Social Media Services

LAD Solutions5716 Alba St., Suite 203Los Angeles, CA 90058323.588.3034

In this presentation we will:• Define Social Media and the different

types of social networks

• Explain why being active in the social network is important for your business

• Discuss the social media services that we offer and how we can help you

THE SOCIAL NETWORK

“It’s a big world, and I really like it.”- George Saunders, The Braindead Megaphone

What is Social Media? • Social media refers to interaction

among people in which they create, share, and/or exchange information and ideas in virtual communities and networks.

• Social Media can also be defined as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content."

Different types of networks

The most widely used social media sites today are:

• LinkedIn• Tumblr• Slideshare• Youtube

• Facebook• Twitter• Pinterest• Google +

Facebook

Facebook Facts• Every 20 minutes, there are almost 2

million status updates.

• Facebook Mobile is the most downloaded app on all smartphones.

• 95% of people in the United States have a Facebook.

• There are over 600 million average daily users on Facebook today.

Why does your business need Facebook?

• Businesses using social media are often found sooner on web searches such as Google and Bing. Facebook and Twitter are considered “social signals” that draw attention during internet searches.

• Often social media is either free or has very little cost for your business. Think about that. An outlet that over half of adults are currently utilizing may not cost your business anything!

What can LAD Solutions do for your Facebook profile?

• Engage your existing followers using original content

• Generate new “likes” (traffic) for your page and/or leads (potential customers) for your business through Facebook ads and sponsored posts

• Increase brand visibility through viral video and photo campaigns

• And more

Twitter

Twitter Truths• In 2012, Twitter achieved sales

of $317 million.

• Twitter currently has 218 million active monthly users.

• 135,000 Twitter accounts are registered & 58 million tweets are tweeted…every day!

• 24,000 searches on Twitter every second.

Why your business needs Twitter

• Connecting with customers

• Branding

• Marketing

• News

• Coupon/discount offerings

• Twitter is viral

• Spy on competitors for FREE

• Increase Sales

• Brand Loyalty

Twitter services from LAD Solutions

• Twitter strategy− Long term planning on how to

increase twitter traffic

• Tweet creation, scheduling, and posting−Never worry about character limits

again.

• Trend Analysis−We watch the web and study what

your customers are already talking about

Google +

Genuine Google +• Google+ has very large numbers on

visits per month at 1,203 million.

• Google’s banner and image display makes the user experience compelling, contagious and immersive.

• Google is the 2nd largest social network on the planet (Jan. 2013) w/ 343 million active users

Why your business needs Google+

• Neat Integration – easy to share content across all Google products

• +1 – a popularity ranking signal for SEO

• Google Authorship – an emerging SEO ranking signal

• Google Publisher Markup – increase SEO rankings

• Hangouts – a great way to knowledge share or obtain feedback 

• Communities – great for relationship management, lead nurturing and authority building

How we help with Google +• Search engine optimization

−Keeping your pages on the top of Google’s search rankings.

• Content creation−Original graphics, memes, videos, &

more.

• Google Analytics−We study your clients’ surfing and

determine the best strategy moving forward.

Pinterest

Proper Pinterest • As of August 2012, Pinterest

became the 4th largest traffic source in the world.

• 25% of Fortune Global 100 companies have Pinterest accounts

• After Facebook and Twitter, Pinterest is ranked as the 3rd most popular social networking site

• 79% of Pinterest users are Women

Why your business needs Pinterest

• 43% of Pinterest members agree that they use Pinterest to associate with brands or retailers whom they identify with

• Pinterest represented 17.4% of social media revenue for E-commerce sites in April 2012, up from 1.2% in Q2 2011

• 69% of online consumers who visit Pinterest have found an item they’ve purchased or wanted to purchase

Where LAD Solutions comes in

• Original content creation−Custom graphics created specifically

for your business to keep your customers engaged

• Content management −Updating/adding boards, creating new

pins, editing and updating descriptions, links, using proper #tags, etc.

• Cross network promotion −We’ll link your account to your twitter

so that new graphics are seen by ALL of your clients, not just those on pinterest.

YouTube

You don’t know about YouTube?

