Last Updated:

January 2019

Natural/Textured Hair

Toolkit and Resource Guide

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TABLE OF CONTENTS

Table of Contents 1

Purpose and Overview

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I. Services

Recommended Services, Time and Price 4

Styling Services 5-7

Weave/Extensions 8-9

Upsell Opportunities 10

POS References

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II. Retail

Recommended Products

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III. Marketing Materials

Menu Boards and Price Menus 20

Textured Hair Collateral

21

IV. Training and Education

Steps to Success 23

Textured Technical Videos 23

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Purpose and Overview

This toolkit and resource guide is designed to help best execute natural/textured hair services and programs in the salons.

Expanding menu offerings to include Natural Hair Services can help:

1. Create a greater awareness in the market that SmartStyle Hair Salons ARE professional providers of Natural Hair Care Services,

2. Meet the needs of this natural hair market, but also aligns with our Brand standards for consistent simplified pricing,

3. Expand our retail offerings to include highly recognized and requested products targeting natural hair care customers, and

4. Helps our stylists continue to grow their business and paychecks.

Resources

This toolkit and other Textured/Natural hair resources and materials can

be found on the SmartStyle Franchise Resource Center under the “Salon Services” tab.

FRC>Salon Services> SmartStyle Textured Hair Program

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I. SERVICES

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SERVICES INCLUDE:

1. Four (4) styling options

a. Thermal Silk Press b. Express Smoothing Treatment c. Cornrows d. Locs

2. Three (3) Weave/Extension options

a. Sew-In b. Quick Weaves c. Crochet Extensions

TOOLKIT RESOURCES INCLUDE:

1. Description of service 2. Guest benefits 3. RECOMMENDED time and price 4. RECOMMENDED upcharge prices 5. Stylist Pro Tips 6. Upsell Opportunities 7. POS references

**The times and prices included in this document are ONLY

RECOMMENDATIONS. Actual time and price will vary based on stylist proficiency and the store specific business model. **

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STYLING SERVICES Thermal Silk Press

Benefit to the Customers

Included with Service

Recommended Pricing/Service Time

Temporary straightening process used for customers with an excessively curly hair texture who desire a non-chemical method of straightening their hair that leaves the hair with enhanced body and shine.

The Mizani Thermasmooth 4-step system should be used for this service. Extensive use of multiple hot tools is also included with this service.

Thermal Silk Press $57.27 Service Time 90 mins Additional $10 length charged (1x) added for guest’s hair that falls below the shoulder

Express Smoothing Treatment

Benefit to the Customers

Included with Service

Recommended Pricing/Service Time

Simple smoothing process used for customers with frizzy, naturally curly, multi-textured, transitioning & chemically treated hair who desires a more longer lasting non-chemical method of straightening their hair that leaves the hair with enhanced body and shine. Treatment lasts up to 12 weeks.

The Design Essentials STS 3-step smoothing system should be used for this service. Extensive use of multiple hot tools is also included with this service.

Express Smoothing Treatment $70.27 Service Time 105 mins Additional $10 length charged (1x) added for guest’s hair that falls below the shoulder

Cornrow Braids

Benefit to the Customers

Included with Service

Recommended Pricing/Service Time

Low maintenance, protective hair style

Shampoo, conditioning rinse, and a basic blow-dry

Cornrows Advanced $57.27 Service Time 90 mins [Complex braid styles, design parting styles (12+ braids)]

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Cornrows Partial $31.27 Service Time 45 mins [Basic braid pattern, simple, straight back parting styles (3-11 braids)]

$10 charge to add hair and/or hair accessories to the braids, and must be provided by the customers.

Updo’s and other advanced styling may incur an additional charge and must be quoted to the guest during the initial consultation

Additional $10 length charged (1x) added for guest’s hair that falls below the shoulder

Locs

Benefit to the Customers

Included with Service

Recommended Pricing/Service Time

Low maintenance, protective hair style

Shampoo, conditioning rinse, and a basic blow-dry/ hooded dryer

New/Virgin $96.27 Service Time 115 mins [Start loc process] Maintenance $70.27 Service Time 105 mins [Locs re-twisted or maintained (up to 1 in. of regrowth)]

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$10 charge to add hair and/or hair accessories to the locs, and must be provided by the customers.

Updo’s and other advanced styling will incur an additional charge and must be quoted to the guest during the initial consultation

Additional $10 length charged (1x) added for guest’s hair that falls below the shoulder

STYLIST PRO TIP: Use these scenarios to help stylists showcase and communicate their expertise with natural hair styling services.

Scenario 1 A guest comes in and would like to get her hair straightened. During the

consultation, the stylist uncovers that the guest rarely wears her hair

shoulder length, keeps her hair excessively curly hair in its curly state and

really wants something that could help to keep it straight longer than 1-2

weeks. She doesn’t want a relaxer. What service should be recommended?

What price should be quoted?

