Lateral thinking factory catalogue english

Lateral Thinking Factory, strategic consultancy, contributes to better human habitat through design, validation and spread of new models at environmental, economical and social levels

AGENCY & REFERENCES

Lateral Thinking Factory - 2012 2

Lateral Thinking Factory (LTF) is a strategic consultancy - based in Brussels, Paris and Madrid - which contributes to better human habitat through design, validation and spread of new models at environmental, economical and social levels. LTF primarily operates within the fields of architecture, urban planning and construction.

LTF is a Think-Act network, connecting expertise with decision makers

interested in changing the way they grasp and develop human habitat. Think embeds research, training, knowledge exchange and dissemination. Act means adopting a structured process nurtured with innovative methods, to generate holistic vision and lateral paths for idea generation, in order to set milestones for a successful design implementation.

LTF missions aim at supporting decision makers in both the private and public

sector; for the definition of criteria and objectives to be reached within their projects, in order to achieve positive impacts. The approach is based on a collective creation process, involving teams that are already working in a given project as well as ad-hoc high-level experts. The goal is to explore, following structured methods, the innovation paths and opportunities within each mission in order to identify viable applications that will then calibrate the projects developed by the design teams.

LTF manages an international network of professional experts, able to validate

and transform insights obtained during the creative workshop sessions into consistent projects. Those experts usually collaborate within complex missions and are able to swiftly react to our partners demands. The Lateral Thinking terminology reflects our ambition to address key issues in adopting, voluntarily, a lateral approach; in order to act upstream of objectives and specifications provided by the contractors to better help them making the right decisions from the project inception for maximum added values.

LTF is Michael Braungart privileged interlocutor (Cradle to Cradle paradigm co-

author and EPEA CEO), in areas related to construction, architecture and urban design. Our agency assists decision makers willing to obtain recognition from the Cradle to Cradle community, compatible with certifications such as Breeam, Leed, HQE, Valideo which are now progressively value its advantages.


A G E N C Y

http://www.facebook.com/pages/Lateral-Thinking-Factory/226094537411449 @lateral_think http://www.linkedin.com/company/lateral-thinking-factory

L a t e r a l T h i n k i n g F a c t o r y s p r l u B E - 0 8 3 6 9 6 8 9 5 3 R u e d e P r a e t e r e 1 1 0 5 0 B r u s s e l s – B e l g i u m


www. latera l th ink ingfactory.com

C o n t a c t : S t e v e n B e c k e r s T + 3 2 4 7 5 6 5 3 4 2 1 [email protected]

LTF encourages an ethical approach with its clients and partners, as well as a responsible approach with allocating a part of its turnover to Local Solutions Development Group (NGO), which objective is to support ‘C2C by Necessity’ targeted projects in Africa. LTF is responsible for the 'Communities' and 'Africa' chaires at the Hanwang Forum (Beijing), aiming at generating new relations between China, Europe and Africa through best-in-class projects; combining quality, ethic, performance, profitability and eco-beneficence. In this context, LTF looks for projects to be developed in Africa and Europe to mobilize Chinese investors, producers and developers, and assist them in defining performance criteria, to achieve positive impacts for economical partners, as well as the environment in which those projects are implemented. LTF is active by associating Ethiopian and Belgian universities, in order to create a competences center for planification and sustainable development, in order to support 1000 cities for their development strategic plan implementation. LTF also regularly give lectures for numerous events; in universities, public institutions and the European Parliament. Our agency is concerned with the dissemination of the values undertaken by the "Cradle to Cradle" community, and in that way participate in many trainings and conferences at international level.

A G E N C Y

http://www.facebook.com/pages/Lateral-Thinking-Factory/226094537411449

http://twitter.com/@lateral_think

http://www.lateralthinkingfactory.com

mailto:[email protected]




Europe

R E F E R E N C E S

Cradle to Cradle project for Bouygues Immobilier: competition phase for Lyon Confluence (France). Added Values: differentiation on the market, profit on urban agriculture, profit on C02 certificates, positive Residual Value

Strategic consultancy mission to define the strategy and performance criteria of an eco-neighborhood of 450 units in Brussels-Capital. Added Values: water and energy autonomy, differenciation on the market, competitivity


Europe

R E F E R E N C E S

Definition of a "Cradle to Cradle" training course within the fields of architecture, urban design, construction materials for the Green Building Council Worldwide and its subsidiaries. Added Values: apply C2C business model widely, spread of knowledge, creation of new businesses, foster partnerships

