Latam 2015 VNI Mobile Media prezo

100
Thomas Barnett, Jr. – Director, SP Thought Leadership Feb 2015 Cisco Visual Networking Index (VNI) Update Latin America (LATAM) Mobile Data Traffic Forecast 2014–2019 Shruti Jain – Senior Analyst Arielle Sumits – Senior Analyst Usha Andra – Senior Analyst

Transcript of Latam 2015 VNI Mobile Media prezo

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Thomas Barnett, Jr. – Director, SP Thought Leadership

Feb 2015

Cisco Visual Networking Index (VNI) Update Latin America (LATAM) Mobile Data Traffic Forecast 2014–2019

Shruti Jain – Senior Analyst Arielle Sumits – Senior Analyst

Usha Andra – Senior Analyst

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Cisco Visual Networking Index (VNI) Expanding the Scope of Cisco’s IP Thought Leadership Cisco® VNI Forecast research is an ongoing initiative to predict global traffic growth. This study focuses on consumer and business mobile data traffic and its key drivers.

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

Global Mobile Speed Data

Global Forecast Data

VNI

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Global Mobile Data Traffic Drivers

More Mobile Connections

More Mobile Users

Faster Mobile Speeds

More Mobile Video

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

By 2019:

Mobile Momentum

Metrics

2014 2019 7.4 Billion 11.5 Billion

2014 2019 1.7 Mbps 4.0 Mbps

2014 2019 4.3 Billion 5.2 Billion

2014 2019 55% of Traffic

72% of Traffic

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Latin America Mobile Data Traffic Drivers

More Mobile Connections

More Mobile Users

Faster Mobile Speeds

More Mobile Video

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

By 2019:

Mobile Momentum

Metrics

2014 2019 770 Million 997 Million

2014 2019 1.4 Mbps 3.0 Mbps

2014 2019 472 Million 497 Million

2014 2019 53% of Traffic

72% of Traffic

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Overview

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By 2019, global mobile data traffic will reach an annual run rate of 292 exabytes per year, up from 30 exabytes in 2014 (nearly 10-fold growth).

292X More than all IP traffic generated in 2000

65 Trillion images (e.g., MMS or Instagram)

6 Trillion video clips (e.g., YouTube)

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

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Global Mobile Data Traffic Growth / Top-Line Global Mobile Data Traffic will Increase 10-Fold from 2014─2019

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

57% CAGR 2014–2019

0

5

10

15

20

25

30

2014 2015 2016 2017 2018 2019

10.8 EB

2.5 EB

10.7 EB 6.8 EB

4.2 EB

16.1 EB

24.3 EB

Exabytes per Month

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LATAM Mobile Data Traffic Growth / Top-Line LATAM Mobile Data Traffic will Increase 10-Fold from 2014─2019

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

59% CAGR 2014–2019

0.2 0.4 0.6

0.9

1.4

2.0

0.0

0.5

1.0

1.5

2.0

2.5

2014 2015 2016 2017 2018 2019

Exabytes per Month

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LATAM Mobile Data Traffic Growth / Top-Line Country Mobile Data Traffic will Increase 10-Fold from 2014─2019

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

59% CAGR 2014–2019

0.0

0.5

1.0

1.5

2.0

2.5

2014 2015 2016 2017 2018 2019

Rest of LATAM Brazil

Mexico Argentina

Chile

39%

30%

7% 6%

20%

4%

Exabytes per Month

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Year in Review—2014 Strong Growth Reported Worldwide

China ●  Mobile data traffic of China’s top 3 mobile operators grew 83% from mid-2013 to mid-2014

Japan ●  Mobile data traffic grew 43% from 3Q 2013 to 3Q 2014, according to Japan’s MIC

India ●  Bharti Airtel reported mobile data traffic growth of 95% between 3Q 2013 and 3Q 2014 ●  Reliance Communications reported mobile data traffic growth of 75% between 3Q 2013 and 3Q 2014

Australia ●  As reported by ACMA, mobile data traffic grew 52% from mid-2013 to mid-2014*

Italy ●  As reported by AGCOM, mobile traffic in Italy in 3Q13 was up 45% Y/Y*

France ●  As reported by ARCEP, mobile traffic in France was up 107% from 3Q 2013 to 3Q 2014*

Germany ●  As reported by BNA, mobile traffic in Germany grew 71% in 2013*

Sweden ●  As reported by PTS, mobile traffic in Sweden grew 32 percent from mid-2013 to mid-2014

Korea ●  As reported by regulator KCC, mobile data traffic grew 36% between 1H13 and 1H14

Other ●  Vodafone’s European traffic grew 60% from 1Q 13-14 to 1Q14-15*

COUNTRY TREND US ●  As reported by CTIA, mobile data traffic grew 120% in 2013*

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0

5

10

15

20

25

30

2014 2015 2016 2017 2018 2019

Latin America (LATAM) Middle East and Africa (MEA) Central and Eastern Europe (CEE) Western Europe (WE) North America (NA) Asia Pacific (APAC)

Global Mobile Data Traffic Growth / Regions MEA has the Highest Growth Rate (72%) from 2014–2019 APAC will Generate 39% of all Mobile Data Traffic by 2019

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

57% CAGR 2014–2019

15.7%

39.1%

9.9%

12.5%

7.3%

14.4% Exabytes per Month

8.4%

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Average Mobile User (Cellular Traffic per Month)

2014 2019 GLOBAL Global MB per Month

BY REGION North America Western Europe

Latin America

Central & Eastern Europe

Middle East & Africa

585

1,893 916

431 466

627

353

4,406

11,029 5,808

3,181 3,954

8,299

3,746

Asia-Pacific

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

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Average Mobile User (Cellular Traffic per Month) Sample Global Usage

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

3 Hours of Video

10 Video Calls

3 Hours of Audio

4 App Downloads

16 Hours of Video

15 Video Calls

10 Hours of Audio

20 App Downloads

2014 2019 585 MB Traffic/month

4.4 GB Traffic/month

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Regional Mobile Networking Dynamics 2014 to 2019 Unique Conditions Affect Each Region’s Mobile Data Traffic Growth

Note: The numbers above pertain to 2019, and the CAGR’s are for 2014–2019 period.

