Latest ipad
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Transcript of Latest ipad
![Page 3: Latest ipad](https://reader034.fdocuments.in/reader034/viewer/2022051013/548ef805b479599b058b456d/html5/thumbnails/3.jpg)
Launch facts
Almost 500,000 iPads sold in
America during the first week
(More than 85 million iPod Touch
and iPhones sold worldwide)
9.7 inch touch screen
(1024 x 768 resolution)
Always on with at least 10 hours
battery life while being used
Nearly all existing iPhone apps
work on the iPad, with 3,000
tablet specific apps already
available and 1000s more under
preparation
![Page 6: Latest ipad](https://reader034.fdocuments.in/reader034/viewer/2022051013/548ef805b479599b058b456d/html5/thumbnails/6.jpg)
... then internet came along
![Page 7: Latest ipad](https://reader034.fdocuments.in/reader034/viewer/2022051013/548ef805b479599b058b456d/html5/thumbnails/7.jpg)
And now we have …
![Page 9: Latest ipad](https://reader034.fdocuments.in/reader034/viewer/2022051013/548ef805b479599b058b456d/html5/thumbnails/9.jpg)
Evolution of media consumption
Media TV WEB iPad / tablet PC
Primary model
Watch Scan, Interact, Do Read, Watch, Interact, Do
Differentiator
Creativity Interactivity Ease and pleasure of the experience
Contribution to sales
Awareness +Personalize,configure, consumer testimonials
+ Effortless buying
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Watching
Movies
TV Shows
Catch up TV, Streaming TV
Your own Video & Photos
Podcasts…
![Page 13: Latest ipad](https://reader034.fdocuments.in/reader034/viewer/2022051013/548ef805b479599b058b456d/html5/thumbnails/13.jpg)
Working
View & Edit Documents
PDF, PPT, DOC, XLS, …
Keynote, Pages, Numbers
Email, Calendar, Adress Book, …
Show Presentations…
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Browsing
Internet & Intranet (VPN access)
E-commerce websites
News websites, …
Youtube, Vimeo, … but NO FLASH!
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Playing
From Casual Gaming…
To Hardcore Gaming
Network Gaming
Multiplayers games (Scrabble)
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Communicating
Email, Instant Messenging, …
Skype, SIP Phones, …
Facebook, LinkedIn, …
The ultimate Twitter client
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Controlling
Device control API
Over Bluetooth and Wifi
Control Lighting, Heating, Plugs, …
Remote PC Control & VNC
TV
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At Work
Perfect in Meetings
To Show a Presentations
(with VGA cable)
Quick document edits
Approve documents
Access files on Windows Server,
SMB/AFP/NFS/FT/…
Checking email, gmail, Me.com, …
Fully compatible with Microsoft
Exchange and ActiveSync
![Page 22: Latest ipad](https://reader034.fdocuments.in/reader034/viewer/2022051013/548ef805b479599b058b456d/html5/thumbnails/22.jpg)
Out and about
City Guide &Roadbooks
Google Maps with POI
Downloadable Museum Guides (Japan)
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What’s the iPad about? Is it an e-book?Is it Apple’s response to Amazon’s
Kindle?
![Page 41: Latest ipad](https://reader034.fdocuments.in/reader034/viewer/2022051013/548ef805b479599b058b456d/html5/thumbnails/41.jpg)
Barriers & Myths…
Barriers
Penetration
iPad = an icon for a new
generation of tablets
Cost
initial high cost makes it a
(very nice) gadget but a
gadget nonetheless
Doubters
anti-hype reaction
Planning & buying ads
new media format to be
defined
Myths
No flash
Perfectly compensated by
HTML5
Reading and eye-sore
Not the case
Shared or personal
Move from family device to
personal device, like a
mobile phone
Location targeting
Extra services through
location based features
![Page 49: Latest ipad](https://reader034.fdocuments.in/reader034/viewer/2022051013/548ef805b479599b058b456d/html5/thumbnails/49.jpg)
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