L’EDITORE PROTAGONISTA

Mercato pubblicitario italiano: € 7,9 mrd

Fonte: osservatori.net 2017

87%Crescita in 2017

71%BIG TECH

Concentrazione del mercato

29%ALTRI

Mercato digitale italiano: € 2,68 mrd

Fonte: osservatori.net 2017

Ricavo e crescita sono tra Google e Facebook

Programmatic è oltre l’80% di ad spend negli USA

Cosa c’entra l’ecosistema?

SSP

Impressions non sono visualizzazioni

Ad fraud

Contenuti di qualità non vengono ricompensati

Misurazione non chiara

GO NATIVEdigital video

Fonte: eMarketer 2018

Il trend è verso i video

Native Innovation

● Usando strumenti nativi come video player per creare layout innovativi per aumentare ricavi pubblicitari

Digital Transparency

● Sfruttando nuove metriche con una trasparenza tecnologica tramite analytics integrati nei strumenti video e performance

Layout Innovativi

Desktop

Mobile

Layout Innovativi

Fonte: Coalition for Better Ads

Trasparenza dei dati

Play videoCompletion rateProblemi tecnici di visualizzazioneAd requestAd servedRequest vs Served

per pianificare una strategia pubblicitaria reale

EXPERIENCE THE EDGEperformance

WHY AKAMAI:

The World’s Largestand Most TrustedCloud Delivery Platform

@Akamai

The digital economy is transforming faster than ever, creating a world where everything is connected.

THIS CALLS FOR A COMPLETE RETHINK OF HOW YOU ENGAGE YOUR CUSTOMERS

How do you deliver on such enormous expectations? You need a cloud delivery platform.

• 100 percent uptime SLA

• Resilient, predictable performance

• Intelligent routing and acceleration

• Layered, cloud-based security

• Experience integrity

Cloud delivery platformOptimized for secure, high

accessibility and performance

Cloud infrastructureOptimized for high availability

+

Only Akamai servers are everywhere your users are,delivering unmatched speed and reliability.

BIGGER ISN’T JUST BETTER — IT’S A NECESSITY

Akamai continuously analyzes huge amounts of data and our machine learning optimizes routing faster than anyone – while identifying and responding to security threats in real time.

MEDIA DELIVERY

Consumers expect flawless multi-channel digital experiences. Our next-generation CDN services deliver the highest quality media at scale.

The Akamai Intelligent Platform.

CLOUD SECURITY

Protect against website, web app attacks, malware, phishing, data exfiltration, bots, DNS, and other advanced threats – keeping data safe.

EXPERTISE

1,900+ experts ready to support you with strategic expertise, 24/7 proactive monitoring and responsive troubleshooting.

WEB PERFORMANCEWe give you the expertise and proven technology to provide the customers with consistent, fast, secure web experiences.

Accelerate online experiences, grow revenue and conduct business globally

WEB PERFORMANCE

Engage consumers with fast, personalized online experiences, enabling you to increase revenue opportunities, gain IT agility and scale globally.

Tools to tackle the most demanding digital platforms.

• Insight into how your content, website

and digital experiences are performing

• Technology to maximize user

experiences with faster performance

and device-optimized content

• Tools to validate the business impact of

reliability and performance

WEB PERFORMANCE

Monitor app performance and customer behavior to maximize digital revenue

Transform and optimize Web images for every end-user and device.

WEB PERFORMANCE Accelerate online experiences and grow revenue.

Data Centers

API

Websites

Cloud Provider

Balance traffic across multiple data center and cloud environments

Accelerate requests to origin, maximizing availability, scalability and offload

APICloud-based DNS for improved performance, availability and resiliency

Users

Analyze, optimize and accelerate web and mobile experiences to maximize revenue and success.

Applications

Machine learning that adapts to your apps and your users to deliver the best digital experience effortlessly

Our latest web performance products.

mPulse Measure what matters

WEB PERFORMANCE

Image Manager Maximize media’s impact

• Correlate business and performance

KPIs

• Prioritize efforts based on business

impact

• Validate user experience

improvements based on their

behavior

• Media collections group & tag images,

video

• Artistic transformations and

auto-cropping

• Dynamic policies for app developers

• Interactive viewers with zoom and 360

spinReal-User Monitoring Image Optimization

Security that evolves faster than your attackers

CLOUD SECURITY

Protect websites and infrastructure without sacrificing performance for security.