Western Europe

REGION No. of Mobile

Users

Asia Pacific

Central & Eastern Europe

Latin America

Middle East & Africa

North America

No. of Mobile Devices / M2M

No. of Users 2GB / Month

Average Mobile Speed

Mobile Data Traffic

2.8B Users +5% (CAGR)

5.4B Connects +8% (CAGR)

844 Users +46% (CAGR)

3.5 Mbps +12% (CAGR)

9.5 EBs / Mo. +58% (CAGR)

407M Users +1% (CAGR)

1.0B Connects +8% (CAGR)

497M Users +3% (CAGR)

799M Users +7% (CAGR)

320M Users +2% (CAGR)

383M Users +1 (CAGR)

179M Users +49% (CAGR)

3.7 Mbps +18% (CAGR)

3.5 EBs / Mo. +71% (CAGR)

997M Connects +5% (CAGR)

169M Users +51% (CAGR)

2.9 Mbps +16% (CAGR)

2.0 EBs / Mo. +59% (CAGR)

1.7B Connects +7% (CAGR)

269M Users +56% (CAGR)

2.1 Mbps +29% (CAGR)

3.0 EBs / Mo. +72% (CAGR)

1.2B Connects +22% (CAGR)

161M Users +14% (CAGR)

6.4 Mbps +18% (CAGR)

3.8 EBs / Mo. +47% (CAGR)

1.2M Connects +14% (CAGR)

147M Users +26% (CAGR)

4.7 Mbps +18% (CAGR)

2.4 EBs / Mo. +48% (CAGR)

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Drivers

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Global Mobile Users From 4.3 Billion in 2014 to 5.2 Billion by 2019 at 4.3% CAGR Global Mobile Users Growing 4X Faster than Global Population

North America Western Europe Central/Eastern Europe

Latin America Middle East & Africa Asia Pacific

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

2014: 294 M 2019: 320 M CAGR 1.7%

2014: 367 M 2019: 383 M CAGR 0.8%

2014: 382 M 2019: 407 M CAGR 1.3%

2014: 427 M 2019: 497 M CAGR 3.1%

2014: 561 M 2019: 799 M CAGR 7.3%

2014: 2,228 M 2019: 2,844 M CAGR 5.0%

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Global Mobile Device and Connections From 7.4 Billion in 2014 to 11.5 Billion by 2019 at 9% CAGR

North America Western Europe Central/Eastern Europe

Latin America Middle East & Africa Asia Pacific

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

2014: 432 M 2019: 1,155 M CAGR 21.7%

2014: 612 M 2019: 1,179 M CAGR 14.0%

2014: 690 M 2019: 1,025 M CAGR 8.2%

2014: 770 M 2019: 997 M CAGR 5.3%

2014: 1,200 M 2019: 1,676 M CAGR 6.9%

2014: 3,733 M 2019: 5,439 M CAGR 7.8%

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Global Mobile Speed Growth Average Mobile Speed Will Double from 1.7 Mbps (2014) to 3.9 Mbps (2019)

North America Western Europe Central/Eastern Europe

Latin America Middle East & Africa Asia Pacific

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

2.27-fold Growth 2.8 to 6.4 Mbps

2.3-fold Growth 2.0 to 4.7 Mbps

2.27-fold Growth 1.6 to 3.7 Mbps

2.1-fold Growth 1.4 to 2.9 Mbps

3.6-fold Growth 0.6 to 2.1 Mbps

1.7-fold Growth 2.0 to 3.1 Mbps

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Global Mobile Video Traffic By 2019, Video Will Drive 72% of Mobile Traffic, Up from 55% in 2014

North America Western Europe Central/Eastern Europe

Latin America Middle East & Africa Asia Pacific

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

75% of traffic by 2019 54% CAGR

74% of traffic by 2019 56% CAGR

70% of traffic by 2019 83% CAGR

72% of traffic by 2019 69% CAGR

68% of traffic by 2019 84% CAGR

71% of traffic by 2019 67% CAGR

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Global Mobile Data Traffic Mobile Data Traffic will Increase Nearly 10-Fold from 2.5 EB/month in 2014 to 24.3 EB/month by 2019

North America Western Europe Central/Eastern Europe

Latin America Middle East & Africa Asia Pacific

6.8-fold Growth 563 to 3,823 PB/mo

7.1-fold Growth 341 to 2,414 PB/mo

14.4-fold Growth 242 to 3,496 PB/mo

10.1-fold Growth 201 to 2,035 PB/mo

15.3-fold Growth 199 to 3,043 PB/mo

9.7-fold Growth 977 to 9,503 PB/mo

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

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Top Trends

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VNI Mobile Forecast Update, 2014–2019 Top Mobile Networking Trends

1 Continuing Shift to Smarter Mobile Devices

2 Defining Cellular Network Advances (2G, 3G, 4G)

3 Measuring Mobile IoE Adoption—M2M and Emerging Wearables

4 Analyzing Mobile Applications ─ Video Usage Increases

5 Assessing Mobile Traffic/Offload by Access Type

6 Identifying A Potential Mobile App “Wildcard”—VoWiFi

7 Profiling Mobile Bandwidth Consumption Patterns

8 Comparing Mobile Network Speed Improvements

9 Reviewing Tiered Pricing—Unlimited Data Makes Comeback

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019 10 Tracking IPv6—Significant Global Mobile Adoption

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Global Mobile Device Growth by Type By 2019, Smartphones Will Attain Largest Share to Reach Nearly 40%

0

2

4

6

8

10

12

2014 2015 2016 2017 2018 2019

Other Portable Devices (0.2%,0.2%) Tablets (1%,3%) Laptops (3%,2%) M2M (7%,28%) Smartphones (29%,40%) Non-Smartphones (61%,27%)

