How to Make a Killer Landing Page: Critical Best Practices for Converting Organic & Paid Traffic
Landing Page Best Practices
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Transcript of Landing Page Best Practices
AgendaTop 10 Landing Page Best Practices
Examples: The Good, The Bad & The Ugly
Top 10 Landing Page Blunders
Top 10 Landing Page Best Practices
1. Brevity
2. Relevancy
3. A Direct Approach
4. A Clear Call-to-Action
5. Fact over Fiction
2/2/2010 WebsiteBiz 2
Top 10 Landing Page Best Practices (Continued)
1. Brevity
2. Relevancy
3. A Direct Approach
4. A Clear Call-to-Action
5. Fact over Fiction
6. Persuasion
7. Clear Scent Trails
8. Grammatical Accuracy
9. Reinforcing Credibility
10. Good Use of Image and Color
2/2/2010 WebsiteBiz 3
Top 10 Landing Page Blunders
1. Ugly Landing Pages
2. Unsafe Landing Pages
3. Landing Pages That Are Too General
4. Missing Landing Pages
5. Outdated Landing Pages
2/2/2010 WebsiteBiz 7
Top 10 Landing Page Blunders (Continued)
1. Ugly Landing Pages
2. Unsafe Landing Pages
3. Landing Pages That Are Too General
4. Missing Landing Pages
5. Outdated Landing Pages
6. Slow-Loading Landing Pages
7. Landing Pages with Obvious Misspellings
8. Landing Pages with Serious Grammatical Errors
9. Landing Pages that Disable the Browser Back Button
10. Landing Pages with Pop-ups, Interstitials, and other useless
Junk
� Bonus Mistake: Unclear/Missing Call to Action
2/2/2010 WebsiteBiz 8