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    COMPETITON ADVOCACYLegal Aspects of Management

    Submitted To:- Prof C. L. Bansal

    Submitted By:- Section A, Group 5

    (PGP27023) Jyotirmay Asthana

    (PGP27024) Pooja Kalyanker

    (PGP27025) K. Rakesh Kumar

    (PGP 27026) Karan Daaby

    (PGP 27027) Karthikeyan T

    (PGP 27028) Manu Hoysala N

    (PGP 27029) Mohammed Muntaha Ali

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    ContentsMeaning and Significance of Competition .............................................................................................. 2

    Benefits of Competition in India ............................................................................................................. 2

    Global Scenario ....................................................................................................................................... 2

    Background of Competition Policy & Law in India .................................................................................. 2

    Need for Competition Laws .................................................................................................................... 3

    Competition Act, 2002 ............................................................................................................................ 3

    Mission Statement .................................................................................................................................. 4

    Main Objectives of the Act ..................................................................................................................... 4

    Competition Advocacy Chapter VII, Competition Act, 2002 ................................................................ 5

    Successful Competition Advocacy .......................................................................................................... 5

    Creation of Awareness about Competition Issues .................................................................................. 6

    Role of Competition Enforcement Agencies Worldwide ........................................................................ 8

    Competition Law and Trade Associations ............................................................................................... 9

    Comparison - INDIAN, US AND EU LAWS .............................................................................................. 10

    Empirical Benefits of Competition Laws ............................................................................................... 11

    Challenges faced by competition authorities ....................................................................................... 12Conclusion ............................................................................................................................................. 14

    Bibliography .......................................................................................................................................... 14

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    Competition Advocacy

    Meaning and Significance of Competition

    Generally in economics, competition is seen as rivalry among firms for a larger share of themarket, which leads to internal efficiency and lower prices for the consumers. Competition

    can be defined as a process by which cost efficient production is achieved in a structure

    where entry and exit are easy, a reasonable number of players (producers and consumers

    are present) and close substitution between products of different players in a given industry

    exists.

    Benefits of Competition in India

    The effect of competition on price and accessibility is perhaps best illustrated with an

    example from Indian telecommunications. Tele-density in India has risen from mere 2.32 in

    1999to 11.32 in December 200511. Also, there has been a dramatic fall in telecom tariffs

    from Rs. 16 per minute to Rs. 1 per minute with increased competition in this sector. Thus

    intense competition amongst the various service providers has resulted in improvement in

    availability of service at affordable price to the consumers. Similarly, consumers have

    benefited from competition in other sectors such as civil aviation, automobiles, newspapers

    and consumer electronics.

    Global Scenario

    Canada was the first country to enact a competition law in 1889 followed by the

    United States of America in 1890. The number of countries with Competition laws increased

    phenomenally in the past 25 years from 32 in 1980 to 105 in 20062 2. Many more countries

    are in the process of enacting competition laws and the numbers are slated to increase

    further in the coming few years. Many countries have modernized their competition

    regimes in the recent past and India belongs to the family of such nations.

    Background of Competition Policy & Law in India

    India pursued the strategy of planned economic development since the early 1950s.

    In the industrial sector, the main objectives of the strategy were the development of a

    broad industrial base with a view to achieve speedy self-reliance and promotion of social

    justice. Under the industrial policy, the commanding heights of the economy were to be in

    the public sector. The Industrial (Development & Regulation) Act, 1951 and the Monopolies

    and Restrictive Trade Practices Act, 1969 (MRTP Act), inter alia, gave the State,

    1Economic Survey (2005-06), Ministry of Finance, Government of India

    2UNCTAD -Directory of Competition Authorities, 2006.

