Landmarks Volume 1-Issue 2 Newsletter Sept-Nov 2013

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    Dear Students,

    With the launch of the Quarterly e-Newsletter Landmarks (Issue II) , I would like to highlight the ef-

    forts of the students while conducting the numerous events in one of the most active quarters atSBM, NMIMS. This quarter, SBM organized two extremely popular and successful events: Arcadia2013 the Intra College Sports Festival and Paragana 2013 the National level Business Festival!Also, I would like to applaud the students who participated in numerous activities with respect tocontests and competitions within School of Business Management, NMIMS as well as outside. Theseaccomplishments of the Business School have been supported by the faculty, staff and peer whichneeds to be complemented.

    Best Wishes and Good Luck to all the students for organizing and participating in various activities

    and winning several accolades.

    Dr Preeti Khanna

    (Faculty In- Charge, Students Activity)

    Hello Everyone,

    The last three months at SBM, NMIMS saw a plethora of activity! We brought to you Sports, Music,Dance, Events, and Games! This quarter, we saw various competitions striking NMIMS, followed byenthusiastic participation. We have tried to capture all the fun and happenings encompassed in thelast three months and present it to you in this Quarters Newsletter.

    Hope you enjoy it!

    ~The Editorial Team

    Words From...

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    The ' GE Day' at our campus was an

    entire day dedicated to GE consider-

    ing it is our loyal recruiter at campus.

    The day had several events to make

    GE as an employer of choice for stu-

    dents. The event had several dignitar-

    ies that visited our institute :

    Sachin Kotangale IT Leader, GE

    Corporate IT

    Varun Tejpal Financial Planning& Analysis Leader GE India

    Apurva Jani Head Marketing

    Communications, GE Healthcare -

    Alumnus 2000

    Amit Khandelwal Commercial

    Leadership Program, GE India

    Healthcare Our alumnus of 2012

    Rajan Vasani IM Project Man-

    ager, Business Solution, GE India

    Oil & Gas Alumnus 2012

    The agenda of the event was:

    GE Genius Competition Launch

    Pre-Placement Talk for Summers

    GE Seniors Speak -

    CLP Guest Lecture - Role and Ca-

    reer Options

    The promotion for the same through posters, mailers and Facebook was carried out.

    GE has announced to visit us for Summers for FMP, ITLP and CLP leadership programs in Finance, IT and Market-

    ing.

    One of our students Mr. Shreyansh Jain, who interned in the CLP profile has won one of the Best Intern ProjectsAward at GE .

    The GE Day

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    The Final Placement season (Nov/Dec) for the academic year2013-14 has been an extremely fruitful one for the students of

    the 2012-14 batch of MBA programs. Despite the bleak job mar-

    ket scenario, our regular recruiters have again shown confidence

    by hiring from NMIMS, Mumbai in good numbers and offering

    excellent profiles to students. We are extremely proud to have

    had some of the biggest names in the corporate world participat-

    ing in our placements for the first time. Placements shall resume

    in Jan with the participation of many more visiting the campus for

    recruitments.

    Our esteemed Alumni have also been very supportive of activities

    like Paramarsh , where students of the MBA programs get to in-

    teract with alumni from different industries and understand first

    hand how to plan their career post their MBA.

    Over 90 PPOs/PPIs have been received for the current batch.This speaks about the excellent quality of talent. The offers indi-

    cate the motive of companies to have a long term approach and

    invest in talent. The efforts go in selecting the right intern, watch-

    ing the performance and awarding the offer. The selection proc-ess appears to have become tougher with the inclusion of several

    rounds. Thus the internship selection process is scheduled in a

    phased manner with the intention to give the company & the stu-

    dent enough time to evaluate and understand the fit, thereby

    resulting in PPOs/PPIs being awarded after the internship. Com-

    panies have appreciated this aspect, and view it is a preferred

    mode of hiring.

    The faith of the corporate world has been reposed yet again,

    with companies across sectors selecting interns in good numbers.Seeing the talent, enthusiasm, and the excellent quality of the

    students, a few visited the campus multiple times for a variety of

    roles and opportunities. Apart from the loyal recruiters we have

    the participation of new ones this time and will be hosting many

    more during the next trimester.

