LAGOS Style Guide Spring 2011

S T Y L E G U I D E • S P R I N G 2 0 1 1

Dear Customer,This spring has been two years in the making. Initial sketches, countless revisions and call outs from our customers – thousands of hours combined into each new design. This season the collections took shape with an interesting concept – the different ways of presenting a fresh, current femininity.

I wanted to represent a feminine edge with a professional elegance that is true to what LAGOS stands for: easy sophistication that you wear everyday. This is apparent in the new collections – Silver Rocks and Prêt-à-porter.

The clean, no-nonsense silhouettes of Silver Rocks are innovative and architecturally advanced. On page two, you will see that this modern femininity is influenced by the structure of men’s suiting with a rock ‘n roll edge without losing any appreciation for the woman wearing the piece.

Prêt-à-porter, meaning ready-to-wear in French, takes this convenient and easy-to-wear philosophy to heart. This new collection, on page 66, has a flare of the romantic – not flamboyant or traditional – but modern and poetic. Created as a fluted flower with diamonds, Prêt-à-porter is the kind of diamond you can wear with your favorite jeans.

For me, this spring season is about multi-faceted femininity. It’s about a modern, simple and very elegant design - an understated ease with diverse twists. Because I know that each LAGOS customer wears our jewelry in her own way. I am always interested to hear what you think of my new creations. Feel free to share your impressions at [email protected].

FreshNew looks

PRICES SUBJECT TO CHANGE ALL DESIGNS COPYRIGHT © 2011 LAGOS

Silver Rocks, Page Two

Chi Chi, Page Four

Derby, Page Seven

Venus, Page Fifty SPRING 2011

COLOR

PASSIONPASSION PEARLVENUSGLACIER NOWGLACIER CLASSICTORQUE

424850555960

41

DIAMONDS

EMBRACEPRÊT-À-PORTERVERY PAVÉCLASSIQUETWI-LIGHTDIAMONDS & CAVIAR

646870717273

63

TWO TONE & SILVER

SILVER ROCKSCHI CHIDERBYORGANIC CAVIARXCLASSIC KNOTSIGNATURE CAVIAR TWO TONETORQUESIGNATURE CAVIAR SILVERSIGNATURE CAVIAR CUFFSHOOPSLAGOS CHAINLINKOPTIONS

2478

10121315212226283338

PEARLS

LUNA 78

77

ITEMS

SIGNATURE ITEMSHEARTS OF LAGOS

9096

89

1

Prêt-à-Porter, Page Sixty-Eight

Two Tone & Silver

S P R I N G 2 0 1 1

01-80954-9$295

03-80339-7$225

01-80953-9$150

03-80335-7$295

01-80951-20$295

03-80340-7$195

01-80952-14$250

S P R I N G 2 0 1 1

05-80685-7$595

05-80684-7$395

07-80562-S18$295

07-80561-L18$375

S P R I N G 2 0 1 1

CHICHI

07-80570-60$495

07-80554-M$295

07-80552-M18$295

01-80933-M$295

01-80935-M$250

01-80934-M$25001-80950-M

$295

07-80484-MCLIP-ON

$195

S P R I N G 2 0 1 1

05-80617-M$995

ALSO AVAILABLE:05-80617-L

$1,025

05-80677-7$695

03-80329-7$195

03-80328-7$175

CHICHI

Balance. Energy. Life. Chi, the ancient balance of energy flow inherent in all things, became the namesake of this collection. Influenced by the concept of health and tranquility that exists in the natural world, Chi Chi sets out to honor harmony with a silhouette that reflects an expressive warmth. From the modernist looking for clean lines and easy-to-wear sophistication, to the classicist looking for a renewed statement – this collection will inspire!

S P R I N G 2 0 1 1

07-80467-ML$150

01-80821-M$275

01-80823-S$195

01-80819-00$295

01-80822-M$295

CHICHI

01-80936-M$295

01-80867-S$195

S P R I N G 2 0 1 1

05-80690-7$795

05-80671-7$295

05-80687-7$695

05-80694-007$1,995.48 TW

05-80712-007$1,595.48 TW

Derby

S P R I N G 2 0 1 1

03-80301-7$595

07-80437-00PENDANT ONLY

$695

04-80317-16CAVIAR NECKLACE

$695

This collection balances traditional Caviar beading with natural influences to create signature, artisan details. The calm and quiet strength of the varied beading framed by 18k gold is a translation of the saturated colors of a natural landscape. Highly polished sterling silver gleams against the fluid beading, all framed by flutes of 18k gold. The perfect expression of this collection is the detailed hidden-hinge cuff that reveals the true craft, elaborate workmanship and wonderful intricacies of Organic Caviar.

Organic Caviar

S P R I N G 2 0 1 1

07-80468-00$595

01-80814-23$595

05-80633-7$2,650

ALSO AVAILABLE: 05-80633-8

$2,750

07-80466-00$795

05-80663-7$1,150

Organic Caviar

03-80300-7$1,095

S P R I N G 2 0 1 1

05-80526-7 $795

ALSO AVAILABLE: 05-80526-8 $82505-80526-6 $795

05-80691-7$495

05-80692-7$195

05-80528-7 $275

ALSO AVAILABLE: 05-80528-8 $29505-80528-6 $275

X

05-80545-007$2,895.77 TW

S P R I N G 2 0 1 1

05-80532-7$1,250

X

01-80790-00$595

05-80625-M$1,950

03-80313-7$450

05-80635-007$2,450 TW.51

S P R I N G 2 0 1 1

01-80671-00$995

Classic Knot

05-80542-7$1,195

05-80541-7 $4,500

03-80268-7$1,395

03-80266-7$750

02-80270-007$1,995.69 TW

PAVÉ DIAMONDS

S P R I N G 2 0 1 1

Signature Caviar Two Tone

05-80622-7$950

05-80645-M $2,450

ALSO AVAILABLE: 05-80645-S $2,35005-80645-L $2,550

05-80574-7$1,195

S P R I N G 2 0 1 1

05-80244-7$1,095

05-80345-7$795


$79505-80345-8

$825

05-80254-7$695


$69505-80254-8

$725

05-80603-7$395


$39505-80603-8

$415

S P R I N G 2 0 1 1

05-80661-M (STERLING SILVER)

