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Lancaster Loud Group Proposal By David Mann, Leo Chadwell, Molly Bassett, Olivia Jones & Scott Bannister

Contents: 1. Summary and Overview

2. Project Team

3. Market Research Report

4. Programme of Activity

5. Marketing Strategy

6. Budget

7. Funding and Financing

8. Project Plan

9. Logistics

10. Evaluation

11. Appendix

12. References

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Summary &

Overview

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Summary and Overview

Lancaster Loud is a music event taking place on the 22nd February 2014 in Lancaster Library from 6pm to 9pm. The bands playing at the event are young people from More Music in Morecambe.

Aim The aim of our event is to provide young bands with a safe and suitable place to perform within Lancaster. We feel this was an important issue to address due to our experience as young musicians who found it difficult to find venues that were willing to accommodate younger performers.

Objectives We have a number of objectives that will underpin the main aim of the project. The first objective is to raise awareness of the music charity More Music in Lancaster through asking their young bands to play at our event. We decided to get More Music involved as their aim is to provide equal opportunities within music and so we felt this aligned with the main aim of our event. Although money is not a problem for More Music with their funding from the Arts Council, we want to make sure they gain from our event in the form of a donation in the hope they will continue to put on such events in Lancaster. Hopefully through working with representatives of the University of Lancaster our event will reaffirm the contacts More Music already have with the university.

The final objective of our event is to draw in a new audience to the library through using it in a different an exciting way. Creating a partnership with the library is not only beneficial for the event but it is also beneficial for the performers as it will hopefully provide them with a place to perform in the future. Our delivery methods of holding the event in Lancaster Library will display and promote the resources and facilities residents of Lancaster have at their disposal. Additionally, the event will raise awareness of the creative arts on offer for the local community and will encourage people to partake in new interests. The Library benefits from the event as it associates them with the recent government scheme, ‘A vision for Public Libraries’ (Hodge, 2010, online). The schemes aim is to reverse the current trend of decline in Library usage and grow the numbers using the Library service. Utilising libraries in different ways can achieve this aim and encourage their use.

To conclude, Lancaster Loud will be an event that will bring members of the public together, using the arts to “strengthen communities, bringing people together and removing social barriers” (Department for Culture, 2013, online). This is described in the Governments policy ‘Supporting vibrant and sustainable arts and culture’. The policy explains that involving young members of society supplements their academic performance and stimulates creativity. These are all aims that are project will hopefully display throughout Lancaster Loud’s duration.

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Project Team

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Project Team

The team members in our group ‘Lancaster Loud’ have a variety of relevant skills,

interests and experience at hand for the delivery of the event. Our group consists of five

members, two studying Music at degree and three Music Technology students. Each

member has a good level of competence within his or her field of study. Firstly, our

group’s music technology students have relevant knowledge to aid with the set up of the

event’s stage, recording equipment and musical instruments. Specifically, Scott has

previously organised and run music concerts and gigs before attending University and

whilst at Lancaster. He has also performed himself in a ‘Battle of the Bands’ type of

event, so therefore will have pre-existing expertise in ensuring the set-up and

whereabouts of the performers is completed within the allotted time frame. Leo has

coordinated music productions whilst in his first year at University so will support the

smooth running of each performance. Each music technology member has a clear

understanding of the recording techniques and methods that will be utilised throughout

the event’s entirety. They will ensure that suitable equipment is used correctly for the

safety of the performers and members of the public.

Our group’s music students Molly and Olivia also have practical experience in running

live events that will be invaluable in the delivery of Lancaster Loud. Molly has been the

webmaster and musical director of ‘LUGleeC’ (Lancaster University Glee Club) so will

have previous experience in managing events similar to Lancaster Loud. Both Molly and

Olivia additionally were responsible of the well-being of minors (school pupils) whilst at

sixth form and also held positions as stewards at ‘Live at LICA’. These previous

experiences will be of benefit to our group as we are working alongside young

performers throughout our live event.

In regards to the events marketing and promotion, David runs various social media

pages for organisations and charities throughout the North West. This expertise will be

vital in creating proficient Facebook and Twitter pages that will attract visitors and

members of the public to our event. David also manages his own photography business

and has experience in photographing some of LUSU’s events that have run such as

‘Campus Festival’. For this reason David will be the official photographer for our event,

whilst also observing and assisting the set-up of the audio equipment. Furthermore,

David and Leo are trained first aiders, who will be at hand if a situation arises where a

person attending the event is injured.

Together with our own group members we also have the resources and experience of

our collaborating partner More Music. More Music’s group leaders are at hand for the

delivery of the event. Their skills include sourcing suitable acts and bands to perform in

the Lancaster Loud event, whilst also providing details on whether each performer has

played in a live event prior to Lancaster Loud. This information will allow our team to

organise a schedule for the event to present it to a professional standard.

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Market Research

Report

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Market Research Report

For the Lancaster Loud event to be as relevant and effective as possible, market

research needed to be carried out, to determine what not only what cultural factors

need addressing, but also how we can work with others to create something unique and

valuable to local culture.

Strategies

Lancaster Loud as a music event aims to achieve specific goals; we are trying to give the

younger generation of artists and bands a platform in which they can showcase what

they can contribute to local music culture; in turn, a youth live music scene is also being

identified and emphasised, as currently in Lancaster and the nearby town of

Morecambe, the live music environment is heavily dominated by adults; this can be seen

by observing the majority of concerts occurring in places such as local pubs and clubs,

the latter most commonly having an admission age of 18 years and older. This is an

important equal opportunity stand point in terms of music performance, and we plan to

highlight the need for an additional youth music scene to enrich local culture and

encourage all things positive such as creativity, cross-generational integration, and a

promotion of music and the arts, to combat the current cuts in funding across the

spectrum of the performing arts that are a result of a lack of 'central government

support for the arts' (Smith, A., 2013, online). Strategically, the event will be on a

Saturday evening for two reasons; to first provide the younger musicians the maximum

number of recipients, with schools shut for the weekend and most people not in work

for the evening. Second, we want to align this proposed youth music scene with those

already in existence, as currently, whenever the younger generation receive the chance

to perform, it is most commonly either during the day in situations such as school

concerts, or events such as 'Rock the Square' (More Music, 2014, online). Instead, a

provisional subculture of sorts is hoped to be created, with this youth music subculture

being available to anyone if desired. Ideally, a healthy feedback loop can be set in place

under the influence of this event; to put this into context, the youth music scene if

sustained will develop into the future live music scene, providing a continuous interest

in music as a cultural art form. From a meeting with local music charity More Music and

their youth leaders, a clear local musical culture was identified in Morecambe, with the

various youth leaders discussing various other younger bands as if they were almost

famous. This positive youth culture is one seemingly less apparent in Lancaster, with

younger bands and performers having less community events in which they can

perform.