    ~Director, Placement

    Finals Around the Corner

    What to Look forward to inLandmarks this issue! 5 Paragana 2013! 6 Arcadia 2013! 7 Events @SBM, NMIMS

    13 Students Corner

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    Paragana 2013

    Through ten years of its existence, PARAGANA has blos-

    somed into one of countrys biggest B -School festivals. The

    word Paragana in Sanskrit means Pollination. This year,

    the theme of our fest Ignited Minds - Catalyst4Change

    stems from the experiences that INDIA as a nation has gath-

    ered over the past decade, embracing them and Unleashingthe Power Within INDIA .

    Indias vividness and diversity is interpreted differently by

    every individual. We however draw parallels not from the

    glorious past but a brighter future, not from the nation

    branding campaigns built on colourful logos or fancy slogans

    but discussing the emergent reality and imminent future. To

    declare the event open and invite our young minds to be a

    part of this experience, we had Mr. Prahlad Kakar (Founder

    and Director of Genesis Film Production) give us his inter-

    pretation of Ignited Minds in the Opening Ceremony on No-vember 14, 2013. Later that night Indian Ocean enchanted

    us with their phenomenal performance after which the

    stage was set on fire by the razzle-dazzle of the fashion

    show at the JRM Grounds. Next on November 15, 2013, the

    battle horns were sounded as all the students went to war

    with the on-ground events kicking off. All the Cells@SBM

    had the preliminary rounds of their events and the best of

    the brightest made their way to the final rounds after hours

    of deliberation.

    November 16, 2013 was the Corporate Seminars at The La-

    lit, Mumbai, which was marked by several industry stalwarts

    and experts sharing the wealth of their experience and in-

    sight and encouraging the young minds to harness their true

    potential and make good of it to put India at the helm of the

    world.

    On the final day of this festival, all the Cells@SBM con-

    ducted the finales of their events making the brightest stu-

    dents from all the best B Schools of India fight for glory in abattle of wits.

    Flagship Event Paragana 2013

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    Arcadia 2013

    Arcadia is the annual Inter-Division Sports Festival of

    NMIMS. Arcadia 2013 was conducted from 8 th to 13 th Octo-

    ber, 2013 with Campus Mall as the official merchandise

    partner and Gear Up Sports as the official equipment part-

    ner. The events began on October 8, 2013 with LAN Gaming,

    Counter Strike and Poker which saw huge participation from

    all divisions. The excitement and enthusiasm continued on

    the court with Badminton being introduced for the first time

    in Arcadia. Badminton and Table Tennis were conducted on

    8 th , 9 th and 10 th October. Both these games saw some nail-

    biting matches with MBA Division E (Batch 2012-2014, 2013-

    2015) emerging victorious in both. A Sports Quiz was also

    organized on 9 th October in association with Mantavya (theQuizzing and Literary Cell). Chess and Carrom were con-

    ducted on 10 th and 11 th October which had teams fighting

    for the top spot. MBA Division A (Batch 2012-2014, 2013-

    2015) emerged victorious in Carrom and MBA Division F

    (Batch 2012-2014, 2013-2015) won the finals in Chess.

    The on ground events began on 11 th October at the Ritum-

    bara Grounds. Despite the rains and the bad condition of

    the ground, there was much enthusiasm among all teams.

    The events were conducted over a duration of three days

    with football and basketball being the favorite among all

    sports. Football saw almost all matches ending in penalty

    shoot outs with MBA Division E defeating MBA Division C

    (Batch 2012-2014, 2013-2015) in the finals. Basketball was

    dominated by Division E in both Men and Women catego-

    ries with E emerging victorious in both. Throwball- Women

    was also won by Division E by defeating Division C in thefinals. Banking Management defeated Division E in Volley-

    ball- Mens finals.

    A basketball and football match was conducted between

    the Alumni and the students of NMIMS on 12 th October in

    association with the Alumni Cell. Both these matches were

    won by the Alumni. Arcadia 2013 ended on 13 th October

    with Division E emerging as Champions. Arcadia saw a huge

    participation not only from the playing teams but also huge

    crowds cheering for their respective divisions. The atmos-

    phere was indeed filled with the spirit of sport.

