Ladurée Taiwan Christmas Press Event Report

2014 Christmas Press Event Report

LADURÉ E TAIWAN

Prepared by Bluebell Group

November, 2015

Content

• Event Outline • Event Photo Sharing

– Venue photo – Introduction of Macaroon Manufacturing – Product Intro & Tasting – Experience Macaroon Pyramid – F&B – Mingles

• Press Clipping Sharing • Media Attendance & PR Value

Date: Tuesday, 18 November, 2014

Venue: Breeze VIP Lounge

Outline:

• Breeze Center organizes a series of media events for the luxury

brands to highlight the Christmas products this year.

• Ladurée session was on 18 Nov. with the introduction of Exotic

Christmas gift box, new macaroon flavors and the macaroon pyramid.

• The journalists were invited to Breeze VIP Lounge with the setting

inspired by Exotic Christmas gift box, and had wonderful experience

to taste the Ladurée macaroons and the Othello tea.

Event Outline

Event Photo Sharing

Venue Photo

Product Intro & Macaroon Tasting

Experience Macaroon Pyramid

F&B

New macaroon flavors

VC champagne

Macaroon pyramid

Othello Tea

Press Clipping Sharing

United Daily News.com 2014/11/18

Online

Marie Claire.com 2014/11/18

Online

Bella.com 2014/11/19

Online

Now News 2014/11/18

Online

ETtoday東森新聞雲 2014/11/18

Online

Cho.com 2014/11/19

Online

ELLE.com 2014/11/19

Online

Voce.com 2014/11/19

Online

cnYES.com 2014/11/19

Online

United Daily News.com 2014/11/20

VOGUE Facebook 2014/11/18 Fans: 577,203

Online

Marie Claire Facebook 2014/11/18 Fans: 287,345

Online

Choc恰女生 Facebook 2014/11/18 Fans: 78,409

Online

VOCE Facebook 2014/11/18 Fans: 39,830

Online

Choc恰女生 Facebook 2014/11/20 Fans: 78,409

Online

Media Attendance

& PR Value

Media Type Journalist

Newspaper 3

Weekly 1

Monthly 17

Online 8

TOTAL 29

Media Attendance

PR Value Online News

No. Date Title Section Page Covered (%) AD Value(NTD) PR Value(NTD)

1 2014/11/18 Beautiful! Ladurée Christmas Box to be Launched at the End of November

UDN.com $ 50,000 $ 125,000

2 2011/11/18 Chic Christmas Snacks: Ladurée Golden Macaroons Marie Claire.com $ 50,000 $ 125,000

3 2014/11/19 Ladurée Golden French Christmas: Macaroon Prymaid as Christmans Tree

Bella.com $ 50,000 $ 125,000

4 2014/11/18 Golden Pineapple? The Peaceful Combination of French Desert

Now News $ 50,000 $ 125,000

5 2014/11/18 Exotic Golden Pineapple: Ladurée French Christmas Macaroons

ETtoday $ 50,000 $ 125,000


Choc $ 50,000 $ 125,000


VOCE $ 50,000 $ 125,000


ELLE.com $ 50,000 $ 125,000


cnYES.com $ 50,000 $ 125,000


Money.UDN.com $ 50,000 $ 125,000

11 2014/11/19 Ladurée Golden French Christmas: Macaroon Prymaid as Christmans Tree

She.com $ 50,000 $ 125,000

12 2014/11/18 Ladurée Christmas Afternoon Tea Party VOGUE FB page $ 30,000 $ 75,000

13 2014/11/18 Golden Christmas with Ladurée Golden Pineapple Christmas box

Marie Claire FB page $ 30,000 $ 75,000

14 2014/11/18 Ladurée Christmas Box and New Flavor Macaroons Choc FB page $ 30,000 $ 75,000

15 2014/11/18 Ladurée Christmas Box with New Flavor Macaroons, Jam and Chocolate

VOCE FB page $ 30,000 $ 75,000

16 2014/11/18 Ladurée 2014 Golden French Christmas Box VOCE FB page $ 30,000 $ 75,000

17 2014/11/20 Ladurée Christmas Box and New Flavor Macaroons Choc FB page $ 30,000 $ 75,000

Sub Total $ 730,000 $ 1,825,000

Sub Total PR Value until noon 20th , November = $NT1,825,000 Newspaper, Monthly, and Weekly media are not included as the reports haven’t been published yet.

END

THANK YOU!

Merci

Ladurée Taiwan Christmas Press Event Report

Marketing

Transcript of Ladurée Taiwan Christmas Press Event Report