Strategic consultancy mission for the City of Resita (Romania), for the objectives and criteria definition towards the development of a post-metallurgical industrial city, optimizing the use of EU funds at their disposal. Added Values : economical sustainable vision, transition from carbon to post carbon, matching with subsidising requirements


Europe

R E F E R E N C E S

Development of a "Cradle to Cradle" Roadmap for a Danish developer of a 7-star hotel project in Malaga (Spain). Construction Budget: € 230 million. Added Values: successful exemplary project, differentiation on product & services, positive residual value (building=material bank), increased operator/developer and regional profits

Development of performance criteria and optimization of the master plan for the future International Exhibition in 2017 for the city of Liège. Construction Budget: € 400 million. Added Value: strong proposal to EXPO 2017 selection, improved financial model, increased sale value, avoid waste of materials and finance, market demand match Eco District content, profit through fazing


Afrique - Asie

R E F E R E N C E S

Strategic consultancy mission for the Hanwang Forum (Beijing). Participation as Chairman of the ‘communities’ and ‘Africa’ groups to create bilateral relations Europe/China and Africa/China

Strategic consultancy mission for the Hassan II golf Trophy Association, a direct initiative from the Prince Moulay Rachid of Morocco, in order to define sustainable development for the golf industry ; with Sport Interface


Afrique - Asie

R E F E R E N C E S

Strategic consultancy mission for the Onomo group, new hotel group that develops 25 hotels in West Africa ; with Synergy International. Added value: Differentiation on market and improved running costs

Development of performance criteria for the new Ecole des Mines in Akjoujt (Mauritania). Added Values: autonomous community, exemplary development in Africa, use of local materials and man power, transfer of knowledge


Afrique - Asie

R E F E R E N C E S

Strategic consultancy mission for the Ivory Coast and the BNTED (main urban planification organization), for large-scale projects aiming at the country reconstruction

Local upscale fabric production in Dakar (Senegal): Strategic consultancy mission to develop a production following the "Cradle to Cradle" guidelines


Afrique - Asie

R E F E R E N C E S

Project "Cradle to Cradle by Necessity" in Amdewerk (Ethiopia), in collaboration with the NGO Local Solutions Development Group

TEAM



Steven Beckers

As Head Architect of the 230.000m2 Berlaymont 2000, he is awarded the PLEA Passive and Low Energy Architecture award in Cambridge 2000 for the 250 Million Euro European Commission Headquarter (Brussels). From 2000 till 2010, partner with Art&Build Architects, he is selected by Greenpeace for their HQ in Brussels, by the Council of Europe for Agora & Pharmacopea and nursery buildings in Strasburg and receives BEX, MIPIM, LEAF and RICS awards for sustainability. Major urban designs include the “Pierre-Vives” ECO-District with 1000 dwellings (Montpellier). The Water Walk Mixed development master plan with retail centre, amenities, offices, parks, offices, light industry (Brussels). The 3000 ha master plan for Gran Scala ECO-Leisure city in Monegros Desert (Spain). The Carré 92 business, office & hotel Park (Paris). Steven Beckers is one of the 6 worldwide accredited Cradle to Cradle architect/consultant, Professor at BATir ULB university, Lecturer at TUDelft, trainer at the Romanian Green Building Council, vice president of CD of Seco building control, consultant to IFMA for “Architecture-Facilities Management integration”. Founding member of Local Solutions Development Group ASBL a active in Africa. Founding partner at Lateral Thinking Factory, supporting projects according to the Cradle to Cradle principles, supported by a multidisciplinary network of world experts, including Michael Braungart and William McDonough and their team. Current projects are the 7star Banyan Tree Hotel Resort in Almunecar Spain (220 Million Euros), Expo 2017 and Eco District Master plan Liège (450 Million Euro), Moroccan Tourism and Golf infrastructure Eco-definition for Prince Moulay Rachid, Urban Design Center of Excellence for Emerging Cities, Addis Abeba University, Eco district Tivoli 450 dwellings (Belgium). Advisor to Cities of Resita, Fagaras, Cadarasi (Romania). Since May 2012, Steven is Co-Chairman of the Hanwang Forum Communities Group and in charge of the China-Africa Group. Steven Beckers is founding partner and CEO at Lateral Thinking Factory.

T E A M

Architect Steven Beckers, CEO Lateral Thinking Factory, since diploma work in 1984, awarded Aga Khan and “African Technical Association” prize develops a global approach on sustainability in architecture and urban planning, with Geneva Gaillard Architect, is awarded the jury prize on environmental urban planning for Wilson Palace District proposal Geneva. European director with London firm EPR architects from 1986 till 1996, he is founding member of Architecturo EEIG in 1990 with whom he wins the “Green Office European award with EXPO 98 HQ in Lisbon and EXPO98 300ha master plan proposal.