$195

05-80662-M$395

(STERLING SILVER)

05-80637-S $29505-80637-M $29505-80637-L $32505-80637-XL $325

05-80638-S $69505-80638-M $69505-80638-L $72505-80638-XL $725

Torque

S P R I N G 2 0 1 1

01-80759-10 $295

01-80759-15$395

01-80873-00$595

S P R I N G 2 0 1 1


01-80792-L$595

01-80794-L$425

03-80298-7$395

03-80299-7$395

03-80308-7$495

03-80310-7$495

S P R I N G 2 0 1 1

07-80454-18$495


$350PENDANT ONLY

Signature Caviar

01-80708-00$595

01-80752-00$650

05-80622-7$950

05-80573-7$995

03-80296-7$695

S P R I N G 2 0 1 1

04-80607-16$495

H e r i t a g e is where the heart is.

Hallmark craftsmanship of CaviarTM beading, double-button box clasp,

fluted accents and sculpted details; all these are effortlessly combined in real world wearability

for this signature LAGOS collection. Enduring designs are detailed in 925 sterling silver with 18k gold. Exquisite,

innovative and intriguing silhouettes. Intrinsic in this collection is an elegant grace that pairs charmingly with your favorite jeans or signature little black dress. An essential collection for every LAGOS connoisseur and a cherished gift for the woman seeking quality, crafted designs.

05-80670-7$495

03-80283-7$350

03-80284-7$195

03-80295-7$495

01-80928-00$250

01-80929-00$350

03-80326-7$195

01-80717-M$250

S P R I N G 2 0 1 1

04-80347-L16$550

ALSO AVAILABLE: 04-80347-L18

$575

04-80317-16$695


$725

05-80318-7$350

04-80317-20$750

07-80424-00$550

05-80251-7$550


S P R I N G 2 0 1 1

04-80348-16$295


$325


$625

04-80178-16$595

04-80253-16$395


$425

05-80618-7$295

Signature Caviar Silver

S P R I N G 2 0 1 1

Signature Caviar Cuffs

05-80601-7$995


$975

05-80617-M$995

ALSO AVAILABLE:05-80617-L

$1,025

05-80627-M$695

ALSO AVAILABLE: 05-80627-L

$725

05-80627-S$695

05-80659-M$995

S P R I N G 2 0 1 1


05-80366-7 $250

ALSO AVAILABLE: 05-80366-6 $25005-80366-8 $275

05-80254-SS7 $275

ALSO AVAILABLE: 05-80254-SS6 $27505-80254-SS8 $295

05-80520-7 $275

ALSO AVAILABLE: 05-80520-6 $27505-80520-8 $295

05-80519-7 $675

ALSO AVAILABLE: 05-80519-8 $695

S P R I N G 2 0 1 1


01-80876-M$150

01-80892-S$175

05-80718-M$450

04-80588-30$595

05-80602-7 $195 ALSO AVAILABLE:

05-80602-6 $19505-80602-8 $215

S P R I N G 2 0 1 1


03-80293-7$250

03-80307-7$350

01-80734-00$250

01-80775-L$225

03-80312-7$495

03-80294-7$250

03-80309-7$350

01-80758-10$150

01-80760-15 $195

01-80772-00 $225

01-80830-M$195

03-80311-7$450

S P R I N G 2 0 1 1

01-10353-50$1,695

01-80718-28$175

01-80718-35$195

01-10353-25$895

01-80718-60$225

01-10353-35$1,095

S P R I N G 2 0 1 1

01-80705-18$150

Hoops01-80544-00

$195

01-80456-00$295

01-80493-00$1,150.40 TW

01-80706-M$250

01-80538-00$795

.28 TW

S P R I N G 2 0 1 1

7x5mm 20"

04-80546-20$295

7x5mm 18"ALL SILVER

04-80526-18$150


$195

04-80526-36$295

Lagos Chain

05-80566-7 $550

S P R I N G 2 0 1 1

9x7mm 36"

04-80521-36$495

9x7mm 20"

04-80521-20$375

Lagos Chain

S P R I N G 2 0 1 1

7x5mm 48"04-80543-48

$450

01-80788-60$250

01-80764-12$175

01-80833-M$175

Lagos Chain

S P R I N G 2 0 1 1

7x5mm 20"

04-80545-20$395

9x7mm 36"