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    comprehensive control over the direction, pattern and quantum of investments. Taking a

    cue from report by Expert Group, Honble Finance Minister of India in his Budget Speech on

    27th February, 1999 stated that The Monopolies and Restrictive Trade Practices Act has

    become obsolete and a new modern competition law is required

    Need for Competition Laws

    The harm caused by anticompetitive practices by enterprises is so severe, both for

    the consumer and the economy, that competition law vests the competition authority with

    enforcement powers to investigate and penalize such practices. Through deterrent use of

    enforcement powers, competition authorities hope to maintain and promote healthy

    competition in the market. However, enforcement alone is not enough to sustain

    competitive markets. Thus, competition authorities are usually given a more pro-active

    mandate - that of competition advocacy. Competition advocacy, in one part, aims to

    strengthen competition awareness and culture amongst market players, thereby

    encouraging self-compliance and reducing the need for direct action against erring

    enterprises.

    Advocacy is often referred to as compliance without enforcement. This explains

    why competition authorities in many countries maintain strong awareness programmes.

    The other part of Competition Advocacy is in respect of government and regulatory policies.

    The effect of these policies on market structure and business behaviour can be even more

    pervasive than the activities of individual enterprises. For example, government policies that

    affect competition in the market include: sector regulation, trade policy, industrial policy,

    disinvestment and privatization, labour policies, procurement and so on. To the extent that

    these laws or policies restrict competition, for instance through administered prices,

    licensing requirements, entry barriers, preferential treatment, reservations, etc., these can

    make enforcement of competition law less effective. A suitable framework of policies (no

    doubt keeping in mind wider social objectives) is therefore a pre-requisite for effective

    competition in the economy. In this way, Competition Advocacy and enforcement are

    mutually complementary. In many countries, the competition authoritys advocacy function

    is backed by suitable provisions in the competition law. This gives an added edge and

    effectiveness to its advocacy efforts.

    Competition Act, 2002

    The Competition Act, 2002 was passed by the Parliament in the year 2002, to which the President

    accorded assent in January, 2003. It was subsequently amended by the Competition (Amendment)

    Act, 2007.

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    An Act to provide, keeping in view of the economic development of the country forthe establishment of a Commission to prevent practices having adverse effect on

    competition

    1) To promote and sustain competition in markets

    2) To protect the interests of consumers3) To ensure freedom of trade carried on by other participants in markets, in India,

    and or matters connected there with or incidental thereto.

    It extends to the whole of India except the State of Jammu and Kashmir. Prohibition of certain agreements, abuse of dominant power and regulation of

    combinations

    Establishment of Competition Commission of India (CCI) Competition advocacy

    Mission Statement

    The objectives of Competition Law have been further highlighted in a recent judgment delivered by

    Hon'ble Supreme Court as:

    "The main objective of competition law is to promote economic efficiency using competition as one of

    the means of assisting the creation of market responsive to consumer preferences. The advantages of

    perfect competition are three-fold: allocative efficiency, which ensures the effective allocation of

    resources, productive efficiency, which ensures that costs of production are kept at a minimum and

    dynamic efficiency, which promotes innovative practices."

    (Judgment in Civil Appeal No. 7999 of 2010 pronounced on 9th September, 2010)

    Main Objectives of the Act

    1) Prohibit anti-competitive agreements (including cartels) which determine prices, limit or

    control or share markets or result in bid rigging, etc.,

    2) Prohibit abuse of dominant position through unfair or discriminatory prices or conditions

    (including predatory pricing) limiting or restricting production or development, denying of

    market access, etc.,

    3) Regulate combinations, (i.e., mergers, acquisitions, etc.) that cause or are likely to cause

    an appreciable adverse effect on competition

    4) In addition, the Act gives the Commission the responsibility of undertaking competition

    advocacy, awareness and training about competition issues.

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    Competition Advocacy Chapter VII, Competition Act, 2002

    Section 49 under chapter VII of the Competition Act, 2002, gives the following description of

    competition advocacy.

    1) In formulating a policy on competition including review of laws related tocompetition, the Central Government may make a reference to the Commission for

    its opinion on possible effect of such policy on competition and on receipt of such a

    reference, the Commission shall, within sixty days of making such reference, give its

    opinion to the Central Government, which may thereafter formulate the policy as it

    deems fit.