    The results were as follows:

    Winners: MBA Division E (Batch 2012-2014, 2013-2015)

    Joint Runners Up: Division C, Banking Management

    Best Athlete 1st Year (Female) - Shweta Dawar

    Best Athlete 1st Year (Male) - Rohan Sarmandal

    Best Athlete 2nd Year (Female) - Divya Verma

    Best Athlete 2nd Year (Male) - Sahil Rawat

    Sports Fest - Arcadia 2013

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    Industry Institute Partnership Cell Elixir,the Case Study Competition

    IIPC conducted the national level event, sponsored by LUPIN

    Ltd. was held at NMIMS Campus under Paragana 2013, the

    annual flagship B-School festival of NMIMS. The case study

    event focused on unleashing the potential of students of

    various B-Schools across the country to come up with a so-

    lution to the dilemma of the Pharmaceutical companies.

    The total prize money was Rs 1.25 Lacs.

    The Case Study was organized in two stages:

    In the First stage, solutions were invited. Event saw 34

    team entries from top notch B-Schools : IIM Raipur, IIM

    Indore, NMIMS, MDI, JBIMS, NITIE, SIBM, SCMHRD,

    MICA, IMI, NIT Trichy etc. The deadline was 10 th Novem-

    ber 2013.

    In the Second stage, 6 Teams were shortlisted and were

    asked to present their solutions to esteemed panelists.

    The Panelists included :

    Prof. Hari Iyer, Faculty, NMIMS

    Mr. Samsher Gorawara, Head of Global Communications

    and Brand Identity, Lupin Ltd.

    Mr. Ramesh Swaminathan, CFO, Lupin Ltd.

    Dr. Paritosh Basu, Ex-CFO, Reliance Industries, Faculty

    NMIMS

    The Winners were:

    1st

    Prize : Team Dynamight - Bhavik Dave, Prit Thaker,SCMHRD

    2nd Prize : Team Spartans - Ashwin Doke, Priyanka Na-

    rang, NMIMS

    3 rd Prize : Team Bazinga - Varun Sharma, Sheeba Pathak,

    SIMS

    SRF Events

    This quarter saw a gamut of events by the Social Responsi-

    bility Forum. Highlighting a few includes Vinamrata (October

    3, 2013) and the Blood Donation Drive (November 22,2013). Elders are the support systems for young people and

    form the backbone of our family and society. Their contribu-

    tions to the overall development of the society is immensely

    significant. In an effort to engage the elderly and make themfeel special and valued beyond their immediate surround-

    ings, Social Responsibility Forum visited an old-age home to

    spend time with the elderly and make them happy. The pur-

    pose was simple to spread joy on the joy of giving week!

    The old-age home visited was Jeevan Asha (Society of thehelpers of Mary). SRF members were there from 3.30pm to

    6pm, and they spent quality time with the elderly and en-

    gaged them in different activities.

    Housie : The elderly enjoyed this simple yet fun game to thecore! Multiple prizes were distributed and the game was

    really interactive and fun. One could hear them demanding

    for their marked numbers!

    Guess the song : 5 teams were made and instrumental songs

    of the 1960s era were played. The teams had to guess

    those songs. Prizes were distributed to all members of the

    winning teams.

    Two students of SRF played the guitar and sang. The elderly

    were really involved and also suggested some songs. Finally,

    everyone sang along and clapped to the tunes of the old

    melodious songs. One of them also quoted a few shayaris!

    Apart from the fun activities, SRF gifted a DVD player and a

    pair of speakers for the old-age home. They enjoy music a

    lot, and the gift was just perfect for their entertainment. SRF

    also provided eatables and groceries to aid them.

    While in the Blood Donation Drive, In all, the drive collected

    around 150 units of blood, which would in turn be able to

    make a difference to over 450 lives, thereby making the

    drive a huge success!

    Alumni Cell The Grand Alumni Meet

    The Grand Alumni Mumbai Meet was held on November 16,

    2013 at the Ramada Plaza Palm Grove, Juhu . The feedback

    received from the alumni was indeed overwhelming and a

    testimony to the success of the meet. The meet was at-

    tended by 230 members who consisted of 180 alumni and

    50 faculty and student representatives.