Answer – Depending on how frequently the guest wants to come in, she’s a

great candidate for either the Thermal Silk Press or the Express Smoothing

Treatment. Both are non-chemical straighteners. The Thermal Silk Press

should last a full two weeks, and will cost $57.27, but the Express

Smoothing Treatment will help keep her smoothness for up to 12 weeks and

only a few dollars more at $70.27.

Scenario 2 The next guest is a little girl who is going to her grandparents for a month

during summer break. Mom just wants her to have some simple cornrows,

that she can pull back into a ponytail. She brought in some hair she’d like to

add to the braids for length. What is the total price of the service?

Approximately how long will the service take?

Answer –Service times will vary depending on the speed of the stylist, but

the basic cornrow service is designed to only take around 45 mins or less

and will cost $41.27 with the hair added to the braids.

Scenario 3 A guest comes in to get his locs re-twisted. It’s been about two months, but he

has a fairly slow rate of hair growth, so it’s only about an inch of regrowth.

How much will his service be today?

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Answer – This is still considered a maintenance service because it only has

about an inch of regrowth, so the cost is $70.27.

WEAVE/EXTENSIONS

Sew-In

Benefit to the Customers

Included with Service

Recommended Pricing/Service Time

Low maintenance and creates versatile styling options in length, color, and/or texture.

Shampoo, conditioning rinse, basic blow-dry, braid down for service, and weft installation

Sew-In (Full) $122.27 Service Time 180 mins [Entire head installation] Sew-In (Partial) $83.27 Service Time 120 mins

Installed to half of the head (either top of ear to top of head OR top of ear down to nape; not both).

Hair wefts must be provided by the customers for service.

Haircut and styling of weave are excluded from the price. The complete total should be quoted to the guest at the initial consultation.

Additional $10 length charged (1x) added for guest’s hair that falls below the shoulder

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Quick-Weave

Benefit to the Customers

Included with Service

Recommended Pricing/Service Time

Low maintenance and creates versatile styling options in length, color, and/or texture.

Shampoo, conditioning rinse, wrap molding of guests hair, weft installation, and cutting and styling of the hair weave

Quick Weave $70.27 Service Time 105 mins [Entire head installation] Hair wefts must be provided by the customers for service.

STYLIST PRO TIP: Use these scenarios to help your stylists showcase

and communicate their expertise with natural hair weave and extension services.

Scenario 1 A Guest comes in today inquiring about our weave services. Her own hair

is shoulder length, but thinning in the crown. She’s wanting a style that

will help give her a fuller look in the crown, but will also blend well with

the rest of her hair. Oh, and she’s allergic to bonding glue. Which service

would you recommend to this guest and what price do you quote her?

Answer – A partial sew-in weave would be the best solution. With the

hair provided by the guest, wefts would be applied only from the top of

the ear to the top of the head. The weave would need to be cut to blend

Crochet Extensions

Benefit to the Customers

Included with Service

Recommended Pricing/Service Time

Low maintenance and creates versatile styling options in length, color, and/or texture.

Shampoo, conditioning rinse, basic blow-dry, braid down for service, hair installation, and haircut and basic styling of weave as needed.

Crochet Extensions $109.27 Service Time 150 mins [Entire head installation] Hair wefts must be provided

by the customers for service.

Additional $10 length charged (1x) added for guest’s hair that falls below the shoulder

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well with her own hair and then styled. The total price for this service

would be $114.54 – Sew-in Partial + Cut & Full Style

Scenario 2 Your Guest is going on vacation, and wants a versatile look, sort of like

long box braids but doesn’t have the time to get individual box braids.

What service would you recommend that would give her the look she’s

asking for? What price would you quote her?

Answer – Crochet extensions come in a variety of styles including a

braided look and are as easy to install as a sew-in. The guest must

provide the hair, but the price for this service is $109.27.

Scenario 3 Your Guest comes in and requests an angled-bob quick weave. The hair

she’s providing is shoulder length, but is not pre-cut.

What is the total price of the service?

Answer – The price is $80.27. The quick weave does include a haircut

and basic style, but you will need to include the $10 flat iron add-on

charge.

UPSELL OPPORTUNITIES

Service Add-On Offer Examples and Recommended Pricing

Individual Tracks (Sew-in or

Bonded)

$20.27

Weave Removal $35.27

Hair Added to Braids $10.00

Accessories Add-ons $10.00

Various conditioning

treatments

Basic: Biolage Hydrating Balm – $3.97

Quick 3-min treatment to restore damage, prevent split ends

Basic: Biolage Hydra Source - $3.97

3-min treatment to balance moisture, leaves hair soft & shiny

Specialty: Redken Shots - $9.97

5-min concentrated, customizable treatment - Color extend

(color protector); All Soft (softens the hair); Extreme

(Strength & Repair)

Malibu: Stand-alone or in conjunction w/a chemical service

- $19.97

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Restores vibrant hair and a healthy scalp to color, perm and

relaxer service customers, as well as others who swim in

clorine a lot.