    2) The opinion given by the Commission under sub-section (1) shall not be bindingupon the Central Government in formulating such policy.

    3) The Commission shall take suitable measures, as may be prescribed, for thepromotion of competition advocacy, creating awareness and imparting training

    about competition issues.

    The mandate of the Competition Commission of India (CCI) needs to extend beyond merely

    enforcing the Competition Law. It needs to participate more broadly in the formulation of

    the countrys economic policies, which may adversely affect competitive market structure,

    business conduct and economic performance. The CCI, therefore, needs to assume the role

    of competition advocate, acting proactively to bring about Government policies, which

    lower barriers to entry, promote de-regulation and trade liberalization and promotecompetition in the market place. There is a direct relationship between competition

    advocacy and enforcement of Competition Law. The aim of competition advocacy is to

    foster conditions that will lead to a more competitive market structure and business

    behavior without the direct intervention of CCI.

    Successful Competition Advocacy

    A successful competition advocacy can be viewed in terms of the following:

    1. CCI must develop relationship with the Ministries and Departments of the Government,regulatory agencies and other bodies that formulate and administer policies affecting

    demand and supply positions in various markets. Such relationships will facilitate

    communication and a search for alternatives that are less harmful to competition and

    consumer welfare

    2. CCI should encourage debate on competition and promote a better and more informedeconomic decision making.

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    3. Competition advocacy must be open and transparent to safeguard the integrity andcapability of the CCI. When confidentiality is required, CCI should publish news releases

    explaining the reasons.

    4. Competition advocacy can be enhanced by the CCI establishing good media relationsand explaining the role and importance of Competition Policy / Law as an integral part

    of the Governments economic framework.

    The concept of competition advocacy elucidated in the Report of the High Level Committee

    finds its echo in Chapter-VII, Section 49 of the Competition Act, 2002. However, the scope of

    advocacy activities to be undertaken have been widened in the Act by including the

    measures required for creation of awareness and imparting training about competition

    issues in addition to advising the Central Government on policies impacting competition and

    measures for promotion of competition advocacy per se. Under the Act, the Commission isrequired to proactively interact with the Government Departments / Ministries, media and

    all other stakeholders, such as, the business community and organizations, academia,

    consumer organizations and professional bodies, as an advocate of competition, and, foster

    conditions to create a more competitive policy regime, market structure and business

    behaviour.

    Thus, the Commission has to transcend beyond being merely an authority to enforce

    competition law, and don the mantle of an advocate of competition and take suitable non-

    enforcement measures under section 49, together with the enforcement measures as

    prescribed under the Act. Competition law enforcement is both the foundation and the tool

    for fostering sustainable competitive markets that result in healthy inter-firm rivalry,

    opportunities for new entry, entrepreneurship, increased economic efficiency and consumer

    welfare. Competition advocacy can augment these and other benefits of competition. The

    measures to be taken under section 49, therefore, should aim to foster a competition

    culture where voluntary compliance of competition law becomes a reality and competition

    is internalized as a key driver for economic growth and consumer welfare by all the

    stakeholders. Competition Advocacy, thus quintessentially means non-enforcement

    mechanism for compliance of competition law and creation of competition culture.

    In the context of the aforesaid, the Commission envisages the following advocacy activities

    to be undertaken as a competition advocate.