Collaborations and Key Beneficiaries

To make this event possible, various partnerships were forged and we collaborated

with a number of different establishments. As a consequence of this, in a mutually

beneficial agreement, we intend for these particular establishments that contribute to

making this event possible to also get something out of like both we and the younger

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generation hopefully will. The first key beneficiary of this project is a charitable

organization called More Music based in Morecambe. Our initial ideas for this event all

involved More Music as a potential partnership, as we believe in raising awareness of

music in the local culture, both in terms of how it can promote social inclusion and

interaction, but also with regards to music in education; we hope to provide a general

emphasis on these points with a display that shows the importance of music as an art

form in the local society. More Music are an organization that provide equal opportunity

to people in the local area who are interested in music; they provide instrumental and

technological tuition (music recording and editing for example), and also put on

community events with music as the focal point; these events focus on voluntary

participation, and encourages the locals to contribute to their own musical culture.

Through contact and various meetings, we came to an agreement with More Music, and

decided to work together closely to create Lancaster Loud. What we decided was that

we would put on a music concert and bring bands from More Music and Morecambe to

Lancaster; this is another key concept in the event, as we are attempting to bridge a

musical divide between Morecambe and Lancaster, a paradoxical one of sorts with the

two being actually so close together. The consequences of this amalgamation will

hopefully be a more enriched musical culture; as alike to the melting pot of cultures that

created jazz in New Orleans, so we attempt, to a lesser scale, to simply make music a

richer experience for everyone involved. There will be a small price for entry at the

Lancaster Loud event, and due to a very low total cost involved in putting on the

concert, 100% of the money will be donated to More Music, to help them further

increase awareness of music and support the local communities and help provide access

into music for everyone; this ensures that through their support of the event, they are

likewise supported in their cultural endeavours.

The music concert will be held in Lancaster Library, which is located in the centre of the

city; a strategic placing so as to attract the most attention, which will in turn deliver the

younger performances to the most recipients, whilst maximizing our potential in

showcasing music as an important cultural element. We were originally looking at

placing the event in a vacant shop located in St. Nicholas’ Arcade, an indoor shopping

avenue within the city. However, through research into how we can benefit the

community and establishments the most, we eventually decided to move the concert to

Lancaster Library for a few reasons. Firstly, in terms of subsequent advertisement and

promotion of the event, the vacant shop available initially wasn’t in the most convenient

of positions; the shopping avenue in question was fairly empty on many occasions

throughout the week, and so there were worries that people may not come to the

concert due to its positioning. Secondly, there were basic logistical worries such as laws

on noise and sound levels at particular times of day, and also the lack of a toilet in the

vacant shop, which would be major inconvenience to everyone attending the event.

When we looked at Lancaster Library as a potential venue for the concert, we not only

looked at the aspects considered above, but also how they would benefit from our

concert being held there. To start with, in the same vein as the vacant shop idea, we saw

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potential in the advertisement and promotion of the event; with the Library being

placed in the centre of the city amongst the hustle and bustle of society, with the correct

advertisement, the concert could well sell itself. The logistics were much less of a worry

also; there was toilet access in the building, fire exits and first aid available. From the

perspective of the Library, what they gain out of this event is a promotion of themselves

as it were; a deviation from the perhaps stereotypical views of libraries being serious

places for adults that the younger generation maintain. What actually happens in

modern times due to various introduced government initiatives such as 'A Vision for

Public Libraries' (Hodge, 2010, online), is that libraries are now a space to be used for

all kinds of events, and are also seen as a central venue for local culture . This is all in an

attempt to utilize local Library establishments more efficiently, and so by holding the

event in such a venue, we help the Library both adhere to new initiatives set in place,

and also to subsequently increase popularity amongst future enterprises and people in

the community of all ages.

The strategies and aims of the event coincide with various aspects of the 'Plan B' for the

arts raised by Holden et al (2014), some of which are:

Creating relationships rather than transactions with their communities

Collaborate as much as possible, with other local arts organisations, community

organisations, public agencies or businesses.

This plan is one suggested in terms of working against the recent cuts in public arts

funding, that are affecting most artistically cultural events in the locality. By working

alongside this plan, we are progressing in a way that seems most beneficial for us, the

local community, and everybody involved in the event.

Unique Selling Point and Building on Previous Events

Lancaster Loud as an event hopes to build upon existing initiatives within Lancaster and

Morecambe. More Music have for many years put on community events based around

music, and one in particular that echoes the aims presented for our event is the West

End Festival, which involved young people, adults and whole families in a full day of

music and other activities. In a sense, it is the lack of generational distance which

mirrors our goals, as we attempt to create a youth music scene, one that can maintain

itself and be open to everyone. We hope to build open events such as these by not just

brining people from different generations together for a day, but to leave a lasting

influence on the possibility of youth music culture becoming a sustainable one. The

Lancaster Music Festival is one of Lancaster's biggest musical events that spans a few

days. The organizers have many aims in mind such as 'increasing commerce in the city',

and 'increasing the revenue and recognition of our musicians performing locally'

(Lancaster Music Festival, 2014, online). However, the USP (unique selling point) of our

event is the focus on youth music, as even in such a large musical event like the

Lancaster Music Festival, there is a lack of opportunities for the younger performers, the

next generation, to contribute to the local artistic culture and identity of Lancaster. This

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apparent lack of opportunity is one we'd like to address, and alike to the aims of Arts

Council England for music, we want to not only develop opportunities for people who

may be unable to participate in the live music scene, but also to encourage talent

development, as a way of investing into the future of the local music culture (Arts

Council England, 2014, online). That's not say that there isn't a focus of a kind on youth

music in Lancaster and indeed Morecambe; More Music provide tuition and a constant

space for younger people to access music, and the Lancaster Community Music Trust

provide tuition in music to everybody, and in conjunction with the Lancaster

Community Music Centre, allow the opportunity to play and create music with others

(Lancaster Community Music Trust, 2014, online). However, there is little direct focus

on the live music scene and the absence of the younger generation in it.

What also makes this event different from More Music and their various events, is that

we are not only bringing bands from Morecambe to Lancaster, but are also encouraging

the idea of an independent youth music scene; by this, we mean to highlight the

possibility of allowing the younger bands and performers to play to larger, unknown

audiences, different to familiar environments such as the recent More Music Stages Live

Christmas Gig (More Music, 2014, online), where bands from the charity were able to

play, to put on an event for the local community. We simply want to build on these

concerts that seem to leave little influence afterwards, and concentrate more on

creating the youth music scene proposed.

