LATEST INNVATINS - P&G · structure and strength of hair. • Leave-In Conditioning Spray is a...
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LATEST INNOVATIONS pginnovation.com New Wella Professionals Elements are the first Wella Professionals range of care products free of sulfates, parabens and artificial colorants, and that provide up to ten times more keratin protection* for renewed hair vitality. The Elements collection delivers a luxurious experience and superior results — enabling consumers to make a conscious choice about the ingredients in their hair care products, without compromising performance. The Wella Professionals Elements collection features four care products needed for daily hair care regimen: • Renewing Shampoo is a sulfate-free shampoo that renews the moisture of hair, preserving and nourishing it from root to tip. • Renewing Conditioner is a lightweight, paraben-free conditioner that strengthens each hair fiber from within, helping to repair and preserve hair’s natural vitality. • Reconstructing Mask is a paraben-free reconstructing mask that intensively restores and preserves the natural inner structure and strength of hair. • Leave-In Conditioning Spray is a paraben-free, dual-phase spray that cares for and protects hair from day-to-day stress. • The refreshing fragrance of this new collection — featuring fresh top notes of green basil, water lily, star fruit and mandarin — is designed to transport the senses to the green woods of the Amazon forest. *Shampoo and conditioner or shampoo and mask versus non-conditioning shampoo
Transcript of LATEST INNVATINS - P&G · structure and strength of hair. • Leave-In Conditioning Spray is a...
LATEST INNOVATIONS pginnovation.com
New Wella Professionals Elements are the first Wella Professionals range of care products free of sulfates, parabens and artificial colorants, and that provide up to ten times more keratin protection* for renewed hair vitality. The Elements collection delivers a luxurious experience and superior results — enabling consumers to make a conscious choice about the ingredients in their hair care products, without compromising performance.
The Wella Professionals Elements collection features four care products needed for daily hair care regimen:
• Renewing Shampoo is a sulfate-free shampoo that renews the moisture of hair, preserving and nourishing it from root to tip.
• Renewing Conditioner is a lightweight, paraben-free conditioner that strengthens each hair fiber from within, helping to repair and preserve hair’s natural vitality.
• Reconstructing Mask is a paraben-free reconstructing mask that intensively restores and preserves the natural inner structure and strength of hair.
• Leave-In Conditioning Spray is a paraben-free, dual-phase spray that cares for and protects hair from day-to-day stress.
• The refreshing fragrance of this new collection — featuring fresh top notes of green basil, water lily, star fruit and mandarin — is designed to transport the senses to the green woods of the Amazon forest.
* Shampoo and conditioner or shampoo and mask versus non-conditioning shampoo
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About Technology:
Inspired by nature and science, Wella Professionals Elements contains an exclusive NuTREE complex which utilizes a combination of three ingredients — natural tree extract, Panthenol and EDDS — that effectively renews hair vitality, providing up to ten times more keratin protection*. The result is hair that looks smooth, healthy and is nourished from root to tip.
Availability:
Wella Professionals Elements launches in January 2015 and will be available at salons across the U.S. that carry Wella Professionals products. For more information and salon locations, visit www.wellausa.com.
Contact:
Pamela Rhett Wella Professionals North America Communications Manager 818.999.5112, ext. 4527 [email protected]
Tracy Green DeVries Global (PR Agency) 212.546.8530 [email protected]
* Shampoo and conditioner or shampoo and mask versus non-conditioning shampoo
