LADY GAGA CASE STUDY

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Transcript of LADY GAGA CASE STUDY

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LADY GAGAStefani GermonattaAka Lady Gaga

GenrePop/Rock/Dance

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Gaga is signed to ‘Interscope Records’

Which is a subsidiary of Universal Music its typical genre of music is pop and

rockUniversal is both Vertically

and horizontally integrated as it owns all the productions means but also owns other things like film, them parks

etc .

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GAGA’S MANAGMENT COMPANY.

Gaga manages her self with her company ‘HAUS OF GAGA’BUT HER PERSONAL MANAGER IS TROY CARTER ONE OF GAGA’S CLOSE FRIENDS.

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BORN THIS WAY As of May 2012 one

year after it was released Born This Way has sold over 8.5 Million Copies

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Promotion for Born This Way included the concert BORN THIS WAY BALL which tickets sold out in 1 minute I GOT SOME ;)

ALSO A SHORT FILM DISTRIBUTED BY UNIVERSAL WAS MADE FOR HER PERFUME

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Gaga created the social networking site “Little Monsters” so that her fans can communicate and talk to her!

She’s frequently on twitter engaging in conversations with fans and uses her 35,000000 followers to spread videos and viral marketing campaigns

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Gaga’s music is available online through iTunes to buy as well as

being able to buy directly from

universal.com but also you can stream it on

websites such as VEVO AND YOUTUBE

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MOTHER MONSTER ONCE SAID IN AN INTERVIEW ON ABC1

“ I don’t care if people buy my music or download it illegally as long as they get their asses shaking and paws up then they can do what they want but seriously I need to pay my bills”

So obviously gaga doesn't worry that illegal downloading will affect her that much but would prefer if people bought her music

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PUT YOUR PAWS UP LITTLE MONSTER

BECAUSE YOU WEREBORN THIS WAY