Research Summary

To summarise the market research, we have found that an evident lack of youth music

in Lancaster needs to be addressed, and current events such as the Lancaster Music

Festival are not providing much in the way creating opportunities for the younger

generation. We decided to work closely with More Music, as what they stand for reflects

the aims of our event; any profits made from the event will be given to More Music, to

support them in continuing the creation of a youth music scene. We are also working

with Lancaster Library, as while we gain access to a venue with few logistical worries,

the Library is in turn promoted in a positive image, one that builds upon previous

events such as 'Town Fest', a community event held in 2012 in the Library (Town Fest,

2012, online).

Lancaster Loud hopes to create an awareness and desire for a new youth music scene

and culture, which will hopefully contribute to the future of musical culture both in

Lancaster and Morecambe.

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Programme of

Activity

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Programme of Activity

This section details what will take place throughout the day of the Lancaster Loud event.

It will take place on the 22nd February 2014 at Lancaster Library, running from 6pm to

9pm.

Based on our market research we realised that the youth music scene in Lancaster and

Morecambe was relatively non-existent and the events that are held in Lancaster are

very rarely aimed at younger people. From this research we saw a unique selling point

for our event and took advantage of this creating an event that would fill the gap in the

Lancaster and Morecambe music scene.

The performance times for each act will depend on the length of the set each performer

has informed us they will play. This is due to the fact that some of the bands are

younger and so only have a few songs at their disposal, whilst other performers have a

larger repertoire of songs to play. We have constructed a guideline plan for the event,

however, bands are likely to stray off target allocated times and therefore we have not

assigned precise timings for the performances.

Before the event is due to start our team members will arrive at the library and

commence setting up the staging and PA system. We will also set up a refreshments

table and make sure the green room is in order.

This table describes the various activities occurring and types of roles our group has

been assigned throughout the event’s duration.

What is taking

place?

When and

where?

Who? How?

Setting up

performance area

4pm -

Library

All of team

members

Music technology

members - set up

PA system (ensure

it is working) and

clear space for

audience

Music members

lay out

refreshments

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Performers arrive at

venue

5pm –

Library

Performers Molly and Olivia

putting up posters

David, Scott and

Leo sound check

each band/artist

Stewards arrive 5.30pm –

Library

Molly, Olivia (rest

of group if finished

sound checking)

Inform stewards of

their duties –

throughout the

event

Briefing performers 5.30pm –

Green Room

Team Leader

(Molly) and

volunteer from

group

Informing

performers of

their routine

before, during and

after performance

Sound recording 5.45pm –

stage

Leo and Scott Set recording

system up ready

for start of event

(preparing to stop

at end of acts)

Opening of

Lancaster Loud

6pm –

Library

(Stage)

All of group Introducing acts

and explaining

what the event is

for to audience.

Bands/Artists begin

performing*

6.15pm -

stage

Myriad (alternative

& experimental

rock), Fourth Time

Lucky (alternative,

hardcore and indie

Performances

leave green room

to the stage – run

until 9pm (bands

swapping

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influenced band),

Charlie Galloway

(folk artist)

throughout) when

event comes to a

close

Photography 6-9pm

(throughout

Library)

David Taking

photographs of

performers and

audience

throughout to

document the

event

Selling

refreshments and

snacks

6-9pm (in

Library)

Stewards Aiming to sell half

of the

refreshments

purchased

Voice recorder for

evaluation from

audience

6-9pm

Library

Yet undecided In between acts

gather opinions

from members of

public

Headlining act 8.20pm

(until end of

event)

Stage

Joe McCorriston

(folk & acoustic

influenced singer

songwriter with

band)

Perform during

the last hour of the

event (come to a

close)

Debrief

volunteers/Library

staff

9pm (end of

acts) Library

Molly and Olivia Thank and debrief

people that

volunteered

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Debrief performers 9pm (end of

acts) Green

Room

Leo, David and

Scott

Thank and debrief

bands and artists

Taking down

staging and

restoring library

9pm-10pm All team members Take down staging

and PA system,

clear rubbish and

put shelving back

into place.

*running order of bands may be subject to changes

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Marketing

Strategy

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Marketing Strategy

Introduction

Any marketing strategy needs to be developed with consideration of the product and

the target market; although “marketing is a well-developed methodological science", it

"is constantly changing its rules according to the needs and developments taking place

in and around it.” (Kulkarni 2008, p.1)

Therefore, in terms of marketing for our group we have a straightforward agenda of

aims and objectives.

We aim to gain as much interest about the concert itself by connecting with a new

audience; the concert is an event in its own way. Through the concert we then aim to

bring more attention to the youth music scene in Lancaster,

We also aim to provide publicity for More Music Morecambe, and in a mutually

dependent initiative, use their reputation to help promote our event.

Our marketing strategies therefore are devised in a way which is appropriate for these

aims and objectives and has been created accordingly.

Target Market: ‘the qualified available market that the organisations attempts to attract

and serve’ (Kotler 1997, p.148)

Due to the nature of the event, being a platform for young musicians, the target market

is essentially young people. Although we will not exclude any older generations from

the strategy, the choices we make will be most appropriate for people under twenty.

The aims for this project are to give a place for young people and teenagers to perform

as artists in a safe venue. Due to these factors our strategy will also be inclusive to, but

not limited to, those who play or have an interest in music. Equally, the marketing

strategy will be localised: young people have limited access to long-distance travel, and

so the marketing will be primarily and exclusively in the Lancaster to Morecambe area.

Marketing techniques

There are many marketing techniques which we considered initially. However,

eventually, not all seemed appropriate. Of course, the effects of varying marketing styles

are essentially the same, we simply wanted to ensure that our aims reached the target

market in the best way possible.

We considered personal invitations or flyering in the city centre of Lancaster as a

primary source of marketing. However, although this may seem initially advantageous,

we did not know whether the people we encountered would even take notice of a flyer

and indeed, it concerned us that there could be negative connotations if people did not

want the flyers originally. We were also unsure as to whether young people would be

willing to take flyers directly. However, after talks with the Library, they suggested that

as our target market often hang around near the Library after school, they believed that

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this would be a great way to create interest, as we would be able to talk to the target

market, therefore, using two types of marketing in one go. Although printing of flyers in

expensive, we decided that it was in fact a beneficial idea, despite initial concerns.

Another form of print media that we decided to use was posters. Although these can be

viewed by some people as an eyesore, we decided that as long as we designed the

posters in a professional manner, and made sure that they applied to our target market,

then this would be a good strategy for our group, as we are not trying to appease

everyone.