    We hosted an eclectic mix of alumni attending the meet

    right from the earliest batch of 1983 to the most recent2013 batch. The event commenced according to schedule at

    7.30 PM with a welcome from the emcee Ms. Astha Agarwal

    Events @SBM, NMIMS

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    Business School Alumni Association apprised the alumnifraternity of the recent initiatives being taken to strengthen

    our Alumni-Institute linkages and the future plans to foster

    greater interactions. He then felicitated Mr. Ashley DSilva,

    winner of the NMIMS Business School Alumni Association

    LOGO competition for conceptualizing the new logo, who

    subsequently shared a few words with the audience. Mr

    Gupte also felicitated Mr Mandar Bhatavadekar, Company

    Secretary of the Alumni Association for his support in com-

    pliance related issues and Dr. Hufrish Majra for her out-

    standing contribution towards the Alumni Relations. Thefeelings of nostalgia reached its climax when our Vice Chan-

    cellor Dr. Rajan Saxena took the stage to felicitate former

    members of the faculty who have made a significant contri-

    bution to the success of our distinguished alumni.

    In keeping with our tradition of commemorating the silver

    jubilee batch, this year we had the honor of felicitating the

    class of FT- MBA 1990 and PT-MBA 1985-88 for the first

    time. The mementos were presented to each of them indi-

    vidually by Dr. Saxena. We witnessed an impressive and

    enthusiastic turnout from the felicitation batch with someof them even travelling in from other cities especially for the

    event. The formal presentations were succeeded by hearty

    reunions and cheerful banter amongst the attendees. The

    evening culminated with a tantalizing multi-cuisine buffet

    comprising of a wide array of appetizers, entrees and des-

    serts, which was served by the pool.

    The Grand Alumni Mumbai Meet 2013 achieved its objec-

    tive of fostering and rejuvenating a collective spirit of loy-

    alty within the alumni towards their alma mater. It offered

    an excellent platform for the alumni and faculty to widen

    their professional and social network.

    Not Just Marketing The LMS

    Not just Marketing (NjM), NMIMSs premiere marketing cell,

    held its flagship marketing event, Last Marketer Standing

    (LMS) as a part of Paragana, the annual B-school fest from

    14-17 th November. This event, which holds a rich legacy of

    10 years, has emerged as one of the most gruelling market-

    ing competitions across leading Indian B-schools.

    This year, 10 teams from a whopping 243 were shortlisted

    for the campus rounds; teams hailing from B-schools likeIMT-Ghaziabad, MICA, SIBM and IIM-Trichy. Held over a

    span of three days, LMS tested the teams over a diverse set

    of marketing skills such as pitching, selling, nuances of retail

    marketing, negotiation and new product development.

    Building on its 12 years old legacy, NjM kickstarted LMS

    without much ado this year. NMIMS alumnus and NjMs

    founder, Mr. Sarath Krishnan, Head of Trade Marketing &

    Sales Development at Marico Ltd., inaugurated the event at

    Juhu Jagruti Auditorium by unveiling NjMs new logo and

    the winners trophy. He then mesmerized the audience with

    the story of how he founded the marketing cell in 2002,

    then called Just Marketing, and his extensive work experi-

    ence.

    Staying true to its name, Last Marketer Standing (LMS)

    would have just one winner. In a race to the finish, Vinita

    Venugopal from MICA and Subhadeep Bhattacharya from

    IMT Ghaziabad were pitted against each other in Face Off,

    trying to convince Mr. Roy Charles, President at Roy Edding-

    ton-Charles & Associates about their strategy to launch Seg-

    way to the Indian consumer.

    3 days, 30 intense hours, 7 challenging rounds, and a multi-tude of experiences later, Vinita Venugopal emerged asThe Last Marketer Standing. In addition to being awardedthe Last Marketer Standing trophy, Vinita walked awaywith prizes worth INR 1,40,000 while the runner-up, Sub-hadeep Bhattacharya won prizes worth INR 32,500 fromour partners Lenovo, Great Escape, Sohum Spa, Boy Lon-don and Falcon Stationery.

    Finomenon Moolyankan

    Moolyankan 2013, the flagship event of Finomenon, re-ceived an overwhelming response this year with 750 stu-dents from prestigious B-schools across the country partici-pating in the event. Participants included students from B-schools like IIM Ahmedabad, IIM Bangalore, IIM Calcutta,IIM Lucknow, S.P.Jain, XLRI, IIM Indore etc. The title sponsorfor the event was State Bank of India.

