Latin Eyes Destinations Np
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Transcript of Latin Eyes Destinations Np
DestinationsProduced By
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TABLE OF CONTENTS1. LUMINACION2. MISSION & VISION3. PROFILE4. ONGOING SEGMENTS5. DESTINATIONS6. SYNDICATOR: AMERICA ONE,
AMGTV, COLOURSTV & NETWORK LOCAL AFFILIATES
7. RATINGS & VIEWERSHIP8. ADVERTISING OPPORTUNITIES9. STATION CLEARANCE LIST10.LATINEYES.TV11.RESEARCH12.NEXT STEPS
LuminacionIvan Cevallos, CEO & ProducerAndres Pruna, Director/ Producer
CAPTURE CENTER STAGE WITH YOUR BRAND. Media, Marketing and Technology are in the midst of a revolutionary change. What you can say about your brand, how you can say it and to whom you say it… are yours to command. This is the power that the melding of internet and television creates for you and your brands. How will you use it? Answering these questions is essential to success in the melded media world.
Just as advertisers have new ways to deliver product information, consumers have new ways to screen out advertisements. Now that consumers can shift from screen to sound, to text and schedule their media consumption, how do you get on their schedule? How do you put your brand in front of consumers that don’t know that they want it? How do you deliver messages to today’s fastest growing market segments—the young multicultural urbanites? How do you make your brand speak urban native rather than “poser”?.
MISSION & VISION
LE Destinations is an English-language television show that believes in the value of sharing and celebrating the diversity, beauty and richness that Latin cultures offer. We will visit andexplore destinations that bring that richness to your preferred media platform.
LE Destinations is an exciting, innovative weekly half-hour television show about places and people that expands brand value across multipleplatforms.
PROFILE
Target Audience: Bicultural/Bilingual Hispanics, non-Hispanics w/ interest in Hispanic consumer market
Length: :30 Minutes
U.S. Hispanic Coverage: 70%
Station Clearance: 175
Distribution: Nationally-Syndicated by LatinEyes Media LLC
Production: Luminacion, Los Angeles, CA.
Broadcast Window: January 2010 – December 2010
Episodes: 26 Episodes with one re-run
Host: Several
ONGOING SEGMENTS
International Cuisine
Recipes of Local Dishes• Sponsorship Opportunities
– Sponsor Recipe– Product Placement– Sponsor Website Recipe Link
ONGOING SEGMENTS
Outdoor Adventures
Horseback, zip lining, surfing• Sponsorship Opportunities
– Sponsor activity– Product Placement– Sponsor Website Video Link with
instructions for activity and fashion/beauty recommendations
ONGOING SEGMENTS
Places From Around the World
Locations and amenities• Sponsorship Opportunities
– Sponsor segment– Product Placement– Sponsor Website Video Link
ONGOING SEGMENTS
It is Rumba Time
The Local Grooves• Sponsorship Opportunities
– Sponsor Activity– Product Placement– Sponsor Website Video
Link with Instructions, Fashion and Beauty
DESTINATIONS
MexicoColombiaEcuadorPeruChileArgentinaBrazilBoliviaUruguayPanamaPuerto RicoSpainItalyGreece
VIEWERSHIPAll U.S. Markets and Puerto Rico 2009- 2010
VIEWERSHIPAll U.S. Markets and Puerto Rico 2009- 2010
America One network airs LatinEyes every Tuesday evening. LatinEyes reaches 15 million TV households via America One. Airs Tuesdays at 7pm (EST)
CoLours TV is America’s only satellite and cable network that targets a multicultural audience. LatinEyes reaches 14 million households via CoLours TV. On Dish Channel 9407. Airs Friday at 4:30am, Saturday 12 noon and 6:30 pm (EST)
LatinEyes airs on Individual Stations including ABC, NBC, FOX, and KRON, reaching 17.3 million TV HH via 11 different broadcast stations.KABC7 D2 in Los Angeles, Mon-Fri at 4:00 pm and Sun x 4 times
LatinEyes is on America Unleashed, a new network in Europe reaching 9 millionTV homes in France, Spain and the U.K.