We discussed the idea of placing adverts in local newspapers, but decided against it

because of our target market; being young people, we decided that we needed to use the

right outlet and we were un-persuaded that newspapers were most ideal for young

people. However, one form of local advertising that we were keen to utilise was ‘The

Bay’, a local FM radio station, very popular in the Lancaster and Morecambe area. The

Bay being a local radio, often gives ‘in-kind’ support to local events, that are benefiting

the local community, which is exactly what our group project is aim to do, and therefore

we are gaining a free source, of very effective marketing for free. One of the main

benefits of using The Bay is that they will promote our event to their already established

market, which means that a market that would have taken us months to gain in size, is

instantly available to us.

Marketing techniques: Social Media

“Social media is being widely used by almost all and even the companies, in spite of

their size have started using social media to advertise and promote themselves.”

(Saravanakumar, SuganthaLakshmi 2012, p.4445)

Our main source of marketing for the project will be conducted through social media.

Recently, the use of social media sites and in fact the birth of these sites, has had a great

effect on how people interact, and in particular how organisations and companies

communicate with their target markets. Reports have stated that people in Britain alone

‘spend an estimated 62m hours each day on Facebook and Twitter’ (Hurst, 2013,

online), with teenagers often going above the average. Teenagers, therefore now have a

marketing platform that did not used to exist, and that they are voluntarily engaging

with. Thus, social media will dominate our campaign.

Opening a Facebook page, or a Twitter account is effective, however this alone does not

market an event. All the interaction, and interest on the sites has to be achieved by us to

make sure that we stimulate and engage our target using this medium. ‘Virality’ is a

term of recent innovation, and concerns the audience to which a post or event is visible

on facebook. To our advantage many of the acts and artists that are performing for the

project also use social media as their main source of publicity, and as a contact forum

for their fans. Thus, our event can work within a previously established ‘teen music’

social web. For example, when the event is created, and one of the bands acknowledge

they are playing and create a ‘status’ or ‘attend’ the event, this information is then

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immediately published to all of their, already established market. In turn, this

established market may do the same, and spread information about the event to like-

minded similar individuals who are likely to fall in our target market. Although we are

able to create events on social media sites such as Facebook, the numbers of people

attending are not accurate. However, for our event, ambiguous numbers of attendees is

not a problem as we are insured for up to 350 people.

Although the event is a one off, we still aim to gain reactions and interactions from our

target audience for future marketing for More Music. Therefore, our established

communication will not stop once the doors of the event are closed. We hope that we

will be able to get a photographer at the event. Photographs are a very large part of

social media sites with ‘350 million photos being uploaded daily’. (Smith, C., 2013,

online) As many Facebook users allow photographs to been seen by ‘Friends of Friends’,

or even ‘Public’, as soon as any of the target market that attend are ‘tagged’, or ‘tag’ any

photographs from our event, these will be seen by an even greater number of people,

who will then have the opportunity to look at our page, and therefore will be exposed to

our aims of the project.

Examples of marketing materials

When we were setting up our social media pages we found that in research into social

media marketing, that it is important to create a visual brand, so that if the target

market fall on the Twitter page, then this will match the visuals of the Facebook page,

giving us continuity throughout.

This meant creating matching social profiles. This meant using the same colour scheme

and also the logo in the ‘profile photos’.

Facebook Page

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Twitter Profile

Another marketing resource that was crucial to the events success was the design of the

posters. With the design of these, there were many complications, as we are working in

conjunction with Lancaster Library and also More Music Morecambe, we had to get the

posters approved, to make sure that they thought that they were appropriate. To help

this process we made multiple posters, and designs to help speed up the approval

process. Examples of the posters are included on the next few pages.

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Conclusion

As a group we believe that this, mainly social media approach to our marketing strategy,

is the correct and most appropriate for our aims outlined originally. Social media is

most relevant to our target market and also the artists performing at our event,

however this does not mean that this will be the exclusive form of marketing as we still

want to use more traditional print media outlets.

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Budget

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Budget

This section of our project proposal looks at the potential costs of our event, a resulting budget, and our projected income from the event which will be donated to More Music.

Potential Expenditure The costs we have identified include: venue hire, PA system, staging, performers, stewards, advertising and marketing, and refreshments. Thanks to our contacts with Lancaster Library, More Music, Live at LICA and a number of societies at the university we are able to make use of in-kind support. This in-kind support means that we are able to reduce the cost of our event dramatically as the most expensive costs such as venue hire, staging and PA system are covered. As we do not need to spend money on venue hire, PA system and staging rental, performers and stewards, we have decided to put more money into our marketing and promotion of the event as well as refreshments for the audience.

Budget Below is a table that shows our prediction of how much money we will need to spend on our event. It includes a number of areas that are covered by in-kind support as well as a 10% contingency to allow for any costs we have not foreseen.

Marketing/Promotion

Design Provided by designer In-Kind Support

Print Materials 10 x A3 posters £29.90

25 x A4 posters £59.50

350 x A5 Leaflets £91.00

350 x Tickets £38.50

Adverts Bay Radio Station In-Kind Support

University Radio (Bailrigg) In-Kind Support

Online Advertising Social Media Free

Event Team T-shirts 5 x t-shirts with logos £36.15

Facilities

Venue Cost Lancaster Library In-Kind Support

People

Performers Provided by More Music In-Kind Support

Stewards Volunteers In-Kind Support

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Equipment

Staging Provided by Library In-Kind Support

PA System Provided by Library In-Kind Support

Refreshment

Drinks 54 x Canned £18

30 x Bottled Water £10

Other 24 x Crisps £8

24 x Chocolate Bars £8

Contingency of 10%

£29.91

Overall Cost = £328.96

From the budget you can see the main cost of our event is advertising through posters, flyers and tickets. We have also included the purchase of t-shirts for the members of the team. We decided to do this so that acts and audience members can easily spot one of us if they have a question or need help. They will also act as a way of advertising our event when we are handing out leaflets for the event during the day. We have also added in refreshments to ensure that the audience members and acts are comfortable at all times throughout the event as it is around 3 hours long.

To finance our event we have applied for funding from LUSU Involve and LICA, which is explained fully in the Funding and Financing section.

Funders Amount Receiving LUSU Involve £300 LICA £75 Overall funding = £375

Projected Income The projected income is based on selling all of our tickets and half of our refreshments. The tickets are priced at £2 as we want people to attend our event and we feel that if you pay for a ticket you are more likely to attend than if it is free to wander in and out of. It is also low enough for the public to have that amount of money on them if they wanted to pay on the door. We have only planned for selling half of our refreshments as we want to be able to provide a rider for the acts coming from More Music and the other half of these refreshments will act as this rider. We have decided on 50p per item as we feel it is not too expensive and is cheaper than members of the audience would pay in a shop outside of the venue.

