BIGGERRETAIL OVERVIEW

Dream

1 — 2

About Us

Virgin Holidays is the UK’s favourite worldwide holiday company. Founded in 1985 on the Virgin principles of excellent customer service, value, reliability, responsibility and a sense of fun, it has used its entrepreneurial heritage and passion for innovation to benefit customers and communities around the world.

The brand is particularly known for the ‘magic touches’ it has brought to market. From the world’s first dedicated airport leisure lounges to the Branson Centre of Entrepreneurship in the Caribbean, Virgin Holidays puts its customers and the communities it works with at the heart of its commitment to do things differently.

In 2015, it was voted Best Holiday Company for Weddings and Honeymoons. Also Best Holiday Company to the USA, Caribbean and Bermuda at the prestigious, consumer-voted, British Travel Awards.

In 2015, it became the first ever Tour Operator to go 100% direct for customers through its Retail, Online and Customer Centre channels.

A new flagship concept has successfully launched in 5 locations with a further 4 planned for 2016. This has incorporated market leading innovation, creating a relaxed environment to inspire customers, providing further differentiation within the market.

VIRGIN HOLIDAYS

3 — 4

VIRGIN HOLIDAYS

5 — 6

Our Retail Background

VIRGIN HOLIDAYS

7 — 8

OUR RETAIL BACKGROUND• First concession opened in December 2007 within

Debenhams Guildford

• January 2010 saw Virgin Holidays first Pop-up Store within Westfield London, which supported the “On Tour RockStar Service” brand campaign. Following this success a further 10 Pop-up Shops were invested in for key campaigns and events

• The Retail Network has tripled in size since 2010 to 100 locations

• Differentiation has been delivered in the market place with a number of concepts tested and delivered, including the Holiday Laboratory concept opened in June 2013. This took high street retailing to a new level of inspiration, allowing education and play at Meadow Hall and Bluewater

• In 2015, following the decision to be the first 100% direct tour operator, opened the flagship stand alone stores in Bluewater, Metro Centre, Lakeside, Leeds Trinity and Bristol Cribbs Causeway

• The flagship stand alone stores have been introduced in 5 locations so far

• Locations are defined by turnover, economic climate of the town and potential annual spend from residents and workers

• Virgin Holidays “Go-North” strategy opened stores in key regional flying hubs such as Manchester, Liverpool, Birmingham, Glasgow and Edinburgh

VIRGIN HOLIDAYS

MEADOWHALL

TRAFFORD CENTRE

BRISTOL CRIBBS

METRO CENTRE

GLASGOW BRAEHEAD

LEEDS TRINITY

LAKESIDE

BLUEWATER

CURRENT FLAGSHIPS

Our Retail Estate

9 — 10

OUR STORES

Standalone Stores:

Bluewater

Bristol Cribbs

Glasgow Braehead

High Street Kensington

Lakeside

Leeds Trinity

Meadowhall

Metro Centre

Trafford Centre

Debenhams Stores:

Aberdeen

Basildon

Basingstoke

Belfast

Birmingham

Brighton

Bromley

Chelmsford

Chester

Coventry

Croydon

Derby

East Kilbride

Exeter

Glasgow

Gloucester

Guildford

Hemel Hempstead

Lakeside

Leeds

Leicester

Liverpool

Manchester

Merry Hill

Metro Centre

Milton Keynes

Norwich

Nottingham

Oxford Street

Plymouth

Portsmouth

Reading

Romford

Silverburn

Southampton

Southend

Sutton

Swansea

Trafford Centre

Warrington

Westfield

Westwood Cross

Woking

House of Fraser Stores:

Camberley

Cardiff

Carlisle

Cheltenham

Chichester

High Wycombe

Leamington Spa

Lincoln

Maidstone

Norwich

Nottingham

Solihull

Sutton Coldfield

Victoria

Worcester

Sainsburys Stores:

Crayford

Ely

Maidenhead

Merton

Tesco Stores:

Abingdon

Baldock

Basildon

Belfast

Blackpool

Bristol Yate

Cardiff

Cheshunt

Chesterfield

Colchester

Dover

Edinburgh

Fareham

Gatwick

Gillingham

Hatfield

Havant

Ipswich

Long Eaton

Northampton

Poole

Shoreham

Southport

Swindon

Walsall

VIRGIN HOLIDAYS

VIRGIN HOLIDAYS REFRESHEDVirgin Holidays retail design embodies the brand and

inspires both staff and customers. This concept re-imagined and refreshed the retail experience to deliver an inspiring and engaging service and environment centred around the customer.

11 — 12

OUR FLAGSHIPSMoving away from traditional sales desks and till points,

the flagship concept creates a multi-layered retail and lounge experience. The bar, booths and lounge areas relax and refresh customers, creating a quality, comfortable and engaging environment to evoke the senses and transport customer to their dream holiday destination.

VIRGIN HOLIDAYS

OUR RETAIL DESIGNVirgin Holidays stores play a key role in facilitating

interaction between brand and customers, delivering great service and bringing the Virgin Holidays experience to loyal customers on the high street. Drawing from hospitality, our retail environments offer the perfect place to enjoy a taste of the holiday experience at the time of planning and purchase.

13 — 14

VIRGIN HOLIDAYS

15 — 16

Our Flagship Concept

The Virgin Holidays flagship concept reinvents the high street holiday retail experience. An inviting lounge environment offers the perfect place to relax away from shopping to fully enjoy the holiday experience at the time of planning or purchase.

The flagship provides staff and customers with a multi-layered retail experience, where customers can partake in a number of interactive experiences that help them to imagine the destinations they are interested in – delivering ‘that holiday feeling’ from the start.

VHols team members have no fixed positions, allowing customers to tailor their experience, from sitting in an Upper Class Virgin Atlantic aeroplane seat, sipping champagne at the island bar or relaxing in a luxurious booth.

The stores work to showcase the high level of service and knowledge the VHols staff bring, with everything at hand to demonstrate those little extras that Virgin Holidays have always been known for.

This is a quality, comfortable environment with exciting moments to evoke the senses and transport customers to their dream holiday destination before even stepping foot on an aeroplane.

VIRGIN HOLIDAYS

17 — 18

VIRGIN HOLIDAYS

19 — 20

VIRGIN HOLIDAYS

VIRGIN REALITYCustomers are able to experience a holiday before they

book it with Google Cardboard, which creates a virtual reality headset using a smartphone and show customers footage of the Riveria Maya and Disney World Florida.

21 — 22

VIRGIN ATLANTIC UPPER CLASS SEATA unique opportunity in-store for customers to experience

the seat and enjoy a glass of bubbly in a Virgin Atlantic Upper cabin environment.

VIRGIN HOLIDAYS

THE DISCOVERY WALLCustomers are encouraged to take a closer look into

Virgin’s holiday destinations through the globe view-finders. These digital portals give customers a unique opportunity to feel like they are being transported to each magical destination.

23 — 24

KIDS AREAAn exciting and magical world where children can play in

comfort, watch cartoons and also get excited about their up and coming holiday.

VIRGIN HOLIDAYS

25 — 26

The Wonderlist

VIRGIN HOLIDAYS

Wonderlist is an end-to-end personalised customer service, with specially trained ‘Wonderlisters’ providing dedicated one-to-one service. The Wonderlisters will provide our Wonderlist customers with 1-2-1 intuitive service from start to finish, ensuring their every need is taken care of.

Wonderlist has its own dedicated web pages which features inspirational brochure content. Wonderlist is only bookable in retail stores as a key element of a Wonderlist holidays is the end to end personalised service. This is a clear example of how we bring the characteristics of a true luxury holiday to our premium audience. It allows us to customise the holidays and add on the exclusive experiences that separates it from a normal Virgin Holiday. Currently, this is not possible if customers book online.