    The event was divided into two stages. Stage one was an

    elimination round: a gruesome online MCQ round. The

    questions spanned from topics such as Valuation, Deriva-

    tives, M & A to Economics and fixed income. Top 50 teams

    of Stage One were shortlisted and were invited to prepare

    an Equity Research Report on Hathaway Cables.

    Events @SBM, NMIMS

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    The cable sector was chosen after much deliberation byteam Finomenon, given that the sector is currently under-going huge changes owing to TRAI regularisation makingdigitization mandatory.

    The research reports were rated on parameters like con-tent, coverage, clarity, thoroughness based on which thetop 5 teams comprising of teams from IIM Indore, SPJIMR,Great Lakes Institute of Management and NMIMS wereinvited to our campus to present their research. The re-search reports and presentations were judged by Mr Vi-nod Karki (VP - ICICI Securities), Mr Hiren Pandhya(Investment Banking Head - Unicon Capital) and our veryown Dr Paritosh Basu, each a stalwart in their field. Each ofthe 5 teams was awarded 20 minutes for presenting theirresearch followed by grueling 10 minutes session of Q&A.

    The event was successfully concluded with declarations ofwinners of Moolyakan, a team from IIM Indore and run-ners up a team from NMIMS. The winners were awardedprizes worth Rs. 30,000.

    Next up for Finomenon, is Finance Week an inter B -

    school festival with exciting and enriching competitions

    and seminars. So, gear up NMIMS for a scintillating fi-

    nance week in January 14.

    Optumiz-OpEra

    Op-Era 2013, an annual event was organized by Optumiz,

    the Operations and Supply Chain Cell of NMIMS, as part of

    Paragana 13, the business fest of SBM, NMIMS. The event

    was a resounding success as it attracted participation from

    students pursuing their management degree from almost

    all premier institutes of the country. Considering the over-

    whelming participation, a qualification round was con-

    ducted which comprised an online quiz pertaining to op-

    erations management domain. Enthusiastic participation

    saw the quiz become a cut-throat competition. The best 5

    teams, who were able to trump the rest, were selected for

    the final round which was held at SBM, NMIMS campus on

    November 17, 2013.

    The final round consisted of 2 parts. First the participants

    had to prove their mettle in a business simulation game

    Battle of Power. In the game they were asked to make

    strategic decisions regarding the operational aspects of a

    national power generation company. Following the simula-

    tion game the participants had to provide their analysis of

    a live project provided by VTL Industries Ltd. and also hadto give recommendations that would help VTL adapt their

    strategy to effectively address the situation. Our esteemed

    panel of judges, which also included the Managing Direc-

    tor of VTL, evaluated each of the participating teams. After

    a grueling 5 hours of presentations during which the teams

    enthralled the eager audience, the judges delivered their

    verdict. In accordance to the set criteria the 2 best teams

    were declared as the winners and runners-up of Op-Era

    13.

    HRuday Parivartan

    HRuday (Human Resource Cell of NMiMS) organized PARI-

    VARTAN 2013, a National Level inter B-School Competition

    on 17th November, 2013. Keeping in mind this years

    theme of Ignited minds, there were several rounds to

    ignite participants minds and push their boundaries. The

    event began with an online quiz which saw over 140 en-

    tries from premier B-schools across India. The top eight

    teams were called to NMIMS campus for the further

    rounds.The second round tested participants negotiation skills.

    They were divided into groups of 4 and were asked to

    solve a puzzle with limited information and time. The task

    was to elicit maximum amount of correct information from

    the opponents and use it to crack the puzzle.

    Four teams were shortlisted for the last round which was

    based around a case study. The teams were given a short

    case and had to analyze and make the presentation to our

    judge, Ms. RutaVyas, Director of Amadeus Consulting.

    The participants were scored on their understanding of the

    case, creativity of their suggestions, articulating thoughts

    and on how they tackled the questions post the presenta-

    tion by the judge.