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Ticket Sales*

350 Tickets £2 per ticket £700

Refreshment Sales

Drinks 42 x £0.50 per drink £21

Crisps 12 x £0.50 per packet £6

Chocolate 12 x £0.50 per bar £6

Overall Income = £733

*These ticket sales are based on full venue capacity sales. Any of the money we raise will be donated to More Music so they are able to put on more events and perhaps expand the work they do in Morecambe as well as potentially bringing their workshops into Lancaster.

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Funding and

Financing

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Funding and Financing

In this section of the proposal we identify the potential sources of finance and strategies

for securing this support as well as detailing any in-kind support we are going to

receive.

In-Kind Support

We are very fortunate to be receiving a great deal of in-kind support from Lancaster

Library, Live at LICA and More Music. From the Library we will be receiving the use of

the lower floor as the event venue, the use of their PA system and their staging. The use

of this equipment is free as long as we set up and take down all of it ourselves or with

help from our own volunteer sources. As a number of our team members volunteer as

stewards at Live at LICA events we have gained some contacts which we will use to

acquire a number of volunteers to act as stewards for our event. Finally the people at

More Music have been more than willing to provide a number of acts to perform at our

event as well as a number of young leaders. These young leaders have put on their own

shows in their venue space in Morecambe and they will be able to help us keep in

contact with some of the younger bands as well as helping us out on the day of the

event.

Funding

In the early stages of planning our event we contacted the Faculty of Arts and Social

Sciences (FASS) at the university to find out if we would be able to use a shop space in

Lancaster city centre. After having a meeting and discussing the implications of using

the shop to house our event we met with Lancaster Library who suggested using the

Library as a place for our event. As we secured the venue relatively early on we were

able to decide how much funding we were going to require. We are receiving the use of

the Library as in-kind support so we do not have to pay for the hire of a venue, PA

system or staging. This reduces the cost of our event dramatically so we decided to

focus on sourcing money to fund the advertising and refreshments for the event.

To fund our event we looked to Lancaster University Students’ Union (LUSU) and LICA.

To receive money from LUSU we have applied for the Students Innovation fund which

provides money for students who want to put on an event or long term project that

benefits not only the students themselves but also the community and wider society. To

receive funding from LUSU we have filled out a form detailing what our event is, what

we aim to achieve from our event, how much money we require, and finally why and

how we plan to use the money we receive. To provide evidence for the amount of

money we wanted to request we used the prices we’d already put together in the budget

and added screenshots of the quotes we had received for poster, flyer and ticket

printing and refreshments. We have applied for £300 from LUSU as we plan to use

money from LICA as our contingency fund. We have recieved £75 from LICA which

required an A4 page detailing our event, the aims and benefits of our event and the

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Project Plan

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Project Plan

This section is going to outline our project plan and how we plan to achieve our event through

the process of preparation, delivery and evaluation. The table in the appendix will outline these

three aspects and below will explain some areas further.

Preparation

In Week 3 we chose our group as we all wanted to put on a fundraising music event for charity.

We distributed job roles in week 4 between the five members: project manager, marketing,

financial and two research and development roles.

During Week 5 we assessed the local music charities that we could potentially work with such

as Lancaster Community Music Trust, Lancaster Priory Trust and More Music. We decided on

More Music as we felt their organization fitted best with our aims of working with young bands.

We contacted More Music and set up a meeting at the Hothouse and met Rachel Parsons and the

youth leaders to discuss the potential of a partnership in week 7. More Music confirmed their

interest and provided a list of suitable bands that then contacted during the Christmas break.

Initially we decided on putting on an afternoon event in St. Nicholas Arcade in a free shop space

provided by Lancaster University. We set up a meeting with Joseph Buglass, the Faculty

Enterprise Officer in week 5 to discuss the potential of our music event using the space.

However, there were potential legal issues with noise disruption during the day and

inexperience of what a music event would involve.

In the same week we attended a networking event and met members of Lancaster Library team

who showed an interest in our event and partnership. We set up a meeting with the Library’s

district manager Diane Baxter in week 7, proposed our idea to her and other members of the

Library team and our event space was booked.

During weeks 8 and 9 we organized group meetings about our presentation, group proposal and

finance. Our presentation was important, as it would exhibit our understanding of the project to

our peers and tutors to give constructive feedback. We also decided as a group that we would

plan ahead for this proposal by giving ourselves a draft deadline on return of our Christmas

break. We had been liaising with LUSU involve for funding and discussed what we needed for

the event as a group and applied for our funding at the end of week 9. Our main outgoing

spending is going to be on marketing in terms of posters, leaflets and potentially t-shirts.

Over the Christmas break we worked on group proposals as agreed, contacted More Music again

to give them an outdate of our progress and started contacting bands for the event. On return in

week 11, after contacting bands we were still in process of organizing and confirming acts.

We organized another meeting with Library to give them an update of our progress with Library

officer, Anna Haywood and branch manager, Liz Cox in week 12. During this week we received

confirmation of our LICA Funding of £75.

In week 13 our marketing member starting designing a logo for our posters, leaflets and social

media sites. They also set up a Twitter and Facebook page for the event and a group to organize

the groups. Our research team started to enquire about the equipment need for the event

through contacts and using the acts page to confer with the bands.

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We are going to print and put up poster and leaflets in week 14 to 15. We are targeting the teen

market so we are planning to hand out leaflets during peak times, such as after school around

the Library area in town. We are also going to attend the Youth Group at the Library on a

Thursday to ask for volunteers as well as send out an email to our contact at Live at Lica. As we

are selling tickets for the concert we will be setting up an account online for purchase as well as

in Lancaster Library and More Music.

Delivery

The event day is going to be on Saturday February 22nd from 6-9pm. In coordination with More

Music’s other events and the libraries availability we felt that Saturday was the best day and the

time was suitable for the participants to get home via buses at a reasonable time. We can drop

off equipment before the Library opens at 10am to minimize stress later. During the day we will

purchase the refreshments needed for the event so we can guarantee freshness.

After the Library closes we can enter the building at 4pm and start setting up the stage,

equipment and refreshments. We will ask the volunteers to arrive early so we can debrief them

of their responsibilities for the event. We will also debrief the bands beforehand in the

greenroom of the line-up, set up and any questions they have. The Music Technology members

of the team will sound check the acts and will later record the acts live. We will introduce the

event and the acts throughout as well as have a photographer (David) to document the event.

For the evaluation we are asking people questions so one member of the group will be using a

voice recorder to collect this data during and after the event. After the event finished we will set

down the stage and equipment.