WONDERLIST

INTRODUCING THE

rom the moment you set your heart on a Wonderlist experience, you’ll be placed in the hands of your very own Wonderlister. In the world of holiday planning these guys and girls are virtuosos, and their sole focus is on providing a glitch-free and glorious experience that will go

straight into your happy memories hall of fame.

Once you’ve been introduced to your personal Wonderlister, you’ll have a direct-dial number to make planning a snap. Your Wonderlister will come to know the details of your upcoming adventure/honeymoon/retirement blowout as intimately as you. Through conversations, you’ll refine your Wonderlist experience together and, being the craftsmen and women they are, your Wonderlister will make suggestions to tailor the trip to how you like to travel

and relax.

Glamour guru, relaxation expert, indulgence ninja, Susan - however you come to think of your Wonderlister, they’ll work tirelessly to make sure you have the holiday of a lifetime. After all, it’s not just the destinations that put the

wonder in Wonderlist.

F

wonderlisters

27 — 28

WELCOME TO

Ah, luxury...Fine dining and flash cars, stuffy waiters in stuffed shirts, people craning to see who’s who and what they’re wearing.

Yawn.

Our idea of luxury doesn’t care how you dress for dinner. It goes barefoot, because life’s a beach.

Above all, it wants what you want. If your idea of a good time is wide-open spaces and holiday snaps that look like National Geographic, that’s fine with us. If you’d rather have your own infinity pool and

the world’s best back rub, we can do that too.We created Wonderlist for people who appreciate the finer things, but measure their wealth in memories. Through handpicked collections, we’ve brought together a range of experiences that’s all but unbeatable for the fun you’ll have and the stories you’ll tell.

Just push the boat out and ride the wave...

It’s a wonderful world. Let’s get out there.

VIRGIN HOLIDAYS

29 — 30

VIRGIN HOLIDAYS

31 — 32

Awards, PR and Events

VIRGIN HOLIDAYS

Key highlights of 2015

• National Geographic Reader Awards, Tour operator of 2015

• British Travel Awards, Best holiday company weddings & honeymoons 2015

• World Travel Awards, Worlds leading tour operator website 2015

• Key sponsor of Attitude Awards

AWARDS

2 0 1 5

World's Leading TourOperator Website

Winner – Worlds leading tour operator website 2015

Winner – Best holiday companyweddings & honeymoons

Virgin Holidays Sales Director, Lee Haslett at British Travel Awards

Winner – Tour operator of 2015

33 — 34

Virgin Holidays Managing Director, Mark Anderson at the Attitude Awards

Key Sponsor

VIRGIN HOLIDAYS

TREEHOUSE AT SOUTHBANKVirgin Holidays created a 35 foot high luxury

South African treehouse on London’s Southbank to celebrate its new Wonderlist experiences – where you could win the chance to stay overnight.

EVENTS & PR

35 — 36

1957 ROUTEMASTER Full conversion of a 1957 Routemaster into a

mobile store at the Telegraph Travel Show, London Excel Centre.

VIRGIN HOLIDAYS REPORTED A PROFIT BEFORE TAX AND EXCEPTIONAL ITEMS OF £10.9M, A £5M YEAR ON YEAR IMPROVEMENT, WHICH ACCOUNTS FOR ALMOST HALF OF THE OVERALL PROFIT FIGURE.

CITY AM

VIRGIN ATLANTIC HAS REPORTED A NEAR DOUBLING OF PRE-TAX PROFITS FOR 2015, WITH TOUR OPERATOR VIRGIN HOLIDAYS CONTRIBUTING HALF THE TOTAL.

TRAVEL WEEKLY

VIRGIN HOLIDAYS

Get in Touch!

37 — 38

Stephen PotterRetail Estate ManagerVirgin Holidays

stephen.potter@virginholidays.com

07713394118

www.virginholidays.com

Contact

Email

Phone

Web

KEY CONTACT

VIRGIN HOLIDAYS