9% CAGR 2014–2019

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

Billions of Devices

* Figures (n) refer to 2014, 2019 device share

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Latin America Mobile Device Growth by Type By 2019, Smartphones Will Attain Largest Share to Reach Over 47%

0.0

0.2

0.4

0.6

0.8

1.0

1.2

2014 2015 2016 2017 2018 2019

Other Portable Devices (0.1%,0.1%) Tablets (1%,3%) Laptops (3%,3%) M2M (6%,21%) Smartphones (26%,47%) Non-Smartphones (63%,26%)

5% CAGR 2014–2019

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

Billions of Devices

* Figures (n) refer to 2014, 2019 device share

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Global Growth of Smart Mobile Devices & Connections By 2019, Smart Devices will Have 54% Share of Total Devices & Connections

9% CAGR 2014–2019

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

Billions of Devices

0

2

4

6

8

10

12

14

2014 2015 2016 2017 2018 2019

Non-smart Devices and Connections Smart Devices and Connections

54% 49% 43% 37% 31% 26%

46% 51% 57%

63% 69% 74%

* Smart devices are those having advanced multi-media/computing capabilities with a minimum of 3G connectivity.

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Global Growth of Smart Mobile Devices & Connections By 2019, Smart Devices will Have 59% Share of Total Connections

7% CAGR 2014–2019

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

Billions of Devices

0

2

4

6

8

10

12

2014 2015 2016 2017 2018 2019

Non-smart Devices and Connections Smart Devices and Connections

59% 52% 44% 37% 31% 26%

41% 48% 56%

63% 69% 74%

* Smart devices are those having advanced multi-media/computing capabilities with a minimum of 3G connectivity.

*Excludes LPWA

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Smart Devices & Connections Share Percent of Total Mobile Devices & Connections

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

2014 2019 Global

BY REGION North America Western Europe

Asia-Pacific

Central & Eastern Europe

Middle East & Africa

26%

72% 48%

20% 24%

18%

11%

59%

89% 78%

61% 56%

62%

41%

Latin America

*Excludes LPWA

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Globally, in 2014, a smart device generated 22 times more traffic than a non-smart device.

* Smart devices are those having advanced multi-media/computing capabilities with a minimum of 3G connectivity.

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Global Impact of Smart Devices & Connections on Mobile Traffic By 2019, Smart Devices Will Have 97% Share of Traffic

0

5

10

15

20

25

30

2014 2015 2016 2017 2018 2019

Non-smart Traffic Smart Traffic

97%

95% 94%

92% 90% 88% 12%

3%

5%

6%

8% 10%

57% CAGR 2014–2019

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

Exabytes per Month

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Smart Devices & Connections Traffic Share Percent of Total Mobile Devices & Connections Traffic

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

2014 2019 Global

BY REGION North America Western Europe

Asia-Pacific

Central & Eastern Europe

Middle East & Africa

88%

99% 95%

85% 86%

77%

78%

97%

100% 99%

98% 96%

96%

93%

Latin America

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VNI Mobile Forecast Update, 2014–2019 Top Mobile Networking Trends

1 Continuing Shift to Smarter Mobile Devices

2 Defining Cellular Network Advances (2G, 3G, 4G)

3 Measuring Mobile IoE Adoption—M2M and Emerging Wearables

4 Analyzing Mobile Applications ─ Video Usage Increases

5 Assessing Mobile Traffic/Offload by Access Type

6 Identifying A Potential Mobile App “Wildcard”—VoWiFi

7 Profiling Mobile Bandwidth Consumption Patterns

8 Comparing Mobile Network Speed Improvements

9 Reviewing Tiered Pricing—Unlimited Data Makes Comeback

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019 10 Tracking IPv6—Significant Global Mobile Adoption

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0.0

1.0

2.0

3.0

4.0

5.0

6.0

2014 2015 2016 2017 2018 2019

2G 3G 4G LPWA

Global Connections by Network Type 2G, 3G, and 4G Technology Connection Share

44% 62%

32%

6%

26%

22%

45%

38%

15%

Billions of Devices or

Connections

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

2% 8%

*Includes M2M

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0.0

0.1

0.2

0.3

0.4

0.5

0.6

2014 2015 2016 2017 2018 2019

2G 3G 4G LPWA

Latin America Connections by Network Type 2G, 3G, and 4G Technology Connection Share

0.3%

66%

33%

1%

55%

21%

52%

8%

Billions of Devices or

Connections

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

23%

*Includes M2M

40%

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Connections by Network Type Regional Share by 2019

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

2G 3G 4G LPWA

Global 21% 44% 26% 8% BY REGION

Asia Pacific 23% 46% 26% 5%

Central and Eastern Europe 20% 51% 22% 7%

Latin America 23% 55% 21% 0.3%

Middle East and Africa 32% 54% 14% 0.2%

North America 5% 20% 42% 32%

Western Europe 15% 31% 38% 15%

*Includes M2M, Includes LPWA

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0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5 4.0 4.5 5.0

2014 2015 2016 2017 2018 2019

2G 3G 4G

Global Connections by Network Type 2G, 3G, and 4G Technology Connection Share

48% 62%

31%

7%

31%

21%

45%

38%

17%

Billions of Devices or

Connections

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

*Excludes M2M

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0.0 0.1 0.1 0.2 0.2 0.3 0.3 0.4 0.4 0.5 0.5

2014 2015 2016 2017 2018 2019

2G 3G 4G

Latin America Connections by Network Type 2G, 3G, and 4G Technology Connection Share

58% 65%

34%

1%

24%

18%

55%

37%

9%

Billions of Devices or

Connections

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

*Excludes M2M

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0.0

0.2

0.4

0.6

0.8

1.0

1.2

2014 2015 2016 2017 2018 2019

2G 3G 4G LPWA

Global Connections by Network Type 2G, 3G, and 4G Technology Connection Share – M2M