04-80544-36$550

S P R I N G 2 0 1 1

7x5mm 36"ALL SILVER

04-80503-36

$395

Lagos Chain

S P R I N G 2 0 1 1

05-80741-7$695

05-80739-7$995

05-80740-7$295

05-80738-7$395

Link

S P R I N G 2 0 1 1

05-80612-7$595

05-80459-7$995

Link

S P R I N G 2 0 1 1

Link

04-80539-17$995

S P R I N G 2 0 1 1

01-80771-M$295

04-80401-20$895

05-80442-7$995

Link

S P R I N G 2 0 1 1

05-80585-7$295

04-80531-26$695

Link

05-80444-7$495

S P R I N G 2 0 1 1

BLACK LEATHER 04-80819-48

$100

04-80800-34$95

04-80801-16$95

ALSO AVAILABLE:04-80801-18

$105

S P R I N G 2 0 1 1

Options

04-80549-ML$95

BRAIDED BLACK LEATHER04-80807-16

$125


$135

04-80807-24$195

7x5mm 18"ALL SILVER

04-80526-18$150


$195

04-80526-36$295

S P R I N G 2 0 1 1

02-80334-B7$1,195

02-80334-F7$995

02-80334-ST7$995

02-80334-A7$1,195

02-80334-GQ7$995 Clarity

Beauty

Energy

Prosperity

02-80334-C7$1,195 Creativity

Trust

S P R I N G 2 0 1 1

WHITE TOPAZ 02-80320-FF7

$795

BLUE TOPAZ02-80320-BF7

$795

CITRINE02-80320-CF7

$795

GREEN QUARTZ02-80320-GQF7

$795

SMOKEY QUARTZ02-80320-STF7

$795

Passion

AMETHYST02-80320-AF7

$795

Calling all attention-seekers and color-affectionistas this is femme fashion at its best. Passion’s highlights are vibrant, color infused gemstones, intriguing gold textures and fresh silhouettes. Full of life and new possibilities: fluid necklaces, stackable rings and flowing drop earrings create an unlimited popping palette.

S P R I N G 2 0 1 1

05-80634-ST7$3,000

OTHER COLORS AVAILABLE (NOT SHOWN)

05-80634-A7 $3,00005-80634-B7 $3,00005-80634-C7 $3,00005-80634-F7 $3,00005-80634-GQ7 $3,000

04-80598-AML$450


04-80598-BML $45004-80598-CML $45004-80598-FML $45004-80598-GQML $45004-80598-STML $450

Passion

S P R I N G 2 0 1 1

Passion


01-80909-A $69501-80909-B $69501-80909-F $69501-80909-GQ $69501-80909-ST $695


01-80902-A01 $1,25001-80902-C01 $1,25001-80902-F01 $1,25001-80902-GQ01 $1,25001-80902-ST01 $1,250

01-80902-B01$1,250

01-80899-A$1,195


01-80899-B $1,19501-80899-C $1,19501-80899-F $1,19501-80899-GQ $1,19501-80899-ST $1,195

01-80909-C$695

S P R I N G 2 0 1 1

04-80596-GQ36$1,750

Passion


04-80596-A36 $1,75004-80596-B36 $1,75004-80596-C36 $1,75004-80596-F36 $1,75004-80596-ST36 $1,750

S P R I N G 2 0 1 1

Passion01-80825-A

$395

01-80825-F$395

01-80825-ST$395

01-80825-GQ$395

01-80825-C$395

01-80825-B$395

02-80355-A7$395

02-80355-B7$395

02-80355-GQ7$395

02-80355-C7$395

02-80355-ST7$395

02-80355-F7$395

S P R I N G 2 0 1 1

Passion Pear

01-80881-M$995

02-80320-M7$695

01-80885-M$395

01-80882-M$850

01-80903-M$895

04-80590-MML$395

S P R I N G 2 0 1 1

Passion Pear

04-80599-M20$3,500

04-80600-M20$1,395

S P R I N G 2 0 1 1

01-80789-T$650

02-80340-T7$495

07-80474-T$450

01-80789-Z$650

02-80340-Z7$495

07-80474-Z$450

Venus

Radiance. Beauty. Light. Inspiring artists for centuries, this collection honors the Roman goddess of love and splendor. Fantastically feminine, the thirty-six inch doublet link necklace with turquoise and faceted crystals is the perfect expression of sublime adornment. These illuminating silhouettes that bear her namesake would make the cosmic goddess proud.

S P R I N G 2 0 1 1

WHITE MOTHER OF PEARL 02-80337-AG7

$650

PINK MOTHER OF PEARL 02-80337-V7

$650

BLACK MOTHER OF PEARL 02-80337-Z7

$650


$995


$995


$995


$550


$550


$550

TURQUOISE02-80337-T7

$650

TURQUOISE02-80348-T7

$550

Venus

S P R I N G 2 0 1 1

WHITE MOTHER OF PEARL 01-80853-AG

$450


PINK MOTHER OF PEARL 01-80853-V

$450

TURQUOISE01-80853-T

$450

TURQUOISE01-80854-T

$595

TURQUOISE01-80855-T

$695


$595



$595


$695



$695

S P R I N G 2 0 1 1

Venus

OTHER COLORS AND LENGTHS AVAILABLE (NOT SHOWN)

