March 25, 2012

LADY GAGA’s Masquerade Birthday

Party

See you at the

Boombox

LBD Event - Background• Marquee Club in Las Vegas

• Boombox room• 100 VIP guests• Katy Perry, Beyonce, Lady Gaga will

perform• Masquerade theme

Client contract• Troy Carter, President of Erving Wonder

Management• Description of services• Compensation: $5000 deposit, $15,000 after

event• Clauses: entire agreement, severity, force

majeure • Cancellation: pay 50% of cancel before 60

days, third party contracts

Organization chart

Venue• Hot, upscale Vegas club on the Strip• Boombox room - more intimate • In-house security and extra security• Tri-level • ADA accessible• Just opened in December • 3 performances and in-house DJ

Checklist

Target audience• 100 VIPs: friends, colleagues and business

partners • Prominent figures in music, entertainment and

fashion industry (dancers, singers, producers, designers)

• Typically mid 20s to late 30s, familiar with nightclub scene

• Including: Britney Spears, Beyonce/Jay Z, Red One, Akon, the Pussycat Dolls, New Kids on the Block, Fergie and Mika

Marketing & PR• Want press to be kept out

• No advertising• Top secret• Only media allowed in is People Magazine

reporter and photographer• Will send out press release the day after

Theme - Masquerade

• Color schematics: Purple, gold, and red• Lighting: Club lighting, party lights will be in

theme color• Props: Own masks• Staffing: Matching staff masks to identify

them from the guests, with gold star badge

Décor

Entertainment

http://www.youtube.com/watch?v=JZuALpcOQNw&feature=related

Security• VIP entrance pass

– Gold star with their name and bar code– Scanned with iPad to register guest

• Elite Security Specialists– 8 hired guards for 8 hours

Timeline• 6 – 4 months: set goals/objectives, vision and theme, contact venue, draft budget, scour for entertainment

• 5 – 3 months: detailed interior design, staging/props, create invitation/party favors,

• 2 – 1 month: book catering/bartenders/entertainment/audiovisual, confirm guest list

• 1 week: training and briefing for staff/security, program guest list, staffing schedule for the day of

• After: feedback and evaluation

Minute-by-minute• Arrive at 6:30 pm: final check on staging/AV, check in

with hired staff• All staff briefing at 8 pm• Guests start arriving at 9:15 pm,

- Lady Gaga at 10 pm• Available all night: sushi, open bar & music• At 11 pm, performances by Katy Perry, Beyonce and

Lady Gaga• Birthday cake and song at 12:30• Deliver party favors to guests’ rooms• 3 am, guests leave, clean up begins• LBD Events staff checks out at 4 am

Bar• Open bar• Two bartenders all night• Special drinks menu

Food

The Cake

Party favors• Will be placed in each of her guests’ room• Personalized engraved gifts for each guests

– Georg Jensen cardholders– Coach leather masquerade key chains

• Travel-size bottle of Tylenol and a water bottle • Complimentary ticket to the Cosmopolitan’s

spa, Sahra Spa and Hammam:– Aromacouture massage– Hydrafacial

Photography• Will hire 2 photographers in Vegas• www.shawproductionslasvegas.com• $595 each

• One for Lady Gaga and one for guests

Photography

Photography

Budget

Budget

Budget

Evaluation• Post-event meeting with Lady Gaga herself• 45-minute Skype conference two days after the event• We will want to go over several general questions including

her thoughts and feelings regarding: Theme/Décor Customer service at the Cosmopolitan Hotel and Marquee Night Club LBD Events’ Service Security Food and Beverages Invitations Entertainment Overall flow of the night

• We will also ask Lady Gaga to write a testimony for our website.