lala - Naganoeiken · Title: lala Created Date: 3/4/2016 5:12:53 PM
Lala Rimando Presentation
-
Upload
guest3bd2a12 -
Category
News & Politics
-
view
390 -
download
2
Transcript of Lala Rimando Presentation
![Page 1: Lala Rimando Presentation](https://reader036.fdocuments.in/reader036/viewer/2022062313/558c17b5d8b42add718b45c8/html5/thumbnails/1.jpg)
CSR and Philippine media
Lala RimandoNewsbreak business editor
CSR ForumKiev, UkraineJuly 12, 2007
![Page 2: Lala Rimando Presentation](https://reader036.fdocuments.in/reader036/viewer/2022062313/558c17b5d8b42add718b45c8/html5/thumbnails/2.jpg)
![Page 3: Lala Rimando Presentation](https://reader036.fdocuments.in/reader036/viewer/2022062313/558c17b5d8b42add718b45c8/html5/thumbnails/3.jpg)
Philippine media• most free-wheeling in
Asia • After 20-year Martial
Law • Private media
companies were confiscated
• Press censorship • Journalists critical of
govt were jailed, killed
• Free market orientation – Mushrooming of private
media orgs – More private media org
than government-owned– Market is vibrant,
crowded, sometimes sensationalistic
– takes “watchdog role” seriously
• Never again attitude
![Page 4: Lala Rimando Presentation](https://reader036.fdocuments.in/reader036/viewer/2022062313/558c17b5d8b42add718b45c8/html5/thumbnails/4.jpg)
www.newsbreak.com.ph
• Independent media Investigative reports, in-depth stories
• Insider stuff that give a ringside view of the workings of people, politics, and power
• Veteran and award winning journalists
![Page 5: Lala Rimando Presentation](https://reader036.fdocuments.in/reader036/viewer/2022062313/558c17b5d8b42add718b45c8/html5/thumbnails/5.jpg)
Filipino journalists learning about CSR
![Page 6: Lala Rimando Presentation](https://reader036.fdocuments.in/reader036/viewer/2022062313/558c17b5d8b42add718b45c8/html5/thumbnails/6.jpg)
CSR in the Philippines• Philanthropy/dole-outs have strong roots in
Philippine society• Almost 85% are Catholics
– Strong tradition of benevolence by wealthy families. Donate to gain heavenly blessings
– Poor = 40% of population (85m) – Est 20% unemployment– Political instability– Natural disaster
• BUT dependence rather than empowerment
![Page 7: Lala Rimando Presentation](https://reader036.fdocuments.in/reader036/viewer/2022062313/558c17b5d8b42add718b45c8/html5/thumbnails/7.jpg)
Evolution
• Businesses decided to get together to share resources
– Philippine Business for Social Progress www.pbsp.org.ph
• Allot 0.2% of after-tax profits for developmental projects
• Strategic philanthropy
– League of Corporate Foundations www.lcf.org.ph
• CSR Expo every year
– Philippine Business for Education
• US$500 million CSR budget for education
![Page 8: Lala Rimando Presentation](https://reader036.fdocuments.in/reader036/viewer/2022062313/558c17b5d8b42add718b45c8/html5/thumbnails/8.jpg)
Is CSR newsworth
y?
![Page 9: Lala Rimando Presentation](https://reader036.fdocuments.in/reader036/viewer/2022062313/558c17b5d8b42add718b45c8/html5/thumbnails/9.jpg)
Generally not perceived as newsworthy because
• Not really hard news • Don’t move the markets • Don’t affect prices• Mere feel-good stories • Not sexy topics• Not sensational• Messianic zeal is not
persuasive enough
![Page 10: Lala Rimando Presentation](https://reader036.fdocuments.in/reader036/viewer/2022062313/558c17b5d8b42add718b45c8/html5/thumbnails/10.jpg)
because…• Cynical• We write mostly about • Corporate IRRESPONSIBILITY • Our watchdog role
![Page 11: Lala Rimando Presentation](https://reader036.fdocuments.in/reader036/viewer/2022062313/558c17b5d8b42add718b45c8/html5/thumbnails/11.jpg)
So…
• CSR (by default) = PR– Atonement of sins– Cover-up
• Relegated to the PR sectionOR• CSR events of companies
become occasions to ambush CEOs with questions on more controversial issues
![Page 12: Lala Rimando Presentation](https://reader036.fdocuments.in/reader036/viewer/2022062313/558c17b5d8b42add718b45c8/html5/thumbnails/12.jpg)
CSR Drivers
• Imposed through the value chain
• Sins of the past of industries– garments, mining,
pharmaceuticals, food
• Multinational companies implementing CSR agenda of head office
• Market competitiveness • Major local companies riding
the global fashion
![Page 13: Lala Rimando Presentation](https://reader036.fdocuments.in/reader036/viewer/2022062313/558c17b5d8b42add718b45c8/html5/thumbnails/13.jpg)
But…
• Companies need to communicate their CSR to realize their goals– reputation that translates to
goodwill– become employer of choice– boost brand
• So how to bridge?