    Creation of Awareness about Competition Issues

    Promotion of Competition Advocacy and creation of awareness about competition issues:

    1) The Commission shall endeavour and undertake programmes, activities etc. for the

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    promotion of competition advocacy and creation of awareness about competition

    issues in India and abroad as considered appropriate by the Commission

    2) The Commission may constitute Advocacy Advisory Committee(s) with a view to haveexpert and stakeholder participation and consultation, on continuous basis, to carryforward the agenda of competition advocacy and creation of awareness about

    competition issues

    3) The Commission may develop and disseminate advocacy literature, including audio-visual and other material with a view to promote competition advocacy and create

    awareness about competition issues. For doing so, the Commission may outsource the

    professional services as deemed appropriate

    4) The Commission may make extensive use of the media, both print and electronic, forpromotion of competition advocacy and creation of awareness on competition issues,

    and, for this purpose may, inter-alia convene media meets, issue press notes, arrange

    publication and dissemination of articles/news, release advertisements and undertake

    other publicity related activities on competition issues as deemed appropriate

    5) The Commission shall proactively interact with the organizations of stakeholders,academic community, sectoral regulators, Central and State Governments, Civil society

    and other organisations concerned with competition matters and encourage debate on

    competition and promote a better and more informed economic decision making.

    6) The Commission may undertake studies and market research for the purpose ofcompetition advocacy and creation of awareness about competition issues

    7) The Commission may assume the role of a competition advocate and proactivelyinteract with the Central and State Governments and other bodies in legislative policy

    and other areas, such as, but not limited to, trade liberalization, economic regulation,

    state aids, disinvestments; to bring about policies that lower barriers to entry, promote

    de-regulation and trade liberalization and promote competition in the market place. For

    this end in view, the Commission may, inter-alia, undertake studies and research on the

    Central and State Government policies, and, arrange for the dissemination of the

    reports thereof as deemed appropriate

    8) The Commission may encourage the academic and professional institutions to includecompetition law and policy in the curricula administered by them

    9) The Commission may encourage and interact with the organizations of stakeholders,academic community, sectorial regulators, Central and State Governments, Civil society

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    and other organizations concerned with competition matters to undertake activities,

    programmes, studies, research work etc. relating to competition issues and may

    support such endeavours financially as considered appropriate.

    According to Section 49(3) of the Competition Act, 2002, the Commission is required to takemeasure to promote competition advocacy, creating awareness and imparting training

    about competition issues. Advocacy means competition promotion through non

    enforcement measures. For promotion of competition advocacy and creation of awareness

    about competition issues, the commission may,

    Undertake appropriate programs/activities Encourage and interact with the organization of stakeholders, academic community

    etc. to undertake activities, programmes, research work etc. on competition issues

    Encourage academic/professional institutions to include competition policy and lawin their curriculum Facilitate advocacy seminars and workshops

    Role of Competition Enforcement Agencies Worldwide

    Denmark

    In Denmark, the competition authority regularly screens markets to identify dysfunctional

    ones. The authority, after consultation with relevant sector ministries, publishes detailed

    recommendations on some selected markets, on how regulation could be better designed

    to enhance competition.

    UK

    In UK, under instruction from the Cabinet Office, all government offices are obliged to

    assess the impact of proposed laws on competition. Along with the Office for Fair Trading,

    the Cabinet Office provides to regulators and ministries advice on how to avoid restrictions

    of competition. The process of Regulatory Impact Analysis (RIA) includes applying a

    competitionfilter; where a proposed law fails the initial simple assessment it is subjectedto undergo a detailed assessment.

    United States of America

    In the United States, the Federal Trade Commission (FTC), under an active advocacy

    programme, intervenes in a number of regulated sectors such as airlines, rail,

    telecommunication, electricity and financial services. The Office of Budget and

    Management of the US government has published guidance on regulatory analysis which

    brings out the risk of unintended harms and side-effects which might impede marked

    efficiencies.

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    Australia

    In Australia, under its National Competition Policy introduced in 1995, it is mandatory for

    government departments and other authorities to prepare a RegulatoryImpact Statement

    for existing and proposed regulations whichinter alia seeks to move towards best practice

    regulatory design that incorporates the principles of competition. It must be establishedthat the benefits to the community outweigh the costs and that the governments

    objectives can be achieved only by restricting competition. The government has brought out

    A Guide to Regulation for this purpose.

