Lakefront Grille Advertising Campaign
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Transcript of Lakefront Grille Advertising Campaign
Campaign Objectives
Increase Revenue
Increase Social Presence
Create a Focused & Consistent Brand Image
Increase Awareness Among Target Market
Print Ad
• M Magazine Milwaukee
• 50,000 Local Impression
• 35-54 age of readership
• Focuses on local people,
home, fashion, health, and entertainment
Print Ad
Best Version Media Newsletter
Average household income $175,000
Average Household Worth $1.5 Million
BLUE average
1,300
Pewaukee Neighbors
1,200 – 1,500
Radio Script
Instead of wondering what you’re going to do this Friday night,
Imagine this. The sun is setting, there’s live music playing softly in
the background, you’re surrounded by the aroma of your
delicious freshly made dinner, and you’re spending time with the
ones you love most.
Make this Friday night a Lakefront Night, at the Lakefront Grille
on Pewaukee Lake! It’s our pleasure to serve you, because here
at the Lakefront Grille, It’s more than just dinner. Make your
reservation today! Call us at 262.619.0200 or visit our website at
www.Lakefrontgrille.com
Commercial
http://animoto.com/play/zHZAkFlEJ3m7sbxY53Rchw
Website
Marcus Theatres Trailer Vision
Majestic - Brookfield
Hillside – Delafield
Why Marcus?
72% of all Americans go to the movies at least once every year
51% of all moviegoers attend once a month or more
42% go to eat before/after the movies
New Design
Mostly Same Information
High Impact
Interactive
Video Instantly Starts
Email List
Promotions
Relatable Images
Attention Grabbing
Website Pricing
GoDaddy Monthly
Design Yourself
Let them Manage for You
Milwaukee Web Design
Monthly Payments
Social Media
Photo Contest Advantages
Display Local Image
Traffic Driven to Social Media
Emails Sent in
Measure Effectiveness
Guest fill out while check is run
See what works
Free appetizer incentive
Print off on location as needed
Other Forms
Social Media Likes
Social Media Interactions
Website Visits
Growing Email Member List
Overview
June July August September October November
Rhino News Letter Magazine
BOGO
Rhino Room Promo
Billboard
Marcus Theatres
Website
Photo Contest
E News Letter
E News Letter
E News Letter
E News Letter
E News Letter
E News Letter
Radio M Magazine
20% Student
B
U
D
G
E
T
Aspect June July August October September November Total
MMagazine
3 Months
- - - $5,000 $1,250 $1,250 $7,500
Rhino Newsletter
1 Year ($9,051.60)
$754.30 $754.30 $754.30 $754.30 $754.30 $754.30 $4,525.80
($9,051.60)
Promotions - - - - - - $100
Billboard
1 Month
$3,500 - - - - - $3,500
Radio
2 Weeks
- $1,350 - - - - $1,350
Marcus Commercial
3 Months
$820 $820 $820 - - - $2,460
Social Media
$100 Month Give Away
$200 Photo Contest
$100
-
$100
-
$100
$200
$100
-
$100
-
$100
-
$600
$200
Website $5,000
Monthly Totals: $5,174.3 $3,034.3 $1,874.3 $5,854.3 $2,104.3 $2,104.3
Total: $29,962.60
($34,288.40)