Last Call Final Presentation

8/9/2019 Last Call Final Presentation

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LAST CALLOr: Leveraging The Untapped Hour

Drive restaurant sales in

and connect students

to quality deals.

THE UNTAPPED HO


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WHO’S INVOLVED

STUDENTS

RESTAURANTS

● money conscious

● 69% eat out more than once per week

● tech savvy

● early adopters

● independent operators● prot driven


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APP DEMOHow Both of Our Customers Navigate


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WHY THIS WILL WORKOur Millennial Consumers

Would you use an app that hlocate end-of-day food deals

How many times a week do you typicallyeat meals out?

not interested

unsure

ve

0-1

1-3

3-6

6-10

most meals


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FIELD TESTSA Cheesy Experiment

“RESPOND TO THIS SNAP IN 2MIN FOR A $2 PIZZA”


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WE’RE A HITCold-calling Potential Food Providers

TORONTO AND KINGSTON RETHAT EXPRESSED INTEREST

expressed interest

unsure

very interested


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COMPETETIVE ADVANTAGEWe’re Not Your Regular Service Provider

● the unique gamication of hunger

● minimal cost model● our identity speaks to a targetted demographic

● social responsibility


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GO TO MARKEY STRATEGY


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THE NITTY GRITTY Revenue Model

tier 1 ● aggressively pursue small restaurants, 30% fee

tier 2 ● the core of our business, 30%, subscription fee ($

tier 3 ● medium level membership fee, 30% ($50)


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VIRAL GROWTH


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TIME

EXPANSION

CHANNELS


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LAST CALL CO. STRUCTURE

JACKS OF ALL TRADESno tangible skills

Ali

visionary Yaseen cold blooded caller

Willie number whiz

Esther hustler

Usman risky business

DESIGNERS & DEVEliterally angels

Christina

web masterColin android genius

Shannon GUI guru

Erin data bae

Elena Wes Anderson whis


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Questions:

Margins

Density & Volume

Customer EngagementBrand Dilution

Transaction Fees

Food Waste: The Issue

Competitive Analysis

Trends

Finance:

Operating Expenses

Seasonality (Net Profit)

Valuation (3 Years)

Revenue Model


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Challenge #1: Margins

- Acknowledge the presence of businesses losing ppower by discounting products

-however we are trying to create a market for prodbusinesses do not necessarily are able to sell, in ocreate sales opportunities not readily available

-i.e. a small business only sells 2 units of an item dpre-closing hours,our platform creates the ability tothe product and potentially increase the sales of thg 4 ( increase sales, reduce waste)


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Challenge #2: Density & Volume

-Acknowledge that a potential pitfall for our startup is a commitment from enough businesses

-in order to avoid the problem of low business commitmwill aggressively focus on establishing our first few earlbusinesses, continue to use our platform product to sho

advantage of interacting with students during non-peakperiods etc

-we are convinced by our market research and snap exthat students respond to opportunities for cheap, fast fothere is a potential for a marketplace( We Have MarketResearch


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Challenge #3:Customer Engage

-We are confident in the ability of our product and markscheme (promote to millennials, colleges) that we believiral growth is possible

-we believe that the growth of digital apps, the importansocial interface to the daily lives of youth is a driving fac

developing our application in the first place-we think our mobile application has the ability to changstudents and youth interact with food acquisition


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Challenge #4: Brand Dilution

- A concern that has been raised is that many local restaurants may fear thatheir restaurant brand may be damaged because of the promotion of neglecperipheral products

-We believe that our platform does not dilute brand image but rather acts asagent for a restaurant’s food & content

-we hope to initiate active involvement between our restaurants and consumpreserving restaurant image and brand integrity

->Ex. In depth: A restaurant is concerned that customers only prefer its prodthey are available at a discount. What we do-> 1. reduce frequency of the redeals in the app 2. conduct feedback research with clients to see if they areinterested in our target restaurant 3.re-focus on the restaurant’s couponing,favour the restaurant-> reduce reduction rate (i.e. 30% to 20%) in order to hearn more from Last Call sales promotions and stay within our platform (Re

Retention is KEY)


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Challenge #5: Transaction fees

-Why are the transactions fees at a high value? Would this not scarrestaurants

- We think that the platform we provide for local restaurants to intercustomers during off periods is powerful enough in order to garner a

-ex. local restaurant can sell only 1 or 2 of an item during an off houwill help create an opportunity to sell more, say 6, in order

-we create a market for the produce that does not get sold, busineslooking to get rid off regardless, therefore we believe we can get awlarger margins as restaurants are interested in reducing food waste


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Challenge #6: Is Food waste an Issu

-speaking with mentors, entrepreneurs and restaurants, we have dithat often the most efficient restaurants tend to be high-end, more eones

-our initial target market is focused on students who are looking for food rather than focusing on high end restaurants who may have msteady customer base

-the types of restaurants that we will target tend to be low end, highrestaurants with a core line of products but other products which gainterest

-ex. We promote to a shawarma restaurant in Kingston rather than


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Competitive AnalysisLeLocaGroupon

Living SocialBlackboard EatsScoutmob


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Operating Expenses Initial Stage 2 Stage 3

Cost of Customer Acquisition $20,000 $40,000 $100,000

Communication Expenses $2,852 $10,000 $50,000

Maintenance Expenses $130 $130 $330

Stripe Expenses $933 $3,740 $16,876

Salary $5,000 $25,000 $200,000

Total Operating Expenses $28,915 $78,870 $367,206


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Seasonality (Net Profit)

Initial Stage 2 Stage 3

Low -$3,500 $11,927 $45,857

Base -$5,000 $17,039 $65,510

High -$5,500 $18,743 $72,062


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Trends

Sustainable, Love Food-Hate Waste

According to a survey by the Shelton Group, 39% of Americans

feel “the most green guilt” for wasting food.

Mobile Commerce

M-Commerce is mostly related to convenience, contact and entertainment.

Entertainment Apps

56% of the Top 25 Apps fall under “Fun & Games” category,

depicting the obvious interest in entertainment

Last Call Final Presentation

Documents

Transcript of Last Call Final Presentation