Landing page optimization techniques
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Transcript of Landing page optimization techniques
#hangoutwithexperts
Understanding UI & UX
@thepriyalparikh
CPA = CPC/CRCPA =Cost Per Acquisition
CPC= Cost Per Click
CR =Conversion Rate
C = Clear Call to ActionO = OfferN = Narrow FocusV = VIA: Very Important AttributesE = Effective HeadlineR = Resolution-Savvy LayoutT = Tidy VisualsS = Social Proof
*Ref from Kissmetrics.
Making Landing Page that C.O.N.V.E.R.T.S.________________________________________________________________________________________________________________________________________________
@thepriyalparikh
Clear Call to Action
Clear Call to Action
Offer
Offer
Narrow Focus
Narrow Focus
VIA-Very Important Attributes
VIA-Very Important Attributes
Writing Effective Headline
Writing Effective Headline
Making Resolutions Savvy Layout
Making Resolutions Savvy Layout
Making Tidy Visuals
Making Tidy Visuals
Showing Social Proof
Showing Social Proof
USE A/B Testing
@thepriyalparikh
Famous A/B Testing Tools1. Visual website optimizer2. Optimizely3. Google Experiment in Analytics
http://www.unbounce.comhttp://www.crazyegg.comhttp://www.kissmetrics.com
Reference Websites
@thepriyalparikh
Useful For
• Advertising Agencies• Bloggers• Normal Websites• E-commerce Portals• Book Authors (Single Page Websites)• Mobile Apps Download• Affiliate Marketing (Niche Marketing)
@thepriyalparikh
Heat map & In-Page Analytics
Reference Websites:• CrazyEgg.com• Google Analytics• mouseflow.com• Clicktale.com
@thepriyalparikh
@thepriyalparikh
@thepriyalparikh