TURQUOISE

20 INCH 04-80579-T20

$550

WHITE MOTHER OF PEARL20 INCH

04-80579-AG20$550

36 INCH04-80579-AG36

$850

PINK MOTHER OF PEARL20 INCH

04-80579-V20$550

36 INCH04-80579-V36

$850

TURQUOISE36 INCH

04-80579-T36$850

S P R I N G 2 0 1 1

PINK MOTHER OF PEARL04-80548-V20

$750

ALSO AVAILABLE 36 INCH

04-80548-V36$1,150

TURQUOISE 04-80548-T20

$750

ALSO AVAILABLE36 INCH

04-80548-T36$1,150

WHITE MOTHER OF PEARL04-80548-AG20

$750

ALSO AVAILABLE36 INCH

04-80548-AG36$1,150

Venus

S P R I N G 2 0 1 1

NowGlacierSMOKEY QUARTZ05-80575-ST7$550

WHITE TOPAZ05-80575-F7$550

BLUE TOPAZ05-80576-B7$895

WHITE TOPAZ05-80576-F7$895

CITRINE05-80575-C7$550

AMETHYST05-80576-A7$895


AMETHYST 05-80575-A7 $550BLUE TOPAZ 05-80575-B7 $550GREEN QUARTZ 05-80575-GQ7 $550


CITRINE 05-80576-C7 $895GREEN QUARTZ 05-80576-GQ7 $895SMOKEY QUARTZ 05-80576-ST7 $895

S P R I N G 2 0 1 1

NowGlacier

WHITE TOPAZ 05-80425-F7

$725

GREEN AMETHYST05-80425-GRF7

$750

BLUE TOPAZ05-80425-B7$795

OTHER COLORS AVAILABLE (NOT SHOWN)AMETHYST 05-80425-A7 $750CITRINE 05-80425-C7 $750SMOKEY QUARTZ 05-80425-ST7 $725

S P R I N G 2 0 1 1

NowGlacier

02-80237-ST7$550

02-80237-GRF7$595

02-80237-B7$650

02-80237-A7$595

02-80237-C7$595

02-80237-F7$550

01-80634-ST*$695

07-80332-ST*$350

*THESE SILHOUETTES AVAILABLE IN: AMETHYST, BLUE TOPAZ, CITRINE, WHITE TOPAZ, GREEN AMETHYST

OR PERIDOT, AND SMOKEY QUARTZ

05-80636-ST7*$375

S P R I N G 2 0 1 1

01-80644-F*$375

01-80643-F*$195

02-80251-C7$275

02-80251-ST7$275

02-80251-F7$275

02-80251-B7$275

02-80251-A7$275

01-80648-F01*$495

*THESE SILHOUETTES AVAILABLE IN ADDITIONAL COLORS

NowGlacier

02-80251-D7$325

07-80331-CML$295

07-80331-STML$295

07-80331-FML$295

07-80331-BML$295

07-80331-AML$295

07-80331-DML$325

S P R I N G 2 0 1 1

02-80104-ST$495

02-80104-A$495

02-80104-B$495

02-80104-F$495

Glacier Classic

02-80103-F$695

02-80103-ST$69502-80104-C

$495

02-80104-C$495

S P R I N G 2 0 1 1

01-80787-F$450

01-80787-ST$450

01-80787-D$550

01-80787-A$450

01-80787-C$450

01-80787-B$450

05-80624-AS $29505-80624-AM $29505-80624-AL $32505-80624-AXL $325

05-80624-BS $29505-80624-BM $29505-80624-BL $32505-80624-BXL $325

05-80624-CS $29505-80624-CM $29505-80624-CL $32505-80624-CXL $325

05-80624-DS $29505-80624-DM $29505-80624-DL $32505-80624-DXL $325

05-80624-FS $29505-80624-FM $29505-80624-FL $32505-80624-FXL $325

05-80624-STS $29505-80624-STM $29505-80624-STL $32505-80624-STXL $325

S P R I N G 2 0 1 1

Torque05-80589-AS SMALLER SIZE $45005-80589-AM AVERAGE SIZE $45005-80589-AL LARGER SIZE $47505-80589-AXL LARGEST SIZE $475

05-80589-BS SMALLER SIZE $45005-80589-BM AVERAGE SIZE $45005-80589-BL LARGER SIZE $47505-80589-BXL LARGEST SIZE $475

05-80589-CS SMALLER SIZE $45005-80589-CM AVERAGE SIZE $45005-80589-CL LARGER SIZE $47505-80589-CXL LARGEST SIZE $475

05-80589-DS SMALLER SIZE $49505-80589-DM AVERAGE SIZE $49505-80589-DL LARGER SIZE $52505-80589-DXL LARGEST SIZE $525

05-80589-FS SMALLER SIZE $45005-80589-FM AVERAGE SIZE $45005-80589-FL LARGER SIZE $47505-80589-FXL LARGEST SIZE $475

05-80589-STS SMALLER SIZE $45005-80589-STM AVERAGE SIZE $45005-80589-STL LARGER SIZE $47505-80589-STXL LARGEST SIZE $475

Diamonds

S P R I N G 2 0 1 1

Embrace,A NEW DIAMOND STORY

It started from a sculpture from Constantine Brancussi called The Kiss: two lovers locked in an everlasting embrace. Simple, pure, beautiful. An icon of modern art, regarded as the quintessential representation of love.

The embrace became an inspiration and it transformed into a new LAGOS collection. You can feel the strength of the intertwined arms as they tightly hold each other. Eighteen Karat gold and diamonds highlight the embrace of the sterling silver caviar bands.