    Turkey

    In Turkey, under the competition law, the competition authority is empowered to provide

    its opinion on competition aspects of law and regulation. A communiqu issued by the

    Prime Minister in 1998, urges government ministries and agencies to consult the

    competition authority in advance about proposed regulations and decisions that may haveimplications for competition.

    Eurozone

    The European Court of Justice has encouraged national competition authorities in the

    European Union to critically examine legislation which frustrates the objective of the

    European competition rules. The European Commissions own Impact Assessment

    Guidelines include a specific test to assess the competition impact of new EC legislation. In

    terms of these guidelines, it must be examined whether the proposed legislation could

    create any restrictions on competition, directly or indirectly, and whether the legislative

    objective can be achieved through less restrictive means. The OECD and International

    Competition Network have both done considerable work on the advocacy role of

    competition authorities. The OECDs Guiding Principles on Regulatory Policy and

    Performance recommend that new and existing regulation should be reviewed with

    reference to competition, and Regulatory Impact Analysis should be used in this respect. It

    further suggests that the competition authority should be empowered to advocate pro-

    competition reform. Similarly, UNCTADs Model Law on Competition recommends that

    proposed economic legislation and regulation should be subject to ex ante.

    Competition Law and Trade Associations

    What is the connection between competition law and a trade association such as an

    industry association or a chamber of commerce? Plenty--if you see the competition law

    carefully and traverse the history of antitrust litigation involving trade associations.

    Competition law typically prohibits three kinds of activities by enterprises. It condemns

    cartels and other anticompetitive agreements. It prohibits abuse of dominant position by a

    firm. And it bars mergers and acquisitions that can have anticompetitive effects. It is the

    first category of anticompetitive agreements that must most concern trade associations.

    Agreements may be horizontal-- between competitors making similar or substitutable

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    products (such as sugar, cement, steel or tyres), or vertical agreements between

    enterprises at different stages of the supply chain, such as between a manufacturer and a

    distributor.

    Trade associations make a positive contribution to the economy, particularly to the specific

    industry they represent. They can legitimately lobby the authorities to resolve problems

    facing the industry, or create awareness about new laws or taxes or environmental issues,

    or ready the industry to meet new challenges. But the very fact that an association brings

    together competitors presents the risk that they will enter into an agreement that might

    violate the competition law. Any such agreement held under the auspices or cover of a

    trade association, can spell trouble for not only the conspiring firms but also for the

    association and its office-bearers. The most serious violations are agreements to fix prices,

    allocate territories or customers, collude in submitting bids (or bid rigging), or resort to

    group boycotts (of non-cooperating members). These are naked restraints of trade or hardcore cartels. Such agreements are regarded per se violations and the most severe penalties

    under competition law are usually reserved for such infringements of the law. In several

    countries, cartels are treated as criminal offences, carrying prison terms apart from huge

    penalties

    Comparison - INDIAN, US AND EU LAWS

    INDIAIn Indian law, a foreign entity desiring to enter into a combination outside India which

    affects the relevant market in India, must give a notice to the CCI in the prescribed form to

    establish the same. The Competition Commission of India has the power to extend its

    jurisdiction beyond the Indian shores and declare any qualifying foreign merger or

    acquisition which affects the relevant market in India as void. CCI can exercise its power by

    way of entering into arrangements and memorandum of understandings with the regulatory

    bodies of other countries in order to facilitate the entire process.

    UNITED STATES

    In US law, when a person, including foreign nationals whose activities affects the trade in

    United States, acquires any voting securities or assets of any other person then both the

    persons shall file a notification in such form and contain such documentary material and

    information relevant to a proposed acquisition as is necessary and appropriate to enable the

    Federal Trade Commission and the Assistant Attorney General to determine whether such

    acquisition may, if consummated, would not violate the antitrust laws. However, the person

    shall file such notification only when the waiting period stated in S. 18a of Clayton Act of

    1914 has expired.