![Page 14: Lala Rimando Presentation](https://reader036.fdocuments.in/reader036/viewer/2022062313/558c17b5d8b42add718b45c8/html5/thumbnails/14.jpg)
A typical (business) reporter
• Required to have at least two stories a day
• Needs information to be fast and reliable
![Page 15: Lala Rimando Presentation](https://reader036.fdocuments.in/reader036/viewer/2022062313/558c17b5d8b42add718b45c8/html5/thumbnails/15.jpg)
“Our stories should reflect current business trends. If we see that more CEOs are making the announcements themselves with regards to their CSR activities or issues, then there may be a shift in the coverage of CSR.”
- Roel Landingin, FT
![Page 16: Lala Rimando Presentation](https://reader036.fdocuments.in/reader036/viewer/2022062313/558c17b5d8b42add718b45c8/html5/thumbnails/16.jpg)
“If people behave normally, that is not news. If companies donate books, that is not news. There is no impact to the community. But if the money or the impact is substantial enough to empower the communities, then that is news.”
-Joe Torres, Gmanews.tv
![Page 17: Lala Rimando Presentation](https://reader036.fdocuments.in/reader036/viewer/2022062313/558c17b5d8b42add718b45c8/html5/thumbnails/17.jpg)
BUT…
We need GOOD STORIES
“But we don’t want them to be PR stories.”
- Jasmine Romero, RMN
![Page 18: Lala Rimando Presentation](https://reader036.fdocuments.in/reader036/viewer/2022062313/558c17b5d8b42add718b45c8/html5/thumbnails/18.jpg)
Even good stories have to follow the standards of journalism :
• Timeliness, Accuracy, Impartiality, with public interest, Uniqueness, Scale, etc
“Let us keep a healthy dose of cynicism”
• There is need to see CSR as more than just feel-good stories.
• Journalists need to dig deeper, put CSR activities into context, and report them as part of a bigger story on a company’s activities.
![Page 19: Lala Rimando Presentation](https://reader036.fdocuments.in/reader036/viewer/2022062313/558c17b5d8b42add718b45c8/html5/thumbnails/19.jpg)
Are businesses ready for this paradigm?
“It’s nice that the media are learning how to analyze CSR projects of companies. But are [the companies] ready for questions that will look at CSR as reflected in their business operations?”
- Josue Claur, British Council
![Page 20: Lala Rimando Presentation](https://reader036.fdocuments.in/reader036/viewer/2022062313/558c17b5d8b42add718b45c8/html5/thumbnails/20.jpg)
SEE THE BIGGER PICTURE
![Page 21: Lala Rimando Presentation](https://reader036.fdocuments.in/reader036/viewer/2022062313/558c17b5d8b42add718b45c8/html5/thumbnails/21.jpg)
![Page 22: Lala Rimando Presentation](https://reader036.fdocuments.in/reader036/viewer/2022062313/558c17b5d8b42add718b45c8/html5/thumbnails/22.jpg)
To the CEOs
• TRANSPARENCY.– Don’t lie. It will haunt you.
• Show us the EVIDENCE– Good use of money.
![Page 23: Lala Rimando Presentation](https://reader036.fdocuments.in/reader036/viewer/2022062313/558c17b5d8b42add718b45c8/html5/thumbnails/23.jpg)
Make, Take, Give
• Philanthropy – just a subset of CSR
• You make, you take and you give.
• CSR - what you “make” and how you “take” is more essential than what you “give”.
![Page 24: Lala Rimando Presentation](https://reader036.fdocuments.in/reader036/viewer/2022062313/558c17b5d8b42add718b45c8/html5/thumbnails/24.jpg)
Thank you