S P R I N G 2 0 1 1

Embrace

05-80652-007$2,295.50 TW

05-80648-007$3,795

1.02 TW

05-80653-007$1,295.29 TW

S P R I N G 2 0 1 1

07-80536-00$1,995.57 TW

01-80916-00$1,695.46 TW

05-80647-00M$4,750

1.34 TW

ALSO AVAILABLE:05-80647-00S

$4,7501.34 TW

05-80647-00L$4,775

1.34 TW

07-80538-00$2,250.62 TW

Embrace

S P R I N G 2 0 1 1

Embrace

02-80356-007$1,695.45 TW

02-80344-007$3,500

1.05 TW

01-80870-00$1,995.53 TW

01-80869-00$2,950.81 TW

05-80646-00M$9,500

3.08 TW

ALSO AVAILABLE:05-80647-00S

$9,5003.08 TW

02-80361-007$995

.21 TW

S P R I N G 2 0 1 1

Prêt-à-Porter

01-80938-00$950

.30 TW

01-80971-00$595

.18 TW

01-80937-00$1,595.53 TW

01-80956-00$895

.29 TW

01-80970-00$895

.28 TW

01-80955-00$1,695.64 TW

S P R I N G 2 0 1 1

05-80745-007$995

.28 TW

02-80368-007$895

.27 TW

02-80369-007$495

.15 TW

02-80374-007$750

.27 TW

07-80563-00ML$550

.15 TW

Prêt-à-Porter

07-80555-00$795

.27 TW

05-80721-007$895

.20 TW

S P R I N G 2 0 1 1

02-80351-007$995

.28 TW

07-80522-00$950

.29 TW

01-80859-00$1,895 58 TW

Very Pavé

07-80525-00ML$850

.17 TW

PENDANT ONLY:07-80525-00

$750

01-80913-00$695

.15 TW

01-80912-00$1,495.32 TW

S P R I N G 2 0 1 1

02-80317-007$1,995.50 TW

02-80301-007$1,050.36 TW

01-80707-00$1,495.64 TW

01-80751-00$1,950.48 TW

05-80545-007$2,895.77 TW

04-80538-00ML$495

.11 TW

01-80778-00$795

.21 TW

Classique

S P R I N G 2 0 1 1

05-80598-007$695

.17 TW

05-80605-007$595

.11 TW

05-80623-007$1,050.26 TW

04-80540-00ML$895

.26 TW

01-80927-00$1,395.53 TW

02-80332-007$750

.26 TW

05-80597-007$495

.05 TW

Twi -Light

S P R I N G 2 0 1 1

04-80322-001616 INCH$2,295.36 TW

05-80635-007$2,450 .51 TW

05-80332-007$1,895.36 TW

& CaviarDiamonds


18 INCH$2,370.36 TW

S P R I N G 2 0 1 1

01-80538-00$795

.28 TW

05-80307-007$2,450.84 TW

05-80296-007$1,095.28 TW

05-80604-W007$1,595.43 TW

05-80596-W007$995

.23 TW

05-80581-007$2,995.88 TW

Diamonds& Caviar

05-80285-007$2,295.72 TW

S P R I N G 2 0 1 1

04-80288-0016$1,695.61 TW

01-80493-00$1,150.40 TW

02-80193-007$950

.36 TW

05-80289-007$1,495.61 TW

Diamonds& Caviar

02-80270-007$1,995.69 TW

Pearls

S P R I N G 2 0 1 1

04-80593-M26$495Luna

As a breath of fresh air this statement making collection is a fabulously style-driven mix. The artful inspiration began with the creation of updated, modern motifs while complementing the timeless appeal of pearls. The results are undeniably precious. Both beautiful and playful; Luna necklaces can be layered with other pearl and sterling silver designs. Straightforwardly joyful and effortlessly chic – this collection strikes just the right balance.

S P R I N G 2 0 1 1

9mm 20"04-80570-M20

$750

ALSO AVAILABLE: 9mm 32"

04-80570-M32$1,250

07-80531-M36$495

S P R I N G 2 0 1 1

Luna

01-80862-M$295

02-80354-M7$275

01-80880-M$195

04-80567-M36$650

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6mm 48"04-80568-M48

$795

ALSO AVAILABLE: 6mm 20"

04-80568-M20$395

6mm 36"04-80568-M36

$595

01-80848-M$175

04-80576-MML$195

Luna

S P R I N G 2 0 1 1

07-80529-M36$695

Luna

01-80895-M$450

S P R I N G 2 0 1 1

04-80558-M36$250

04-80558-M18$175

Luna

S P R I N G 2 0 1 1

04-80573-M36$650

Luna

01-80886-M$395

01-80848-M$175

01-80880-M$195

S P R I N G 2 0 1 1

Luna

04-80574-M36$695

S P R I N G 2 0 1 1

04-80561-SSM36$150

Luna

01-80560-M01$550

07-80519-MML$395

S P R I N G 2 0 1 1

Luna

04-80562-M18$1,195

SignatureItems

S P R I N G 2 0 1 1

07-80512-B34$225

Signature Items

07-80262-LB34$195

07-80513-B34$195

07-80499-MB34$195

S P R I N G 2 0 1 1

07-80494-36$495

07-80501-M34$195

Signature Items

07-80510-B34$175

S P R I N G 2 0 1 1

07-80262-LB34$195

07-80445-LB34$195

07-80450-LB34$250

Signature Items

07-80394-34$225

S P R I N G 2 0 1 1

07-80449-B34$195

Signature Items

07-80032-S$150

07-80079-34$150

07-80204-M$150

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Signature Items

07-80423-SML$125

07-80497-ML$265

07-80495-ML$265

07-80496-ML$265

07-80492-MLLOCKET

$285

S P R I N G 2 0 1 1

05-80270-7$395

07-80318-S18$295

07-80452-SB34$195

05-80621-7$250

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S P R I N G 2 0 1 1

Hearts of Lagos

PHILADELPHIA05-80264-7

$250

PHILADELPHIA07-80136-S

$150

BEVERLY HILLS07-80136-BH

$150

NEW ORLEANS07-80136-NO

$150

TEXAS07-80136-TX

$150

LAS VEGAS07-80136-LV

$150

CHICAGO07-80136-CH

$150

SEATTLE07-80136-SEA

$150

WILLIAMSBURG07-80136-WB

$150

S P R I N G 2 0 1 1

AboutSTEVEN LAGOSWORLD TRAVELER. CREATIVE MIND.

