Lamborghini

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Transcript of Lamborghini

  • 1. Founder: Ferruccio Lamborghini in 1963 Headquarters: SantAgata Bolognese, Italy Designs, engineers, manufactures and distributes luxury sports cars. Parent Co. : AUDI AG Subsidiaries : Ducati Motor Holding S.p.A. Italdesign Giugiaro S.p.A.

2. Stands for the founders zodiac sign- the Taurus (a bull) Ferruccio Lamborghinis love of bullfights Lamborghini models get their names from famous bulls 3. Every weapon needs a Master Nomenclature : Bulls The name Lamborghini means quality, reliability and technical excellence Design and develop Italian, extreme, uncompromising cars 4. Gallardo : Valiant & Brave Presented in November 2008,Geneva Motorshow Designer : Luc Donckerwolke Price: USD 198000 0-100 km/h in 3.9 sec Top speed: 325 km/h Type: 2 Door Coupe Layout: Mid Engine 4WD, v-10 Engine 5. Advertising Agency: Philipp & Keuntje Locations: Hamburg Key People: Donna Heizer (Director)Dominik Philipp (CEO)Hartwig Keuntje (Chief Creative Officer)Diether Kerner (Creative Director)Holger Lindhardt (Creative Director) Launched in 1990, it is the worlds leading commercials title, providing ideas andinspiration for creatives internationally as well as being the foremost sourceof information for the industry 6. Detailed View Bull Enters Phone Number Collecting Set Mystery Factor of the carStability implied through the DriftPalm Boulevard Conveying Happiness & not Mystery 7. Talk of the TownInstant Access to ClubsTerrritory ProtectorBull-Gallardo-DominatingDistance No more LongerLA-San francisco-Busy Route 8. Aimed at men -The basic human instinct of power (shot of engine) Mating - Shots of women giving their cell numbers Aggressiveness - Chase scene Style along with speed - Drive across California Self-Actualisation 9. Amrita Thukral Arihant JainPranit Ghandiok Prerna Arora Vandita PuriTHANK YOU