finest italian food

...Eating can be a necessity, but eating well, healthy and Italian: that is an art! Michele Sotero

1. Company Profile1.1 Values

1.2 Our Mission

1.3 Projects

1.4 Where we are

2. The Idea2.1 What we do

2.2 How we do it

3. Sales Channels4. Our producers5. Our products6. Our Services

Info and Contactsfine

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COMPANY PROFILE

Lar was born out of desire from three friends, Giovanni, Francesco and Davide who cultivated, from the very start, that same passion: the search for the excellences of Italian cuisine and the love for good food. Knowing that food represents one of the hallmarks of living and being Italian the famous Italian Style that includes fashion, furnishing, design but also a set of habits and attitudes, of which the eating well constitutes a substantial part. While Giovanni, Francesco and Davide have shared professional experiences in the first years of the 2000s, they have followed different paths: Giovanni Pugliese, after a brief experience in the applied economic research sector, specialised in Business and Strategy Administration; Francesco Ferraro begun his professional career dealing in Training, later specialising in Corporate and Project Financing; Davide Milone has always moved in the field of Informatics and specialised in Web Marketing and in everything that is 2.0. In 2013 Giovanni, Francesco and Davide decided to get together and found an international trading company whose objective is to commercialise, under a single brand, the best of the Italian Food and Wine production. After years of recounting and, especially, tasting excellent products worked with ancient wisdom in the outskirts of the beautiful villages of the Italian province, Lar was born, a perfect marriage of Tradition and Innovation, Made in Italy and Typicality, Refinement and Craftsmanship, Quality as well as Reliability.

1.1Lar products are the result of a long selection process in which our principal objective is to bring to the table a product prepared with wisdom, craftsmanship and tradition, respectful for man and the environment. We, at Lar, have a vision: to make sure that the many culinary excellences, typical of the Italian territories, are known and consumed even outside our national borders; served on every table as a distinguished product, accompanied by personalized services tailored to the individual client. We want to bring to your table and into your life an important piece of Italian craftsmanship and quality at an affordable price because, we believe that the quality of food and the accessibility of an ever growing audience to wholesome food products is a fundamental value to cultural growth and an improvement on the quality of life.

OuR VALuEs

1

OuR MIssION

Our mission is: contribute to the diffusion of the eating well Italian

culture in the world, so that in a few years Lar can become a point of reference for

whoever loves good Italian food.

We wish to bring our products directly to your table thanks to a: a user-friendly web platform available through PC, Table and Smartphone a call centre dedicated to both promoting and selling our products, as well after sales assistance.

You can also acquire our products through special fairs dedicated directly to the final consumer or, by entering our stores, refined gastronomically, where you can taste our recipes directly even before buying our products.

On our e-commerce portal you will be a click away from accessing all the information regarding our products, their origins and techniques, as well as tips on how to combine, use and in what occasions.

Our Motto? The client has access to all the information. Our suppliers work in symphony with our staff, they share the values and objectives, primarily to bring to your table and in your life, the Italian culture of eating well.

1.2

OuR VIsION: tO bRINg tO YOuR tAbLE ANd INtO YOuR LIFE thE ItALIAN CuLtuRE OF EAtINg wELL

OuR PROjECts

1.3

Lar has many projects in the works between 2015 2018.

The geographic diffusion and the brands position within many countries in the European Union, starting from Germany, England and France, countries where a high inclination to online purchases is combined with a great attention to the Made in Italy.

The opening of deluxe stores outside of Italy, dedicated to the presentation, sales and administration of recipes and prepared foods, able to represent a major share of traditional Italian cuisine. We are planning a welcoming and refined space where it will be possible to purchase single products after having tasted them in the tasting rooms, as well as receiving all the information regarding their origins, mode of production and usage; benefit from the home delivery service; and in general live a culinary experience typical of Made in Italy, made with passion.

tERRItORY

whERE wE ARE

Lar is based in Crotone; we are housed in a building of 1,200 square meters with a garden, and inside are held all our business functions: General Management, Administration, Finance and Control, Marketing and Communications, Planning and Management Information Systems, Logistics, Quality, Production and Sales. The working atmosphere is friendly and the relationships between people is important for the collaboration and sharing of different ideas more than the classical hierarchy that has characterized for years an already outdated business model. The average age of the people working with us is under 36 years of age. The staff involved in the companys activities shares the companys management model, placing firstly clienteles satisfaction and the respect of the values expressed in the brand, as well as our business philosophy, which are at the base of the project Lar.

