LAICS 31.01.2013 Sophienberg Ole Kassow
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Transcript of LAICS 31.01.2013 Sophienberg Ole Kassow
BetternessInnovation through collaboration
31 January 2013Ole Kassow, Co-Founder at Purpose MakersCo-Organizer at TEDxCopenhagen
facebook.com/thepurposemakerspurpose.dk
Thursday, February 21, 13
Thursday, February 21, 13
facebook.com/thepurposemakerspurpose.dk
Thursday, February 21, 13
PurposeCulture
Engagement
Experience
Profits
Thursday, February 21, 13
BetternessBusiness
Busyness
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Business is obsolete.
The real question is:Can companies do more than
just “business”?
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Manipulationversus
inspiration
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PriceQuality
FeaturesService
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Price
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Promotion
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Fear
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Conclusion:Manipulation works!
But...
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Engaged
UnengagedActiv
ely
uengaged
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A B C
Rewarding top performers
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As long as the tasks involved only mechanical skills, the incentives worked
as expected.
But as soon as the tasks requiredrudimentary cognitive skills, a larger reward led
to poorer performance.
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“lazy dog” by luckyfukrhttp://www.flickr.com/photos/luckyfukr/86880870/
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The cost of mistrust
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Oktober3,2253,114
1822,3671,927
10,815
November2,2794,299
05,410
33712,325
December594
1,6660
5,660632
8,552
Forskel 3 mdr-10,304
5,590-475
4,940606
Faktiskårligt tab-30,682
-39-2,47911,177
3,957
Pr. måned5,4671,163
2192,832
76310,445
1/10-30/965,60713,955
2,62633,987
9,160125,335
SuperBrugsenSuperbestNettoNemligIrma
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Zane’s Cycles
Hos Zane’s tror på de kunderne
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1 2 3 4 5 60 7 8 9 10
Detractors (bagvaskere) Passives Promoters(fans)
Net Promoter Score = % promoters - % detractors Source: Bain & Company
På en skala fra 0-10 hvad er sandsynligheden for, at du vil anbefale os til en ven eller kollega?
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NPS: 10Customer: 6 monthsRecommended to 30 people4 or more have become customers
Mark
Signe
NPS: 10Customer: 1 monthRecommended to 20 people3 or more have become customers
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OPRØR
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Vision
Business
Mission
Strategy Objectives
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Ambition
Betterness
Intention
Limitations Impera-tives
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Google’s ambition is to organize the world’s
information and make it universally accessible and
useful for all
Ambition Intention
Begræns-ninger
Impera-tiver
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PurposeMakersThursday, February 21, 13
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Limitations
Ambition
Begræns-ninger
Impera-tiver
Intention
Begræns-ninger
Intention
Let’s make "strategic limitations" instead of strategies.
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Impera-tives
Ambition
Begræns-ninger
Impera-tiver
Intention
Impera-tiver
Intention
Allow employees to do the right thing
Away with “dos” and “don’ts”
Wegmans decided that no customer was allowed to leave
unhappy
37,000 employeesRevenue: USD 5 billionEmployee churn: 7%
(others 19%)
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Open Arms - Hotel Skt. Petri
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PurposeCulture
Engagement
Experience
Profits
Thursday, February 21, 13