Michael Moradiellos Del Molino

The same year he started collaborating with the young architecture office Nodo17 to set up an office from scratch to a middle company, in three years. Director of the [R]activa04 workshops, founding partner of Urbanacción and other innovative structures, he started to see clearly what are his abilities and how “make things happen, faster”. He then began to work at ecosistema urbano architects as the director of communication. Two years later he became a partner and worked as the director of international business development, in charge of marketing and sales, as well as creating work for a non-conventional office during five years. In 2011 he decided to found in Spain outsidethebox|tm to add value to architecture offices through innovative services and management strategical vision, and he is also founding partner of “Lateral Thinking Factory”, supporting projects according to the Cradle to Cradle principles with a multidisciplinary network of world experts, including Michael Braungart and William Mc Donough.

Michael Moradiellos Del Molino is founding partner and COO at Lateral Thinking Factory.

Mathieu Bonin Peer

Mathieu was ‘group e-Business manager’ for Antalis International, a paper and packaging merchant, #1 in Europe and #4 Worldwide. He was responsible for the e-business solutions implementation in fifteen subsidiaries in Europe and South America. His entrepreneur DNA, his positions within international groups and the variety of sectors he worked in (sport business, B2B distribution, architecture & urban design) has built an holistic expertise for ventures management; services strategic definition; structured and rigorous projects and process implementation. Mathieu holds a corporate finance master from the Leonard de Vinci Business School (Paris. 2000) and the IE Business School International MBA (Madrid. 2011).

Mathieu Bonin Peer is associate and CFO at Lateral Thinking Factory.

T E A M

Since and during his architectural studies in Bruxelles (diploma work in 2002), develops a high compromise with management and innovative entrepreneurship, being the leader of several Student Associations (CVH, Hortacitylink) and in charge of the management of complex events in the city. After a powerful experience in India, he decides to take a chance in Spain, the Architecture’s ”El Dorado” for young architects on those years and purchase a PhD in Sustainable urban development at the Polytechnic University of Madrid.

Mathieu Bonin Peer is founder at Centre Consulting and Com du Sport, sport marketing agency and CRM vendor dedicated to professional sports - acquired in 2011 by Digitick (Vivendi Group) - today Digitick Sport. He was sales and marketing manager for the Perpignan professional rugby team (USAP) at Havas Sports & Entertainment, and later a consultant for golf, sailing, football, rugby and tennis.

SERVICES



L T F O F F E R I

R o a d m a p

LTF Consulting

LT F O F F E R 2

Roadmap – C2C

LT F O F F E R 3

T h e m a t i c

LT F O F F E R 4

C o m p e t i t i o n

LTF Products

LT F O F F E R 5

B . I . G

LT F O F F E R 6

Design your city

LTF Knowledge

LT F O F F E R 7

Introducing C2C

LT F O F F E R 8

A p p l y C 2 C


LT F O F F E R 1

R o a d m a p


Along the initial decision phases of a project, the promoter has to make strategic choices based on advice that differ sometimes. The technical and administrative constraints, inherent to the project localisation, increase the complexity of the data to be processed, and therefore cause the decision making process to be harder and riskier. With the objective to define upstream of a project the optimal project strategy, Lateral Thinking Factory supports decision makers through innovative and rigorous methodologies for managing opportunities ; including collaborative technical workshops, towards the concrete implementation of performance criteria, validated beforehand by experts from the LTF network.

O F F E R 1 – R O A D M A P

1. Audit 2. Inventory 4. Workshops 3. Goals 5. Recommendations

19

O F F E R 1 – R O A D M A P


LT F O F F E R 2

Roadmap - C2C


Along the initial decision phases of a project, the promoter has to make strategic choices based on advice that differ sometimes. The technical and administrative constraints, inherent to the project localisation, increase the complexity of the data to be processed, and therefore cause the decision making process to be harder and riskier. With the objective to define upstream of a project the optimal project strategy, Lateral Thinking Factory supports decision makers through innovative and rigorous methodologies for managing opportunities ; including collaborative technical workshops, towards the concrete implementation of performance criteria, validated beforehand by experts from the LTF network.

LTF has credentials to support the decision makers with the will to develop their projects

following the ‘Cradle to Cradle applied to human habitat’ criteria.