In high school Steven Lagos began dabbling in jewelry design, crafting pieces out of silverware. At 17, he met his mentor, a Russian jeweler who taught him the lessons of Old World craftsmanship and the importance of working with the highest quality materials. In the 1970s Steven launched his own line, filling a need for quality jewelry that a woman can buy for herself. The LAGOS brand was born.

Very rapidly LAGOS became known for its signature design named Caviar. Since then LAGOS has become a jewelry brand renowned for its craftsmanship, the easy sophistication of its jewelry and its dedication to resonate with women’s aspirations and emotions.

9,000 creations later Steven Lagos is still the creative mind behind each new LAGOS design.

S P R I N G 2 0 1 1

THE ART OF CAVIARCAVIAR IS THE UNMISTAKABLE SIGNATURE OF LAGOS.

Luminous caviar-like beading brings lush texture to sterling silver and eighteen-karat gold, transforming these precious metals into crafted jewelry that softly caresses the skin. The artistry of Caviar is best captured through its creative process. It takes hundreds of tiny steps to complete the many facets of a single Caviar creation. The creative process always starts with a sketch drawn by Steven Lagos and finishes when the sterling silver is oxidized to create contrast. That last step is key to bring out the sculptural qualities that makes Caviar unique. Stones are then set and the piece is given a final polish for the perfect finish.

LAGOS CRESTOur crest represents the timeless appeal of the brand. It is also a subtle reminder of Steven Lagos’s Greek origins.A key element of the LAGOS signature, it evokes the architectural qualities and the craftsmanship of the LAGOS design. Engraved on the clasp of most of our jewelry,it reminds you of the authenticity of the LAGOS jewelry.

LAGOS BLACKNOT YOUR USUAL BLACK.

More unique than black, more sophisticated than purple.

Understated and memorable.

Combining the timeless and minimalist aspects of black with the refined luxury of purple, our color makes our jewelry box an immediate object of desire.

S P R I N G 2 0 1 1

ITEM NUMBER ANATOMY

LAGOS attempts to maintain stock of our 100 best-selling items whenever possible. In-stock items usually ship

within 3 to 5 business days. Active items out of stock will require between 6 to 12 weeks for delivery, depending on

availability. Please contact your Account Executive or Customer Service Representative to determine availability and

specific delivery dates.

LAGOS accepts orders through our Account Executives, by phone, fax, or email. Orders should include our

complete itemnumber and any other specific instructions. All orders will be shipped UPS Ground unless otherwise noted.

Items not featured in the pricelist are considered inactive, yet it may be possible to special order these items

by request. Inactive items may carry a 15-25% service fee depending on inventory status. Inactive items that need to be

made will require 6 to 12 weeks for delivery, depending on availability. Please contact Customer Service for availability

and further information before ordering.

LAGOS Customer Service

215-965-2279

[email protected]

PLACING AN ORDER

05-80425-B7

SPECIFIC ITEM NUMBERCLASSIFICATION01: EARRINGS02: RING03: RING04: NECKLACE05: BRACELET06: PIN07: PENDANT, ENHANCER, NECKLACE09: CUFFLINKS, MONEY CLIP12: ACCESSORY

COLOR, SIZE, AND LENGTH INFORMATION

S P R I N G 2 0 1 1

REFURBISHINGLAGOS jewelry may show signs of normal wear and tear over time. LAGOS offers complete refurbishing service on all of our products.

Customer Items • Individual customer items may be sent to LAGOS for refurbishing.General refurbishing fee of $25 per item.*• Please allow 2 weeks for delivery• Postage and handling fees apply

In-Stock Items • Stock inventory carries a 20% refurbishing fee and must be scheduled through LAGOS• Please contact your Account Executive or a Customer Service Representative to schedule• Please allow 4 weeks for delivery• Postage and handling fees apply

When sending jewelry in for refurbishing, please make an itemized list and detailed notes as to the condition of the piece (bent shank, gemstone chips, etc.) and desired work to be performed.

* Refurbishing does not include replacing damaged gemstones. Damaged gemstones can be replaced with estimates given upon request. Please specify if a gemstone requires replacement and an estimate is needed. All gemstones will be tightened during the refurbishing process.

ALTERATIONS AND REPAIRSLAGOS jewelry is hand-crafted and may be tailored to fit each individual customer perfectly. In most cases, items can be ordered in a variety of lengths and sizes. Please refer to your pricelist for all sizes and lengths available. Our Customer Service Department can be reached by telephone at 215-965-2279 from 8:30AM until 5:00PM EST or by email at [email protected].

