SUMMARY Event Brief Objectives Scope of Work Launch Event Details Program Flow Detail Plan HR Allocation Media & PR Plan Creative's Tentative Budget

OUTLINE

Event Brief

Total no. of guests: Invitees for launch event 300++Venue: Grand Ball Room, Hotel Radisson BluDate: Not confirmed yetTime: 6 pm – 10 pmVenue: Confirmed by EnergypacFood: Confirmed by Energypac

All others: Mango PR & Communication Responsibility

EVENT BRIEF

Create a customized launch event with media invitees and other stakeholders and drive brand awareness

Officially unveiling the ‘CRT’ to the Print & Electronic Media and invited guests.

To Create a hype among the target group

OBJECTIVES

Scope of Work

Invitation Card Design, Print & distribution Confirm Venue

Print & Electronic Media Invitations, media coverage & management at the event

Select Food & Beverage menu

Backdrop Design , Stage, banners and all other creative collaterals required for the event

Finalize the guest list

Arrange Projector, Branded Projector screen & laptop Expense allocation & advance payment

All Required Logistic Planning & Implementation Select MC

Technical Support (Sound, light & online Panel) Approve Prepare Event Flow

Confetti Reveal Modality (Laser, Fog Machine, Confetti Machine & Product cutout)

Prepare the Press Kit

Arrange transportation for event team Gift Bag for all guests

Photography & Videography with archive Confirm Performers

Facilitators (Ushers/ Brand Promoters) for Event Select Brand Promoters/Ushers

Mango Responsibilities Energypac Responsibilities

SCOPE OF WORK

Venue : Grand Ball Room

Proposed Guest list:

Event Details

Date: ……………, 2013

Venue: Grand Ball Room

Hotel Radisson BluGuests: 300++ invitees

Time : 6:30 pm to 10:00 pm

LAUNCH EVENT DETAILS

BGMEA

BKMEA

FMCG

Pharmaceuticals

Bank

Media

FBCCI

Telecom

Speeches Of Key Note person

Product Presentation

GuestArrival

MC introducesthe program

Cultural Performance

Product Unveiling

Distribution of Press Kits to

invitees

6:00 pm – 6:30 pm

7:15 pm – 7:30 pm

6:40 pm – 7:00 pm

7:00pm – 7:15 pm

6:30 pm– 6:35 pm

7:30 pm – 7:35 pm

Corporate Video

7:35 pm – 8:35 pm

PROGRAM FLOW

MC wrap up theceremonies Dinner

8:35 pm – 8:40 pm 8:40 pm – 10:00 pm

Time Activity Description

6:00 pm – 6:30 pm Guest Arrival

Guest arrival from 6:00 pm onwards. At the Grand Ball Room Hall entrance registration will be done. Press kits will be distributed there to media invitees & gift bags will also be distributed to invited guests

6:30 pm– 6:35 pm MC Introduces the program MC will formally welcome everyone to the program

6:40 pm – 7:00 pm Speech of Key Note Person Key Note Person will deliver his speech to the invited guest & media.

7:00pm – 7:15 pmOfficial Product Reveal to

media & invited guests

A Product cutout of CRT will be unveiled. Followed by a product presentation

7:15 pm – 7:30 pm Product Presentation A Official Designated person will give a presentation on product revealed.

7:30 pm – 7:35 pm Corporate Video A corporate video will be shown to the invited guest and media.

7:35 pm – 8:35 pm Cultural Performance A Musical cultural night will be performed by some local prominent artist.

8:35 pm – 8:40 pm MC Wrap up the ceremonies MC thanks everyone for their presence at the launching ceremony.

8:40 pm – 10:00 pm Dinner Dinner will be served as per selected menue.

DETAIL PLAN

MC/Anchor:Option 1: Munmun

MUNMUN

NAWSHIN

MC/ ANCHOR

Option 2: Nawshin

Contemporary Option:• Key Note Person will be requested to come

on the stage, at that moment the lights of the hall room will slowly dim.

• A sound track will start coordinated with a laser show.

• After two munities of laser show the Key Note Person will come on the stage and pull off the satin cloth and reveal the product

• Confetti's will burst on stage to celebrate the official launch of CRT!

SPOTLIGHTS

Confetti LaserFog Machine

PRODUCT REVEAL OPTION

Satin Cloth

Proposed Performer Classical & Fusion song performer

Sabina Yasmin

Rezwana Chowdhury

Runa Laila

Shubir Nandi Andrew Kishore

Grand Ball Room Floor Plan

HR Required Number of People

Supervisor for event 5

Usher for event 10

HR ALLOCATION PLAN

Media & PR Plan for Launch Event For Extensive Media Coverage

Particulars Coverage/ InsertionOpening Ceremony PRRakeen Inauguration Ceremony media coverage. 21 Media (Minimum 6 TV Channel,12 Newspaper and 3 FM Radio) will be present at the inauguration ceremony from below list.TV: ATN, ATN News, NTV, Channel I, Bangla Vision, RTV, Desh TV, ETV, Boishakhi TV, Shomoy TV, Maasranga TV, Independent TV, Ekattor TV, SATV (Any 5)

5

Radio: Radio Today, Radio Aamar, Radio ABC, Dhaka FM, Peoples Radio (Any 2) 2

News Paper: Prothom Alo, Arthoniti Protidin ,Kaler Kantha, Samakal, Noya Diganta, Ittefaq, Jai Jai Din, Inquilab, Bangladesh Protidin, Amaderorthoneeti, AmaderDesh, Manobzamin Daily Star, New Age, Independent, Daily Sun, News Today (Any 10)

10

Total 17

Event Creative Collaterals

Invitation Card

Envelope

Backdrop: Option-1

Backdrop: Option-2

Stage: Option-1

Stage: Option-2

Stage: Option-3

Stage: Option-4

Podium

Photo corner

Banner Design Options

Option 1 Option 2 Option 3

Way Marker X- Stand

Press Advertisement: Option-1

Press Advertisement: Option-2

Tentative Event Budget

Event Budget 15,50,223.00 (Excluding VAT)

Total 15,50,223.00 (Excluding VAT)

Tentative Budget for Media & PR

Press Insertion Budget 1,81,500.00 (Excluding VAT)

Note: The above cost is excluding Artist, Venue Rent & Food & Beverage Cost

Tentative Budget

Thank You!