Launch of Icofp
Transcript of Launch of Icofp
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Unmatched GLOBAL KNOWLEDGE
for future LEADERS.
MARKETING OF ICoFP
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PRESENTED BY:
ANOOP KAUR CHADHA
ESHA SHAH
MEGHA KHAMESRA
NAMRATA VAGHELA
NEHA KARIA
SHIMONI SHAH
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BACKGROUND OF ICOFP
2011@ICoFP Confidential
In 2007
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Our Parent company
Our parent company, Bajaj Capital is one of the largest financial planning firms in the world with over 40
years experience in Financial Planning and Investment Advisory with over 180 branches in India and
800,000 clients across India and Non Resident Indians across the globe.
Bajaj Capital (www.bajajcapital.com) also holds a Category-IMerchant Bankers license from theSecurities
& Exchange Board of India.
Awards & Recognition
Awarded Best Finance Company 2008 byBusiness & Economy Magazine
Rated among Top 25 Best Workplace in India, 2008 Survey. *
Conferred Smart Workplace Awardin 2008
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3 entities are involved
1.FPSB, India (Governing body)
2.NSE (Conducts the exam)
3.EPs (Provides support for preparation)
ENTITIES INVOLVED
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WHY ICoFP ????
Oldest EP (We started in 2002 in India)
Specialized EP (Focusing on Financial Planning education only since2002)
We also specialize in corporate trainings
Our network & Goodwill in the market
Promoted by Bajaj capital group which is a largest distribution house inIndia and our goodwill in the market.
We are having a market share of around 80 to 85% for Financial Planningeducation.
Tied up with around 28 companies
Our college is the only college which designs the books for financialplanning and it can be used as a reference book for the lifetime.
Material preferred by IIM Ahmedabad as well as few nationalize bank likeSBI for financial planning
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MARKET SEGMENTATION
CORPORATE NON-CORPORATE
KNOWLEDGE ENHANCING
RECRUITMENT
AWARENESS
STUDENTS
TEACHERS
PARENTS
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CERTIFIED FINANCIAL PLANNING
BUSINESS IN MARKETING
MANAGEMENT
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CAREER OPTIONS
Banks:Manager- Investment AdvisoryFinancial Planning managerRelationship Officer- RetailInvestment Advisor
Distribution HousesManager- Wealth ManagementRelationship Manager- Institutional AdvisoryProduct Manager
Broking FirmsResearch AnalystRelationship ManagerManager- Operations
Equity Research FirmsResearch AnalystBusiness AnalystTechnical Analyst
Financial JournalismResearch Analyst
Knowledge Process OutsourcingMarket ResearcherBusiness AnalystFinancial AnalystDerivatives AnalystEquity AnalystResearch AssociateProduct Manager
2011@ICoFP Confidential
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PLACEMENTS
PLACEMENT SECTORS
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Top Recruiters
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Recruitment per segment
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PERSONAL SELLING AND SALES
MANAGEMENT
EDUCATION FAIR
COLD CALLING
E-MAILS.
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SOCIAL NETWORKING
FACEBOOK
TWITTER
NEWSPAPERS
MAGAZINES
BROCHURES
TELEVISON
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Awards & Accolades
ICOFP has been adjudged the Outstanding B-School, North at the Star News National B-School Awards, February 2011
Specialized EP for Financial Planning courses
India Today Aspire Magazine (June 2007)2nd & 3rd Best Finance Course in India
Post Graduate Diploma in Securities Analysis & Trading,
Post Graduate Diploma in Financial PlanningTM
. India Today Aspire Magazine (June 2008)2nd & 3rd Best Finance Course in India
Post Graduate Diploma in Securities Analysis & Trading,
Post Graduate Diploma in Financial PlanningTM.
The Week Magazine (May 30, 2009)Best Post Graduate Program in FinanceRisk
Management
Business Sphere Magazine (200809)Best Finance College
Best Places to Work in India (Top 50 Rank) 2008, 2009 & 2010Economic Times & Best
Places to Work Institute. Parent Company Bajaj Capital Group wins award for whole group.
.Many more
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FUTURE PROSPECTS
Campuses:
Delhi
Kolkata
Mumbai
Chennai
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THANKYOU