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    EUROPEAN UNION

    Article 4 of the Merger Regulation3 of European Commission states that merger shall be

    notified to the Commission prior to its notification. It shall be notified jointly notified by the

    parties to the merger or by those acquiring joint control. They shall also publish the fact of

    the notification, at the same time indicating the names of the undertakings concerned their

    country of origin, the nature of the concentration and the economic sectors involved. The

    parties shall make a submission to the Commission prior to the notification stating that the

    merger significantly affects competition in a market within a Member State which presents

    all the characteristics of a distinct market and should therefore be examined. The decision

    whether or not to refer the case shall be taken within 25 working days starting from the

    receipt of the reasoned submission by the Commission. Articles 1-5 of Implementation

    Regulation

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    of European Commission also makes it more or less obligatory for the parties tofile pre-filing notification as failure to comply with the obligation to notify renders the

    parties liable to fines and may also entail civil law disadvantages for them.

    COMPARISON

    From the above analysis we observe that the procedure for pre-filing notification is similar

    throughout the world. The Competition Act throughout the world has been enacted to

    protect the consumers, society and the business community. The pre-filing notification is

    effective in cases where the transaction is going to affect competition beyond one membernation. It proposes whether the proposed transaction violates the Competition law. Each

    jurisdiction has a mandatory merger notification based on targeting parties to "large

    transactions" which must notify the agency, supply required information for the review of

    competition issues and wait for the lapsing of established time periods before they can

    legally complete the transaction.

    Empirical Benefits of Competition Laws

    Australia:

    Average household income was up by $ 7,000/- per annum on account of thecompetition Policy (APC study quoted by OECD).

    Gains from reform ~ 5.5% of GDP (Paul Crampton, OECD-IADB).

    3

    COUNCIL REGULATION (EC) No 139/2004 of 20 January 2004 on the control of concentrations betweenundertakings (the EC Merger Regulation)4

    Implementing Council Regulation (EC) No 139/2004 on the control of concentrations between undertakings

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    EU

    White Paper on Growth, Competitiveness and Employment, 1993-Ensuring fair competition

    in market is essential ingredient for enhancing and maintaining competitiveness in the

    economy.

    New Zealand, UK

    Pro-competition policy in New Zealand and UK added around 2.5% to their employment rate

    over 1978-1998 (OECD).

    USA

    Fall in prices following deregulation of certain industries.(OECD). In 1990s, competition

    contributed most to economic growth; raised productivity by 4% p.a. (Paul

    London)

    India

    Benefits since reforms - increased consumer welfare, enhanced growth, greater competitiveness.

    Challenges faced by competition authorities

    Despite the obvious argument in support of having a modern competition law, competition

    authorities everywhere have not necessarily travelled an easy road. Many authorities havebeen making a signal contribution to economic growth and consumer welfare. But success

    and recognition have often been a long and hard way in coming. Some common challenges

    that have been faced by newly established competition authorities in developing countries

    include:

    1) Promoting the competition culture and awareness in the country. Competition istypically an abstract subject, and it is often hard for the ordinary consumer to

    appreciate a direct relationship between competition and his interests. Many

    competition authorities have invested substantial time and resources in getting this

    message across. In UK, the competition authority undertook a long and sustained

    programme of advocacy and awareness, which is regarded as having being quite

    successful. It is also necessary to build a broad body of stake holders having adequate

    knowledge of competition issues and having a stake in promoting compliance. The

    competition authorities also need to strategize and concentrate initially on cases that

    will demonstrate the benefits of their decisions, which sometimes may not be obvious

    in the short term.

    2) Building support amongst policy makers. Competition is a cross sectorial discipline, andit can be impacted, adversely or favourably, by the policies of several Ministries,

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    authorities including regulators, and state governments. This will call for effective and

    extensive advocacy, with the support of the Ministry of Company Affairs. Without such

    backing by Government authorities, fresh hurdles can arise from time to time and from

    unexpected quarters. In respect to regulators, it is necessary to have competition on

    their policy agenda, to have clarity on jurisdiction issues, and harmony in work.