1.41200mq

The birth of Lar has its origins rooted in the desire to bring to the outside world that which is best in the Food and Beverage sector of Southern Italy. Our end is the diffusion, outside of the Italian Style, of the culture of eating well. The underlying idea is based on the modern vision of what Europe is today a combination of centuries of peoples histories who have shared experiences, cultures and traditions and the opportunity which it represents as a market but also, as a stage. The understanding of the enormous potential so as to bring abroad, with great pride, the best from our land, serving and satisfying with method, culture, professionalism and creativity our curious customers. As such, Lar is born from: a) dalla passione dei fondatori per le eccellenze cuthe passion of its founders for the culinary excellence of their land and its Made in Italy;b) past experiences in the making of a brand in the Food sector and offer of a culinary niche (unofferta enogastronomica di nicchia), active in the Italian market; c) a clear vision of a potential, not yet fully exploited, regarding the possibility of exporting quality products from Southern Italy;d) the knowledge that networking (la Rete) can promote the Made in Italy and local products better than any other medium.

2 thE IdEApassiontradition

innovationcultureflavour

refinementcraft

qualityreliabilityatmosphere

gustoterritories

designmade in Italy

Lars objectives are therefore:

To look, with care and skill, selected areas from where local producers, with their high quality products, can be integrated with the high-excellence products from the rest of the country;

To package the product under its own brand, for costumer warranty (a garanzia per il Cliente);

To develop, propose and sell the product on international markets, alongside its history, its traditions and its land, delivering in a few days and directly at the clients door step.

whAt wE dO

2.1Our job is to select for customers, sharp and attentive to the eat well attitude, the best of the Italian culinary excellence with a focus on the techniques and the crops from southern Italy. The Lar products are the result of an almost obsessive attention to the raw material and its origin, combined with techniques rooted in past centuries, creating a unique and unmatched product. He who consumes products from Lar assigns a positive value to its lifestyle, to those who produce it, to the respect for the work and the dignity of man and the environment: in general, who consumes Lar products knows how to attribute the right value to things that become part of their lives. Each product embodies the respect for tradition and for its crafting technique whilst still addressing the pleasure of beauty, innovation and complexity that are required for modern living. The products are certified as well as recognized and represent a significant portion of the already excellent Italian produce. We selected with attention and care, as well as some special techniques for chili, cedar, bergamot and figs, the following FAMILIES of products: PASTA, MEATS, CHEESE, WINE, OIL, SPICES, SAUCES AND PATES (CONSERVE), JAMS, SWEETS AND DRY FRUIT, SPIRITS AND LIQUORS. Browse our site and enter a world where attention to quality and the savoir vivre will conquer you...

hOw wE sERVE YOu

Our suppliers, associated between them (costituiti in rete), are our first and most important contributors.

They work in harmony with the values expressed in the Lar brand, pursuing our own goals, having at heart the

achievement of a single result: to bring to your table and in your life the culture of eating well.To achieve this goal, we first constructed an easy to use web platform. It offers you a chance to live the full shopping experience through an emotional journey rich in informative elements, both culturally and technical, linked to the origin and safety of our products. On our website you will find typical food products that are difficult to find otherwise as well as all the information about such products, their origins and techniques, recipes and tips on how to use and combine them in the most appropriate way we believe. You can purchase a single product or a combination of your choice. We like to give some suggestions: for example, if you are interested in purchasing fig nectarine, you may want to combine it with a pecorino of medium age... try these two products together and then let us know ... and send us your thoughts. The mode of acquisition is quick and easy: with just a few clicks you will enter the world of Lar and you will have at your disposal all the information in an easy-to-understand way as well as a call centre at your service for any further information ... we only ask you to try it and let us know, every suggestion from you is an opportunity for us to improve. Quality is a tangible product that Lar is committed to pursue, from its conception to the commercialization of products. We value quality preparation and production, in our relations with customers, suppliers, and especially with the consumers. We listen and take our cue from your ideas to offer you every day with an answer and, it is through your ideas, that Lar develops, grows and offers its consumers products of real value.

2.2wE hAVE AttENtIVELY sELECtEd FOR YOu: suPPLIERs PROduCts RAw MAtERIALstO OFFER YOu thE bEst IN ItALIAN CuLINARY ExCELLENCE.

We have though out multiple Sales Channels to serve you in different ways, all according to your needs:

a) An e-commerce platform and Social Sales;

b) Telemarketing with 50 call centre operators dedicated to you, to collect your suggestions and to be sure that our service is up to your expectations, where you can purchase products or simply ask for information and insights;

c) National and International Market Fairs;

e) Single brand stores where you can live the Lar experience.

