LAFI Spring 2016 Naming FabianGeyrhalte
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Transcript of LAFI Spring 2016 Naming FabianGeyrhalte
7/26/2019 LAFI Spring 2016 Naming FabianGeyrhalte
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@FinienInsights
@Founding
June 13, 2016
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Emp
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friendship
individuality
adventure
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TM
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01 SIGNIFICANCE
Latin: ‘finiens’= compass
Polynesian: ‘finien’= seed
French: ‘finir’ = completed
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02 LINGUISTIC CLARITY
pronunciation: fin-ee-en
simplicity: 6 letters
tonality: energetic, bold
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03 DISTINCTION
uniqueness: stands out
memorability: repetition in sound
visual recognition: angular letters
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04 MARKETABILITY
web availability: finien.com
visual unity: strong logotype
trademarkable: brand protection
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D FunStraightforward
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DR E A M E R
F R I E N D
MOT HE R
L E A D
E R
S A G E
H E R O
R E B E L
S E D U C T R E
S S
J O K E R
Fun
Playful
Straightforward
Sociable
Generous
Caring
l t
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elevate
advise
wise
+
+
l t
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elevate
advise
wise
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COMPONENT 4: Simple
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