Evaluation

The Evaluation will be assessed through recordings and our own individual reflective report.

The photos will be put up on the social media platforms to promote the accomplishment of the

event and for bands to use. As an in-kind contribution from the bands we will be recording them

during the event so we can email them the recordings as a thank you for participating in the

event.

Individual Objectives

As well as an overall project plan timetable, we produced one for individual objectives starting

Week 11. Organizing tasks at the beginning of the project required less individual input. As of

week 11, the individual objectives breakdown the tasks each week and give the entire group a

clearer idea of what the event requires from each role. The project manager will create

objectives for everyone on a by-weekly basis to see the progression of the event and trying to

give out jobs equally. An example of a by-weekly objective table is on the next page.

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WBS No. Task/Activity: Molly Complete by end of Academic week

1. Contact Live @ Lica volunteers Week 13 2. Chase up bands Week 13

WBS No. Task/Activity: Olivia Complete by end of Academic week

1. Find out about LUSU Involve Week 13

WBS No. Task/Activity: David Complete by end of Academic week

1. Create design Week 13 2. Set up social media Week 13 3. Set up Band page Week 13

WBS No. Task/Activity: Leo and Scott Complete by end of Academic week

1. Look into logistics of recording event Week 13 2. Start organizing equipment of event Week 13

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Logistics

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Logistics

In this section of our proposal we outline the logistical considerations of putting on our event which includes risk assessments, health and safety audits, and licenses and insurance.

Risk Assessments

The table below is a list of possible risks that could happen before and during the event affecting the delivery and performance of the Lancaster Loud event.

Risk Who is affected

Likelihood Consequences Action to reduce

risk

More Music unable to provide acts at the last minute

Team members of Lancaster Loud

Unlikely Unable to put on an event that showcases and raises awareness of More Music in Lancaster

Produce a contract for More Music to sign in advance so we know they will provide the acts

The Library unable to provide the performance space

Team members of Lancaster Loud

Unlikely No place for our event to take place

Produce a contract for the Library to sign in advance so we are sure the space is available

We don’t receive enough funding

Team members of Lancaster Loud

Unlikely Unable to properly promote the event or provide refreshments for the audience and ride for the acts.

Use the contingency money planned in the budget or our own money.

Unable to set up the Library’s stage

The acts performing and the audience

Likely The acts will not be able to perform on the stage and the audience won’t be able to see them

We will have to get the audience to sit on chairs

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Unable to work the Library’s PA System

The acts performing and the audience

Likely The acts will be unable to plug in their instruments and the audience will not be able to hear them play

Get a member of the Library team who are able to work the PA system. If they are not available we can make it an acoustic event

Lack of audience

Team members and the acts performing

Likely The acts performing will be disheartened, we will have too many refreshments and won’t raise much money for More Music

Make sure we promote the event as much as possible through posters and flyers, social media, and local radio stations and sell as many tickets before the event as possible

The next table identifies the possible risks that may happen during the event taking place (Fire Risk Assessment, 2012, online).

Risk Who is affected

Likelihood

Consequences

Action to reduce risk

Fire Everyone at the event

Unlikely The Library burning, people being injured and potential death

Ensure fire extinguishers are to hand and make sure all members of the team and audience know where the fire exits are located

Stage collapsing whilst acts are

The act performing

Unlikely The act performing and

Make sure the stage has been

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performing and anyone near the stage

audience members nearby may be injured

securely set up in advance

Someone trips over electrical wires or equipment

Anyone at the event

Likely The person who trips may be injured

Make sure all long electrical wires are taped down and all equipment is out of the way if not in use

Beverage spilt on electrical equipment or wires

The audience and act performing

Likely Equipment may be damaged and no longer working resulting in no amplification or potential fire

In the result of a fire evacuate everyone at the event calmly whilst notifying the fire service. If there is no fire the event can be carried on as an acoustic event

Out of date refreshments

Anyone who eats or drinks a refreshment item

Unlikely People may get ill

Check the sell by date on all the food and drink before buying it

Allergic reaction to refreshments

Anyone at the event who has an allergy

Unlikely The person who has the allergy may go into anaphylactic shock potentially resulting in death

Make sure the refreshments we provide do not contain nuts or any food items that may cause an allergic reaction. If they do make sure they are clearly marked and warn those who purchase them

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Refreshments spilt or dropped on the floor

Anyone at the event

Likely Someone may slip on the spilt refreshments and injure themselves

Ensure there are cleaning facilities to hand so the mess can be cleaned up

Members of audience become rowdy

Anyone at the event

Unlikely May result in fighting and a member of the audience being injured or damage to Library property

Have stewards on the door of the Library and among the audience so they can defuse any potential fights quickly or escort people off the premises

Insufficient space for the audience

Everyone attending the event

Unlikely Injury or distress to audience members

Make sure that the area is clear of book shelves, chairs and tables and that this is done well in advance of the audience arriving

Performers and audience unaware what to do in the result of a fire

Everyone attending the event

Likely May cause injury and distress to audience members

At the beginning of the event notify the audience members of all emergency exits and if they need help to contact a member of the team or a steward

Some participants may be in wheelchairs

Those members of the audience or performers and the team members

Likely Lack of appropriate access

Team members must ensure that there is room for wheelchairs to manoeuvre and

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make sure they sit in an accessible place in the audience

Health and Safety Audit The following table is a health and safety audit which must be completed prior to the event taking place which each item being ticked off and signed by the person filling out the audit (Health and Safety Executive, 2013, online).

This is the statement of general policy and arrangements for:

Person in charge of making sure all of the above are carried out:

Signed:

Date:

Statement of General Policy Action Tick when completed

To prevent accidents and cases of ill-health and provide adequate control of health and safety risks arising from activities

Ensure that there are cleaning facilities available in the Library to clear up any potential hazards and know where they are situated

To provide adequate training to ensure employees are competent to do their work

Ensure all employees know what is expected of them and that they know how to do the tasks required of them by briefing them before the event

To engage and consult with employees on day-to-day health and safety conditions and provide advice and supervision on occupational health

Brief all employees on the health and safety procedure and hold regular meetings to keep all employees up to date and update any of their personal health conditions

To implement emergency procedures - evacuation in case of fire or other

Make sure there are fire extinguishers to hand at different points throughout the Library,

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significant incident. ensure there are fire exits and know where they are situated

To maintain safe and healthy working conditions, provide and maintain plant, equipment and machinery, and ensure safe storage / use of substances

Ensure all team members know where all equipment is kept and how it is to be stored away, make sure there is no equipment left around to cause a hazard in the event space, and ensure all loose electrical wires are kept to a minimum

Health and safety law poster is displayed

Check that there is a health and safety poster clearly displayed in the Library where the event is being held

First-aid box and accident book are located: Accidents and ill health at work reported under RIDDOR: (Reporting of Injuries, Diseases and Dangerous Occurrences Regulations)

Ensure all team members know where the first aid kit is located and who the first aider is, and comply with any hygiene standards concerning food and drink

Logistics There are a number of logical considerations we need to make for the event. These include travel, setting up and clearing afterwards, looking after the audience during the event and access for wheelchairs.

