Landing a Social Media Job
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Landing a Great Landing a Great Internet Job With Good Internet Job With Good Pay in Today's EconomyPay in Today's EconomyAliza ShermanAliza Sherman
Conversify! - Conversify! - www.conversify.netwww.conversify.net
[email protected]@conversify.net
How Bad Is It?How Bad Is It?The economy sucks. But what does this The economy sucks. But what does this mean for you. And your future?mean for you. And your future?
Today’s TopicsToday’s Topics
Cool Jobs (that pay well!)Cool Jobs (that pay well!)
What You’d DoWhat You’d Do
Skills You NeedSkills You Need
What You Need to SucceedWhat You Need to Succeed
ResourcesResources
Social Media Job TitlesSocial Media Job Titles
Social Media MarketerSocial Media Marketer
Pro-Blogger/PodcasterPro-Blogger/Podcaster
Apps & Widgets DeveloperApps & Widgets Developer
Social Networks DesignerSocial Networks Designer
Community Manager Community Manager
Virtual World DeveloperVirtual World Developer
Social Media MarketerSocial Media Marketer$50 to $250+/hour$50 to $250+/hour
A social media A social media marketer...marketer...
Develops marketing strategies Develops marketing strategies using social media tools.using social media tools.
Works with Facebook, Twitter, Works with Facebook, Twitter, MySpace, YouTube, and all relevant MySpace, YouTube, and all relevant Web 2.0 tools.Web 2.0 tools.
Blogs and podcasts or hires people Blogs and podcasts or hires people to do that work.to do that work.
Skills: Social Media Skills: Social Media MarketerMarketer
Communications and MarketingCommunications and Marketing
Use of social networks & Web 2.0 Use of social networks & Web 2.0 toolstools
Multimedia (PhotoShop, audio/video Multimedia (PhotoShop, audio/video editing, basic Web dev/design)editing, basic Web dev/design)
Strategic thinkingStrategic thinking
Pro-Blogger or PodcasterPro-Blogger or Podcaster$10 to $150 per post or podcast$10 to $150 per post or podcast
A A pro-blogger/podcaster...pro-blogger/podcaster...
Writes blog posts and/or Writes blog posts and/or writes/records podcasts.writes/records podcasts.
May also edit/publish blog posts May also edit/publish blog posts and/or produce/upload podcasts.and/or produce/upload podcasts.
Can be freelance or in-house/on Can be freelance or in-house/on staff.staff.
Skills: Skills: Pro-Blogger/PodcasterPro-Blogger/Podcaster
Writing blog posts/Writing podcast Writing blog posts/Writing podcast scriptsscripts
Work well on deadline and prolificWork well on deadline and prolific
Niche expertiseNiche expertise
Blog pub tool skillsBlog pub tool skills
Digital audio/video editing skillsDigital audio/video editing skills
Apps & Widget Apps & Widget DeveloperDeveloper$1500 to $5000+ per app or widget$1500 to $5000+ per app or widget
An apps or widget An apps or widget developer...developer...
Comes up with cool ideas for apps Comes up with cool ideas for apps or is hired to execute someone or is hired to execute someone else’s ideas.else’s ideas.
Works on the Web and with mobile Works on the Web and with mobile devices.devices.
Gets to “play with code.”Gets to “play with code.”
Skills: Apps/Widgets Skills: Apps/Widgets DeveloperDeveloper
Flash, JavascriptFlash, Javascript
Facebook and other network Facebook and other network proprietary programming proprietary programming languageslanguages
HTML, XML, CSS4, phpHTML, XML, CSS4, php
Graphics skills a plusGraphics skills a plus
Social Networks Social Networks DesignerDesigner$5000 - $25,000 per network$5000 - $25,000 per network
A social networks A social networks designer...designer...
Designs interfaces for social Designs interfaces for social networks.networks.
Works on Facebook, MySpace, Works on Facebook, MySpace, Ning, and other customizable sites.Ning, and other customizable sites.
Skills: Social Networks Skills: Social Networks DesignerDesigner
Web development, HTML, XMLWeb development, HTML, XML
Familiarity with customization Familiarity with customization features and proprietary code for features and proprietary code for MySpace, Ning, and the like.MySpace, Ning, and the like.
Graphic design, PhotoShopGraphic design, PhotoShop
Multimedia, Javascript, FlashMultimedia, Javascript, Flash
Community ManagerCommunity Manager$25 to $50 per hour$25 to $50 per hour
A Community Manager...A Community Manager...
Hangs out in online forums and social Hangs out in online forums and social networks.networks.
Helps to guide the conversations.Helps to guide the conversations.
Polices the forums.Polices the forums.
Resolves conflicts.Resolves conflicts.
Comes up with ways to grow network.Comes up with ways to grow network.
Skills: Community Skills: Community ManagerManager
Experience participating in and Experience participating in and building online community.building online community.
Great people skills.Great people skills.
Strong communications skills.Strong communications skills.
Detail-oriented.Detail-oriented.
Diplomatic.Diplomatic.
Virtual Worlds Virtual Worlds DeveloperDeveloper$25 to $100 per hour$25 to $100 per hour
A Virtual Worlds A Virtual Worlds Developer...Developer...
Works in 3-dimensional spaces.Works in 3-dimensional spaces.
Can work within gaming Can work within gaming environments.environments.
Creates structures, objects, and Creates structures, objects, and design elements for virtual spaces.design elements for virtual spaces.
Must have their own avatar.Must have their own avatar.
Skills: Virtual Worlds Skills: Virtual Worlds DeveloperDeveloper
Graphics, PhotoShopGraphics, PhotoShop
Programming (proprietary to virtual Programming (proprietary to virtual world)world)
3-D Rendering3-D Rendering
Eye for detail.Eye for detail.
Other Job TitlesOther Job Titles
Social Media Jedi MasterSocial Media Jedi Master
Social Media OptimizerSocial Media Optimizer
Avatar DesignerAvatar Designer
Chief Twitter OfficerChief Twitter Officer
Captain Genuine Superhero of the Captain Genuine Superhero of the TwitterverseTwitterverse
What You Need to What You Need to SucceedSucceed
A good education.A good education.
Internships under your belt.Internships under your belt.
A mentor.A mentor.
A solid resume.A solid resume.
Willingness to learn, experiment, Willingness to learn, experiment, explore.explore.
Job ResourcesJob Resources
LinkedIn.comLinkedIn.com
jobs.mashable.comjobs.mashable.com
SocialMediaJobs.comSocialMediaJobs.com
JobsInSocialMedia.comJobsInSocialMedia.com
http://twitter.com/socialmediajobshttp://twitter.com/socialmediajobs
Social Media ResourcesSocial Media Resources
SocialMediaToday.comSocialMediaToday.com
Mashable.comMashable.com
ChrisBrogan.comChrisBrogan.com
Problogger.netProblogger.net
SmartBrief.comSmartBrief.com
The World Is YoursThe World Is YoursThe possibilities are endless...The possibilities are endless...
Landing a Great Landing a Great Internet Job With Good Internet Job With Good Pay in Today's EconomyPay in Today's EconomyAliza ShermanAliza Sherman
Conversify! - Conversify! - www.conversify.netwww.conversify.net
[email protected]@conversify.net