3 sALEs ChANNELs

We delIVer tHe Made In Italy anyWHere In tHe WOrld

Love for the land, respect for nature, protection for the environment and human welfare: these are the values that accompany the daily work of our producers whom, with their knowledge give us a unique tasting experience.

Manufacturers, who have embraced organic agriculture as well as biodynamic with commitment and dedication, work the land, respecting the natural cycles, leading organic farms, and ensuring a natural and healthy standard of living for animals.

Farms that reflect the identity of Lar and, together with us, have said Yes to nature. Men and women working together to guarantee consumers the best products in terms of quality and food safety in all the steps from the field, to our table.

OuRPROduCERs

4

The history of the food sector, as it is understood today, can be simply rewritten by travelling back more than two thousand years ago when the first Greek settlers, in search of unknown lands, brought with them, in their saddlebags, the three basic seeds for creating what will be the Mediterranean diet: wheat, olive and grapes, in other words: bread, oil and wine. From these simple raw materials we have developed our idea, to give back to each Lar customer that ancestral pleasure that leads him to retrace the history of food. We have searched in every town, in every village, in every farm, even in the remotest and rural parts; we have muddied our boots to get into the most remote farms; we have had to push the low gears of our campagnole (off road vehicles) to reach the finest of places, the finest of products. It is from our travels that our products were born, products that you will have the pleasure of tasting but unable to find anywhere else in the world unless you follow the same tracks and the same paths that we took. Alongside the pleasure of tasting a unique product we offer you the opportunity to retrace with us, that initial journey towards the pleasure of food, through ancient taste and knowledge, in a whirlwind of feelings and memories you thought had been forever lost.

5.1Wheat and water: a recipe apparently so simple that even Cicero and Horace, 100 years before Christ, were already enjoying its creation. And if history does not define a clear date about the birth of spaghetti, continuously bouncing between Italy and China, we know today with certainty and without any doubt, who holds the primacy of quality. In this field the Made in Italy is synonymous with absolute primacy in production and at the same time does not fear any competition, in terms of quality, of the most consumed food throughout the world. Spaghetti, macaroni, orecchiette, fusilli and tagliatelle, gnocchetti and paccheri, strozzapreti and scialatelli: dozens and dozens of different formats that each region has been handing down for hundreds of years, making Italy a place of extraordinarily sought out for discovering flavours of sauces and gravies that, combined with the right kind of pasta, give life to unique and inimitable dishes. Pasta: a small object with a unique design, made with flour and water, cleverly worked and dried, almost like a jewel. Lar has selected some of these pastas, also bronze drawn, making every moment devoted to the passion for good food, extra special.

PASTA5 OuR PROduCts

5.2 5.3

If there was a time machine, if we could go back to the early human settlements, we would certainly find some attempt at producing cheese. The Mediterranean basin is the cradle of this amazing product, with three thousand years of history and thousands of varieties. Even the name retains a common root throughout the world, as if to indicate that caseus (cheese) was born long before any language. Even those who are less interested in gastronomy are certainly able to list at least ten different types cheese and as many different ways to enjoy. Fresh cheese, semi-harden or seasoned; whatever the preference of the consumer, there is a type of cheese to appease it. Lar has made a great effort to offer amongst the best known cheeses, selected from unique dairy centres (caseifici di nicchia), sometimes accidentally found, after months of careful research. To taste our cheeses is to use that time machine for a journey like no other in the cradle of the Mediterranean gastronomy.

In Southern Italy, pork production techniques are so old they say its origins have been lost in the midst of time. Yet production techniques and modern technology have never cancelled that traditional preparation with methods and systems that have their roots in the past, very appreciated both in Italy and abroad. Today observant consumer put a renewed focus on the environment in which pigs are reared: the correct space for a proper muscle development, very high levels of hygiene and strict sanitary and veterinary controls, all to guarantee the quality of the product. Lar has identified small productions of salami with Area of Origin Guaranteed, bringing onto your table Bacon, Sorpressata, Sausages, Nduja and Capocollo like youve never tasted ... an intoxicating scent and a decisive taste, seasoned with peperoncino. But our meats are not only spicy; our selection of cold cuts are capable of finding your trip to the South, or prepare one for the future, just as you imagine: earth, fire and sea.

