Seminario Editoria Digitale 2014 #2 - Storytelling, neuroni a specchio e content marketing
L'algoritmo di Facebook per editoria 13112014
-
Upload
andrea-boscaro -
Category
Social Media
-
view
318 -
download
0
description
Transcript of L'algoritmo di Facebook per editoria 13112014
![Page 1: L'algoritmo di Facebook per editoria 13112014](https://reader034.fdocuments.in/reader034/viewer/2022052601/5595dcc81a28ab04728b4689/html5/thumbnails/1.jpg)
The Vortex a Glocal News
Conoscere l'algoritmo di Facebookper migliorare la visibilità
dei nostri articoli
@andrea_boscaro #glocal14Varese, 13 novembre 2014
![Page 2: L'algoritmo di Facebook per editoria 13112014](https://reader034.fdocuments.in/reader034/viewer/2022052601/5595dcc81a28ab04728b4689/html5/thumbnails/2.jpg)
Nel 2009...
![Page 3: L'algoritmo di Facebook per editoria 13112014](https://reader034.fdocuments.in/reader034/viewer/2022052601/5595dcc81a28ab04728b4689/html5/thumbnails/3.jpg)
![Page 4: L'algoritmo di Facebook per editoria 13112014](https://reader034.fdocuments.in/reader034/viewer/2022052601/5595dcc81a28ab04728b4689/html5/thumbnails/4.jpg)
![Page 5: L'algoritmo di Facebook per editoria 13112014](https://reader034.fdocuments.in/reader034/viewer/2022052601/5595dcc81a28ab04728b4689/html5/thumbnails/5.jpg)
![Page 6: L'algoritmo di Facebook per editoria 13112014](https://reader034.fdocuments.in/reader034/viewer/2022052601/5595dcc81a28ab04728b4689/html5/thumbnails/6.jpg)
![Page 7: L'algoritmo di Facebook per editoria 13112014](https://reader034.fdocuments.in/reader034/viewer/2022052601/5595dcc81a28ab04728b4689/html5/thumbnails/7.jpg)
![Page 8: L'algoritmo di Facebook per editoria 13112014](https://reader034.fdocuments.in/reader034/viewer/2022052601/5595dcc81a28ab04728b4689/html5/thumbnails/8.jpg)
![Page 9: L'algoritmo di Facebook per editoria 13112014](https://reader034.fdocuments.in/reader034/viewer/2022052601/5595dcc81a28ab04728b4689/html5/thumbnails/9.jpg)
![Page 10: L'algoritmo di Facebook per editoria 13112014](https://reader034.fdocuments.in/reader034/viewer/2022052601/5595dcc81a28ab04728b4689/html5/thumbnails/10.jpg)
C'era una volta...
![Page 11: L'algoritmo di Facebook per editoria 13112014](https://reader034.fdocuments.in/reader034/viewer/2022052601/5595dcc81a28ab04728b4689/html5/thumbnails/11.jpg)
C'era una volta...
![Page 12: L'algoritmo di Facebook per editoria 13112014](https://reader034.fdocuments.in/reader034/viewer/2022052601/5595dcc81a28ab04728b4689/html5/thumbnails/12.jpg)
Ora abbiamo un problema
“We’ve lost the power of the package”
Michael GoldenPresidente
New York Times Co.
![Page 13: L'algoritmo di Facebook per editoria 13112014](https://reader034.fdocuments.in/reader034/viewer/2022052601/5595dcc81a28ab04728b4689/html5/thumbnails/13.jpg)
Ora abbiamo un problema
Fonte: IAB Europe
![Page 14: L'algoritmo di Facebook per editoria 13112014](https://reader034.fdocuments.in/reader034/viewer/2022052601/5595dcc81a28ab04728b4689/html5/thumbnails/14.jpg)
L'economia dell'attenzione
![Page 15: L'algoritmo di Facebook per editoria 13112014](https://reader034.fdocuments.in/reader034/viewer/2022052601/5595dcc81a28ab04728b4689/html5/thumbnails/15.jpg)
![Page 16: L'algoritmo di Facebook per editoria 13112014](https://reader034.fdocuments.in/reader034/viewer/2022052601/5595dcc81a28ab04728b4689/html5/thumbnails/16.jpg)
Social media analytics
• Google Analytics (Acquisizione)
• Google Analytics (Conversioni)
• Google Analytics (Conversioni
indirette)
• Facebook Insights:- Likers
- Reach
- Engagement (like, comments, shares)
![Page 17: L'algoritmo di Facebook per editoria 13112014](https://reader034.fdocuments.in/reader034/viewer/2022052601/5595dcc81a28ab04728b4689/html5/thumbnails/17.jpg)
Il mobile
![Page 18: L'algoritmo di Facebook per editoria 13112014](https://reader034.fdocuments.in/reader034/viewer/2022052601/5595dcc81a28ab04728b4689/html5/thumbnails/18.jpg)
![Page 19: L'algoritmo di Facebook per editoria 13112014](https://reader034.fdocuments.in/reader034/viewer/2022052601/5595dcc81a28ab04728b4689/html5/thumbnails/19.jpg)
![Page 20: L'algoritmo di Facebook per editoria 13112014](https://reader034.fdocuments.in/reader034/viewer/2022052601/5595dcc81a28ab04728b4689/html5/thumbnails/20.jpg)
Il Time Decay
![Page 21: L'algoritmo di Facebook per editoria 13112014](https://reader034.fdocuments.in/reader034/viewer/2022052601/5595dcc81a28ab04728b4689/html5/thumbnails/21.jpg)
I social media e gli editori
![Page 22: L'algoritmo di Facebook per editoria 13112014](https://reader034.fdocuments.in/reader034/viewer/2022052601/5595dcc81a28ab04728b4689/html5/thumbnails/22.jpg)
Il rischio della velocità
![Page 23: L'algoritmo di Facebook per editoria 13112014](https://reader034.fdocuments.in/reader034/viewer/2022052601/5595dcc81a28ab04728b4689/html5/thumbnails/23.jpg)
Quando ero ragazzo?