SIZING A RING • Measure the customer’s finger size to special order the ring in the customer’s size• DO NOT send in rings for sizing without prior approval from LAGOS• Standard charge for general ring sizing is $20*• In-stock items can usually be altered and delivered within 10 business days• Call or email Customer Service for availability and an exact time frame• Postage and handling fees apply

SIZING A BRACELET• Measure the customer’s wrist size to special order the bracelet in the customer’s size• Standard charge for bracelet sizing is $25*• DO NOT send in bracelets for sizing without prior approval from LAGOS• In-stock items can usually be altered and delivered within 10 business days• Call or email customer service for availability and an exact time frame• Postage and handling fees apply

SIZING A NECKLACE• Determine the length needed to special order the necklace in desired length• Standard charge for necklace sizing is $25*• DO NOT send in necklaces for sizing without prior approval from LAGOS• In-stock items can usually be altered and delivered within 10 business days• Call or email Customer Service for availability and an exact time frame• Postage and handling fees apply

REPAIRS• Extraordinary alterations may carry an additional fee based upon complexity of the request. • Additional fees will be communicated appropriately before work commences.• Please contact Customer Service for information and/or estimates• Standard charge for general repairs is $25*

* Rings that are sized below a size 5 or above a 9 carry a sizing fee and potentially longer lead times.

S P R I N G 2 0 1 1

CARE FOR LAGOS PRODUCTSGENERAL PRODUCT CARELAGOS jewelry is handcrafted from 925 sterling silver and eighteen karat gold. Over time, as with all jewelry LAGOS sterling silver will tarnish. The proper care, storage and cleaning of your jewelry will help to maintain the appearance of your piece. As a signature feature of the design, you will notice the recessed areas will appear darker in contrast to the surface. This a part of the unique process in which the piece was crafted to make it immediately recognizable as authentic LAGOS jewelry. As with all jewelry, over time LAGOS pieces will need attention as a result of daily wear.

• Do not place your jewelry directly into any sterling silver cleansers or jewelry solvents as they will remove the unique finish of your LAGOS design.• Periodically examine your clasps and settings to ensure a secure fit. • Store jewelry in a LAGOS pouch or jewelry case so it does not come into contact with other pieces in your collection.• Always put on your LAGOS jewelry after you are dressed to avoid contact with hair products, perfumes, cosmetics or lotions. Overtime, these products will build residue on your jewelry.• Remove rings before washing your hands. • Avoid extreme temperatures in your LAGOS gemstone jewelry. • Do not wear LAGOS jewelry in the ocean, hot tub, sauna, pool, bath or shower as water, heat or chlorine will damage your piece.• Maintain your jewelry. Your piece may be taken to your local retailer for refinishing. For a nominal fee, any piece that cannot be cleaned at home to your satisfaction can be sent to LAGOS.

PEARL CAREAll LAGOS pearl products are crafted using only the finest freshwater cultured pearls with accents of 925 sterling silver and eighteen karat gold. Pearls are naturally soft and require special care. With this in mind, LAGOS provides a polishing cloth with each design. The outer cloth is suitable for pearls. Do not use the inner white cloth to clean pearls. Even though LAGOS uses the latest strong-strand technology for our pearl necklaces, your piece will loosen and stretch over time. You should have your necklace restrung periodically regardless of how often you wear your LAGOS pearls.

• Do not use a silver cleaner on pearl jewelry.• Do not place pearl jewelry in an ultrasonic cleaner. Do not steam clean pearls. Do not use any abrasive, rough cleaners or rub pearls with an abrasive cloth. These cleaners will wear away the natural luster of the pearls.

GEMSTONE CARELAGOS gemstone designs use the highest quality stones available. LAGOS gemstones are not synthetic - color variation within several shades of one color is natural and part of the individuality of the piece. Gemstones are softer than diamonds; they can become chipped or scratched if not handled properly. Special attention in the care and cleaning of gemstone jewelry is required.

• Do not place gemstone jewelry into an ultrasonic cleaner. • Do not steam clean gemstones. • Do not use any abrasive or any household cleaners while wearing your gemstone jewelry. Do not rub gemstones with an abrasive cloth.

DOUBLET CARESeveral collections feature stones that are made by fusing two pieces of stone and crystal form a doublet stone. Doublets are a category of composite or handcrafted stones. The lower part of the doublet is either turquoise, white mother-of-pearl, black-mother-of-pearl, or pink-mother-of-pearl, while the upper part is a faceted crystal. Each doublet design is highlighted as doublet jewelry in the description. Doublets require special care.

• Err on the side of caution when caring for doublet stones.• Do not place a doublet stone directly into water or any solvent cleaning solutions.• Avoid steam cleaning.

S P R I N G 2 0 1 1

LAGOS PRODUCT CLEANINGGENERAL PRODUCT CLEANINGTo care for your product simply use the provided polishing cloth. The white inner cloth contains our unique formula of precious metal

cleaning agents and applies an anti-tarnish barrier to your jewelry. You will notice that the dark tarnish appears on the cloth. The

outer cloth gently polishes and buffs your piece. Please note: The inner white cloth is not suitable for all jewelry materials. Do not use

the inner white cloth to clean pearls, opal, coral, doublets or gemstones. Only the outer cloth is acceptable for cleaning all jewelry

surfaces.

PEARL CLEANINGOver time, pearls can begin to build-up residue from daily wear. Often, soaps and lotions can cover the pearls with a film, dulling the

luster. Clean your pearls using a light, soapy solution (1 part Ivory Flakes + 10 parts water). Dip a soft, non-abrasive cloth into the soapy

solution and gently wipe your pearls with the cloth. Do not soak pearl jewelry directly in the soapy solution. Rinse the cloth with clean

water and squeeze excess water from the cloth leaving it damp. Then, gently wipe your pearls with the clean cloth and repeat as

needed. Place your pearls on a towel to air dry. Do not store your pearl jewelry until the piece is completely dry.

