LASINO LASINO INCORPORATIONINCORPORATION

Muhammad Usman 083248Muhammad Usman 083248Ali Adnan Khalid 073178Ali Adnan Khalid 073178

Shakeel Anjum 083277 Shakeel Anjum 083277 Khuram Shahzad 083268Khuram Shahzad 083268

1.1. Our Objectives Our Objectives

2.2. Mission Statement Mission Statement

3.3. Label and PackingLabel and Packing

4.4. Target AudienceTarget Audience

5.5. Marketing environmentMarketing environment

6.6. FeaturesFeatures

7.7. Marketing strategy Marketing strategy

8.8. Marketing p’s Marketing p’s

9.9. Media Planning & BuyingMedia Planning & Buying

10.10. Marketing PlanMarketing Plan

To earn a reputation for being an innovative, trend setting brand.

To be positioned as a lifestyle oriented, vibrant and contemporary product.

Build strong relationships. Insisting on customer

satisfaction in all areas.

At all times we are dedicated to At all times we are dedicated to work in a quality environmentwork in a quality environment

(We only sell the best electronics. We believe if you (We only sell the best electronics. We believe if you give good service you will get good customers)give good service you will get good customers)

Company Name: LASINO Brand Name: Solar air Solar air

conditionerconditioner Tag line: NO bill just chillNO bill just chill Brands:

Cabinet Floor Split Air ConditionerCabinet Floor Split Air Conditioner

Cassette Split Solar Air ConditionerCassette Split Solar Air Conditioner

Wall Split Solar Air ConditionerWall Split Solar Air Conditioner

Wall Split Solar Air ConditionerWall Split Solar Air Conditioner

SILVA Solar Air ConditionerSILVA Solar Air Conditioner

Our product is equally beneficial for everybody.

We’ll have to focus on the all group of ages.

Micro environment Macro environment

The company Suppliers Marketing intermediaries Customers Competitors Publics

VARIABLE 30000-90000 90000-150000150000-200000

200000-ABOVE

Country regionCountry region Meung, ChungiMeung, Chungi Faisal, Modal Faisal, Modal towntown

Gulberg, Gulberg, DefenceDefence

Gulberg, Gulberg, DefenceDefence

CityCity LahoreLahore LahoreLahore LahoreLahore LahoreLahore

DensityDensity UrbanUrban SuburbanSuburban RuralRural RuralRural

ClimateClimate WarmWarm WarmWarm WarmWarm WarmWarm

AgeAge AllAll AllAll AllAll AllAll

GenderGender AllAll AllAll AllAll AllAll

Family sieFamily sie 4+4+ 5+5+ 6+6+ 8+8+

Family life ccleFamily life ccle AllAll AllAll AllAll AllAll

PlacePlace MezungMezung Faisal TownFaisal Town GulbergGulberg DefenceDefence

ReligionReligion AllAll AllAll AllAll AllAll

NationalityNationality AnyAny AnyAny AnyAny AnyAny

Social classSocial class Upper uppersUpper uppers Lower uppersLower uppers Upper middlesUpper middles Lower middlesLower middles

Product modelProduct model 4W180CS4W180CS 4W120WS4W120WS 4W180FS/4W180FS/4W240W4W240W 4W300FS4W300FS

Price Price 250,000250,000 280,000280,000 300,000/400,00300,000/400,0000

500,000500,000

Direct competitorsSolar panels plusTreehuggerEngadgetMaster well enterprize

Indirect competitorsDakinMitsubishiSamsungPelSabro

DemographicDemographic EconomicEconomic NaturalNatural TechnologicalTechnological PoliticalPolitical CulturalCultural

Absorption cycle energized by hot water at 158º F to 203º F from process, cogeneration, solar or other waste heat sources.

Safe, odorless, non-toxic working fluids of lithium bromide and water operate under a vacuum at all times.

Supplied as a chiller only or a chiller heater for applications that require separation of heating water and heat medium circuits due to glycol, operating pressure, flow or piping limitations.

All chillers and chiller-heaters supplied with a standard weatherproof cabinet suitable for outdoor installation.

Crystallization prevented in the generator by utilizing a solution pump and gravity drain-back system. Single hermetic pump controls solution flow.

Faster cold start-up time than similar chillers with flooded generators.

Chilled water and hot water outlet temperatures controlled by a built-in microprocessor with outputs to control a 3-way valve and/or heat medium pump (supplied by others).

Built-in shutdown controls for high heat medium temperature and abnormal cooling water conditions.

Cooling capacities increased at 85º F cooling water and when energized by 203º F heat medium.

Cooling or heating operation on chiller-heaters can be selected from a remote or built-in switch.

Only 30 minute delay required for operation changeover.