CHEESES COLD CUTS

4.1

grano e acqua: una ricetta apparentemente semplicissima, tanto che gi Cicerone ed Orazio, 100 anni prima di Cristo, ne erano ghiotti.E se la storia non chiarisce definitivamente tutti i dubbi sulla reale data di nascita degli spaghetti, continuando a rimbalzare tra Italia e Cina questa antica invenzione, ai giorni nostri non vi sono dubbi su chi abbia il reale primato della qualit. In questo campo il made in Italy sinonimo di assoluto primato nella produzione e nello stesso tempo non teme alcuna concorrenza nella qualit del cibo pi consumato al mondo.spaghetti, maccheroni ed orecchiette, fusilli e tagliatelle, paccheri e gnocchetti, strozzapreti e scialatelli: decine e decine di formati diversi, che ogni regione si tramanda da centinaia di anni, facendo dellItalia un luogo straordinariamente ricercato in cui scoprire i sapori delle salse e dei sughi che, abbinati al giusto tipo di pasta, danno vita a piatti unici ed inimitabili. La Pasta: un piccolo oggetto dal disegno unico, realizzato con acqua e farina e sapientemente lavorato ed essiccato, quasi fosse un gioiello. Lar ha selezionato alcune di queste paste, anche trafilate a bronzo, che renderanno speciale ogni momento che tu vorrai dedicare alla tua passione per la buona cucina e per il buon cibo.

LA PAstA

5.4 5.5

It seems that saying something curious about wine has remained stuff for anthropologists. As Italians, we have become a people of tasters; therefore speaking of tannins, gloss, fruity and floral perfumes or of a red ruby more or less full-bodied, will have the sole result of increasing your curiosity to taste our wines. We have selected a number of bottles that you will not find in any other wine shop because Lar proposes refinement for its customers. In the cradle of the famous Enotria, where more than two thousand years ago it was the birthplace of the history of European wine, we patiently tried wines that could represent excellence. We have involved in this project a historic Sicilian winery strongly linked to the territory and, in Calabria, one of the most interesting wineries of the territory of Ciro, the PDO (Protected Designation of Origin) for excellence; Today we have the privilege of offering these series of unique bottles and representatives of a way of making strong and ancient wine which at the same time respond to the demands and expectations of the most challenging taster. By tasting our selection you can make a judgment that for us it becomes unique and unquestionable, so that it can arrive on your table and stay there, through time...

Carolea, Dolce di Rossano, Ottobratica, Sinopolese, Tondina, Grossa di Cassano... if you are thinking that these are fancy names, you would do well to continue reading. On the other hand if you thought of the extra virgin olive oil production of mezzo giorno dItalia (from the south of Italy), youre in the right place. The extra virgin olive oil is strongly influenced by the variety of olives which in turn determine the characteristics of the fruit; its size, relationship between pulp and stone, maturation, and the olive components. Even the substances present in the olives are quite different among the various farms, with each territory or area having its own varieties. For this reason we selected different types of Extra Virgin Olive Oil to give you the opportunity to begin a trip between the sensations that a simple fruit, ancient and strong, gives you whenever you smell its perfume, observe its colour and taste its flavour. In every bottle there is only the juice from cold pressed olives, allowing you to appreciate that feeling unique to nature.

WINES OIL

5.6 5.7

Who has not heard of our olive oiled packed products, probably a fast food frequenter. These precious elaborations from the southern Italian tradition are still kept in the homes of the older citizens, locked up as if they were antic jewels hidden from existence, so as to avoid temptations. In glass jars of all shapes and sizes, rows of small pieces of vegetables or pepperoncini in olive oil, carefully selected one by one, or small pieces of mushroom gathered exclusively in the ancient woods of Sila Calabria from which they get the scent and flavour. And the same ingredients can change colour and flavour through wise grilling, wilting in the sun, marinating, they can even assume the connotations of pesto or be filled with products from land or sea. The sottoli Calabresi (olive oil packed products from Calabria), just as historical recipes impose, are packed with typical ingredients in a complete respect of tradition. The raw materials are carefully selected and carefully chosen by farmers - strictly local - in order to keep the original and unique taste of their birthplace.

At the origin of the two most famous words for the sweet-tooth, candy and jam, is the apple. In fact, adding apple extract whilst cooking can thicken any other fruit jam until it is spreadable or hard. Lar searched for small jam producers of traditional craft to allow you to enjoy nature and its yields, with no added preservatives or substances that are not extracted from the fruits themselves. Less sweeter than other products on the market, but for a more refined taste, you will have the certainty of tasting true natural delights produced by the same companies that also provide catering at Buckingham Palace ... for a breakfast worthy of royalty.