![Page 24: L'algoritmo di Facebook per editoria 13112014](https://reader034.fdocuments.in/reader034/viewer/2022052601/5595dcc81a28ab04728b4689/html5/thumbnails/24.jpg)
I negative feedbacks
![Page 25: L'algoritmo di Facebook per editoria 13112014](https://reader034.fdocuments.in/reader034/viewer/2022052601/5595dcc81a28ab04728b4689/html5/thumbnails/25.jpg)
Il native advertising
![Page 26: L'algoritmo di Facebook per editoria 13112014](https://reader034.fdocuments.in/reader034/viewer/2022052601/5595dcc81a28ab04728b4689/html5/thumbnails/26.jpg)
Stop al click baiting
![Page 27: L'algoritmo di Facebook per editoria 13112014](https://reader034.fdocuments.in/reader034/viewer/2022052601/5595dcc81a28ab04728b4689/html5/thumbnails/27.jpg)
Un piano editoriale
![Page 28: L'algoritmo di Facebook per editoria 13112014](https://reader034.fdocuments.in/reader034/viewer/2022052601/5595dcc81a28ab04728b4689/html5/thumbnails/28.jpg)
I limiti di Facebook
![Page 29: L'algoritmo di Facebook per editoria 13112014](https://reader034.fdocuments.in/reader034/viewer/2022052601/5595dcc81a28ab04728b4689/html5/thumbnails/29.jpg)
Che cos'è Facebook?
![Page 30: L'algoritmo di Facebook per editoria 13112014](https://reader034.fdocuments.in/reader034/viewer/2022052601/5595dcc81a28ab04728b4689/html5/thumbnails/30.jpg)
I limiti di Facebook
![Page 31: L'algoritmo di Facebook per editoria 13112014](https://reader034.fdocuments.in/reader034/viewer/2022052601/5595dcc81a28ab04728b4689/html5/thumbnails/31.jpg)
La social media policy
![Page 32: L'algoritmo di Facebook per editoria 13112014](https://reader034.fdocuments.in/reader034/viewer/2022052601/5595dcc81a28ab04728b4689/html5/thumbnails/32.jpg)
Velocità di risposta. Likalyzer
![Page 33: L'algoritmo di Facebook per editoria 13112014](https://reader034.fdocuments.in/reader034/viewer/2022052601/5595dcc81a28ab04728b4689/html5/thumbnails/33.jpg)
Brand ed editori: l'Edgerank
![Page 34: L'algoritmo di Facebook per editoria 13112014](https://reader034.fdocuments.in/reader034/viewer/2022052601/5595dcc81a28ab04728b4689/html5/thumbnails/34.jpg)
Edgerankchecker
![Page 35: L'algoritmo di Facebook per editoria 13112014](https://reader034.fdocuments.in/reader034/viewer/2022052601/5595dcc81a28ab04728b4689/html5/thumbnails/35.jpg)
L'Edgerank
• Time Decay
• Affinity (Engagement)
• Post Type, Edge Weight
![Page 36: L'algoritmo di Facebook per editoria 13112014](https://reader034.fdocuments.in/reader034/viewer/2022052601/5595dcc81a28ab04728b4689/html5/thumbnails/36.jpg)
Fanpagekarma
![Page 37: L'algoritmo di Facebook per editoria 13112014](https://reader034.fdocuments.in/reader034/viewer/2022052601/5595dcc81a28ab04728b4689/html5/thumbnails/37.jpg)
Fanpagekarma
![Page 38: L'algoritmo di Facebook per editoria 13112014](https://reader034.fdocuments.in/reader034/viewer/2022052601/5595dcc81a28ab04728b4689/html5/thumbnails/38.jpg)
Cosa scrivere?
