Latin American Online Panel Proportions
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Includes panel proportions for 400,000 panelists in Latin American markets like Argentina, Brazil, Chile, Colombia & Mexico.
Transcript of Latin American Online Panel Proportions
Mexico20% 80%
Brazil
200,000
20% 80% 60,000
Argentina
Chile
20,000
150,00010% 90%
INDIA
CHINA
INDONESIA
POLANDRUSSIA
TAIWAN
SOUTHAFRICA
TURKEY SOUTH KOREA
83% B2C Surveys17% B2B Surveys
In 2013
B2C Surveys
B2B Surveys
PHILIPPINES
Over 400,000 Panelists in Latin America
Colombia
20,000
NEW ZEALAND
NIGERIA
COLOMBIA
Gender
Education
30%
30%
20%
11%
9%
15-24
25-34
35-44
45-54
55-64
31%
69%
48%
46%
Single(never married)
Married
23%
13%
19%
14%
27%
4%Post Graduates/Graduates
Less than Graduate
Male
Female
Marital Status
47%53%
Employment Status
Age
Business OwnersEmployed /
Working Full Time
Employed /Working Part Time
Self-EmployedProfessionals
Currently Unemployed
Student
Argentina
Buenos Aires 40%Córdoba 10%
Rosario 6%
Avellaneda 5%
Mendoza 5%
Santa Fe 5%
La Plata 3%
Corrientes 3%Cities
Others 23%
Gender
Education45%
55%
Male
Female
51%49%
Brazil
São Paulo 35%Rio de Janeiro 12%
Belo Horizonte 6%
Salvador 5%
Curitiba 5%
Porto Alegre 5%
Brasília 3%
Fortaleza 3%
Cities
Post Graduates/Graduates
Less than Graduate
26%
30%
23%
14%
7%
15-24
25-34
35-44
45-54
55-64
49%
44%
Single(never married)
Married
19%
5%
12%
8%
46%
10%
Marital Status
Employment Status
Age
Business OwnersEmployed /
Working Full Time
Employed /Working Part Time
Self-EmployedProfessionals
Currently Unemployed
Student
Others 26%
Gender
Education
26%
29%
23%
14%
8%
15-24
25-34
35-44
45-54
55+
29%
71%
63%
25%
Single(never married)
Married
21%
26%
8%
8%
35%
2%Post Graduates/Graduates
Less than Graduate
Male
Female
Marital Status58%
42%
Employment Status
Age
Business OwnersEmployed /
Working Full Time
Employed /Working Part Time
Self-EmployedProfessionals
Currently Unemployed
Student
Chile
Santiago Metropolis 39%
Cities
Gran Valparaíso 3%
*Others 28%
Antofagasta 3%
Viña del Mar 6%
Gran Concepción 3%
Gender
Education
23%
34%
21%
16%
6%
15-24
25-34
35-44
45-54
55+
50%50%
45%
43%
Single(never married)
Married
15%
7%
15%
21%
38%
3%Post Graduates/Graduates
Less than Graduate
Male
Female
Marital Status62%
38%
Employment Status
Age
Business OwnersEmployed /
Working Full Time
Employed /Working Part Time
Self-EmployedProfessionals
Currently Unemployed
Student
Colombia
Bogotá 34%
Medellín 12%
Cali 10%
Barranquilla 4%
Bucaramanga 3%
Pereira 3%
Ibagué 3%
*Others 32%
Cities/Regions
Gender
Education43%
57%
Male
Female
47%53%
Mexico
Cities
Mexico City 15%Acapulco 10%
El Salto 9%
Guadalajara 4%Minatitlán 4%
Monterrey 4%
Aguascalientes 3%
Cancún 3%
Post Graduates/Graduates
Less than Graduate
35%
29%
21%
10%
5%
15-24
25-34
35-44
45-54
55-64
49%
42%
Single(never married)
Married
29%
11%
5%
10%
40%
5%
Marital Status
Employment Status
Age
Business OwnersEmployed /
Working Full Time
Employed /Working Part Time
Self-EmployedProfessionals
Currently Unemployed
Student
Others 48%
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