GEMSTONE CLEANINGOver time, gemstones can begin to build-up residue from daily wear. Gemstones can be cleaned using a slightly soapy solution (1

part dishwashing liquid + 10 parts water). Quickly place your jewelry into this solution and scrub lightly using a soft toothbrush. Rinse

under cool water and repeat as needed. After cleaning wipe with a soft cloth be sure to ensure your piece is thoroughly dry.

DOUBLET CLEANINGTo maintain the shine of your doublet jewelry - wipe

the piece with a soft cloth to remove any residue or

build-up that may occur from normal wear.

Please email Customer Service at service@LAGOS.

com with any questions you may have about our

cleaning options.

PROPER STORAGEStore your jewelry in a LAGOS pouch. Exposure to the

air and humidity will increase the tarnishing of your

piece – proper storage will keep your piece looking

new. Place each piece by itself in your jewelry

box; not in direct contact with other pieces. This

will prevent scratching or damage to gemstones,

pearls or doublets. To keep your LAGOS jewelry in

its original, exceptional quality use your LAGOS

polishing cloth prior to storing your piece each and

every time.

S P R I N G 2 0 1 1

PACKAGING

LAGOS packaging is included with every piece of LAGOS jewellery. Created in LAGOS’ signature colour, this

luxurious presentation is the perfect way to deliver that special piece. Each pouch features the LAGOS crest

and comes complete with a polishing cloth and instructions for easy care.

PP-80014-LBNECKLACE AND BRACELET POUCH

PP-80020-LBNECKLACE AND BRACELET POUCH

PP-80013-LB EARRING AND CUFFLINK POUCH

PP-80015-OWPOLISHING CLOTH

PP-80012-LBRING POUCH

S P R I N G 2 0 1 1

STONE INFORMATIONG

EMST

ON

E IN

DEX

AMETHYSTITEM CODE: A

BLUE TOPAZITEM CODE: B

CITRINEITEM CODE: C

PERIDOTITEM CODE: D

EMERALDITEM CODE: E

EVERGREEN TOPAZITEM CODE: EG

WHITE TOPAZ ITEM CODE: F

GREEN QUARTZITEM CODE: GQ

GREEN AMETHYSTITEM CODE: GRF

RHODOLITE GARNET ITEM CODE: H

MADEIRA CITRINE ITEM CODE: MC

PINK SAPPHIREITEM CODE: PS

AQUAMARINE ITEM CODE: Q

GARNETITEM CODE: R

TSAVORITE GARNET ITEM CODE: R3

ROSE DE FRANCE ITEM CODE: RA

BLUE SAPPHIRE ITEM CODE: S

SMOKEY QUARTZITEM CODE: ST

RUBYITEM CODE: U

CHAMPAGNE CITRINEITEM CODE: YQ

IOLITEITEM CODE: 9

DIAMONDITEM CODE: 00

LAPIS LAZULIITEM CODE: L

PEARLITEM CODE: M

HEMATITEITEM CODE: N

PINK CORALITEM CODE: PX

CORALITEM CODE: X

WHITE AGATE ITEM CODE: AG

BLACK AGATEITEM CODE: Y

RED JASPERITEM CODE: JA

TIGERS EYEITEM CODE: TE

TURQUOISE ITEM CODE: T O

PAQ

UE S

TON

ES

CODE GEMSTONE BPI * 7X6 12X10 15X13 18X16 CUSHION10X4 12X7 18X13 EC

9X7 ECA AMETHYST 2 X X X X EC: EMARLD CUT

B BLUE TOPAZ 2 X X X X

C CITRINE 2 X X X X * BPI: BASIC

F WHITE TOPAZ 1 X X X X PRICING

GQ GREEN QUARTZ 1 X X X X INDEX

GRF GREEN AMETHYST 2 X X X 1= LOWEST

R GARNET 3 X X 2= MID RANGE

RA ROSE DE FRANCE 1 X X X 3= HIGH

ST SMOKEY QUARTZ 1 X X X X 4= HIGHEST

YQ CHAMPAGNE CITRINE 2 X X X

MONTH MODERN TRADITIONAL MONTH MODERN TRADITIONALJANUARY GARNET GARNET JULY RUBY RUBY

FEBRUARY AMETHYST AMETHYST AUGUST PERIDOT SADONYX

MARCH AQUAMARINE BLOODSTONE SEPTEMBER SAPPHIRE SAPPHIRE

APRIL DIAMOND DIAMOND OCTOBER OPAL OPAL

MAY EMERALD EMERALD NOVEMBER TOPAZ TOPAZ

JUNE PEARL ALEXANDRITE DECEMBER TURQUOISE ZIRCON

BIRT

HST

ON

ESG

EMST

ON

E IN

FORM

ATIO

N

S P R I N G 2 0 1 1

Notes

441 NORTH FIFTH STREET, PHILADELPHIA PA 19123215.925.1693 FAX 215.925.0831

* PRICES SUBJECT TO CHANGE

ALL DESIGNS COPYRIGHT © 2011 LAGOS

CUSTOMER SERVICE215.965.2279

FAX [email protected]

REPAIRS & ALTERATIONSAUDREY HORTON

215.965.2276FAX 215.922.1029

[email protected]

SPECIAL ORDERSCHERYL MURRAY

215.965.2275FAX 215.922.1029

[email protected]

MARKETING215.965.2283

FAX [email protected]

ADVERTISING MATERIALSWWW.LAGOS.COM/ADVERTISING

QUALITY TO REPORT ISSUES & COMMENTS

[email protected]

LAGOS Style Guide Spring 2011

Documents

Transcript of LAGOS Style Guide Spring 2011