![Page 39: L'algoritmo di Facebook per editoria 13112014](https://reader034.fdocuments.in/reader034/viewer/2022052601/5595dcc81a28ab04728b4689/html5/thumbnails/39.jpg)
Il Quadrato dei contenuti
digitali
![Page 40: L'algoritmo di Facebook per editoria 13112014](https://reader034.fdocuments.in/reader034/viewer/2022052601/5595dcc81a28ab04728b4689/html5/thumbnails/40.jpg)
Lungo/Approfondito
Tempo di internet
Breve/Leggero
Breaking news, satira, flame,video virali
Long form Journalism
Video-tutorial
Meme, listeinfografiche,
immagini interattive
Zona morta
Elaborazione The Vortex da Wired Italia
Temporeale
FAQ
Story-telling
Bacheche Pinterest
SEO
Facebook Twitter, Instagram
Mobile
Blog
![Page 41: L'algoritmo di Facebook per editoria 13112014](https://reader034.fdocuments.in/reader034/viewer/2022052601/5595dcc81a28ab04728b4689/html5/thumbnails/41.jpg)
Meme
![Page 42: L'algoritmo di Facebook per editoria 13112014](https://reader034.fdocuments.in/reader034/viewer/2022052601/5595dcc81a28ab04728b4689/html5/thumbnails/42.jpg)
Infografiche
![Page 43: L'algoritmo di Facebook per editoria 13112014](https://reader034.fdocuments.in/reader034/viewer/2022052601/5595dcc81a28ab04728b4689/html5/thumbnails/43.jpg)
Infografiche (NYT)
![Page 45: L'algoritmo di Facebook per editoria 13112014](https://reader034.fdocuments.in/reader034/viewer/2022052601/5595dcc81a28ab04728b4689/html5/thumbnails/45.jpg)
Easel.ly per le infografiche
![Page 46: L'algoritmo di Facebook per editoria 13112014](https://reader034.fdocuments.in/reader034/viewer/2022052601/5595dcc81a28ab04728b4689/html5/thumbnails/46.jpg)
Infogram per le infografiche
![Page 47: L'algoritmo di Facebook per editoria 13112014](https://reader034.fdocuments.in/reader034/viewer/2022052601/5595dcc81a28ab04728b4689/html5/thumbnails/47.jpg)
Maps Engine di Google
![Page 48: L'algoritmo di Facebook per editoria 13112014](https://reader034.fdocuments.in/reader034/viewer/2022052601/5595dcc81a28ab04728b4689/html5/thumbnails/48.jpg)
Video-mappe con Tripline
![Page 49: L'algoritmo di Facebook per editoria 13112014](https://reader034.fdocuments.in/reader034/viewer/2022052601/5595dcc81a28ab04728b4689/html5/thumbnails/49.jpg)
Immagini arricchite
![Page 51: L'algoritmo di Facebook per editoria 13112014](https://reader034.fdocuments.in/reader034/viewer/2022052601/5595dcc81a28ab04728b4689/html5/thumbnails/51.jpg)
Liste
![Page 52: L'algoritmo di Facebook per editoria 13112014](https://reader034.fdocuments.in/reader034/viewer/2022052601/5595dcc81a28ab04728b4689/html5/thumbnails/52.jpg)
Il nuovo algoritmo
• Time Decay
• Affinity
• Edge Weight
• Last Actor
• Story Bumping
![Page 53: L'algoritmo di Facebook per editoria 13112014](https://reader034.fdocuments.in/reader034/viewer/2022052601/5595dcc81a28ab04728b4689/html5/thumbnails/53.jpg)
La cosa più bella
![Page 54: L'algoritmo di Facebook per editoria 13112014](https://reader034.fdocuments.in/reader034/viewer/2022052601/5595dcc81a28ab04728b4689/html5/thumbnails/54.jpg)
Concludendo
![Page 55: L'algoritmo di Facebook per editoria 13112014](https://reader034.fdocuments.in/reader034/viewer/2022052601/5595dcc81a28ab04728b4689/html5/thumbnails/55.jpg)
Persone e tecnologia
![Page 56: L'algoritmo di Facebook per editoria 13112014](https://reader034.fdocuments.in/reader034/viewer/2022052601/5595dcc81a28ab04728b4689/html5/thumbnails/56.jpg)