    The Winners of the event are:

    1st prize- TEAMe-Lemon-ators, NMIMS (Chandrasekhar

    Adusumalli, Rohan Jain)

    2nd prize- TEAM SILVERSHARKS, SIMSREE (Jitendra Singh

    Barman, Jinit Jain)

    Events @SBM, NMIMS

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    SummIT Khoj, The Online Treasure HuntAs a part of Paragana13, SummIT conducted its flagship

    event- KHOJ on 16th and 17th November 2013.

    The event received an overwhelming response from 608

    participants from all over the country and the bar was raised

    when KHOJ witnessed an international team participating

    too. The event was in the format of an online treasure hunt

    consisting of thirty mind boggling questions, divided be-

    tween two nights. The entire event went on for more than

    12 hours, reaching the pinnacle of excitement on the secondnight. The teams had to use internet and their search en-

    gines and also apply their minds to crack the code for each

    level. The clues for each question were hidden on the web-

    page of the question itself like on the title bar, URL, source

    code etc. Moreover, discussion threads on SummIT Face-

    book page moderated by NMIMS SummIT team also pro-

    vided assistance whenever required.

    The first round, on November 16, 2013, saw close to a thou-

    sand Facebook comments on the discussion thread and a

    total of 1386 comments on both days. The intriguing ques-tions which covered a wide spectrum of topics like technol-

    ogy, sports, business, entertainment, mythology etc. gen-

    erated a lot of animated dialogues and encouraged partici-

    pants to stimulate their grey cells to find the answers.

    After the completion of the first set of 20 questions, the top

    55 teams were selected to play the second and final round,

    which promised trickier questions, more obscure clues and

    the ultimate frantic chase to reach the glory bound end.

    Needless to say, many teams gave up half-way through

    when faced with such a daunting task.

    But finally one team persevered and with a combination of

    skill, intelligence and speed and reached the treasure,

    thereby winning huge rewards and acclaim.

    All in all, KHOJ was a resounding success.

    Adverb Indian Advertizing League

    Legacies are not written with doubt. They are written with a

    discreet thought of beginning afresh and seeing them

    through. ADverb, the Media Marketing Cell of NMIMSthought of making it large this time. With this thought, AD-

    verb conceptualized the Indian Advertising League Version 1

    this year . It is a pan India event. It was divided into 4 rounds.

    The first three rounds tested the teams on their creative and

    analytical skills. There were teams from IIM A, IIM B, IIM L,

    NITIE, SCMHRD, Great Lakes, SIBM, Pune .The event truly

    achieved its mission of being a Pan India Event .The three

    rounds were

    Round 1: ADroit (The entry level Marketing Quiz)

    Round 2: ADalyze (Solutions to problems faced by various e-

    commerce companies)

    Round 3: ADstimate (Online Advertising Simulation based

    on Media Planning strategy where teams had to bid for their

    expenditure on print Ad, TVC and celebrity and hence forth

    create story boards and engaging print Advertisements. The

    4th round ADvocate gave them an unconventional and a

    rather refreshing case on an entertainment Company which

    looked for feasible solutions from the finalized teams. The

    participants sharpened their intellect swords on the D-day isNovember 17,2013.

    On the Jury Panel we had :

    Mr Tom Course, CEO at Horseshoe Entertainment & Hospi-

    tality Pvt Ltd; Mr Jigar Fernandes, Associate Creative Direc-

    tor at Ogilvy and Mather; Mr Sonesh Prakash, Product Man-

    ager, ICICI bank.

    ADverb promised to thrive upon this success and surprise

    everyone again with its wit and creativity.

    No. of Teams

    Round 1 : 440 participants in round 1 in teams of 2-3

    Winners: First : SCMHRD Vostoros (Ankush Kakroo, Ma-

    yank Agarwal; Second :NMIMS Babaji Ka Thullu (Utkal

    Desai, Sahil Gandhi, Parth Gandhi )

    Events @SBM, NMIMS

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    Ecolibria EcoVichar

    The premier event of Ecoilibria , Ecovichar- Crack the Econo-mist Code , concluded on 17 th November 2013 after span-

    ning a duration of 3 weeks. It saw participation from all parts

    of the country and finished with a riveting grand finale that

    saw the team of Aman Jain and Sudipto Kumar Saha from

    NMIMS claiming victory in the end.