Most of the team members live on the university campus and so will travel to the Library by bus. The performers will be arriving by bus bringing any instruments they can carry and bigger instruments such as a drum kit or keyboard will be brought up to the Library by More Music.

To make sure that the stage and PA system are fully set up and working, the refreshments are all laid out and that a space has been cleared for the audience, the team will arrive two hours before the event starts (4pm) so we have enough time to do this. We will ask the performers to turn up an hour before the event starts (5pm) so we can sound-check each band or artist. Whilst the sound-check is going on two team members will put up ‘Lancaster Loud’ posters and brief the stewards (who we will ask to arrive half an hour before the event starts) on where the fire exits are, the health and safety procedures, and assign them each a different area of the Library. We have allocated an hour for each main task even though they may not take that long to complete, however we would prefer to be ahead of time than not having enough of it.

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There is already disable access as there are no steps leading to the Library. It also includes disabled toilets and a lift to the upstairs area of the Library if needed, so all we need to do is to make sure when we set up the audience area there will be space for any wheelchair users.

The Library can comfortably and safely run public events on the main Library floor with a maximum capacity of 280 people standing. With management methods in place including staffing the open front and rear exits and patrolling the other two exits every 20 minutes, this maximum capacity can comfortably be increased to 350 standing. As our event is going to allow 350 people standing we will make sure there are stewards and team members on both sets of doors as well as having some walking around the venue to keep an eye on where audience members are.

Licenses and Insurance In Lancaster we are required to fill out a Temporary Events Notice (TEN) which is notification given by an individual to Lancaster City Council giving notice of an event that is to take place (Home Office, 2013). However as we are working with Lancaster Library who hold a number of similar events throughout the year, they are already covered to hold such an event, this means we do not have to fill out a TEN.

The Library is insured to hold such an event as they put on shows themselves throughout the year. This means our event is covered under their insurance, therefore all participants and audience at our event will be covered.

Contracts Below is a contract we have created to make sure the artists we have confirmed to perform at our event will follow through with the agreement. The contract asks for the artists to provide a weeks’ notice if they are unable to play, we hope that this will give us enough time to bring in other bands that are available to perform on the day of the event. It also gives us the chance to let the artists know what is expected of them in terms of behaviour on stage and in the green room.

Lancaster Loud Contract

This contract is entered into and between Lancaster Loud Organisers and [Artists name].

The terms of this Agreement will become effective on [Date signed] and shall continue until Saturday 22ndFebruary 2014.

The specific terms of this Agreement are as follows:

1. The artists agree to perform in the Lancaster Loud event at Lancaster Library on Saturday the 22nd February 2014.

2. The artists agree to give a weeks’ notice of cancellation if unable to perform. 3. The artists agree to respect the venue and understand that any damage they

cause to the property will be charged. This contract cannot be modified in any way unless such modifications are made in writing and signed by both parties. This document constitutes the entire agreement between the parties. It is agreed. By signing below, the parties agree to be bound by the terms of this agreement.

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[Member of Lancaster Loud team’s signature] [Team member’s name] [Address Line 1] [Address Line 2] [City] [Postcode]

[Artist’s signature] [Artist’s name] [Address Line 1] [Address Line 2] [City] [Postcode]

Date signed:

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Evaluation

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Evaluation

The evaluation is going to provide an outline of our methodology and how we are going

to assess the project in its final stage. We are going to use W.K.Kellogg evaluation

techniques that will address a project-level evaluation using a three tier system of

context, implementation and outcome (W.K.Kellogg Foundation, 1998, p.20).

The context identifies the social, political and economic environment of the project

(W.K.Kellogg Foundation, 1998, p.20). The target community is primarily members or

associates from More Music in Morecambe. The purpose of our project is to provide a

platform for young bands from More Music to play outside the organisation and away

from pubs and clubs. The area is economically deprived and the project encourages

productivity as well as keeping teenagers off the streets. More Music have their own

initiative that highlights this issue called ‘Friday Night Project’ that helps preventing

anti-social behaviour by providing musical activities. More Music acts have collaborated

with the Library organisation Get Loud In Libraries but not as the main focus for the

event (More Music, 2014, online). Our project will give the participants experience of

working with people outside the More Music organisation, as they will be working with

the Lancaster Loud team members and the Library.

Implementation addresses type of project we are going to carry out (W.K.Kellogg

Foundation, 1998, p.27). This project is a one off event, however we have developed our

ideas from previous projects such as Get Loud in Libraries and Town Fest into a new

improved idea. More Music encourage outside events with projects such as ‘Stages Live’

that develops the musicians stage craft with weekly performances take place in the

Hothouse. If acts demonstrate their professional behaviour and understanding as

performances they are given the opportunity to play in support for Get Loud in

Libraries and other festivals in the area (More Music, 2014, online). In a sense our

project is an extension from More Music initiative. However More Music act as a

middleman to the acts, whereas we organise with them directly.

The outcome will highlight the short and long term result of the project (W.K.Kellogg

Foundation, 1998, p.20). The short-term outcome for our event will provide a unique

experience for the acts as they perform in a different venue with a mix of acts from More

Music and other associates. The community will have a similar experience to More

Music ‘Friday Night Project’ and ‘Stages Live’ in the Lancaster community. The long-

term goal is to encourage more young people to become members of More Music and

for there to be more of an awareness of the organisation in the area.

For the evaluation of the event we intend to talk to people one-on-one and use a voice

recorder. The Independent Theatre Council identifies techniques of obtaining accurate

data of performances called “Audience Experience Framework” that addresses five key

aspects of audience experience, engagement and concentration, learning and challenges,

energy and tension, shared experience and atmosphere and personal resonance and

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emotional connection (Independent Theatre Council, 2005, online). Although this

theory is intended for theatre performances it can be adapted to other performing arts

such as music.

The first is addressing the engagement and concentration of how the music captures the

audience attention in the sense of concentration and interest in the acts. For example

whether they maintained interest throughout the gig or whether they were bored with

the music.

Learning and challenging looks at whether the event was a new experience that met up

to the audience expectation, whether they were impressed by the musician skills or in

contrast unimpressed.

