Latin Eyes Destinations Np

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Destinations Produced By &

description

Travel Show dedicated to exotic destinations

Transcript of Latin Eyes Destinations Np

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DestinationsProduced By

&

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TABLE OF CONTENTS1. LUMINACION2. MISSION & VISION3. PROFILE4. ONGOING SEGMENTS5. DESTINATIONS6. SYNDICATOR: AMERICA ONE,

AMGTV, COLOURSTV & NETWORK LOCAL AFFILIATES

7. RATINGS & VIEWERSHIP8. ADVERTISING OPPORTUNITIES9. STATION CLEARANCE LIST10.LATINEYES.TV11.RESEARCH12.NEXT STEPS

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LuminacionIvan Cevallos, CEO & ProducerAndres Pruna, Director/ Producer

CAPTURE CENTER STAGE WITH YOUR BRAND. Media, Marketing and Technology are in the midst of a revolutionary change. What you can say about your brand, how you can say it and to whom you say it… are yours to command. This is the power that the melding of internet and television creates for you and your brands. How will you use it? Answering these questions is essential to success in the melded media world.

Just as advertisers have new ways to deliver product information, consumers have new ways to screen out advertisements. Now that consumers can shift from screen to sound, to text and schedule their media consumption, how do you get on their schedule? How do you put your brand in front of consumers that don’t know that they want it? How do you deliver messages to today’s fastest growing market segments—the young multicultural urbanites? How do you make your brand speak urban native rather than “poser”?.

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MISSION & VISION

LE Destinations is an English-language television show that believes in the value of sharing and celebrating the diversity, beauty and richness that Latin cultures offer. We will visit andexplore destinations that bring that richness to your preferred media platform.

LE Destinations is an exciting, innovative weekly half-hour television show about places and people that expands brand value across multipleplatforms.

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PROFILE

Target Audience: Bicultural/Bilingual Hispanics, non-Hispanics w/ interest in Hispanic consumer market

Length: :30 Minutes

U.S. Hispanic Coverage: 70%

Station Clearance: 175

Distribution: Nationally-Syndicated by LatinEyes Media LLC

Production: Luminacion, Los Angeles, CA.

Broadcast Window: January 2010 – December 2010

Episodes: 26 Episodes with one re-run

Host: Several

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ONGOING SEGMENTS

International Cuisine

Recipes of Local Dishes• Sponsorship Opportunities

– Sponsor Recipe– Product Placement– Sponsor Website Recipe Link

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ONGOING SEGMENTS

Outdoor Adventures

Horseback, zip lining, surfing• Sponsorship Opportunities

– Sponsor activity– Product Placement– Sponsor Website Video Link with

instructions for activity and fashion/beauty recommendations

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ONGOING SEGMENTS

Places From Around the World

Locations and amenities• Sponsorship Opportunities

– Sponsor segment– Product Placement– Sponsor Website Video Link

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ONGOING SEGMENTS

It is Rumba Time

The Local Grooves• Sponsorship Opportunities

– Sponsor Activity– Product Placement– Sponsor Website Video

Link with Instructions, Fashion and Beauty

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DESTINATIONS

MexicoColombiaEcuadorPeruChileArgentinaBrazilBoliviaUruguayPanamaPuerto RicoSpainItalyGreece

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VIEWERSHIPAll U.S. Markets and Puerto Rico 2009- 2010

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VIEWERSHIPAll U.S. Markets and Puerto Rico 2009- 2010

America One network airs LatinEyes every Tuesday evening. LatinEyes reaches 15 million TV households via America One. Airs Tuesdays at 7pm (EST)

CoLours TV is America’s only satellite and cable network that targets a multicultural audience. LatinEyes reaches 14 million households via CoLours TV. On Dish Channel 9407. Airs Friday at 4:30am, Saturday 12 noon and 6:30 pm (EST)

LatinEyes airs on Individual Stations including ABC, NBC, FOX, and KRON, reaching 17.3 million TV HH via 11 different broadcast stations.KABC7 D2 in Los Angeles, Mon-Fri at 4:00 pm and Sun x 4 times

LatinEyes is on America Unleashed, a new network in Europe reaching 9 millionTV homes in France, Spain and the U.K.