    3) Unlike some sectorial regulators, competition authorities almost everywhere do nothave sufficient source of revenue of their own, and have to depend on Government for

    budgetary support. This can be a severe constraint in effective competition oversight,

    and in maintaining autonomy in work. In some countries e.g. Turkey, the competition

    authority gets funds from an earmarked source like a cess on registration of companies.

    Even in smaller countries like Mexico, the budget allocation from Government is

    substantial. It will be necessary for Government to assure adequate funding for the CCI

    4) Competition authorities need to establish a reputation for professionalism, credibilityand independence. Their proceedings are to be underpinned by expert analysis of

    economic data and deep understanding of the economic and legal issues involved. They

    need expert staff e.g. for investigation, economic analysis, application of legal

    principles, and communication. Key members of the staff also have to be in position

    well before the full range of functions of the Commission commence, so as to enable

    capacity building, training, etc. to be undertaken prior to the regulatory and

    adjudicatory work, as opposed to learning on the job. In our own country, economic

    data in a form that can be readily used by the CCI may not be available. Data sources

    therefore have to be developed.

    5) The competition authorities decisions are normally subject to judicial review. Thequality of their decisions must stand judicial scrutiny; this will enhance the authorities

    effectiveness and the respect they enjoy. An organization that has a reputation for

    professionalism, independence, credibility, and transparency, will have an easier

    journey in this respect.

    These are only illustrative of the range of challenges that the Competition Commission mayalso face in India. Some of these are quite daunting, and will no doubt require the support

    of the Ministry of Company Affairs, other Ministries and also the professions in full measure.

    The legal profession and the economics discipline have been closely involved in our work for

    quite some time, and we are enthusiastic about the involvement of the chartered

    accountants, the company secretaries, and the cost accountants for adding value to our

    activities, and building up their action plans to carry forward the cause of competition.

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    Conclusion

    Consumers and Economy as a whole is benefitted when there is efficient functioning of the

    markets which means that there is a healthy competition among all the players in the market. A

    competition enforcing authority is extremely necessary to ensure this. Apart from the enforcing

    tasks of this agency, it is imperative that such an agency moves beyond mere enforcing of the lawand builds the environment and culture of competition. Apart from bringing that culture of

    competition among the market players it is also very important to educate the governments,

    government agencies and regulators. The main essence of advocacy lies in the self-compliance of

    competition laws which reduces the action against erring companies. A well planned competition

    policy would therefore be very beneficial to all enterprises irrespective of their area of operation,

    size and nature of products or services rendered. While many commercial activities are covered by

    the competition Act, 2002, it is very essential to influence the government interventions outside the

    competition laws. Many policies such as consumer protection laws, unfair trade laws, government

    policies on registration of new business, trade and FDI policies have to be influenced to ensure the

    incorporation of the dimensions of competition. Competition Advocacy therefore assumes a greatimportance in the area of government interventions through policy making.

    Bibliography

    1) http://www.cci.gov.in,2) Competition Act as amended by the Competition Commission Amendment

    Act, 2007

    3) United Nations Conference on Trade & Development -http://www.unctad.org4) Federal Trade Commission -http://www.ftc.gov/oia/authorities.shtm5) Speeches and Seminars by Mr.Vinod Dhall

    http://www.cci.gov.in/index.php?option=com_speeches&task=level&limit=10&limitstart=10

    http://www.cci.gov.in/http://www.cci.gov.in/http://www.unctad.org/http://www.unctad.org/http://www.unctad.org/http://www.ftc.gov/oia/authorities.shtmhttp://www.ftc.gov/oia/authorities.shtmhttp://www.ftc.gov/oia/authorities.shtmhttp://www.ftc.gov/oia/authorities.shtmhttp://www.unctad.org/http://www.cci.gov.in/