CLOUD SECURITY

API

API

API

Stop automated threats including scraping and credential stuffing

Enable secure access to applications behind the firewall

Contain targeted threats such as phishing and malware

Protect against Web application attacks targeting your websites

Mitigate DDoS attacks against your applications and infrastructure

API

Cloud-native security, for a cloud-based world.

Our latest Web security products.

Kona Site Defender

Security for business-critical applications

CLOUD SECURITY

Bot Manager Premier

Detect the most sophisticated bots

Web Application Firewall Bot Management

• Mitigate DDoS attacks

• Protect websites and APIs from exploits

• Gain real-time insight into evolving threats

• Extend with client reputation, SIEM

integration, and a managed services option

• Detect even the most advanced bots

• Protect sites and apps with behavioral analysis

• Defend against credential stuffing

• Manage bot activity from web scraping, to

fraud, to the most advanced use cases

Our latest enterprise security products.

Enterprise Application Access

Secure Access To All Enterprise Apps

CLOUD SECURITY

Enterprise Threat Protector

Proactively Prevent Malware Using DNS

Secure Access Malware Protection

• Provide clientless, app-specific access

• Support RDP, SSH & HTTP apps on-prem

and in the cloud

• Leverage easy SSO, MFA & IDP integration

• Get visibility with full access logging

• Understand new threat vectors and DNS traffic patterns across the enterprise globally

• Enforce acceptable Internet usage policy

• Prevent DNS based data exfiltration, command & control callbacks, and access to malicious malware and phishing domain

Your content, exactly as you envision.

MEDIA DELIVERY

Seamless & uninterrupted viewer experiences, backed by the largest, most experienced and most knowledgeable team of experts — 24/7/365

AKAMAI ADAPTIVE MEDIA PLAYER

AKAMAI CLIENT TECHNOLOGY

BOCC | SOCC | NOCCAKAMAI MEDIA ANALYTICS

MEDIA DELIVERY

Our latest media innovation: Live Origin™ MEDIA DELIVERY

Akamai Media Services Live The latest generation includes four new components, known as Live Origin™. Operating together to provide traditional broadcast television quality for linear video streaming:

Broadcast-Quality Ingestion: Highly distributed ingestion network maps encoders to the most optimal entry point, while ingest acceleration supports throughput of higher bit rates and mitigates poor network connectivity.

Low Latency: 10-second latency allows online and broadcast content to play back near-simultaneously, dramatically reducing what has traditionally been a 30-second-or-more delay between broadcast signals and online streams.

Self-Healing Network: Multiple layers of redundancy replicates content to multiple locations across the network. The design allows for immediate failover if performance is in any way degraded.

Monitoring & Reporting: Near real-time reporting gives you critical insights into content and ingest performance with at-a-glance visualizations of critical, stream-level metrics such as average bitrate, latency, packet loss and error rate.

Unmatched global serviceand support

1,900+ experts ready to support you with strategic expertise, 24/7 proactive monitoring and responsive troubleshooting.

EXPERTISE

Our core capabilities

EXPERTISE

Support

Services

Security

▪ 24 x 365 technical support▪ Fast-response SLAs▪ Preventative support▪ Personalized

contacts▪ Comprehensive

training

▪ Global team of technology & industry experts▪ Proactive monitoring▪ Alerting & mitigation▪ Performance

optimization

▪ 24 x 365 monitoring and mitigation▪ 5 global locations

staffed by 100+ security experts▪ 200+ security

certifications across team

Who relies on Akamai to help grow and protecttheir digital businesses?

• More than half of the Fortune 500and Global 500

• All top 10 US TV networks• 19 of the top 20 social media

platforms• 7 of the world’s 10 largest insurers• 9 of the top 10 global auto

manufacturers• All top 20 US banks• All top 10 global software

companies

• All top 10 US magazine publishers• 9 of the 10 largest airlines in the world• 8 of the 10 largest global hotel chains• All top 10 US eCommerce companies• 7 of the world’s 10 largest newspapers• All top 10 US gaming companies• 18 of the top 20 asset managers• 13 of the top 15 global pharmaceutical

companies

AKAMAI IS TRUSTED BY THE WORLD’S LEADING BRANDS.

The Internet is the backbone of your digital business

AKAMAI — THE ENTERPRISE-CLASS INTERNET THAT ELEVATES YOUR BUSINESS ABOVE THE

UNPREDICTABILITY AND INSECURITY OF CLOUD-BASED EXPERIENCE DELIVERY

WHY AKAMAI:

The World’s Largestand Most TrustedCloud Delivery Platform

@Akamai