TOTAL REACH: 55 MILLION TV HH

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PARTIAL STATION CLEARANCE LISTSeason 2009

Hisp RankU.S. Rank Market

DMA %HISP DMA % US Station Affl. Day Time

1 2 Los Angeles 15.281 5.023 KABC D2 ABC MON-FRI 4:00 PM

1 2 Los Angeles 15.281 5.023 KABC D2 ABC SUN DIFFERENT

1 2 Los Angeles-Riverside 15.281 5.023 KBLM-25 IND TUE 7:00PM

6 5 Dallas-Ft. Worth 3.683 2.215 GEUS IND TUE 6:00PM

9 14 Phoenix-Holbrook 2.862 1.507 KNJO-6 IND TUE 7:00PM

9 14 Phoenix- Kingman 2.862 1.507 KKAX-36 IND TUE 7:00PM

11 19 Sacrmnto-Stk-Mo 2.039 1.221 KQCA-58 MY NET SUN 6:30PM

12 44 Albuquerque-Santa Fe 2.08 .604 KIAZ-14 IND TUE 7:00PM

13 56 Fresno-Visalia 1.880 0.496 KJEO-32 IND TUE 4:00PM

15 18 Denver 1.808 1.284 KUPN-3 UPN WED 5:00PM

15 18 Denver-Dover Creek 1.808 1.284 K48BK IND TUE 7:00PM

15 18 Denver-Alamosa 1.808 1.284 KENY-TV 39 IND TUE 7:00PM

1 2 Los Angeles-Hemet 15.281 5.023 KZSW-27 IND TUE 7:00PM

1 2 Los Angeles-Victorville 15.281 5.023 Odyssey TV-18 IND TUE 7:00PM

2 1 New York 10.248 6.692 WVVH-50 IND SUN 9:30AM

8 6 San Fran-Oak-SJ 2.929 2.137 KRON MY NET SAT 4:30AM

9 14 Phoenix-Pinal County 2.862 1.507 KCAB-28 IND TUE 7:00PM

9 14 Phoenix-Flagstaff 2.862 1.507 KCFG-9 IND TUE 7:00PM

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PARTIAL STATION CLEARANCE LISTSeason 2009

Hisp RankU.S. Rank Market

DMA %HISP DMA % US Station Affl. Day Time

15 18 Denver-Aspen 1.808 1.284 KCXP-19 IND TUE 5:00PM

22 42 Las Vegas 1.050 .628 KHMP IND TUE 4:00PM

27 38 West Palm Beach .697 .676 WHDT IND FRI 10:00PM

31 22 Portland .617 1.035 KWVT IND TUE 4:00PM

32 31 Salt Lake City .572 .822 KCSG IND TUE 5:00PM

15 18 Denver-Craig 1.808 1.284 K27FA IND TUE 7:00PM

16 99 El Paso 1.794 0.264 WDBC-DT2 IND TUE 5:00PM

30 125 Bakersfield .194 .639 KBBV IND TUE 7:00PM

17 20 Orl-Dytn B-Mlbn 1.461 1.221 WRCF-29 IND TUE 7:00PM

18 4 Philadelphia 1.350 2.654 WMGM NBC SUN 2:30AM

18 4 Philadelphia-Trenton 1.350 2.654 W25AW IND TUE 7:00PM

20 8 Wash, DC (Hag) 1.385 2.044 WJAL NBC WED 3:30PM

U.S. HISPANIC MARKETS -U.S. HISPANIC Coverage 70%

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NEW LE WEBSITEhttp://luminacion.smartkeytv.com

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RESEARCHU.S. Outbound Passengers

Source: Office of Travel and Tourism Industries, U.S. Department of Commerce, 2008

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RESEARCHAir Travel to Other Regions

2,463,366

2,560,991

Source: ITA PRELIMINARY1 U.S. CITIZEN AIR TRAFFIC2 TO OVERSEAS REGIONS, CANADA & MEXICO 2008

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Talent

Miss Maribel Montalvo originally hails from Puerto Rico and is fluent in both Spanish and English. Maribel earned her degree in Journalism from the University of Miami in 2006. After graduating from the University, Maribel went back to Puerto Rico to compete in the Miss Puerto Rico pageant where she won a 3rd runner up spot. Maribel is currently represented by Fierce Models and is based in Los Angeles.

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Talent

In 2005, Fabiola Kramsky joined the Univision news team in Los Angeles, the number one rated news station in the U.S. With almost 17 years’experience as a reporter and news anchor on radio, television and the Internet, Fabiola is the news anchor for the 11:00 o’clock newscast “Solo a lasOnce” (“Only at Eleven”) and a reporter on the newscast, “A las Seis”(“At Six”). Born in Mexico City, Kramsky has worked for several media corporations in Mexico such as Televisa, Canal 40, Multivision, Radio Formula, Radio Capital, Radioramaand ABC Radio.

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NEXT STEPS

CONTACT LATINEYES NETWORK SALES FOR ADDITIONAL INFORMATION AND AVAILABLE INVENTORY

To advertise on LatinEyes or if interested in receiving a current station clearance list and ratings information, please contact:

Ivan Cevallos

LatinEyes

Network Sales

866.798.5577 x 111 or [email protected]