HOW DESIGN THINKING SOLVES THE PROBLEM: WHO WILL BE THE NIGHT’S DESIGNATED DRIVER

BY: PETER LANWES

TARGET MARKETTypically college students between the ages of 18-22, or anyone who goes out drinking with a group of friends

THE PROCESSINTERVIEWS AND RESEARCH WHILE REMAINING EMPATHETIC

INTERVIEWS • Interviewed 15 Quinnipiac students

( several from each year) in person, all who partake in drinking.

• Asked several questions regarding their drinking habits and means of transportation after the “pregame”

RESULTS • Everyone who was interviewed drinks at least once a week,

however, most drink up to 3 times a week• Students typically rely on shuttles, cabs, or Uber to get

them to their destination, however, for local destinations students often use a Designated Driver (DD), typically for the students 21+

• No one wants to be the designated driver, only do if they have to

• Students think that it should be chosen randomly, however, they also think that other factors should be considered that justify them not being the DD

• Examples: Had work all day, drove last time, I’m meeting someone tonight, etc.

RESEARCH• Looked up several smart phone apps, used for drinking

purposes

Scenetap

StearClear

Drunk Dial No!

All drinking related apps have a very simplistic design to them, and are very easyto use. All are designed for exactly 1 purpose

MY SOLUTION: THE APP, “NIGHT’S DD”

HOW IT WORKSOPTION A: DECIDE RANDOMLY

HOW IT WORKSOPTION B: USE FACTORS

CONTINUED: OPTION B• Driver with the

lowest score is the Designated Driver

• Birthdays and “Already started drinking” factors automatically guarantees that person isn’t the driver

PROBLEM/SOLUTION SUMMARY• Students on average rely on a DD once a week• No one likes to be the driver• Students think they should be chosen randomly, but also

sometimes think other factors should be considered• “Night’s DD” app can choose a driver randomly or take

factors into consideration

PHYSICAL PROTOTYPE