDE

STAGE 9:

SALES PAGE

• Content• Images


LAUNCH GUIDE

STAGE 9:

SALES PAGE

• Content• Images• Testimonials


LAUNCH GUIDE

STAGE 9:

SALES PAGE

• Content• Images• Testimonials• Buy buttons


LAUNCH GUIDE

STAGE 9:

SALES PAGE

• Content• Images• Testimonials• Buy buttons• Refund Policy


LAUNCH GUIDE

STAGE 9:

SALES PAGE

• Content• Images• Testimonials• Buy buttons• Refund Policy• Privacy & Terms


LAUNCH GUIDE

STAGE 9:

SALES PAGE

• Content• Images• Testimonials• Buy buttons• Refund Policy• Privacy & Terms • Disclaimer Page

-


LAUNCH GUIDE

STAGE 10:

WHAT CAN HELP YOU?Your Marketing/Advertising Channels

• Blog


LAUNCH GUIDE

STAGE 10:


• Blog• Twitter


LAUNCH GUIDE

STAGE 10:


• Blog• Twitter• Email list


LAUNCH GUIDE

STAGE 10:


• Blog• Twitter• Email list• Facebook page


LAUNCH GUIDE

STAGE 10:


• Blog• Twitter• Email list• Facebook page• Facebook Advertising


LAUNCH GUIDE

STAGE 10:


• Blog• Twitter• Email list• Facebook page• Facebook Advertising • Google advertising


LAUNCH GUIDE

STAGE 10:


• Blog• Twitter• Email list• Facebook page• Facebook Advertising • Google advertising• Remarketing campaigns


LAUNCH GUIDE

STAGE 10:


• Blog• Twitter• Email list• Facebook page• Facebook Advertising • Google advertising• Remarketing campaigns• Other advertising -


LAUNCH GUIDE


LAUNCH GUIDE

Watch Part 3…

In the next to videos I will be covering:AdvertisingSocial MediaPromotion ideasAND MUCH MORE!!


LIVE TRAINING



PART 3


LAUNCH GUIDE

RECAP:

ResearchCourse OutlineSet a Launch DateSet Your GoalsRefund PolicyEmail SystemsContent CreationPayment SystemSales PageMarketing


LAUNCH GUIDE

STAGE 11:

MAKE CONTACT WITH YOUR “PROMOTERS” AGAIN

EXTERNAL Marketing/Advertising Channels

• Bloggers- who can you approach


LAUNCH GUIDE

STAGE 11:



• Bloggers- who can you approach• Twitter- who can you approach


LAUNCH GUIDE

STAGE 11:



• Bloggers- who can you approach• Twitter- who can you approach• PR


LAUNCH GUIDE

STAGE 11:



• Bloggers- who can you approach• Twitter- who can you approach• PR• Interviews- podcasts, websites, youtube channels


LAUNCH GUIDE

STAGE 11:



• Bloggers- who can you approach• Twitter- who can you approach• PR• Interviews- podcasts, websites, youtube channels• JV’s


LAUNCH GUIDE

STAGE 11:



• Bloggers- • Twitter-• PR• Interviews- podcasts, websites, youtube channels• JV’s• Affiliates-


LAUNCH GUIDE

STAGE 12:

SPECIAL PROMO LAUNCH IDEAS – WHAT CAN YOU OFFER THAT IS DIFFERENT? • 20 day…


LAUNCH GUIDE

STAGE 12:

SPECIAL PROMO LAUNCH IDEAS – WHAT CAN YOU OFFER THAT IS DIFFERENT? • 20 day…• Free….


LAUNCH GUIDE

STAGE 12:

SPECIAL PROMO LAUNCH IDEAS – WHAT CAN YOU OFFER THAT IS DIFFERENT?

