Time to build a new multilingual website?

Consider WordPress.

Approved Google Engage Agency

An easy-to-use Dashboard with everything at your fingertips

Today websites are no longer static brochure-like. Fresh

content is a major component to a successful website

and search engines like Google put a premium on

high-quality fresh content. WordPress comes with a

great page editor so you can prepare new copy directly

in your site, preview it, publish it and make edits very

quickly without the help of a third-party. WordPress

comes with a great dashboard that makes managing

your website easy. You can easily make changes to

existing pages, create new pages and view and

manage all your Google Analytics as well.

On the left hand side are all the tools you’ll need to

manage your website. From managing individual pages

and posts to adding new plugins. As you can see you

can even embed Youtube videos in your pages and

posts. You can view and publish readers comments,

add users and manage spam filters here too.

We’ve translated and localized quite a few websites

in our day. More often than not we’ve seen our largest

clients purchase expensive CMS solutions and then

spend thousands more customizing it. Before you go

and do that we suggest that you take a close look at

WordPress. WordPress is “open source” software which

means it’s free and that it has a community of developers

that can support it, help with implementation who create

low-cost “plugins” to add functionality to it. There are

many WordPress developers out there so you have

a lot of choices on whom to work with on your site.

From our experience, unless you are building a complex

eCommerce site high-end CMS solutions don’t really

have any functionality that you can’t get with WordPress.

In fact we’ve seen some that are far less robust and

more cumbersome to work with. I’ll share some

WordPress features that demonstrate how simple it

is to manage your websites.

One of my favorite plugins lets me view my all Google

Analytics data without having to go to my Google

dashboard. For a quick snapshot view of how a site

is performing I actually prefer this plugin anyway.

I only use the Google Analytics dashboard when

I need to make changes to an Adwords campaign.

Otherwise this plugin displays all the data I want to

see without having to scroll thru data I don’t use or

to click on multiple tabs.

From here I have a list of every page in our website,

the SEO Title Tags and Keywords for each page and

basic Page performance including; total number of

views, number of site exits from each page and the

number of unique visitors. I can change content on each

page, revise Title Tags and add or remove keywords.

Easily and intuitively. No programming code to work

around or change either. In other words you don’t

need to be a rocket scientist to manage your website. Google Analytics with SEO Keywords

and Page performance data

Google Analytics data for website monitoring and optimization

Website Translation and Localization as easy as 1,2,3. Almost.

Newer versions of WordPress are designed for

multilingual publishing. With the addition of a few

plugins translation and localization cannot be made

any simpler. While WordPress does support both

human translation and machine translation performed

by Google, we strongly recommend you work with a

translation supplier. Not only is the quality of Google

Translate inferior and not “publication ready” requiring

editing, amazingly enough Google itself punishes

machine translation in its Search engine algorithm

labeling it “low quality content” or even “spammy”.

Remember Google and other search engines’ mission

is to deliver “answers” and high-quality content that

helps its users find the information they are looking for.

Google constantly monitors its search results to

eliminate spam and low-quality content.No outside software needed to

localize a website, simple and efficient

All the tools needed to build multilingual search effective

websites can be found in one application! The only

thing you can’t do in WordPress is edit graphic images.

Otherwise all the tools are here. You can even connect

your websites to Translation Memories to capture

and reuse translations, reducing costs, timing even

further while ensuring consistency without investing

in expensive “connectivity” software or spending a

small fortune on software customization. WordPress

is a great solution for most large to midsize websites

with moderate to complex requirements.

Rick Woyde is a New Business Development Manager

at Language Art & Science and regularly helps clients

get the most from their multilingual needs. Rick can be

reached at +1-248-246-0475 or you can email him at

rickw@languageartsandscience.com.

Visit our website at www.languageartsandscience.com

for more information on how we can help you build cost

effective multilingual websites.

333 West 7th Street, Suite 120Royal Oak, MI 48067Ph: 248-246-0475, Fax: 248-282-0433