In terms of psychological experiences of excitement or liveliness that could cause

movement, in this case it would be dancing along to the music that would show that the

audience was “into” the music.

The shared experience is with other members of the audience and the merging of

different music tastes coming together.

Finally, the personal resonance and emotional connection is how it impacted on the

people lives, whether it encourages them to want to be in a band, join More Music to

learn more about the organisation or just have an awareness of the organisation in

future.

In addition to the audience framework, the questions will also be targeting aspects of

our marketing campaign and its effectiveness as well as previous knowledge of More

Music.

The framework is used to identify different experiences of the audience and how it can

be translated into a questionnaire. A more formal printed questionnaire would be

inappropriate for the sort of event we are holding and people could potentially forget to

do the questionnaire and not hand it back in. The voice recorder and talking to people is

a much more informal approach where we will get more responses more quickly and

easily. The evaluation of the event will produce results about the overall idea of the

event and whether the audience and the participants enjoyed the experience. We will be

producing separate questions for participants and audience, as they will be

encountering different experiences of the event.

The data from the feedback will be illustrated in our reflective reports in measuring the

success of the event. Below are examples of questions we would ask audience and

participants:

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No. Question for Audience

1. Had you heard of More Music before this event?

2. How did you find out about this event? (Leaflets, Posters, Social Media, More

Music)

3. Do you think there should be more events like this in Lancaster and Morecambe

that promote younger acts?

1. What did you think of the quality of the event?

2. Which band did you enjoy the most?

3. Which other local bands would you like to have seen?

4. How was the atmosphere?

5. Do you think you would be interested in participating in More Music after this

event?

No. Questions for Participants

1. Did you enjoy your experience of the event?

2. Would you like to do more events outside Morecambe?

3. What did you make of the audience reactions?

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4. Would you do this again?

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Appendix

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Project Plan

The following is a Gantt chart detailing our plans for the event, it also includes a

key.

Week 3- Christmas Break

Project Stage Task/Activity Complete by end of Academic week

3 4 5 6 7 8 9 10 xmas

Preparation Discuss project

possibilities

Week 3

Establish Roles Week 4

Group meeting discussing

different charities

Week 5

Meeting with Joseph

Buglass

Week 5

Networking Week 5

Group Contract Week 6

Meeting with Diane Baxter

from the Library

Week 7

Meeting with Rachel

Parsons from More Music

Week 7

Group meeting about

Presentations

Week 8

Group meeting about

Group Proposal

Week 9

Discussed financing and

budgeting

Week 9

Hand in LUSU involve

funding application

Week 9

Contact bands from More

Music

Christmas

Holiday

Write first draft of group

proposal

Christmas

Holiday

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Week 11-16

Project Stage

Task/Activity Complete by end of Academic week

11 12 13 14 15 16

Hand in LICA funding Week 11

Confirmation LICA funding Week 12

Meeting with Anna Haywood

from the Library

Week 12

Create design for posters,

leaflets and t-shirts

Week 13

Start setting-up social media

platforms

Week 13

Create a band contact page Week 13

Organize equipment (eg amps,

drum kit etc)

Week 13-15

Contact Live @ Lica/ Youth

Group for volunteers

Week 13-15

Hand-in group proposal Week 14

Send off posters/leaflets/tickets

Week 15

Put up posters Week 15-16

Hand out leaflets Week 15-16

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Event Day-Week 22

Project Stage

Task/Activity Complete by end of Academic week

ED 17 18 19 20 21 22

Delivery Buy food and

drink for event

and riders

Event day

Set up

stage/equipment

Event day

Debrief

volunteers/Library

staff

Event day

Debrief Bands in

Green Room

Event day

Sound check Event day Photographer

(David)

Event day

Sound/Recording

(Leo and Scott)

Event day

Selling snacks Event day Introducing acts

and what the

event is for

Event day

Performance Event day Set down Event day Voice recorder for

evaluation from

audience

Event day

Evaluation Analysis feedback

from recordings

Week 17

Put photos up on

social media

Week 18

Send

recordings/photos

to bands as a

thank you

Week 20

Individual

Reflective Report

Week 22

Peer Ballot Week 22

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Key:

Academic Week Date

Week 3 Monday 21st October – Sunday 27th October 2013 Week 4 Monday 28th October- Sunday 3rd November 2013 Week 5 Monday 4th November- Sunday 10th November 2013 Week 6 Monday 11th November- Sunday 17th November 2013 Week 7 Monday 18th November – Sunday 24th November 2013 Week 8 Monday 25th November- Sunday 1st December 2013 Week 9 Monday 2nd December- Sunday 8th December 2013 Week 10 Monday 9th December- Sunday 15th December 2013 Xmas Monday 16th December 2013 – Sunday 12th January 2014 Week 11 Monday 13th January – Sunday 19th January 2014 Week 12 Monday 20th January – Sunday 26th January 2014 Week 13 Monday 27th January- Sunday 2nd February 2014 Week 14 Monday 3rd February – Sunday 9th February 2014 Week 15 Monday 10th February –Sunday 16th February 2014 Week 16 Monday 17th February – Friday 21st February 2014 Event Day Saturday 22nd February 2014 Week 17 Monday 24th February – Sunday 2nd March 2014 Week 18 Monday 3rd March –Sunday 9th March 2014 Week 19 Monday 10th March – Sunday 16th March 2014 Week 20 Monday 17th March – Sunday 23rd March 2014 Week 21 Monday 24th March – Sunday 30th March 2014 Week 22 Monday 28th April 2014

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Budget

Below are screenshots from websites to show where we have got the prices for

promotional material and our team t-shirts.

Quotes for Posters

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Quote for Leaflets

Quote for Tickets

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Quotes for T-shirt Printing

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References

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References Arts Council England (2014) Music. Arts Council England [online] Available:

http://www.artscouncil.org.uk/what-we-do/supporting-artforms/music/ [Accessed,

26th January 2014].

Department for Culture. (2013) Supporting Vibrant and Sustainable Arts and Culture: A Policy Statement UK. Gov.UK [online] Available: https://www.gov.uk/government/policies/supporting-vibrant-and-sustainable-arts-and-culture [Accessed 27th January 2014].

Fire Risk Assessment (2012). Carry out your own Fire Risk Assessment using this step by step guide. [online] Available: http://www.fire-riskassessment.com/fire-risk-assessment.html [Accessed 8th January 2013].

Health and Safety Executive, (2013). RIDDOR - Reporting of Injuries, Diseases and Dangerous Occurrences Regulations 1995. http://www.hse.gov.uk/riddor/ [Accessed 8th January 2014].

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