35%

67%

32% 1%

29%

23% 42%

38%

7%

Billions of Devices or

Connections

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

13%

13%

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0 10 20 30 40 50 60 70 80 90

100

2014 2015 2016 2017 2018 2019

2G 3G 4G LPWA

Millions of M2M

Connections

Latin America Connections by Network Type 2G, 3G, and 4G Technology Connection Share – M2M

46%

84%

16% 0.2%

43%

10%

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

1%

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VNI Mobile Forecast Update, 2014–2019 Top Mobile Networking Trends

1 Continuing Shift to Smarter Mobile Devices

2 Defining Cellular Network Advances (2G, 3G, 4G)

3 Measuring Mobile IoE Adoption—M2M and Emerging Wearables

4 Analyzing Mobile Applications ─ Video Usage Increases

5 Assessing Mobile Traffic/Offload by Access Type

6 Identifying A Potential Mobile App “Wildcard”—VoWiFi

7 Profiling Mobile Bandwidth Consumption Patterns

8 Comparing Mobile Network Speed Improvements

9 Reviewing Tiered Pricing—Unlimited Data Makes Comeback

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019 10 Tracking IPv6—Significant Global Mobile Adoption

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0.0

0.5

1.0

1.5

2.0

2.5

3.0

3.5

2014 2015 2016 2017 2018 2019

2G 3G 4G LPWA

67%

1%

Global M2M Connection Growth Global M2M Connections will Grow 7-Fold from 2014-2019; By 2019, Nearly Half of Global M2M Connections Will Be 3G or Better

32%

35%

29%

23%

3.2 B

2.3 B

1.6 B

1.1 B 0.7 B

0.5 B

* In 2014, 4G accounts for 1% and LPWA accounts for 0.2% of global mobile M2M connections.

45% CAGR 2014–2019

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

Billions of M2M

Connections

13%

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0

50

100

150

200

250

2014 2015 2016 2017 2018 2019

2G 3G 4G LPWA

84%

1%

Latin America M2M Connection Growth Latin American M2M Connections will Grow 4-Fold from 2014-2019; By 2019, More Than Half of Global M2M Connections Will Be 3G or Better

16%

46%

10%

43%

205 M

161 M 124 M

93 M 67 M

48 M

* In 2014, 4G accounts for 0.2% and LPWA accounts for 0.0% of LATAM mobile M2M connections.

34% CAGR 2014–2019

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

Millions of M2M

Connections

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By 2019, M2M modules will be 28% of total global mobile devices and connections and will account for 5% (1.2 EBs/month) of mobile data traffic.

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

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0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%

7.0%

8.0%

0

100

200

300

400

500

600

700

2014 2015 2016 2017 2018 2019

109 M

441 M

1.9%

Global Connected Wearable Devices Global Connected Wearables will Grow 5-Fold from 2014-2019; By 2019, 7 Percent will Have Embedded Cellular Connectivity

578 M

236 M 170 M

325 M

40% CAGR 2014–2019

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

Millions of Connected Wearables

% with Embedded

Cellular Connectivity

7.3%

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0

100

200

300

400

500

600

700

2014 2015 2016 2017 2018 2019

Western Europe (18%,18%) North America (30%,33%) Middle East & Africa (4%,4%) Latin America (6%,5%) Central & Eastern Europe (8%,9%) Asia Pacific (34%,32%)

441 M

109 M

Regional Connected Wearable Devices North America Will Have the Largest Share by 2019

578 M

326 M

236 M 171 M

40% CAGR 2014–2019

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

Millions of Connected Wearables

* Figures (n) refer to 2014, 2019 regional wearable devices share

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Wearable Device Usage Wearable Camera Use Case Scenario (300 MB/Hour)

Only 2 hours of wearable

camera usage* can generate more than the

average monthly traffic per typical user in 2014.

*Assumes live streaming over a cellular network

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15 33 61

106

175

277

2.0%

9.1%

0.0% 1.0% 2.0% 3.0% 4.0% 5.0% 6.0% 7.0% 8.0% 9.0% 10.0%

0

50

100

150

200

250

300

2014 2015 2016 2017 2018 2019

Global Connected Wearable Devices Traffic Global Connected Wearables Traffic will Grow 18-Fold from 2014-2019

78% CAGR 2014–2019

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

Monthly Traffic (PB)

% Embedded Cellular Traffic

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47 © 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

0

50

100

150

200

250

300

2014 2015 2016 2017 2018 2019

Western Europe (10%,12%) North America (37%,39%) Middle East & Africa (2%,3%) Latin America (2%,3%) Central & Eastern Europe (5%,9%) Asia Pacific (44%,34%)

Regional Connected Wearable Devices Traffic North America will Maintain the Largest Share

78% CAGR 2014–2019

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

Monthly Traffic (PB)

* Figures (n) refer to 2014, 2019 regional wearable devices traffic share

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VNI Mobile Forecast Update, 2014–2019 Top Mobile Networking Trends

1 Continuing Shift to Smarter Mobile Devices

2 Defining Cellular Network Advances (2G, 3G, 4G)

3 Measuring Mobile IoE Adoption—M2M and Emerging Wearables

4 Analyzing Mobile Applications ─ Video Usage Increases

5 Assessing Mobile Traffic/Offload by Access Type

6 Identifying A Potential Mobile App “Wildcard”—VoWiFi

7 Profiling Mobile Bandwidth Consumption Patterns

8 Comparing Mobile Network Speed Improvements

9 Reviewing Tiered Pricing—Unlimited Data Makes Comeback

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019 10 Tracking IPv6—Significant Global Mobile Adoption

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49 © 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

0

5

10

15

20

25

30

2014 2015 2016 2017 2018 2019

Mobile File Sharing (1%,2%)

Mobile Audio (8%,7%)

Mobile Web/Data/VoIP (36%,19%)

Mobile Video (55%,72%)

Global Mobile Data Traffic Growth / Apps Video to Exceed 72 Percent of Mobile Data Traffic by 2019