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POS MATERIALS

The services listed above will need to be added to the POS system in order to charge correctly.

To add a service, please reference the “Adding New Services to SuperSalon” on the SuperSalon Knowledge Base website. The link is:

http://kb.supersalon.com/#t=SuperSalon%2FProducts_and_Services%2F

Salon_Services%2FAdding_a_New_Service.htm&rhsearch=adding%20service&rhhlterm=adding%20service&rhsyns=%20

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II. RETAIL

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RECOMMENDED RETAIL PRODUCTS

The recommended retail products, which are currently available for order through Franchise Product Sales are:

1. Keracare 2. Design Essentials 3. Mizani 4. Redken Frizz Dismiss (all steps) 5. Designline Honey Aloe

SMARTSTYLE DISTRIBUTOR

Remember to leverage the SmartStyle “distributor” catalogue for updated

price information. Badges will identify product types and help guide

product assortment choices. The distributor also includes the planogram

for the promotional rack, flash sale timing, marketing collateral information and more.

FPS ORDERING

There are several ways to order product from Franchise Product sales

including email, online or via the POS. For instructions on how to place

orders, use the “Inventory Guide” on the main page of the SmartStyle Franchise Resource Center.

Additionally, as of October 1st, Franchise Product Sales no longer accepts

faxed orders. Please get in touch with a Client Services Rep. at

franchiseproductsales@regiscorp.com to set-up your online account if you are currently submitting orders via fax.

Please send all other questions and requests for tutorial on to use the site to franchiseproductsales@regiscorp.com.

There are many benefits to ordering through the Franchise Product Sales website:

Orders can be submitted 24/7 at productsales.regiscorp.com

Salon order history is stored

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Use-friendly product catalog that offers pictures, descriptions and real-time information on availability

Shopping cart, order confirmation, and order totals are visible

Tracking information is available

Easy ordering options (create order in Super Salon, export order to CSV File, format the file, and upload directly into your FPS website shopping cart)

Once the shipment arrives, simply enter order inventory into the salon POS

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TEXTURED HAIR PLAN-O-GRAMS Oval-Back C-1

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Oval-Back C-2

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III.

MARKETING

MATERIALS

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MENU BOARDS AND PRICE MENUS Franchisees interested in offering textured/natural hair services may order

new menu boards/price menus through the Imagine site. The site can be

accessed to the SmartStyle Franchise Resource Center under the “Marketing” tab.

If credentials on the Imagine site need to be reset, please contact us at FAQfranchisees@regiscorp.com with subject line “Imagine Site Access.”

TEXTURED HAIR COLLATERAL

Franchisees can download and use textured hair collateral from the SmartStyle Franchise Resource Center, under the “Marketing” tab.

INSTRUCTIONS:

Scroll down the page towards “Brand Resources.” Click “download” to view and save approved collateral.

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COLLATERAL PRINTING OPTIONS INCLUDE:

The collateral items listed below can be ordered through the Imagine Site

or processed by a local printing company. If franchisees elect to use a local

printer, the print specifications, which are listed below, include information regarding paper size, type and color.

***Note: Franchisees will be able to order some or all of the collateral

items below in early 2019 through Franchise Product Sales/Regis

Distribution Centers. Regis will send instructions on how to submit orders closer to the launch of this ordering program. ***

ITEM PRINT SPECIFICATIONS 1. Leaseline Poster w/ model

image 22 x 28 inches 80# Gloss Cover, 4CP

2. Leaseline Topper 23.75 x 10 inches or 22 x 11.25 24 pt. C2S, PMS 8540C

3. Promo Rack Topper 17 x 11 inches 4. Textured Hair Fixture Topper 13.75 x 13.5 and 17 x 11 inches

24 pt. C2S, PMS 8540C 5. Promo Rack/Textured Hair

Fixture Flag 12 x 39 inches 12 pt. C2S, 4CP + PMS 8540c

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IV.

TRAINING

AND

EDUCATION

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STEPS TO SUCCESS VIDEO SERIES The 7 Steps to Success video series is now available on the Technical Video Site. The series is intended to give stylists insight into what customers really think, and how to best meet their needs. Jamie Suarez, VP Creative, walks through the customer experience and motivates stylists toward the concept of success being a choice.

The series… 1. Teaches stylists how to become successful 2. Supports the goals of growth for salons and KPIs 3. Supports Moments of Truth

SmartStyle Technical Video Site: https://franchisetraining.regiscorp.com/smartstyle/ Password: Education4U

TEXTURED HAIR TECHNICAL VIDEOS The following textured hair technical videos are also available for use.

-Thermal Silk Press -Mizani Product Knowledge -Quick Weave -Dreadlocks -Sew-in Extensions -Crochet Extensions -Kara Care Product Knowledge -Design Essentials Product Knowledge -Express Smoothing System -Mizani Butter Blend Relaxer

SmartStyle Technical Video Site: https://franchisetraining.regiscorp.com/smartstyle/ Password: Education4U