• More than 1 billion unique users visit YouTube each month

• Over 6 billion hours of video are watched each month on YouTube—that's almost an hour for every person on Earth, and 50% more than last year

• 100 hours of video are uploaded to YouTube every minute

• 70% of YouTube traffic comes from outside the US

Why YOU need the TUBE• According to Nielsen, YouTube reaches

more US adults ages 18-34 than any cable network

• More than a million advertisers using Google ad platforms, the majority of which are small businesses

• Youtube is the 4th most popular social network on the planet.

• A viral video campaign can take your business from bust to booming overnight.

What LAD can do for your channel

• Basic Video creation−Slide-show type presentations

describing your business and the services you offer

• Google Analytics−Gain insights into who’s watching,

when, and from where.

• Advanced video campaigns−Viral video campaigns intended to

drive traffic directly to your site, generating leads, sales, and fans.

LinkedIn

LinkedIn Lore• Over 200 million users worldwide

• 50 million unique visitors each week

• The average Linked In user spends 7 minutes and 22 seconds on the site.

• 1% of LinkedIn’s users are responsible for 26% of its traffic

• The network is growing by 2 members per second

Why does your business need to Link?

• Attract Business Clients

• Accelerate Go To Market Opportunities

• Generate New Leads & Fill Pipelines

• Shorter Sales Cycles

• Larger Per Deal Purchases

• Longer client life-cycles

• Get found, get deals

• Create inbound leads consistently

• Created a targeted tribe/online following

How LAD can Link you In• Content creation

−Graphics, text, and more focusing on professional projects coming out of your firm

• Builiding of Network −We can track down people in your

industry, both as peers and as potential leads.

• Special offers−Creating special deals and discounts

to be offered exclusively to your LinkedIn community

Tumblr

Tumblr Tales• There are currently 102

million Tumblr blogs.

• The total number of Tumblr posts to date is 44.6 billion.

• Tumblr had 29.2 million unique visitors in March 2013.

• Tumblr had 6.6 billion pageviews per month in March 2013.

Why your business needs Tumblr

• Between 2010 and 2011 Tumblr experienced growth of 218%.

• Tumblr is perfect for attracting new audiences and for interacting with others who share similar interests.

• Tumblr encourages actual, real-world meet-ups between its users, adding opportunities for word of mouth about your brand to spread.

• 35.2 percent of Tumblr visitors have a household income greater than $100,000 

LAD Solutions and Tumblr• Original content creation

−Custom graphics created specifically for your business to keep your customers engaged

• Blog Writing −Creative descriptions, blog posts, and

more written specifically for your business to keep your reading audience more engaged.

• Cross network promotion −We’ll link your social media accounts

so no blog post goes unread.

Slideshare

Slideshare Statistics • 60 million visits and 120 million page

views each month

• 2 million visits daily

• One of the top 150 sites on the internet.

• SlideShare is a business social platform with hundreds of millions of visitors each year—visitors who are searching for the kind of relevant, business-related content that your company can provide.

Why your business needs to share slides

• Slideshare’s main demographic is B2B users that are seeking high quality content, particularly for business purposes

• With the right tags, you can easily attract the customers you are seeking.

• Generate leads directly from the presentation via a built in form when you upgrade to Slideshare Pro

• Analytics – Find out who’s watching and paying attention, and how to attract those that aren’t.  

LAD Slideshare Solutions• Original content creation

−Eye catching graphic presentations centered around your company and its clients’ needs & wants

• Analytics−We’ll study your community’s traffic

and come up with a strategy based on your customers’ interests

• Cross network promotion −We’ll link your social media accounts

so no presentation goes un-viewed.

Social Media Reputation Monitoring

• All accounts will be monitored daily −Number of likes, shares, retweets,

+1’s, and more will be tracked and recorded.

• Spam Removal−We will make sure that no one is

posting unauthorized content to your networks, keeping your pages crisp and clean. This may include competitors in your comment section or even your twitter account being completely hacked.

• Audience Following−Stay up on what’s trending with your

fans.

Ready to expand your network?

• Call us today and let us start handling your social media situations so you can get back to focusing on your business.

• Call 323.588.304 or visit us at:

www.LADSolutions.com to learn more.