57% CAGR 2014–2019

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

Exabytes per Month

* Figures (n) refer to 2014 and 2019 mobile data traffic shares

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50 © 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

0

500

1,000

1,500

2,000

2,500

2014 2015 2016 2017 2018 2019

Mobile File Sharing (1%,2%)

Mobile Audio (8%,7%)

Mobile Web/Data/VoIP (38%,19%)

Mobile Video (53%,72%)

LATAM Mobile Data Traffic Growth / Apps Video to Account for 72 Percent of Mobile Data Traffic by 2019

59% CAGR 2014–2019

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

Exabytes per Month

* Figures (n) refer to 2014, 2019 mobile data traffic share

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51 © 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

81% 83% 85% 86% 88% 90%

19% 17% 15% 14% 12% 10%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

100%

2014 2015 2016 2017 2018 2019

Mobile Non-Cloud Traffic

Mobile Cloud Traffic

Global Mobile Cloud Traffic Cloud Accounted for 81% of Mobile Data Traffic in 2014 Cloud will Account for 90% of Mobile Data Traffic by 2019

•  IP Voice •  File Sharing •  File/App Downloading

•  Video Streaming •  Audio Streaming •  Online Gaming •  Social Networking •  Web Browsing •  Online Storage

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

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Top Traffic Generating Smartphone Apps Top Traffic-Generating Mobile Apps

(Smartphone) Facebook Social Media

YouTube Video Streaming

Browser Web Browsing

Netflix Video Streaming

Maps Utilities

Spotify Audio Streaming

Instagram Image Sharing

WhatsApp Communications

tinyCam Monitor Video Monitoring

SoundCloud Audio Streaming

Hulu Plus Video Streaming

Email Communications

Pandora Audio Streaming

Twitter Communications

Top Traffic-Generating WiFi Apps (Smartphone)

Facebook Social Media

YouTube Video Streaming

Browser Web Browsing

Netflix Video Streaming

Instagram Image Sharing

WhatsApp Communications

Spotify Audio Streaming

Tumblr Social Media

Skype Communications

Dropbox Cloud File Storage

Email Communications

Skydrive Cloud File Storage

Viber Communications

Hulu Plus Video Streaming Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

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Top Traffic Generating Tablet Apps Top Traffic-Generating Mobile Apps

(Tablet) YouTube Video Streaming

Browser Web Browsing

Facebook Social Media

4shared Social Media

TubeMate Video Downloading

Crunchyroll Video Streaming

TV 2 Sporten Video Streaming

Instagram Image Sharing

O2 TV Video Streaming

EA Games Online Gaming

Viber Communications

Maps Utilities

Ztory Publication

VPN Business Application

Top Traffic-Generating WiFi Apps (Tablet)

YouTube Video Streaming

Netflix Video Streaming

Browser Web Browsing

Facebook Social Media

tinyCam Monitor Video Monitoring

Xfinity TV Player Video Streaming

Showtime Anytime Video Streaming

Twitch TV Video Streaming

VLC Video Player Video Streaming

Spotify Audio Streaming

TWCable TV Video Streaming

CANAL+ Video Streaming

TuneIN Radio Audio Streaming

NY Times Publication Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

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VNI Mobile Forecast Update, 2014–2019 Top Mobile Networking Trends

1 Continuing Shift to Smarter Mobile Devices

2 Defining Cellular Network Advances (2G, 3G, 4G)

3 Measuring Mobile IoE Adoption—M2M and Emerging Wearables

4 Analyzing Mobile Applications ─ Video Usage Increases

5 Assessing Mobile Traffic/Offload by Access Type

6 Identifying A Potential Mobile App “Wildcard”—VoWiFi

7 Profiling Mobile Bandwidth Consumption Patterns

8 Comparing Mobile Network Speed Improvements

9 Reviewing Tiered Pricing—Unlimited Data Makes Comeback

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019 10 Tracking IPv6—Significant Global Mobile Adoption

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55 © 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

0 5

10 15 20 25 30 35 40 45 50 55 60

2014 2015 2016 2017 2018 2019

Cellular Traffic from Mobile Devices Offload Traffic from Mobile Devices

Global Mobile Data Traffic Offload* 54% of Mobile Traffic to be Offloaded by 2019 46% of Mobile Traffic Offloaded in 2014

46%

54%

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

Exabytes per Month

*Offload includes traffic from dual-mode devices (i.e., supports cell & Wi-Fi, excl. laptops) over Wi-Fi/small cell networks

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0

1

2

3

4

2014 2015 2016 2017 2018 2019

Cellular Traffic from Mobile Devices Offload Traffic from Mobile Devices

LATAM Mobile Data Traffic Offload* 46% of Mobile Traffic to be Offloaded by 2019 35% of Mobile Traffic Offloaded in 2014

54%

46%

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

Exabytes per Month

*Offload includes traffic from dual-mode devices (i.e., supports cell & Wi-Fi, excl. laptops) over Wi-Fi/small cell networks

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57 © 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2G 3G 4G

Mobile Traffic Offload Traffic

Global Mobile Data Traffic and Offload Traffic, 2019 4G Devices Offload More Traffic Than 3G and 2G

57% 46% 44%

56% 54% 43% Mobile and

Offload Traffic from

Mobile-Connected

Devices

*Offload includes traffic from dual-mode devices (i.e., supports cell & Wi-Fi, excl. laptops) over Wi-Fi/small cell networks

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Globally, the amount of traffic offloaded from tablets will be 70% by 2019. Globally, the amount of traffic offloaded from smartphones will be 54% by 2019.

