Launch of the 2018 Tourism trends and policies
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Transcript of Launch of the 2018 Tourism trends and policies
OECD TOURISM TRENDS
AND POLICIES 2018
Released 8 March 2018 - ITB Berlin
www.oecd.org/cfe/tourism/
Follow us on Twitter @OECD_LOCAL #OECDTourism
Tourism – a driver of economic growth
On average in the OECD, tourism directly contributes:
4.2%of GDP
6.9% of employment
21.7% of services exports
Direct contribution of tourism in OECD-G20 economies
OECD average 6.9 %
OECD average 4.2 %
Recent trends – international arrivals
Public Affairs and Communications Directorate
1.2 billion
Global international tourist arrivals in 2016
+3.9%arrivals
55% of global arrivals
WORLD
OECD Countries
Recent trends point to continued growth, with OECD countries playing a prominent role in the global tourism economy.
Recent trends – international travel receipts
USD Billion
OECD countries
account for
60% of global receipts
Relative importance of domestic and inbound tourism varies by country
Sound and integrated policies are essential
Tourism policy priorities focus on improving competitiveness, addressing seasonality of demand, and enhancing the quality and appeal of the offer.
Recognise the value of strong dialogue between government, industry, and civil society in the development, implementation and monitoring phases.
Require long-term strategies that consider trade-offs and synergies with related policy areas, and clearly identify the roles, functions, and interactions of key stakeholders.
Tourism policies, strategies and plans
Italy, the Italian National Strategic Plan for Tourism for 2017–2022.
Japan, the Japan Revitalization Strategy 2016 identifies tourism as one of ten key pillars.
Mexico, the National Development Plan 2013-2018 recognises the importance of tourism for job creation and heritage conservation.
Switzerland tourism plays a key role in the New Regional Policy.
Hungary, four priority tourism areas have been nominated.
Mexico, Zones for Sustainable Tourism Development.
Slovenia, the country has been divided into four macro-destinations for the development of tourism.
Sweden, five destinations participated in the Sustainable Destination Development Initiative.
Regional and local destination plans
National tourism plans
Development and marketing of distinctive products and destinations
Actions to develop and market distinctive products and destinations include examples of regional and thematic branding.
Many countries have established new offers and experiencesbased on natural and cultural assets, for year-round growth through the promotion of health and wellness tourism, business tourism, events and various niche products.
Tourism policies recognise the increasingly important role of digitalisation in creative and targeted communication and in the handling and analysis of data.
Country examples – marketing and development
Ireland
Fáilte Ireland developed the Wild Atlantic Way in 2014 as a new experience, presenting the West Coast of Ireland as a compelling international tourism product of scale and singularity.
Poland
The House of Polish Tourism brands will be a system which coordinates tourism policies by creating systematic and comprehensive solutions for the commercialisation and internationalisation of Polish tourism products.
Netherlands
The “HollandCity” branding and marketing strategy, is a recent example of a collaborative approach based on an offer made up of a number of small key cities.
A focus on digitalisation
Australia, 360◦ virtual campaign
Bulgaria, Integrated Tourist Information System
Croatia, eVisitor central platform for tourism data management
France, “Data Tourism” project
Spain, Smart Destinations Project
Several countries have specific plans and programmes on digitalisation in the tourism sector, including Austria, Bulgaria, Croatia, Denmark, Italy, Korea, Mexico, Russia, Spain, Switzerland, Turkey.
Supporting a competitive, sustainable and inclusive tourism industry
Action has been taken to improve connectivity and reduce barriers to travel, while also addressing growing concerns about security.
Supply-side policies to improve competitiveness include investment promotion and the simplification of business regulations.
The need to address labour and skills shortages in the sector is recognised as a key issue.
Other priorities include the promotion of environmentally sustainable and socially inclusive tourism growth.
Australia
Australia has progressed reforms to streamline visitor visa processing in key source markets. These include: trialling a 10 year multiple entry visitor visa for eligible Chinese nationals.
Country examples – supporting competitiveness
Active programmes to
secure new routes, such as
Australia, Brazil, Greece,
Iceland, Israel and Malta.
Austria, Italy and Slovenia
have been pursuing
mobility projects based on
walking, cycling and the use
of public transport.
Strengthening business performance, regulation, quality and investment
New quality service schemes have been introduced in the Czech Republic, Slovakia and Luxembourg.
France is taking action to modernise its Qualité Tourisme label.
