Lai Tsz Shan Winnie X1002073 Jorge Alania 9733064 1.
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Transcript of Lai Tsz Shan Winnie X1002073 Jorge Alania 9733064 1.
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Lai Tsz Shan Winnie X1002073Jorge Alania 9733064
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Agenda Aims of developing Facebook Pro
Value Proposition of Facebook Pro
Development Plan
Marketing Plan
Financial Plan
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Aims of Facebook Pro
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wifi
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w ifi
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WorkableFunctions in different deviceWork with multi-usersAccessible in different browserSupport with MS Office Work
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IntegrativeCollaborative work in real timeAll-in-one online office workOrganize meetingIntegrate the ideas
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FlexibilityOrganize the meeting anytime anywhereChoose different types of membership planRight to access and edit the works
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InformativeShare informationUpdate News Share Files & documentsShare ideas
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Features illustrationVideo conferencing in groupShare documentsCloud based file StoragePresentation applicationEdit the works with team members
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Interface design
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上傳記錄
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Video conferencing in group
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Share document
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Cloud based storage
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Presentation application
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Edit works with multi-user
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Development Process
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Future Development PlanKeep receiving feedback from userImprove the existing feature continuallyDevelop the new features
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Marketing PlanTarget segmentationPromotion plan
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Target SegmentationUser: Students from collage & university (85% &
96%)Business people
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http://techcrunch.com/2005/09/07/85-of-college-students-use-facebook/SOCIAL NETWORKING USAGE AND GRADES AMONG COLLEGE STUDENTS, Chuck Martin
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Promotion PlanShort term:Offer free Beta monthly planSocial media promotionOnline viral marketingReferral CampaignEmphasis on flexibility of membership choice
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Promotion PlanLong term:Offer Birthday GiftKeep continue providing the promotional
planUse social media for promotion
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SurveyIf Facebook would have Skype, Drop box 5GB,
Google documents all together. Would you will be willing to pay for it?
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901,000,000 x14%
= 126.14 million user at the
beginning
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SurveyIf your answer is no. After a year, if you see
that everyone is starting to use it, will you join them?
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15.8%21%
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Survey
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Scenario Analysis
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Scenario
Probability
Market share (%)
Growth per year (%)
Optimist 0.4 12 7
Realistic 0.3 9 5
Pessimist 0.2 7 3Capacity
(GB)Price (%) User
Choice(%)5 5 70
10 10 2020 15 10
3 types of storage plan
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Market Analysis
Potential Customers
Total user in existing membership in first year
Year 1 Growth rate
Year 2Growth rate
Year 3Growth rate
Less than 17 years old
0% 0.4% 0.7% 1.4%
University students
3.6% 1.5% 1.8% 2.5%
Business man, companies
6% 2.5% 3.1% 4.2%
Total 9.6%
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Market Growth
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Payment methods7-11 or in any store nearbyFacebook creditPhone/electric billsPaypalVisa Card, Master cardFacebook Credit
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ProfitThe profit will be generated at the time we
sell the idea.Price = $200000 or some stocks for that
valueCost = Big survey
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Referencehttp://bx.businessweek.com/social-media-
analytics/view?url=http%3A%2F%2Fcommetrics.com%2Farticles%2F2011-cost-metrics-6-social-media-marketing%2F
http://www.slideshare.net/ruhma/financial-plan-production-cost-analysis
http://www.nickburcher.com/2011/04/facebook-usage-statistics-1st-april.html
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