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019 *Offload includes traffic from dual-mode devices (i.e., supports cell & Wi-Fi, excl. laptops) over Wi-Fi/small cell networks

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59 © 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

0

20,000

40,000

60,000

80,000

100,000

120,000

140,000

2013 2014 2015 2016 2017 2018

Mobile Data (61% CAGR) Fixed/Wired (11% CAGR) Fixed/Wi-Fi (26% CAGR)

Global IP Traffic by Local Access Technology Starting in 2017, Fixed/Wi-Fi Traffic Surpasses Fixed/Wired Traffic

37%

51%

12%

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

21% CAGR 2013–2018

Exabytes per Month

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60 © 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000

10,000

2013 2014 2015 2016 2017 2018

Mobile Data (67% CAGR) Fixed/Wired (12% CAGR) Fixed/Wi-Fi (22% CAGR)

LATAM IP Traffic by Local Access Technology Fixed/Wi-Fi Traffic Exceeds Fixed/Wired Traffic

29%

56%

15%

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

21% CAGR 2013–2018

Exabytes per Month

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VNI Mobile Forecast Update, 2014–2019 Top Mobile Networking Trends

1 Continuing Shift to Smarter Mobile Devices

2 Defining Cellular Network Advances (2G, 3G, 4G)

3 Measuring Mobile IoE Adoption—M2M and Emerging Wearables

4 Analyzing Mobile Applications ─ Video Usage Increases

5 Assessing Mobile Traffic/Offload by Access Type

6 Identifying A Potential Mobile App “Wildcard”—VoWiFi

7 Profiling Mobile Bandwidth Consumption Patterns

8 Comparing Mobile Network Speed Improvements

9 Reviewing Tiered Pricing—Unlimited Data Makes Comeback

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019 10 Tracking IPv6—Significant Global Mobile Adoption

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62 © 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

• Wi-Fi capacity trading

• Transaction platform

• Internet of things

• Context awareness

• HetNet Wi-Fi + mobile

• Connected car (in-car Wi-Fi)

Total Incremental Hotspots

Existing Growth Future

•  Pay-as-you-go

•  Free access driving other services (Retail free Wi-Fi)

•  Managed services (venues and outdoor)

•  Cellular offload (user driven)

•  Added value for broadband subscription

•  Advertising and sponsorship

• Cellular offload (carrier driven)

• Community Wi-Fi/homespots

• Carrier-grade VoWiFi

• TV everywhere

• Large events

• Big data analytics

• Public transportation Wi-Fi

Global Wi-Fi Hotspot Coverage and Availability

Total Public WLAN

Hotspots 2014: 6.9M

2019: 14.7M

Total Public WLAN + Community Hotspots

2014: 34.2M 2019: 54.9M

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

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0

1

2

3

4

5

6

7

8

9

2014 2015 2016 2017 2018 2019

VoWiFi VoLTE VoIP

71%

VoWiFi Minutes of Use Exceed VoLTE by 2018 VoWiFi Accounts for 53% of Mobile IP Voice by 2019

53%

41% Minutes of

Use (Trillions) per Year

Source: ACG, Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

6% 29%

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64 © 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

0

5

10

15

20

25

30

35

2014 2015 2016 2017 2018 2019

VoWiFi Traffic VoLTE Traffic VoIP

VoWiFi Traffic Exceeds VoLTE by 2017 VoWiFi Will Be More Widely Available than VoLTE

Petabytes per Year

Source: ACG, Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

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Wi-Fi Connects Nearly 3.5x Cellular Connected Tablets and PCs by 2019

# of Cellular Capable Devices 542 Million

Tablets PCs

# of Wi-Fi Capable Devices 1.9 Billion

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

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VNI Mobile Forecast Update, 2014–2019 Top Mobile Networking Trends

1 Continuing Shift to Smarter Mobile Devices

2 Defining Cellular Network Advances (2G, 3G, 4G)

3 Measuring Mobile IoE Adoption—M2M and Emerging Wearables

4 Analyzing Mobile Applications ─ Video Usage Increases

5 Assessing Mobile Traffic/Offload by Access Type

6 Identifying A Potential Mobile App “Wildcard”—VoWiFi

7 Profiling Mobile Bandwidth Consumption Patterns

8 Comparing Mobile Network Speed Improvements

9 Reviewing Tiered Pricing—Unlimited Data Makes Comeback

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019 10 Tracking IPv6—Significant Global Mobile Adoption

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0 2 4 6 8

10 12 14 16 18 20 22 24 26

2014 2015 2016 2017 2018 2019

2-2.5G 3-3.5G 4G

Global Mobile Data Traffic Growth: 4G Globally, 4G Will Support 68% of Mobile Traffic by 2019

40%

68%

30%

10% 50%

2%

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

Exabytes per Month

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68 © 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

0 0.2 0.4 0.6 0.8

1 1.2 1.4 1.6 1.8

2

2014 2015 2016 2017 2018 2019

2-2.5G 3-3.5G 4G

LATAM Mobile Data Traffic Growth: 4G In LATAM, 4G Will Support 55% of Mobile Traffic by 2019

10%

55%

43%

14% 76%

2%

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

Exabytes per Month

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Globally, in 2014, a 4G connection generated 2.2 GB/mo, 10X higher than the 217 MB/mo for non-4G connections.

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

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In Latin America, a 4G connection generated 2.2 GB/mo in 2014, 9X higher than the 238 MB/mo for non-4G connections.