THE CELLAR JAMS

4.1

grano e acqua: una ricetta apparentemente semplicissima, tanto che gi Cicerone ed Orazio, 100 anni prima di Cristo, ne erano ghiotti.E se la storia non chiarisce definitivamente tutti i dubbi sulla reale data di nascita degli spaghetti, continuando a rimbalzare tra Italia e Cina questa antica invenzione, ai giorni nostri non vi sono dubbi su chi abbia il reale primato della qualit. In questo campo il made in Italy sinonimo di assoluto primato nella produzione e nello stesso tempo non teme alcuna concorrenza nella qualit del cibo pi consumato al mondo.spaghetti, maccheroni ed orecchiette, fusilli e tagliatelle, paccheri e gnocchetti, strozzapreti e scialatelli: decine e decine di formati diversi, che ogni regione si tramanda da centinaia di anni, facendo dellItalia un luogo straordinariamente ricercato in cui scoprire i sapori delle salse e dei sughi che, abbinati al giusto tipo di pasta, danno vita a piatti unici ed inimitabili. La Pasta: un piccolo oggetto dal disegno unico, realizzato con acqua e farina e sapientemente lavorato ed essiccato, quasi fosse un gioiello. Lar ha selezionato alcune di queste paste, anche trafilate a bronzo, che renderanno speciale ogni momento che tu vorrai dedicare alla tua passione per la buona cucina e per il buon cibo.

LA PAstA

4.3

grano e acqua: una ricetta apparentemente semplicissima, tanto che gi Cicerone ed Orazio, 100 anni prima di Cristo, ne erano ghiotti.E se la storia non chiarisce definitivamente tutti i dubbi sulla reale data di nascita degli spaghetti, continuando a rimbalzare tra Italia e Cina questa antica invenzione, ai giorni nostri non vi sono dubbi su chi abbia il reale primato della qualit. In questo campo il made in Italy sinonimo di assoluto primato nella produzione e nello stesso tempo non teme alcuna concorrenza nella qualit del cibo pi consumato al mondo.spaghetti, maccheroni ed orecchiette, fusilli e tagliatelle, paccheri e gnocchetti, strozzapreti e scialatelli: decine e decine di formati diversi, che ogni regione si tramanda da centinaia di anni, facendo dellItalia un luogo straordinariamente ricercato in cui scoprire i sapori delle salse e dei sughi che, abbinati al giusto tipo di pasta, danno vita a piatti unici ed inimitabili. La Pasta: un piccolo oggetto dal disegno unico, realizzato con acqua e farina e sapientemente lavorato ed essiccato, quasi fosse un gioiello. Lar ha selezionato alcune di queste paste, anche trafilate a bronzo, che renderanno speciale ogni momento che tu vorrai dedicare alla tua passione per la buona cucina e per il buon cibo.

I FORMAggI I FORMAggI

5.8 5.9

If you are waiting for the end of the meal to treat yourself, even with a simple chocolate or a piece of cake, here is our selection of exquisitely crafted delicacies. Simple sweets that deserve to be enjoyed in company, to remain chatting a little bit more, or even alone, to give yourself a small prize at the end of the day. Lar has identified rare bakeries, scattered across the south of Italy, which exclusively provide us with the sweets that we offer, to create, even in your home, the pleasure of an unforgettable moment of sinfulness.

We know well that advising you on spirits may be harmful to your health. So we will limit ourselves to tell you that for our spirits use only raw materials of extraordinary quality. Obviously in this category we have liquors in which we always use the most noble of elements, the heart, which, any connoisseur knows, is the one most charged with the soft organoleptic sensors, pleasant and of great pleasure. For this reason Lar has identified small companies who make ancient liquors which are followed from the distillery to the aging cellars, unique in their way offering the pleasant sensation of a warm hug, of closing a meal ... to be able to stay a little while longer with the glass in hand.

SWEETS AND DRY FRUIT

SPIRITS AND LIQUORS

... lITALIA

OuR sERVICEs To ensure the highest quality of our products, we provide you with services of high technological profile, sales and after-sales support. Thus was born Laroplus.com: a computer system accessible from QR CODE or through our website. In other words, each Lar product has a QR CODE which allows the customer to:

Access all the information regarding that product including combinations and user recommendations from our food experts.

Get Video Recipes in Multiple Languages. Reorder the product in 3 easy steps Receive detailed information on the entire production

chain of the product, including its origin. Leave a comment / feedback on the quality,

timing of delivery, packaging, etc.

FREEPHONE NUMBERLar provides you with a Freephone number always active, to keep in contact with our company and receive information by phone or otherwise admissible by QR CODE.

LARO EXPERIENCELar Customers can buy one of our KIT to relive moments of excellent Italian cuisine. Our kit includes everything needed to create a complete and quality Italian dish.

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+LAROPLus

Larofood srlVia g. Mercalli, 10 88900 Crotone (KR) Italy

P. Iva 03322780796

Call Center: + 39 800 926 194general Informaion: info@larofood.com

Customer Care: customercare@larofood.com

finest italian food