    It all started with the realization of the question that needed

    to be asked from the participants. Everyone from the

    Ecolibria team came up with a plethora of topics for theevent. However, the case was decided during an idle discus-

    sion over Vada-Pav. The major issue that everyone unani-

    mously agreed upon was the current condition of the Indian

    economy and then began the task of collating up a case that

    could be put on the pedestal created by precedent cases and

    events by Ecolibria. The title of the case study was

    Vision 2022 India at 75

    The event commenced before the Diwali break to allow the

    participants to ponder over some of the critical issues whichthe country is dealing with while burning a few crackers and

    munching over the sweets. Although, a few entries came

    from the proverbial book worms during the break, the flood-

    gates opened only after the break was over when students

    had returned with refreshed energy and creative thoughts

    flowing.

    If cracking the case was difficult, choosing the finalists was

    more so, few of them were clearly ahead of the pack but the

    remaining posed a very tough decision. Finally after much

    deliberation, 6 teams were chosen to fight for one of thebiggest events at Paragana.

    The D-Day arrived on a typical November morning. The par-

    ticipants arrived brimming with confidence and energy alike.

    Even more filled with anticipation were the judges, Mr Shiri-

    kant Shetty , Head of Equity Advisory at Motilal Oswal and

    Mr Indranil Deb, Principal of Mobius Strip Capital Advisors,

    both of them eager to listen to the future of the industries

    and potential scouts for employees alike.

    After presentations and subsequent Q&A rounds of each

    team, 3 hours and a few overjoyed and anxious faces later,

    the results were revealed. It was a clean sweep for

    SBM,NMIMS as the teams of Aditi Kaul and Sindhu Gorre-

    pati, Rohan Mittal and Varun Bhalla, Aman Jain and Sudipto

    Kumar Saha won the 3 rd , 2 nd and 1 st prizes respectively.

    Ecolibria Eco-Summit

    Eco-Summit 2013, was the Flagship event of Ecolibria, the

    economics cell of NMIMS. It was a Panel Discussion event on

    the central theme Incredible India? Liberated Pro-gressed Gloomy . The panel discussion was able to gener-

    ate expert opinions and ideas about the Indian Growth story

    and also look at the feasible solutions going forward.

    The details of the event are as follows:

    Day & Date : Saturday, August 17, 2013

    Time : 6.00 p.m. 9.00 p.m.Venue : Juhu Jagruti Hall, NMIMS-MUMBAI

    Main themes for discussion were:

    Understanding, how did Indias growth story derail with fo-

    cus on fiscal deficit, and current account deficit

    Implications of rupee volatility on long term economic

    growth

    Revival of Indian economy. What can the Indian government

    do to restore and regain the growth story

    Audience Q&A

    The event also launched the release of our bi-annual maga-

    zine Ecoshastra by the chief guest.

    Events @SBM, NMIMS

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    12

    Entrepreneur Cell Sutra

    Sutra is the annual business plan competition conducted by

    E-cell, NMIMS as a part of Paragana, the annual flagship

    event of NMIMS. The objective of Sutra is to provide a plat-

    form for all budding entrepreneurs in the country to show-

    case their ideas in the presence of the right people who can

    help nurture these ideas. Sutra encourages passionate ideas

    which have a measurable social impact. It does so by creat-

    ing a healthy and competitive atmosphere for entrepreneur-

    ship and motivating participants to choose their ideas as acareer.

    Sutra 13 was sponsored by RK Industries, a well -known

    spices brand of India. This year E-cell also partnered with

    Ah! Ventures, a venture consultancy firm which brings to-

    gether investors and entrepreneurs.

    Sutra13 received entries from established startups, engi-

    neering colleges and B-schools across India such as Indian

    School of Business, IIMs - Ahmedabad, Indore, Trichy, Kozhi-

    kode, Kashipur, NITIE, MDI, IRMA, MICA, SJSOM, SPJIMR,

    SIBM, FMS and IITs - Delhi, Roorkee, Bombay etc.130 entries

    were submitted from 48 colleges and 12 startups.

    Best 6 B-plans were shortlisted on the basis of innovation,

    feasibility and completeness of the plans with the help

    alumni and angel investor networks. The top 6 teams were

    invited to NMIMS Mumbai campus on 17-Nov to present

    their B-plans to the jury.