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

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0

20

40

60

80

100

120

140

160

2014 2015 2016 2017 2018 2019

Average Hour Traffic Busy Hour Traffic

Busy Hour Mobile Data Traffic Busy Hour Is 64% Higher than Average Hour in 2014, 84% in 2019

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

Tbps

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Global Average Mobile Connection (Devices and M2M); Traffic per Month

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

2014 2019 Global MB per Month

BY REGION North America Western Europe

Asia-Pacific

Central & Eastern Europe

Middle East & Africa

339

1,302 558

261 262

351

166

2,120

3,308 2,048

2,042 1,747

3,412

1,815

Latin America

GLOBAL

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73 © 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

Mobile Device Data Traffic 2014 Mobile Device Data Traffic Generation Comparisons

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

M2M Module

Wearable Device

Smartphone

Tablet

Laptop 119 X (monthly basic mobile phone data traffic) =

94 X (monthly basic mobile phone data traffic) =

37 X (monthly basic mobile phone data traffic) =

6 X (monthly basic mobile phone data traffic) =

3 X (monthly basic mobile phone data traffic) =

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74 © 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

Average Cellular Traffic Per Mobile Device Type

Note: In 2014, 4G smartphones generated 2GBs/month and 4G tablets generated 3GBs/month. Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

2014 2019

Wearable Device

Smartphone

Tablet

MBs per Month MBs per Month

70 366

141 479

819 3,981

2,076 10,767

2,641 5,589

M2M Module

Wearable Device

Smartphone

Tablet

Laptop

Non-Smartphone 22 105

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75 © 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

Average Cellular Traffic Per Device Type (LATAM)

Note: In 2014, 4G smartphones generated 1.3GBs/month and 4G tablets generated 5GBs/month. Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

2014 2019

Wearable Device

Smartphone

Tablet

MBs per Month MBs per Month

40 339

56 289

537 2,823

3,105 14,549

2,824 6,288

M2M Module

Wearable Device

Smartphone

Tablet

Laptop

Non-Smartphone 7 36

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VNI Mobile Forecast Update, 2014–2019 Top Mobile Networking Trends

1 Continuing Shift to Smarter Mobile Devices

2 Defining Cellular Network Advances (2G, 3G, 4G)

3 Measuring Mobile IoE Adoption—M2M and Emerging Wearables

4 Analyzing Mobile Applications ─ Video Usage Increases

5 Assessing Mobile Traffic/Offload by Access Type

6 Identifying A Potential Mobile App “Wildcard”—VoWiFi

7 Profiling Mobile Bandwidth Consumption Patterns

8 Comparing Mobile Network Speed Improvements

9 Reviewing Tiered Pricing—Unlimited Data Makes Comeback

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019 10 Tracking IPv6—Significant Global Mobile Adoption

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Mobile Network Speeds Increase 2.4X by 2019 Average Cell Connection Speed (1.7 Mbps in 2014) Will Grow at a 19% CAGR—Reaching Nearly 4.0 Mbps by 2019

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

2014 2019 Global Mbps

BY REGION North America Western Europe

Asia-Pacific

Central & Eastern Europe

Middle East & Africa

1.7

2.8 2.0

1.4 2.0

1.6

0.6

3.9

6.4 4.7

2.9 3.5

3.7

2.1

Latin America

GLOBAL

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Global Average Wi-Fi Speeds Wi-Fi Exceeds Average Mobile (Cell) Speeds During 2014-2019

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

2014 2019 Global Mbps

BY REGION North America Western Europe

Asia-Pacific

Central & Eastern Europe

Middle East & Africa

8.1

12.3 11.0

5.7 11.3

10.7

4.6

10.2

15.1 15.4

9.3 16.1

15.7

8.8

Latin America

GLOBAL

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0

2

4

6

8

10

12

14

2014 2015 2016 2017 2018 2019

Tablets Smartphones All Mobile Devices

Global Mobile Speeds by Device Type Tablet Speeds are 3.3x Higher than Average by 2019 Smartphone Speeds are 2.6x Higher than Average by 2019

13 Mbps

10 Mbps

4 Mbps

Mbps

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

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80 © 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

0

1

2

3

4

5

6

7

2014 2015 2016 2017 2018 2019

Tablets Smartphones All Mobile Devices

LATAM Mobile Speeds by Device Type Tablet Speeds are 2.3x Higher than Average by 2019 Smartphone Speeds are 1.8x Higher than Average by 2019

6.6 Mbps

5.4 Mbps

3.0 Mbps

Mbps

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

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81 © 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

0

2

4

6

8

10

12

14

16

2014 2015 2016 2017 2018 2019

4G 3G All Network Types 2G

Global Mobile Speeds by Network Type 4G Speeds will be 4X Higher than Average by 2018 3-3.5G Speeds will be 1.2X Higher than Average by 2019

14.2 Mbps

5 Mbps

110 Kbps 4 Mbps

Mbps

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

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82 © 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

0

1

2

3

4

5

6

7

8

9

2014 2015 2016 2017 2018 2019

4G 3G All Network Types 2G

LATAM Mobile Speeds by Network Type 4G Speeds will be 2.9X Higher than Average by 2018 3-3.5G Speeds will be Nearly Equal to Average by 2019

8.5 Mbps

3.0 Mbps

90 Kbps 2.0 Mbps

Mbps

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

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83 © 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

VNI Mobile Forecast Update, 2014–2019 Top Mobile Networking Trends

1 Continuing Shift to Smarter Mobile Devices

2 Defining Cellular Network Advances (2G, 3G, 4G)

3 Measuring Mobile IoE Adoption—M2M and Emerging Wearables

4 Analyzing Mobile Applications ─ Video Usage Increases

5 Assessing Mobile Traffic/Offload by Access Type

6 Identifying A Potential Mobile App “Wildcard”—VoWiFi

7 Profiling Mobile Bandwidth Consumption Patterns

8 Comparing Mobile Network Speed Improvements

9 Reviewing Tiered Pricing—Unlimited Data Makes Comeback

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019 10 Tracking IPv6—Significant Global Mobile Adoption

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84 © 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

52%

18%

0%

10%

20%

30%

40%

50%

60%

Jan-10 Jun-14

Top Mobile User Profiles: 2010–2014 Top 1 Percent Generates 18 Percent in June 2014

Percentage of Top 1

Percent to Total MB/mo.