SWOT AnalysisSWOT Analysis Market PlanMarket Plan

Strength Weakness Opportunities Threats

Work without electricity No electrical charges Friendly for the environment Long life and durable 2 in one cooling and heating New technology

Very expensive Heavy weight plant Space required for fitting solar panel

Energy crises in Pakistan Easy to use Latest technology Weather condition

Political instability New entrant Substitute

Identify threats and opportuniti

es

Select marketin

g objectives

Select target market

Develop marketing strategies

Design action plan

Execute Plan

Wall Split Solar Air ConditionerWall Split Solar Air Conditioner Cassette Split Solar Air ConditionerCassette Split Solar Air Conditioner Cabinet Floor Split Air ConditionerCabinet Floor Split Air Conditioner Wall Split Solar Air Conditioner Wall Split Solar Air Conditioner SILVA Solar Air ConditionerSILVA Solar Air Conditioner

Wall Split Solar Air Wall Split Solar Air Conditioner Conditioner Item: 4W120WS Item: 4W120WS Function: Cooling / Function: Cooling / Heating Heating Capacity: 3200W / 3500W Capacity: 3200W / 3500W 11500BTU / 12500 BTU 11500BTU / 12500 BTU Air Circulation: 520 m/H Air Circulation: 520 m/H Noise: Indoor < 40dB Noise: Indoor < 40dB Outdoor < 50dBOutdoor < 50dBSuitable Area: 15 - 30 m² Suitable Area: 15 - 30 m²

Cassette Split Solar Air Cassette Split Solar Air Conditioner Conditioner Item: 4W180CS Item: 4W180CS Function: Cooling / Function: Cooling / Heating Heating Capacity: 18000BTU / Capacity: 18000BTU / 19000+1700BTU 19000+1700BTU Air circulation: 800 M3 / H Air circulation: 800 M3 / H Input power: 1130-1360W / Input power: 1130-1360W / 1130-1860+500W 1130-1860+500W Rated current: 5.13-6.18A/ Rated current: 5.13-6.18A/ 5.13-6.18/8.45A 5.13-6.18/8.45A

Cabinet Floor Split Solar Cabinet Floor Split Solar Air Conditioner Air Conditioner Item: 4W180FS Item: 4W180FS Function: Cooling / Function: Cooling / Heating Heating Capacity: 5200W / Capacity: 5200W / 5500+500W 5500+500W 18000BTU / 19000+1700 18000BTU / 19000+1700 BTU BTU Air Circulation: 800 m3/HAir Circulation: 800 m3/HNoise: Indoor < 48dB Noise: Indoor < 48dB Outdoor < 56dB Outdoor < 56dB

Wall Split Solar Air Wall Split Solar Air Conditioner Conditioner Item: 4W240WS Item: 4W240WS Function: Cooling / Function: Cooling / Heating Heating Capacity: 7200 W / Capacity: 7200 W / 7900+500 W 7900+500 W 24000 BTU /26000+700 24000 BTU /26000+700 BTU BTU Air circulation: 1100 M3 / Air circulation: 1100 M3 / HHInput power: 1600--Input power: 1600--1850W / 1600-1850+500W 1850W / 1600-1850+500W rated current: 7.27--8.4A / rated current: 7.27--8.4A / 7.27--8.4/10.68A 7.27--8.4/10.68A

Silva Solar Air Conditioner Silva Solar Air Conditioner

Item: 4W300FS Item: 4W300FS Function: Cooling / Function: Cooling / Heating Heating Capacity: 9200 W / Capacity: 9200 W / 9500+500 W 9500+500 W Air circulation: 1500 M3 / Air circulation: 1500 M3 / HHInput power: 1900-2250W / Input power: 1900-2250W / 1900-2250+500W 1900-2250+500W rated current: 9.27--10.4A / rated current: 9.27--10.4A / 9.27--10.4/12.68A 9.27--10.4/12.68A

PRODUCT PRICE

WALL SPLIT SOLAR A/C 250,000

CASSETTE SPLIT SOLAR A/C 280,000

CABINET FLOOR SPLIT SOLAR A/C

300,000

WALL SPLIT SOLAR A/C 400,000

SILVA SOLAR A/C 500,000

We are offering our products in four outlets in each of our segment including our main outlet situated in Defence.First outlet is situated in Mezung.Second outlet is situated in faisal

town.Third outlet is situated in Gulberg.Our fourth outlet is situated in

Defence which is our main retail outlet in Lahore.

Advertising Advertising Sales promotionSales promotion Public relationsPublic relations Personal sellingPersonal selling Direct marketingDirect marketing

Objectives Message Opportunities Threats

Print media Newspaper Front page 15/3

Other days

JANG 234000(16)

NAWAI WAQT 144000(16)

EXPRESS 126000(16)

DIN 10800(16)

NEWS126000(16)

ELECTRONIC MEDIA

COST FOR CHANNELS: (When we will launch Solar Air Conditioner in over all Pakistan)

Rs. GEO/ GEO ENTERTAINMENT 55200PTV 45000 HUM CHANNEL 30000 ARY 25000