TOTAL REACH: 55 MILLION TV HH
PARTIAL STATION CLEARANCE LISTSeason 2009
Hisp RankU.S. Rank Market
DMA %HISP DMA % US Station Affl. Day Time
1 2 Los Angeles 15.281 5.023 KABC D2 ABC MON-FRI 4:00 PM
1 2 Los Angeles 15.281 5.023 KABC D2 ABC SUN DIFFERENT
1 2 Los Angeles-Riverside 15.281 5.023 KBLM-25 IND TUE 7:00PM
6 5 Dallas-Ft. Worth 3.683 2.215 GEUS IND TUE 6:00PM
9 14 Phoenix-Holbrook 2.862 1.507 KNJO-6 IND TUE 7:00PM
9 14 Phoenix- Kingman 2.862 1.507 KKAX-36 IND TUE 7:00PM
11 19 Sacrmnto-Stk-Mo 2.039 1.221 KQCA-58 MY NET SUN 6:30PM
12 44 Albuquerque-Santa Fe 2.08 .604 KIAZ-14 IND TUE 7:00PM
13 56 Fresno-Visalia 1.880 0.496 KJEO-32 IND TUE 4:00PM
15 18 Denver 1.808 1.284 KUPN-3 UPN WED 5:00PM
15 18 Denver-Dover Creek 1.808 1.284 K48BK IND TUE 7:00PM
15 18 Denver-Alamosa 1.808 1.284 KENY-TV 39 IND TUE 7:00PM
1 2 Los Angeles-Hemet 15.281 5.023 KZSW-27 IND TUE 7:00PM
1 2 Los Angeles-Victorville 15.281 5.023 Odyssey TV-18 IND TUE 7:00PM
2 1 New York 10.248 6.692 WVVH-50 IND SUN 9:30AM
8 6 San Fran-Oak-SJ 2.929 2.137 KRON MY NET SAT 4:30AM
9 14 Phoenix-Pinal County 2.862 1.507 KCAB-28 IND TUE 7:00PM
9 14 Phoenix-Flagstaff 2.862 1.507 KCFG-9 IND TUE 7:00PM
PARTIAL STATION CLEARANCE LISTSeason 2009
Hisp RankU.S. Rank Market
DMA %HISP DMA % US Station Affl. Day Time
15 18 Denver-Aspen 1.808 1.284 KCXP-19 IND TUE 5:00PM
22 42 Las Vegas 1.050 .628 KHMP IND TUE 4:00PM
27 38 West Palm Beach .697 .676 WHDT IND FRI 10:00PM
31 22 Portland .617 1.035 KWVT IND TUE 4:00PM
32 31 Salt Lake City .572 .822 KCSG IND TUE 5:00PM
15 18 Denver-Craig 1.808 1.284 K27FA IND TUE 7:00PM
16 99 El Paso 1.794 0.264 WDBC-DT2 IND TUE 5:00PM
30 125 Bakersfield .194 .639 KBBV IND TUE 7:00PM
17 20 Orl-Dytn B-Mlbn 1.461 1.221 WRCF-29 IND TUE 7:00PM
18 4 Philadelphia 1.350 2.654 WMGM NBC SUN 2:30AM
18 4 Philadelphia-Trenton 1.350 2.654 W25AW IND TUE 7:00PM
20 8 Wash, DC (Hag) 1.385 2.044 WJAL NBC WED 3:30PM
U.S. HISPANIC MARKETS -U.S. HISPANIC Coverage 70%
NEW LE WEBSITEhttp://luminacion.smartkeytv.com
RESEARCHU.S. Outbound Passengers
Source: Office of Travel and Tourism Industries, U.S. Department of Commerce, 2008
RESEARCHAir Travel to Other Regions
2,463,366
2,560,991
Source: ITA PRELIMINARY1 U.S. CITIZEN AIR TRAFFIC2 TO OVERSEAS REGIONS, CANADA & MEXICO 2008
Talent
Miss Maribel Montalvo originally hails from Puerto Rico and is fluent in both Spanish and English. Maribel earned her degree in Journalism from the University of Miami in 2006. After graduating from the University, Maribel went back to Puerto Rico to compete in the Miss Puerto Rico pageant where she won a 3rd runner up spot. Maribel is currently represented by Fierce Models and is based in Los Angeles.
Talent
In 2005, Fabiola Kramsky joined the Univision news team in Los Angeles, the number one rated news station in the U.S. With almost 17 years’experience as a reporter and news anchor on radio, television and the Internet, Fabiola is the news anchor for the 11:00 o’clock newscast “Solo a lasOnce” (“Only at Eleven”) and a reporter on the newscast, “A las Seis”(“At Six”). Born in Mexico City, Kramsky has worked for several media corporations in Mexico such as Televisa, Canal 40, Multivision, Radio Formula, Radio Capital, Radioramaand ABC Radio.
NEXT STEPS
CONTACT LATINEYES NETWORK SALES FOR ADDITIONAL INFORMATION AND AVAILABLE INVENTORY
To advertise on LatinEyes or if interested in receiving a current station clearance list and ratings information, please contact:
Ivan Cevallos
LatinEyes
Network Sales
866.798.5577 x 111 or [email protected]