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

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85 © 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

Top 20% Users Consume 85% of Monthly Traffic

18%

46% 65%

85%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Top 1% Top 5% Top 10% Top 20%

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

Top Tier Percentage

Usage (June 2014)

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86 © 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

Top 20% Users Consume nearly 4 Gigabytes per month *

15.2

7.6 5.3

3.5 0

2

4

6

8

10

12

14

16

Top 1% Top 5% Top 10% Top 20%

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019 * Study limited to few Tier 1 and Tier 2 operators

Top Tier Percentage

Usage (June 2014)

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87 © 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

7% 25%

79%

96%

99%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

100%

Greater than 5 GB

Greater than 2 GB

Greater than 200 MB

Greater than 20 MB

Greater than 1 MB

7 Percent of Users Consume 5 GB per Month 25 Percent Consume over 2 GB per Month *

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019 * Study limited to few Tier 1 and Tier 2 operators

Percentage of Users

(June 2014)

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88 © 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

894 MB/mo

1.3 GB/mo

1.3 GB/mo

1.6 GB/mo

0

200

400

600

800

1,000

1,200

1,400

1,600

1,800

Android iOS

Jun-14 Oct-13

iOS Usage Surpasses Android

46% of plans 54% of plans 42% of plans 58% of plans

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

Megabytes per Month

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89 © 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

Tiered Plans Outnumber Unlimited Plans; Unlimited Plans Continue to Lead in Data Consumption *

63% of plans 55% of plans

37% of plans 45% of plans

0%

20%

40%

60%

80%

100%

Tier 1 Operators All Operators

Unlimited

Tiered

0.98 GB

1.9 GB 2.6 GB

1.1 GB

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019 * Study limited to few Tier 1 and Tier 2 operators

Percentage Number of

Mobile Data Plans

(June 2014)

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Number of Shared Plans Increase Shared plan usage growing marginally faster than regular plans *

21% of plans 28% of plans

79% of plans 72% of plans

0%

20%

40%

60%

80%

100%

Oct-13 Jun-14

Regular Plans

Shared Plans

865 MB

1.1 GB

1.5 GB

1.3 GB

Percentage Number of

Mobile Data Plans

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019 * Study limited to few Tier 1 and Tier 2 operators

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VNI Mobile Forecast Update, 2014–2019 Top Mobile Networking Trends

1 Continuing Shift to Smarter Mobile Devices

2 Defining Cellular Network Advances (2G, 3G, 4G)

3 Measuring Mobile IoE Adoption—M2M and Emerging Wearables

4 Analyzing Mobile Applications ─ Video Usage Increases

5 Assessing Mobile Traffic/Offload by Access Type

6 Identifying A Potential Mobile App “Wildcard”—VoWiFi

7 Profiling Mobile Bandwidth Consumption Patterns

8 Comparing Mobile Network Speed Improvements

9 Reviewing Tiered Pricing—Unlimited Data Makes Comeback

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019 10 Tracking IPv6—Significant Global Mobile Adoption

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92 © 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

0.0

1.0

2.0

3.0

4.0

5.0

6.0

7.0

2014 2015 2016 2017 2018 2019

2.0B

Global IPv6-Capable Mobile Devices/Connections By 2019, 59% of Mobile Devices/Connections Will be IPv6-Capable

6.2B

25% CAGR 2014–2019

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

Number of Devices

(B)

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0.0

0.1

0.2

0.3

0.4

0.5

0.6

0.7

2014 2015 2016 2017 2018 2019

201M

LATAM IPv6-Capable Mobile Devices/Connections By 2019, 62% of Mobile Devices/Connections Will be IPv6-Capable

617M

25% CAGR 2014–2019

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

Number of Devices

(B)

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94 © 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

0

2

4

6

8

10

12

14

2014 2015 2016 2017 2018 2019

Bill

ions

12.6

Global IPv6 Mobile Data Traffic Forecast By 2019, IPv6 Traffic Projected to be 52% of Mobile Data Traffic

0.3

107% CAGR 2014–2019

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

Exabytes per Month

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95 © 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

0.00

0.20

0.40

0.60

0.80

1.00

1.20

2014 2015 2016 2017 2018 2019

Bill

ions

1.1

LATAM IPv6 Mobile Data Traffic Forecast By 2019, IPv6 Traffic Projected to be 56% of Mobile Data Traffic

0.03

108% CAGR 2014–2019

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

Exabytes per Month

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Conclusion

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Cisco VNI Global Mobile Forecast, 2013–2018 Key Takeaways / Summary

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

Global Mobile Data Traffic

Global Mobile Traffic Offload

Global Mobile Network Speeds

Global Mobile Smart Devices Traffic

Global Mobile Devices/Connections

Global Mobile Video

By 2019, mobile data traffic will reach 24.3 EBs/per month (292 EBs annually).

By 2019, 54% of mobile data traffic will be offloaded to Wi-Fi/small cell networks.

By 2019, smart devices will generate 97% of global mobile data traffic.

By 2019, over 72% of the world’s mobile data traffic will be video.

By 2019, avg mobile connection speed will more than double (1.7 Mbps to 4.0 Mbps).

By 2019, there will be 1.5 mobile connections per capita globally.

Global Mobile Users By 2019, there will be 5.2 Billion global mobile users, representing 69% of the global population.

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Cisco VNI LATAM Mobile Forecast, 2013–2018 Key Takeaways / Summary

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

LATAM Mobile Data Traffic

LATAM Mobile Traffic Offload

LATAM Mobile Network Speeds

LATAM Mobile Smart Devices Traffic

LATAM Mobile Devices/Connections

LATAM Mobile Video

By 2019, mobile data traffic will reach 2.0 EBs/per month (24.4 EBs annually).

By 2019, 46% of mobile data traffic will be offloaded to Wi-Fi/small cell networks.

By 2019, smart devices will generate 61% of LATAM’s mobile data traffic.

By 2019, over 72% of LATAM’s mobile data traffic will be video.

By 2019, avg mobile connection speed will more than double (1.4 Mbps to 3.0 Mbps).

By 2019, there will be 1.5 mobile connections per capita in Latin America (LATAM).

LATAM Mobile Users By 2019, there will be 497 Million LATAM mobile users, representing 76% of the LATAM population.

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Cisco VNI Mobile Forecast; 2014–2019 Get more info—see Tools and Resources

www.cisco.com/go/vni [email protected]

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