REGULATORY FRAMEWORK
Greece, new framework for tourism legislation.
Japan, regulating private lodgings.
Malta, revisiting regulatory framework to react and adapt to a rapidly changing sector.
Slovakia, study of regulatory impacts on tourism businesses, especially SMEs, leading to actions to reduce them.
Korea, Tour Card and Tax Refund Automated System.
Latvia, reduced VAT on accommodation
Investment opportunities to support green innovation in tourism
ENERGY-EFFICIENT TRANSITION
improving the accommodation sector
WASTE MANAGEMENTincreasing resource
efficiency.
BIODIVERSITYmaintaining ecosystems
CULTURAL HERITAGE
offering opportunities for continuation of traditions
WATER MANAGEMENT
improving water efficiency per guest
Challenges to greater investment and financing for sustainable tourism
Investment maturity mismatch, transaction costs, and lack of necessary collateral for financing small tourism projects.
Financing institutions fail in the assessment of the environmental risk.
Lack of data on green investments. Frameworks could serve as a useful benchmark to measure sustainable consumption and production.
No sectoral breakdown for tourism.
Firms fail to account for the impact of their actions on the environment.
Policy should encourage and incentivisebusinesses to incorporate environmental and social impacts into their investment decisions.
Negative externalities are not being adequately considered, with sometimes too much environmentally negative investment.
Issues include : fragmented climate policies and presence of weak governance.
LACK OF SUITABLE FINANCE
INSTRUMENTS
INSUFFICIENT DATA AND MEASUREMENT
LIMITED INCENTIVES FOR SUSTAINABLE
PRACTICES
INADEQUATE CO-ORDINATION
ACROSS GOVERNMENT
Creating a coherent and sustainability-friendly tourism investment environment
In Chile, the Foco Destino or ‘Target Destinations’
initiative intends to build capacity of local managers in
order to boost selected tourism destinations and
increase their competitiveness and
sustainability.
In Sweden, an initiative by the Swedish Agency for
Economic and Regional Growth boosts sustainable
consumption and production with a co-ordinated approach
driving actions tailored to the needs of participating destinations and regions.
The Australian Trade and Investment
Commission (Austrade) offers advice and
facilitation services to international and domestic tourism
investors, including a streamlined regulatory
process.
Policies to address the sustainable tourism investment gap
Incorporate sustainability criteria into public financing and investment supports, and encourage uptake of green financing for tourism projects.
RESPONSIBLE BUSINESS
PRACTICES
GREEN FINANCE
DATA
CO-ORDINATION
Improve data and analysis on green finance and investment in sustainable tourism development.
Build capacity and better co-ordinate actions across different levels of government and policy areas.
Incentivise private investment in resource efficient infrastructure, and encourage more responsible business practices.
Key megatrends impacting tourism to 2040
WHAT ARE MEGATRENDS?
large in scale and long-termin nature
unfold slowly and follow relatively stable trajectories
meaningful changes impacting social, economic, political, environmental and technological issues
KEY MEGATRENDS IDENTIFIED
Evolving Visitor Demand
Sustainable Tourism Growth
Enabling Technologies
Travel Mobility
Megatrends shaping the future of tourism
Megatrends
• Modernising regulatory and legislative frameworks
• Cultivating partnerships with industry, other governments and key stakeholders
• Taking steps to future-proof tourism policyIMPLICATIONS
Global middle classAgeing populationsEmerging generations
EmissionsWater resourcesFood ProductionWell being
Growth of passengersSecurityNatural disasters and political instability
DigitalisationAutomation BlockchainVirtual and augmented reality
Policy responses - preparing for megatrends
Promoting a culture of improvement and future-oriented thinking
Monitoring megatrends and long-term scenario planning exercises
Modernising regulatory
frameworks
Engage stakeholders in the development and regular review of regulatory frameworks
Cultivating partnerships with
key stakeholders
The impacts of megatrends and the process of policymaking are more crosscutting than ever before
Taking steps to future-proof
tourism policy
OECD Tourism Trends and Policies 2018
OECD Tourism Trends and Policies 2018 focuses on key policy and governance reforms in tourism and provides a global perspective with the inclusion of 49 OECD and partner countries.
• This publication is undertaken in partnership with the European Commission
• Data available on OECD.Stat
• The 2018 publication is now available on the OECD iLibrary
• For more information:
www.oecd.org/cfe/tourism/