This offers includes the offer 1 structure as previously described, while integrating ‘Cradle

to Cradle’ components

OFFER 2 – ROADMAP C2C


LT F O F F E R 3

T h e m a t i c


Along the project conception phase, it is necessary to explore ideas through creative workshops where confirmed experts are able to define the emerged thoughts potential. Those dynamics are complementary to the ongoing work and allow a vision, both innovative and pragmatic, about specific thematics. The Thematic offers to the decision maker LTF intervention along the project conception phase, in order to address a precise theme. The offer includes the Audit, Inventory and Workshops phases as previously described in the Roadmap offers.

O F F E R 3 – T H E M AT I C


LT F O F F E R 4

C o m p e t i t i o n


OFFER 4 – COMPETITION

Within the framework of developers tenders, it is often asked to produce books of requirements, sometimes a preliminary design, in order to be able to compare offers for the candidate selection who will win the tender. The competition books of requirements goes complex because of numerous technical constraints integration, generated from an increasing number of sustainable development standards, sometimes contradictory or too restrictives. LTF offers to support the decision maker and his team, in order to transform those technical constraints into opportunities, to integrate innovative solutions and come up with new financial models ; with the objective to define the offer performances criteria while balancing technical, economical and human parameters. Indicative budget : 10 000 euros taxes excluded (mission and material expenses excluded).


LT F O F F E R 5

B . I . G


Building Integrated Greenhouse (BIG) Intelligent technology integration is a major concern for LTF ; this is why we develop innovative solutions in order to generate answers to major cities issues, such as the local fresh products sourcing following a controlled and integrated process. To do so, LTF has developed an economical model based on the productive agriculture greenhouses integration over new or existing buildings.

O F F E R 5 – B . I . G


Building Integrated Greenhouse (BIG)

BIG uses CO2 as raw material, building heat loss and its production system as interior climate control and natural light to grow vegetables, fruits and flowers. This product implies numerous benefits: New economy Economical resource over a generally non-used area CO2 positive CO2 usage as raw material, and heat produced by the building and its renewable energy sources Guaranteed access to products Urban agriculture integration within cities Prices control Riddance of intermediary and transport for the vegetables, fruits and flowers (for e.g.) Biodiversity Support and spread news species within urban environment Marketing Strong image and night floodlight Social Animation and socialization spaces, job creation

O F F E R 5 – B . I . G


LT F O F F E R 6

Design Your City


DesignYOURcity is a custom-made participation and network design process bringing together manifold stakeholders by giving them a mutual cause – a project to design. This process is meant to engage and activate the public in the future development of their cities, with the strategies and objectives subscribed by the municipalities. By working closely with the different stakeholders from its preliminary phase, the project is building a community and strengthening the existing ones, which are naturally becoming more attached to the future project and the city in general.

DesignYOURcity is a part of a worldwide contemporary movement where interdisciplinary groups act to place communities at the heart of urban projects agenda.

OFFER 6 – DESIGN YOUR CITY

Photo credit : project image dreamhamar (Ecosistema Urbano)


LT F O F F E R 7

Introducing C2C


OFFER 7 – INTRODUCING C2C

Considering the importance of a paradigm shift such as Cradle to Cradle (C2C), LTF strongly encourages C2C applied to human habitat best practices, through dedicated conferences and training schemes tailored to the decision maker requirements.

Using its C2C network, LTF participates in the best practices implementation for the building, architecture and urban design sectors. With EPEA (C2C concept owner organisation), LTF contributes to spread the C2C message and values within its core activities. Indicative budget : 1 500 euros taxes excluded (mission and material expenses excluded)


LT F O F F E R 8

A p p l y C 2 C


O F F E R 8 – A P P LY C 2 C

Considering the importance of a paradigm shift such as Cradle to Cradle (C2C), LTF strongly encourages C2C applied to human habitat best practices, through dedicated conferences and training schemes tailored to the decision maker requirements.

Using its C2C network, LTF participates in the best practices implementation for the building, architecture and urban design sectors. With EPEA (C2C concept owner organization), LTF contributes to spread the C2C message and values within its core activities. The ‘Apply C2C’ offer invites to go beyond: on the one end by articulating process to reinforce team cohesion, and on the other end by identifying and applying opportunities inherent to C2C on a real project. Indicative budget : 3 000 euros taxes excluded (mission and material expenses excluded)

L a t e r a l T h i n k i n g F a c t o r y R u e d e P r a e t e r e 1 1 0 5 0 B r u s s e l s – B e l g i u m www.lateralthinkingfactory.com Contact : +32 475 65 34 21

Lateral thinking factory catalogue english

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