• 20 day…• Free….• Buy 2 get 1 free


LAUNCH GUIDE

STAGE 12:

SPECIAL PROMO LAUNCH IDEAS – WHAT CAN YOU OFFER THAT IS DIFFERENT? • 20 day…• Free….• Buy 2 get 1 free• Bonus t-shirt for Nike on signup


LAUNCH GUIDE

STAGE 12:

SPECIAL PROMO LAUNCH IDEAS – WHAT CAN YOU OFFER THAT IS DIFFERENT? • 20 day…• Free….• Buy 2 get 1 free• Bonus t-shirt for Nike on signup• Pay for 6 months get 1 month free


LAUNCH GUIDE

STAGE 12:

SPECIAL PROMO LAUNCH IDEAS – WHAT CAN YOU OFFER THAT IS DIFFERENT? • 20 day…• Free….• Buy 2 get 1 free• Bonus t-shirt for Nike on signup• Pay for 6 months get 1 month free• Buy modules 1-6 and get the rest free -


LAUNCH GUIDE

STAGE 13:

PLAN YOUR COMMENTS/POSTS

Make a list of at least 20 comments for each area

• Facebook


LAUNCH GUIDE

STAGE 13:



• Facebook• Twitter


LAUNCH GUIDE

STAGE 13:



• Facebook• Twitter• Linked in


LAUNCH GUIDE

STAGE 13:



• Facebook• Twitter• Linked in• Blog comments


LAUNCH GUIDE

STAGE 13:



• Facebook• Twitter• Linked in• Blog comments• Other comments

-www.onlinemarketingprincess.com

LAUNCH GUIDE

STAGE 14:

PLAN YOUR ADS

Work out your advertising campaigns• Facebook


LAUNCH GUIDE

STAGE 14:

PLAN YOUR ADS

Work out your advertising campaigns• Facebook• Google


LAUNCH GUIDE

STAGE 14:

PLAN YOUR ADS

Work out your advertising campaigns• Facebook• Google• Remarketing


LAUNCH GUIDE

STAGE 14:

PLAN YOUR ADS

Work out your advertising campaigns• Facebook• Google• Remarketing• Other ads

-www.onlinemarketingprincess.com

LAUNCH GUIDE

Next I am going to show you the last stage and the 2 mindmaps.

BONUS!To receive a copy of the mindmap and the countdown calendar, checklist. And other training along the way.Click the button at the end of this training to download your copy of the awesome bonuses.


LAUNCH GUIDE

SUPER SPECIAL OFFERSTAND OUT & SHINE!! EARLY BIRD DISCOUNT UNTIL JULY 5TH 11PM gmt+2


Get 6 weeks of 1 on 1 personalised coaching. Get 6 weeks of unlimited email access to me to guide you during your launch. And MUCH MORE!


LAUNCH GUIDE

STAGE 15: TEST

• Buttons


LAUNCH GUIDE

STAGE 15: TEST

• Buttons• Links


LAUNCH GUIDE

STAGE 15:

TEST

• Buttons• Links• Email system


LAUNCH GUIDE

STAGE 15:

TEST

• Buttons• Links• Email system• Links in ads


LAUNCH GUIDE

STAGE 15:

TEST

• Buttons• Links• Email system• Links in ads• Downloads


LAUNCH GUIDE

STAGE 15:

TEST

• Buttons• Links• Email system• Links in ads• Downloads• Videos


LAUNCH GUIDE

STAGE 15:

TEST

• Buttons• Links• Email system• Links in ads• Downloads• Videos• All content


LAUNCH GUIDE

STAGE 15:

TEST

• Buttons• Links• Email system• Links in ads• Downloads• Videos• All content• Walk through and purchase your product

-


LAUNCH GUIDE

NOW YOU ARE READY TO LAUNCH!!!!!!!!


LAUNCH GUIDE

Want to learn more?

There is still so much to know… If you want more tailored information for your business, having a mentor along the way is extremely helpful and worth the investment

www.net.onlinemarketingprincess.com


STAND OUT & SHINE

[email protected] www.onlinemarketingprincess.com


Launch your online course plan and mindmap

Business

Transcript of Launch your online course plan and mindmap