Laguna University

Laguna Sports Complex

In partial fulfillment of the

Course requirement in Entrep I

(Entrepreneurial Behavior)

Submitted By: Submitted To:

Gazer, Ma. Jonadel O. Professor Cesar F. Conde

Crisostomo, Verona L.

Lagrosa, Mhaidy L.

Second Semester

S.Y. 2014-2015

Introduction:

We had an interview with Ms. Julie Monteiro last March 11 this year of

2015. She is 25 years of age now and not married. And lived in Barangay

Bagumbayan, Santa Cruz, Laguna. She is the branch manager of ROMAI in Santa

Cruz, Laguna.

We’ve known that ROMAI have already eight co-dealers in Laguna. And

the dealer of the branch she manage is own by Lagrosa’s family. And the branch

was established last year of 2014.

Also we’ve known that ROMAI is the company that sells electric bikes,

electric scooters and electric vehicles. But the most popular product of them is the

electric bikes.

Electric bike is a bicycle that can be powered both by human power and

electrical power. The human power is exerted through the pedals like a normal

bicycle and the electrical power is provided by an electric motor. The motor gets

its electricity from a rechargeable battery.

And they have a brand goal; “ROMAI goes the extra mile.” “ROMAI will

not stop on the way to be better.”

I. Name of the Company

ROMAI (Electric Bikes and Scooter)

II. Address of the Company

P. Burgos Street Barangay Poblacion 5, Santa Cruz, Laguna

III. Form of the Business

Company

IV. Nature of the Business

ROMAI is involved in making electric bikes, electric scooter and electric

vehicles and it is one of the greatest producers in China.

ROMAI also produces the main parts of vehicles by itself, impeccable

testing means and provided wholesome sales net. It not only covering huge market

in China but also enjoying international market with branch companies. And now

they have ROMAI electric vehicles branch companies and plants in our country,

Philippines.

And ROMAI has a standing business idea of “Serve with honesty and

sincerity, prioritize quality and customers, and return to the society.”

But the branch of ROMAI in Santa Cruz, Laguna sell only electric bikes and

scooter.

Electric bicycles or e-bikes are commonly known as electric bicycle or

booster bicycle is a bike that has an integrated electric motor used for propulsion.

According to the power that an electric motor can deliver and the control system,

e-bikes with pedal-assist only, with power-on-demand and pedal-assist or with

power-on-demand only. Depending on the laws, in many countries including

Philippines, e-bikes are classified as bicycles than mopeds or motorcycles so that

they are not subjected to stringent laws regarding their certification and operation.

E-bikes are also treated as a special vehicle type in many areas of legal jurisdiction.

This is some information about their electric bikes, the cost of full charge

takes six to eight hours and only cost seven pesos, and driving distance on full

charge is about sixty to eighty kilometers and the maximum speed is thirty five to

fourthyfive kilometer per hour.

When you buy to them an electric bike or scooter you will have free raincoat

and a free lifetime service. It doesn’t required LTO registration, license, change

oil, spark plug and gasoline and especially it has no pollution.

If you want to be a dealer of ROMAI you must have at least ten units in cash

and you can get the units with dealer price. You should sale at least five units per

month. Having the ambitions of being successful.

V. SWOT Analysis

STRENGHTS

One of the most leading brands in the electric vehicles industry. Amongst

advanced users, the brand has an excellent brand recall and strong brand equity.

Superior technology also allows their brand to better meet the needs of their

customers. Has excellent marketing through competitions.

Also the financial leverage allows e-bikes to use their balance sheet to

expand their business and increase their profits.

WEAKNESSES

Weak management increases business risks and reduces profits for the

company, because they are responsible for the health of the business.

Also weak customer service can affect the company’s reputation and causes

customers to flee to competitors, who are more respondent.

OPPORTUNITIES

Electric bikes are good in our environment. The company can increase

physical distribution to better reach the end customer.

Also they think that greater innovation must help them to produce unique

products and services that meet customer’s needs.

The company can get into the competition organization space to increase

brand awareness.

Emerging markets are fast growing regions of the world that enable e-bikes

to quickly expand.

THREATS

The company faces threat if the electric bikes fad fades out in the future.

Because consumers can change their tastes very quickly and it’s depend on the

company on knowing which goods and services consumers wants.

Intense competitions are also a threat because it can lower the company’s

profits and competitors must entice customers away with superior products.

And the availability of substitute products hurts company’s ability to raise

prices because customers can easily switch to another product or services.

VI. Problem Solution

They committed their company to make their products more energy-efficient

and more eco-friendly. ROMAI people outdid themselves persistently by new

models with more stylish appearance and more stable quality.

VII. Pictures