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Story is about to end …..
Marketing
Curtains off
Presentation – is icing on the cake
So its better we nail it at once
4 rules you must follow
1. Don’t start here 2. Write and prepare
3. Visualize 4.
It’s the speaker who need to deliver a good presentation
And if you fail audience is to be like this ?????
USE COLOR PALLETTE
USE IMAGES
Images Are Easy To Remember
CONFIDENCE
THE ART OF STORY TELLING
GOOD PRESENTATIONS INCLUDE STORIES
EASIEST WAY TO TELL COMPLICATED THINGs
Module 2
How do we define and classify SERVICES ?
SERVICES
• Services is any ACT or PERFORMANCE
• Do not result in ownership of anything
• Of more or less intangible nature that normally , but not necessarily
New service realities Shifting customer relationship
• Customer empowerment
• Customer co- production
• Satisfying employees as well as customers
The marketing excellence • Internal marketing • External marketing • Interactive marketing
Service Quality
“A comparison of expectations with performance”
How to improve service quality
Listening Reliability Basic service Recovery Fair play Team work
Designing and marketing integrated Marketing channels
Marketing concepts
1.Marketing channel system
2.Pull strategy
3.Push strategy
4.Consumer Marketing
5.E- commerce and M- commerce
Marketing channel system
Particular set of self dependent organization involved in the process of marketing a product or service
Pull Strategy and Push Strategy
• Adverstiment promotion, other forms of communication to convince customers to demand for the product
• Manufacturer does the force sales and makes a pressure on consumers to buy the particular product.
E-Commerce and M-Commerce
• E-commerce, short for electronic commerce, is trading in products or services using computer networks, such as the Internet.
• Mobile Commerce means "a retail outlet in your customer’s pocket."
Module 3
Branding Yoga
Is branding yoga appropriate or not ????
Should Yoga be branded or not ?
For • Many of us
think that it is creating a value in one’s life and could be for everyone at large, so by branding it can be reached everywhere
Against • Some treat it as
religion so they don’t want yoga to be commercialized.
Evaluation
By branding yoga,accessibility of yoga to the masses really easy.
Results
Opportunities can created by branding it , while at the same respecting one’s who support it as authentic values.
Like this it can act as two way , one as culture and one as movement within the industry.
Module 4
Make the most of a Polarizing Brand
To survive in such environment , new techniques have to be
implemented calledBRAND POLARIZATION
Degree of polarization depends upon the lovers and haters of
the brand
Higher the lovers and haters
higher the POLARIZATION
Capitalizing on Polarization
Placate the haters
Solution is to change the hater’s conception
Managers who succeeded in doing this attracts
crowd of customers
Poke the Haters
Some companies intentionally offend their Brand Detractors
This create an awareness around loyal consumers and they get try to defend their favorite products
and turning detractors into supporters
Launch a provocative ad.
Backed up by social media, pocket of haters …can quickly arise…
Company need to act to smart and use it as an opportunity.
Created by : Anant Shankar Tripathi
SCAC, Pune
during an internship by
Prof. Sameer Mathur
IIM , Luchknow
Thanks !