    Judges were invited through E- cells association with Na-

    tional Entrepreneurship Network (NEN) of Wadhwani Foun-

    dation. The jury comprised of four members, Mr. RajivPrakash, founder of NEXT-IN consulting firm, Mr. Rishiraj

    Sethi, Chief-Strategist at Aura Art, Mr. Abhijeet Kumar from

    Ah! Ventures, Mr. Raj Halve, partner at Samara Capital. The

    jury had a vast experience in various fields such as E-

    Commerce, digital marketing, mobility, cloud, venture capi-

    tal, retail, healthcare, pharmaceuticals, financial technolo-

    gies, consulting, supply chain, taxation, aviation, telecom

    and consumer durables.

    The jury was impressed by the enthusiasm, commitment

    and practicality of the teams that presented their B-plans.They expressed that the B-plans were refreshing as they

    covered various fields like agriculture, FMCG, transporta-

    tion, solar energy, bio-tech and not just technology oriented

    ideas. The top 6 teams were Manageites from MANAGE

    Hyderabad, Bakoli from IIM Ahmedabad, Anunnaki from IIM

    -Kashipur, and startups SunBazaar, RobAShop and Fund Z!

    ppy.

    The winners were Bakoli from IIM Ahmedabad and Sun-

    Bazar were runners-up. The winners got a cash prize of

    Rs.30,000 and the runners-up walked away with Rs.20,000.

    Accommodation and travel arrangements were made for

    the teams which made it to finals, to allow them to concen-

    trate on the competition.

    Sutra13 was a success and exceeded expectations of the

    participants and the jury. The success of Sutra13 is also

    attributed to sponsors RK Industries and Ah! Ventures, who

    enabled E-cell by providing sponsorship, infrastructure, and

    framework for the event. The E-cell team at NMIMS takes

    pride in hosting Sutra13 and is looking forward the next

    event with even bigger aspirations!

    Mantavya Business of Brands Quiz

    The Business of Brands quiz witnessed an overwhelmingparticipation from various B schools and corporate teams

    from in and around Mumbai. About 75 teams registered for

    the quiz and after a high scoring prelim round, 6 teams

    made it to the finals. The finalists comprised of corporate

    teams from companies such as Pfizer, Amdocs, ING Vysya,

    Sree Renuka sugars, DAMCO, IBM and one college team

    from K J Somaiya Institute of Management studies, Mumbai.

    The finals was evenly contested between the six teams. The

    final two rounds ended up being the game changers which

    helped the team of Dheeraj Yalamanchi and VaibhavDwivedi from Amdocs, Pune to come up trumps. Gaurav

    Dutta and Trimurti Gupta from K J Somaiya Institute of Man-

    agement Studies also covered a lot of ground in the final

    two rounds to emerge as runner ups.

    With a mix of questions from various fields and a Long Vis-

    ual connect question which was a tribute to Sachin Tendul-

    kar (yes, we connected brands and Sachin!), the BOB quiz

    had something in it for everyone!

    Events @SBM, NMIMS

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    Students Corner

    SU-DOKU

    Solve the SU-DOKU on the left and send it to landmarkse-

    [email protected] and get recognized!

    Last date to send in the solution is January 05, 2014

    Solution to Last Quarter SU-DOKU Puzzle

    The Winner is: Ishant Soni, First Year Banking, A049

    Please collect your Prize from RA Room on December 14, 2013

    Editorial Team:

    Abhishek Panda (MBA I (Div F))

    Salil Mathur (MBA I Capital Markets)

    We would love to hear about your views or suggestions on this inaugural issue of the newsletter! Please drop in your comments on

    [email protected]

    Editor-in Chief :

    Ankita Gupta

    Email: [email protected]#: +91 9930966468

    Upcoming Attractions Euphoria 2014

    TED x NMIMS

    Sadbhavna 2014

    & MANY MORE

    The topics for next quarter issue are Content is King or Big Chairs Create Big Cheats

    Students are requested to send in their entries on either of the two topics mentioned above in not more than 500 words.

    Good quality and crisp language is expected. Send in your entries along with a picture of you to

    [email protected].